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Stock Comparison

NIQ vs NVDA vs KO vs MDLZ vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NIQ
NIQ Global Intelligence Plc

Information Technology Services

TechnologyNYSE • US
Market Cap$2.44B
5Y Perf.-55.2%
NVDA
NVIDIA Corporation

Semiconductors

TechnologyNASDAQ • US
Market Cap$4.97T
5Y Perf.+15.3%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+21.7%
MDLZ
Mondelez International, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$80.86B
5Y Perf.-2.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.90T
5Y Perf.-26.8%

NIQ vs NVDA vs KO vs MDLZ vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NIQ logoNIQ
NVDA logoNVDA
KO logoKO
MDLZ logoMDLZ
MSFT logoMSFT
IndustryInformation Technology ServicesSemiconductorsBeverages - Non-AlcoholicFood ConfectionersSoftware - Infrastructure
Market Cap$2.44B$4.97T$355.61B$80.86B$2.90T
Revenue (TTM)$4.31B$253.49B$49.28B$39.30B$318.27B
Net Income (TTM)$-335M$159.61B$13.70B$2.61B$125.22B
Gross Margin52.2%74.1%61.7%28.8%68.3%
Operating Margin4.3%64.0%29.3%9.4%46.8%
Forward P/E8.5x23.0x25.3x20.6x23.3x
Total Debt$3.87B$11.41B$45.49B$22.40B$112.18B
Cash & Equiv.$519M$10.61B$10.27B$2.13B$30.24B

NIQ vs NVDA vs KO vs MDLZ vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NIQ
NVDA
KO
MDLZ
MSFT
StockJul 25Jun 26Return
NIQ Global Intellig… (NIQ)10044.8-55.2%
NVIDIA Corporation (NVDA)100115.3+15.3%
The Coca-Cola Compa… (KO)100121.7+21.7%
Mondelez Internatio… (MDLZ)10097.4-2.6%
Microsoft Corporati… (MSFT)10073.2-26.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: NIQ vs NVDA vs KO vs MDLZ vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NVDA leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. NIQ Global Intelligence Plc is the stronger pick specifically for valuation and capital efficiency. MDLZ and MSFT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇NVDA emerged as the overall leader. Track its performance:
NIQ
NIQ Global Intelligence Plc
The Value Play

NIQ is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (8.5x vs 23.3x)
Best for: value
NVDA
NVIDIA Corporation
The Growth Play

NVDA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 65.5%, EPS growth 66.7%, 3Y rev CAGR 100.0%
  • 174.7% 10Y total return vs MSFT's 7.3%
  • PEG 0.24 vs KO's 2.26
  • 65.5% revenue growth vs KO's 1.9%
Best for: growth exposure and long-term compounding
KO
The Coca-Cola Company
The Income Angle

Among these 5 stocks, KO doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
MDLZ
Mondelez International, Inc.
The Income Pick

MDLZ ranks third and is worth considering specifically for dividends.

  • 3.0% yield, 12-year raise streak, vs KO's 2.5%, (1 stock pays no dividend)
Best for: dividends
MSFT
Microsoft Corporation
The Income Pick

MSFT is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 21 yrs, beta 0.84, yield 0.8%
  • Lower volatility, beta 0.84, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.84, yield 0.8%, current ratio 1.35x
  • Beta 0.84 vs NVDA's 1.81
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthNVDA logoNVDA65.5% revenue growth vs KO's 1.9%
ValueNIQ logoNIQLower P/E (8.5x vs 23.3x)
Quality / MarginsNVDA logoNVDA63.0% margin vs NIQ's -7.8%
Stability / SafetyMSFT logoMSFTBeta 0.84 vs NVDA's 1.81
DividendsMDLZ logoMDLZ3.0% yield, 12-year raise streak, vs KO's 2.5%, (1 stock pays no dividend)
Momentum (1Y)NVDA logoNVDA+41.7% vs NIQ's -56.5%
Efficiency (ROA)NVDA logoNVDA83.1% ROA vs NIQ's -4.9%, ROIC 81.8% vs 2.3%

NIQ vs NVDA vs KO vs MDLZ vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
NIQNIQ Global Intelligence Plc

Segment breakdown not available.

NVDANVIDIA Corporation
FY 2026
Data Center
89.7%$193.7B
Gaming
7.4%$16.0B
Professional Visualization
1.5%$3.2B
Automotive
1.1%$2.3B
OEM And Other
0.3%$619M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
MDLZMondelez International, Inc.
FY 2025
Biscuits
47.7%$18.4B
Chocolate
32.9%$12.7B
Gum and Candy
10.5%$4.1B
Cheese and Grocery
6.2%$2.4B
Beverages
2.6%$1.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

NIQ vs NVDA vs KO vs MDLZ vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNVDALAGGINGMSFT

Income & Cash Flow (Last 12 Months)

NVDA leads this category, winning 6 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 73.9x NIQ's $4.3B. NVDA is the more profitable business, keeping 63.0% of every revenue dollar as net income compared to NIQ's -7.8%. On growth, NVDA holds the edge at +85.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$4.3B$253.5B$49.3B$39.3B$318.3B
EBITDAEarnings before interest/tax$825M$165.5B$15.5B$4.9B$192.6B
Net IncomeAfter-tax profit-$335M$159.6B$13.7B$2.6B$125.2B
Free Cash FlowCash after capex$115M$119.1B$12.6B$2.6B$72.9B
Gross MarginGross profit ÷ Revenue+52.2%+74.1%+61.7%+28.8%+68.3%
Operating MarginEBIT ÷ Revenue+4.3%+64.0%+29.3%+9.4%+46.8%
Net MarginNet income ÷ Revenue-7.8%+63.0%+27.8%+6.6%+39.3%
FCF MarginFCF ÷ Revenue+2.7%+47.0%+25.5%+6.6%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+11.1%+85.2%+12.1%+8.2%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+36.7%+2.1%+18.2%+38.7%+23.4%
NVDA leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

NIQ leads this category, winning 5 of 7 comparable metrics.

At 27.2x trailing earnings, KO trades at a 35% valuation discount to NVDA's 41.9x P/E. Adjusting for growth (PEG ratio), NVDA offers better value at 0.44x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$2.4B$4.97T$355.6B$80.9B$2.90T
Enterprise ValueMkt cap + debt − cash$5.8B$4.97T$390.8B$101.1B$2.98T
Trailing P/EPrice ÷ TTM EPS-6.27x41.87x27.18x33.33x28.65x
Forward P/EPrice ÷ next-FY EPS est.8.48x22.98x25.27x20.62x23.25x
PEG RatioP/E ÷ EPS growth rate0.44x2.43x1.52x
EV / EBITDAEnterprise value multiple7.49x37.30x26.39x20.32x18.35x
Price / SalesMarket cap ÷ Revenue0.58x23.01x7.42x2.10x10.30x
Price / BookPrice ÷ Book value/share1.80x31.97x10.40x3.16x8.49x
Price / FCFMarket cap ÷ FCF102.12x51.40x67.15x24.99x40.53x
NIQ leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

NVDA leads this category, winning 7 of 9 comparable metrics.

NVDA delivers a 111.7% return on equity — every $100 of shareholder capital generates $112 in annual profit, vs $-42 for NIQ. NVDA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to NIQ's 3.16x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs NVDA's 4/9, reflecting strong financial health.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-41.9%+111.7%+41.1%+10.0%+33.1%
ROA (TTM)Return on assets-4.9%+83.1%+13.1%+3.7%+19.2%
ROICReturn on invested capital+2.3%+81.8%+15.8%+6.0%+24.9%
ROCEReturn on capital employed+2.7%+97.2%+17.3%+7.3%+29.7%
Piotroski ScoreFundamental quality 0–964756
Debt / EquityFinancial leverage3.16x0.07x1.33x0.87x0.33x
Net DebtTotal debt minus cash$3.4B$807M$35.2B$20.3B$81.9B
Cash & Equiv.Liquid assets$519M$10.6B$10.3B$2.1B$30.2B
Total DebtShort + long-term debt$3.9B$11.4B$45.5B$22.4B$112.2B
Interest CoverageEBIT ÷ Interest expense0.59x636.02x10.70x10.01x55.65x
NVDA leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NVDA leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in NVDA five years ago would be worth $114,051 today (with dividends reinvested), compared to $4,350 for NIQ. Over the past 12 months, NVDA leads with a +41.7% total return vs NIQ's -56.5%. The 3-year compound annual growth rate (CAGR) favors NVDA at 73.3% vs NIQ's -24.2% — a key indicator of consistent wealth creation.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-47.6%+8.8%+20.3%+18.3%-17.0%
1-Year ReturnPast 12 months-56.5%+41.7%+17.2%-4.6%-17.7%
3-Year ReturnCumulative with dividends-56.5%+420.5%+47.0%-6.0%+20.7%
5-Year ReturnCumulative with dividends-56.5%+1040.5%+65.6%+11.8%+56.0%
10-Year ReturnCumulative with dividends-56.5%+17472.3%+121.1%+72.7%+727.4%
CAGR (3Y)Annualised 3-year return-24.2%+73.3%+13.7%-2.0%+6.5%
NVDA leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than NVDA's 1.81 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs NIQ's 40.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5000.85x1.81x-0.20x-0.02x0.84x
52-Week HighHighest price in past year$20.39$236.54$84.04$71.15$555.45
52-Week LowLowest price in past year$7.93$140.85$65.35$51.20$356.28
% of 52W HighCurrent price vs 52-week peak+40.6%+86.7%+98.3%+88.5%+70.3%
RSI (14)Momentum oscillator 0–10037.444.960.661.536.8
Avg Volume (50D)Average daily shares traded1.4M147.4M12.7M7.1M33.7M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and MDLZ each lead in 1 of 2 comparable metrics.

Analyst consensus: NIQ as "Buy", NVDA as "Buy", KO as "Buy", MDLZ as "Buy", MSFT as "Buy". Consensus price targets imply 74.1% upside for NIQ (target: $14) vs 4.2% for KO (target: $86). For income investors, MDLZ offers the higher dividend yield at 3.04% vs MSFT's 0.83%.

MetricNIQ logoNIQNIQ Global Intell…NVDA logoNVDANVIDIA CorporationKO logoKOThe Coca-Cola Com…MDLZ logoMDLZMondelez Internat…MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$14.40$309.46$86.13$67.00$551.96
# AnalystsCovering analysts779484182
Dividend YieldAnnual dividend ÷ price+0.0%+2.5%+3.0%+0.8%
Dividend StreakConsecutive years of raises12561221
Dividend / ShareAnnual DPS$0.04$2.04$1.92$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%+0.2%+2.9%+0.6%
Evenly matched — KO and MDLZ each lead in 1 of 2 comparable metrics.
Key Takeaway

NVDA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). NIQ leads in 1 (Valuation Metrics). 1 tied.

Best OverallNVIDIA Corporation (NVDA)Leads 3 of 6 categories
Loading custom metrics...

NIQ vs NVDA vs KO vs MDLZ vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NIQ or NVDA or KO or MDLZ or MSFT a better buy right now?

For growth investors, NVIDIA Corporation (NVDA) is the stronger pick with 65.

5% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). The Coca-Cola Company (KO) offers the better valuation at 27. 2x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate NIQ Global Intelligence Plc (NIQ) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NIQ or NVDA or KO or MDLZ or MSFT?

On trailing P/E, The Coca-Cola Company (KO) is the cheapest at 27.

2x versus NVIDIA Corporation at 41. 9x. On forward P/E, NIQ Global Intelligence Plc is actually cheaper at 8. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NVIDIA Corporation wins at 0. 24x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NIQ or NVDA or KO or MDLZ or MSFT?

Over the past 5 years, NVIDIA Corporation (NVDA) delivered a total return of +1041%, compared to -56.

5% for NIQ Global Intelligence Plc (NIQ). Over 10 years, the gap is even starker: NVDA returned +174. 7% versus NIQ's -56. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NIQ or NVDA or KO or MDLZ or MSFT?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus NVIDIA Corporation's 1. 81β — meaning NVDA is approximately -1005% more volatile than KO relative to the S&P 500. On balance sheet safety, NVIDIA Corporation (NVDA) carries a lower debt/equity ratio of 7% versus 3% for NIQ Global Intelligence Plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — NIQ or NVDA or KO or MDLZ or MSFT?

By revenue growth (latest reported year), NVIDIA Corporation (NVDA) is pulling ahead at 65.

5% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: NVIDIA Corporation grew EPS 66. 7% year-over-year, compared to -44. 7% for Mondelez International, Inc.. Over a 3-year CAGR, NVDA leads at 100. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NIQ or NVDA or KO or MDLZ or MSFT?

NVIDIA Corporation (NVDA) is the more profitable company, earning 55.

6% net margin versus -8. 4% for NIQ Global Intelligence Plc — meaning it keeps 55. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NVDA leads at 60. 4% versus 3. 4% for NIQ. At the gross margin level — before operating expenses — NVDA leads at 71. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NIQ or NVDA or KO or MDLZ or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, NVIDIA Corporation (NVDA) is the more undervalued stock at a PEG of 0. 24x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, NIQ Global Intelligence Plc (NIQ) trades at 8. 5x forward P/E versus 25. 3x for The Coca-Cola Company — 16. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NIQ: 74. 1% to $14. 40.

08

Which pays a better dividend — NIQ or NVDA or KO or MDLZ or MSFT?

In this comparison, MDLZ (3.

0% yield), KO (2. 5% yield), MSFT (0. 8% yield) pay a dividend. NIQ, NVDA do not pay a meaningful dividend and should not be held primarily for income.

09

Is NIQ or NVDA or KO or MDLZ or MSFT better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). NVIDIA Corporation (NVDA) carries a higher beta of 1. 81 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +121. 1%, NVDA: +174. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NIQ and NVDA and KO and MDLZ and MSFT?

These companies operate in different sectors (NIQ (Technology) and NVDA (Technology) and KO (Consumer Defensive) and MDLZ (Consumer Defensive) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NIQ is a small-cap quality compounder stock; NVDA is a mega-cap high-growth stock; KO is a large-cap quality compounder stock; MDLZ is a mid-cap income-oriented stock; MSFT is a mega-cap quality compounder stock. KO, MDLZ, MSFT pay a dividend while NIQ, NVDA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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