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NFLX vs AAPL
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
NFLX vs AAPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Entertainment | Consumer Electronics |
| Market Cap | $372.42B | $4.17T |
| Revenue (TTM) | $45.18B | $451.44B |
| Net Income (TTM) | $10.98B | $122.58B |
| Gross Margin | 48.5% | 47.9% |
| Operating Margin | 29.5% | 32.6% |
| Forward P/E | 24.7x | 33.4x |
| Total Debt | $14.46B | $112.38B |
| Cash & Equiv. | $9.03B | $35.93B |
NFLX vs AAPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Netflix, Inc. (NFLX) | 100 | 209.4 | +109.4% |
| Apple Inc. (AAPL) | 100 | 357.5 | +257.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: NFLX vs AAPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
NFLX is the clearest fit if your priority is income & stability and growth exposure.
- beta 0.39
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
AAPL carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 11.5% 10Y total return vs NFLX's 8.8%
- 27.2% margin vs NFLX's 24.3%
- 0.4% yield; 14-year raise streak; the other pay no meaningful dividend
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs AAPL's 6.4% | |
| Value | Lower P/E (24.7x vs 33.4x), PEG 0.75 vs 1.87 | |
| Quality / Margins | 27.2% margin vs NFLX's 24.3% | |
| Stability / Safety | Beta 0.39 vs AAPL's 0.99, lower leverage | |
| Dividends | 0.4% yield; 14-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +43.4% vs NFLX's -22.5% | |
| Efficiency (ROA) | 34.0% ROA vs NFLX's 19.8%, ROIC 67.4% vs 29.8% |
NFLX vs AAPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
NFLX vs AAPL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — NFLX and AAPL each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AAPL is the larger business by revenue, generating $451.4B annually — 10.0x NFLX's $45.2B. Profitability is closely matched — net margins range from 27.2% (AAPL) to 24.3% (NFLX).
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $45.2B | $451.4B |
| EBITDAEarnings before interest/tax | $30.1B | $160.0B |
| Net IncomeAfter-tax profit | $11.0B | $122.6B |
| Free Cash FlowCash after capex | $9.5B | $129.2B |
| Gross MarginGross profit ÷ Revenue | +48.5% | +47.9% |
| Operating MarginEBIT ÷ Revenue | +29.5% | +32.6% |
| Net MarginNet income ÷ Revenue | +24.3% | +27.2% |
| FCF MarginFCF ÷ Revenue | +20.9% | +28.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.6% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +31.1% | +21.8% |
Valuation Metrics
NFLX leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 34.7x trailing earnings, NFLX trades at a 9% valuation discount to AAPL's 38.1x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.05x vs AAPL's 2.13x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $372.4B | $4.17T |
| Enterprise ValueMkt cap + debt − cash | $377.8B | $4.25T |
| Trailing P/EPrice ÷ TTM EPS | 34.74x | 38.09x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.69x | 33.40x |
| PEG RatioP/E ÷ EPS growth rate | 1.05x | 2.13x |
| EV / EBITDAEnterprise value multiple | 12.56x | 29.35x |
| Price / SalesMarket cap ÷ Revenue | 8.24x | 10.03x |
| Price / BookPrice ÷ Book value/share | 14.26x | 57.83x |
| Price / FCFMarket cap ÷ FCF | 39.36x | 42.24x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $41 for NFLX. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs NFLX's 7/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +41.3% | +146.7% |
| ROA (TTM)Return on assets | +19.8% | +34.0% |
| ROICReturn on invested capital | +29.8% | +67.4% |
| ROCEReturn on capital employed | +30.5% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 8 |
| Debt / EquityFinancial leverage | 0.54x | 1.52x |
| Net DebtTotal debt minus cash | $5.4B | $76.4B |
| Cash & Equiv.Liquid assets | $9.0B | $35.9B |
| Total DebtShort + long-term debt | $14.5B | $112.4B |
| Interest CoverageEBIT ÷ Interest expense | 17.33x | — |
Total Returns (Dividends Reinvested)
AAPL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AAPL five years ago would be worth $22,559 today (with dividends reinvested), compared to $17,716 for NFLX. Over the past 12 months, AAPL leads with a +43.4% total return vs NFLX's -22.5%. The 3-year compound annual growth rate (CAGR) favors NFLX at 39.6% vs AAPL's 18.3% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -3.4% | +5.0% |
| 1-Year ReturnPast 12 months | -22.5% | +43.4% |
| 3-Year ReturnCumulative with dividends | +172.3% | +65.5% |
| 5-Year ReturnCumulative with dividends | +77.2% | +125.6% |
| 10-Year ReturnCumulative with dividends | +883.1% | +1154.8% |
| CAGR (3Y)Annualised 3-year return | +39.6% | +18.3% |
Risk & Volatility
Evenly matched — NFLX and AAPL each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than AAPL's 0.99 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.5% from its 52-week high vs NFLX's 65.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.39x | 0.99x |
| 52-Week HighHighest price in past year | $134.12 | $288.61 |
| 52-Week LowLowest price in past year | $75.01 | $193.25 |
| % of 52W HighCurrent price vs 52-week peak | +65.5% | +98.5% |
| RSI (14)Momentum oscillator 0–100 | 39.8 | 61.8 |
| Avg Volume (50D)Average daily shares traded | 44.8M | 39.4M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates NFLX as "Buy" and AAPL as "Buy". Consensus price targets imply 32.3% upside for NFLX (target: $116) vs 11.6% for AAPL (target: $317). AAPL is the only dividend payer here at 0.36% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $116.29 | $317.11 |
| # AnalystsCovering analysts | 99 | 110 |
| Dividend YieldAnnual dividend ÷ price | — | +0.4% |
| Dividend StreakConsecutive years of raises | — | 14 |
| Dividend / ShareAnnual DPS | — | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.5% | +2.2% |
AAPL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). NFLX leads in 1 (Valuation Metrics). 2 tied.
NFLX vs AAPL: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is NFLX or AAPL a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Netflix, Inc. (NFLX) offers the better valuation at 34. 7x trailing P/E (24. 7x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NFLX or AAPL?
On trailing P/E, Netflix, Inc.
(NFLX) is the cheapest at 34. 7x versus Apple Inc. at 38. 1x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Apple Inc. 's 1. 87x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — NFLX or AAPL?
Over the past 5 years, Apple Inc.
(AAPL) delivered a total return of +125. 6%, compared to +77. 2% for Netflix, Inc. (NFLX). Over 10 years, the gap is even starker: AAPL returned +1155% versus NFLX's +883. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NFLX or AAPL?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus Apple Inc. 's 0. 99β — meaning AAPL is approximately 153% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — NFLX or AAPL?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Netflix, Inc. grew EPS 27. 6% year-over-year, compared to 22. 7% for Apple Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — NFLX or AAPL?
Apple Inc.
(AAPL) is the more profitable company, earning 26. 9% net margin versus 24. 3% for Netflix, Inc. — meaning it keeps 26. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AAPL leads at 32. 0% versus 29. 5% for NFLX. At the gross margin level — before operating expenses — NFLX leads at 48. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is NFLX or AAPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Apple Inc. 's 1. 87x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 7x forward P/E versus 33. 4x for Apple Inc. — 8. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 32. 3% to $116. 29.
08Which pays a better dividend — NFLX or AAPL?
In this comparison, AAPL (0.
4% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.
09Is NFLX or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +883. 1% 10Y return). Both have compounded well over 10 years (NFLX: +883. 1%, AAPL: +1155%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between NFLX and AAPL?
These companies operate in different sectors (NFLX (Communication Services) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: NFLX is a large-cap high-growth stock; AAPL is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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