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Stock Comparison

OMC vs IPG vs WPP vs FORR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
OMC
Omnicom Group Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$23.87B
5Y Perf.+40.4%
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+50.0%
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.05B
5Y Perf.-50.4%
FORR
Forrester Research, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$125M
5Y Perf.-79.2%

OMC vs IPG vs WPP vs FORR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
OMC logoOMC
IPG logoIPG
WPP logoWPP
FORR logoFORR
IndustryAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesConsulting Services
Market Cap$23.87B$8.93B$4.05B$125M
Revenue (TTM)$19.82B$10.21B$29.03B$397M
Net Income (TTM)$63M$552M$584M$-119M
Gross Margin16.8%18.2%16.3%64.6%
Operating Margin13.7%9.7%6.7%-20.9%
Forward P/E7.2x7.8x7.5x8.5x
Total Debt$12.78B$4.25B$6.35B$72M
Cash & Equiv.$6.88B$2.19B$2.64B$63M

OMC vs IPG vs WPP vs FORRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

OMC
IPG
WPP
FORR
StockMay 20May 26Return
Omnicom Group Inc. (OMC)100140.4+40.4%
The Interpublic Gro… (IPG)100150.0+50.0%
WPP plc (WPP)10049.6-50.4%
Forrester Research,… (FORR)10020.8-79.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: OMC vs IPG vs WPP vs FORR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: OMC leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. The Interpublic Group of Companies, Inc. is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
OMC
Omnicom Group Inc.
The Growth Play

OMC carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 10.1%, EPS growth -103.6%, 3Y rev CAGR 6.5%
  • Lower volatility, beta 0.60, Low D/E 97.9%, current ratio 0.93x
  • 10.1% revenue growth vs FORR's -8.2%
  • Lower P/E (7.2x vs 8.5x)
Best for: growth exposure and sleep-well-at-night
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
  • 45.7% 10Y total return vs OMC's 23.5%
  • Beta 0.65, yield 5.4%, current ratio 1.09x
  • 5.4% margin vs FORR's -30.1%
Best for: income & stability and long-term compounding
WPP
WPP plc
The Income Angle

WPP plays a supporting role in this comparison — it may shine differently against other peers.

Best for: communication services exposure
FORR
Forrester Research, Inc.
The Lower-Volatility Pick

FORR lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthOMC logoOMC10.1% revenue growth vs FORR's -8.2%
ValueOMC logoOMCLower P/E (7.2x vs 8.5x)
Quality / MarginsIPG logoIPG5.4% margin vs FORR's -30.1%
Stability / SafetyOMC logoOMCBeta 0.60 vs WPP's 1.08, lower leverage
DividendsIPG logoIPG5.4% yield, 16-year raise streak, vs WPP's 14.0%, (1 stock pays no dividend)
Momentum (1Y)OMC logoOMC+5.3% vs WPP's -46.1%
Efficiency (ROA)IPG logoIPG3.2% ROA vs FORR's -28.2%, ROIC 14.7% vs 0.8%

OMC vs IPG vs WPP vs FORR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

OMCOmnicom Group Inc.
FY 2025
Advertising
72.2%$10.0B
Public relations
11.6%$1.6B
Health Care
9.9%$1.4B
Experiential
6.2%$863M
IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
WPPWPP plc

Segment breakdown not available.

FORRForrester Research, Inc.
FY 2025
Research Revenue
96.2%$296M
Professional Services
3.4%$10M
Software
0.5%$1M

OMC vs IPG vs WPP vs FORR — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLOMCLAGGINGFORR

Income & Cash Flow (Last 12 Months)

OMC leads this category, winning 3 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 73.1x FORR's $397M. IPG is the more profitable business, keeping 5.4% of every revenue dollar as net income compared to FORR's -30.1%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
RevenueTrailing 12 months$19.8B$10.2B$29.0B$397M
EBITDAEarnings before interest/tax$3.1B$1.2B$2.6B-$66M
Net IncomeAfter-tax profit$63M$552M$584M-$119M
Free Cash FlowCash after capex$3.0B$807M$1.7B$18M
Gross MarginGross profit ÷ Revenue+16.8%+18.2%+16.3%+64.6%
Operating MarginEBIT ÷ Revenue+13.7%+9.7%+6.7%-20.9%
Net MarginNet income ÷ Revenue+0.3%+5.4%+2.0%-30.1%
FCF MarginFCF ÷ Revenue+15.1%+7.9%+5.9%+4.6%
Rev. Growth (YoY)Latest quarter vs prior year+69.2%-5.1%-7.8%-6.5%
EPS Growth (YoY)Latest quarter vs prior year+40.7%+5.4%-78.9%-79.1%
OMC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 4 of 6 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 58% valuation discount to IPG's 13.4x P/E. On an enterprise value basis, WPP's 3.7x EV/EBITDA is more attractive than OMC's 10.4x.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
Market CapShares × price$23.9B$8.9B$4.0B$125M
Enterprise ValueMkt cap + debt − cash$29.8B$11.0B$9.1B$134M
Trailing P/EPrice ÷ TTM EPS-284.89x13.43x5.63x-1.04x
Forward P/EPrice ÷ next-FY EPS est.7.24x7.78x7.48x8.54x
PEG RatioP/E ÷ EPS growth rate7.78x
EV / EBITDAEnterprise value multiple10.40x7.52x3.68x8.00x
Price / SalesMarket cap ÷ Revenue1.38x0.83x0.20x0.32x
Price / BookPrice ÷ Book value/share1.21x2.37x0.81x0.98x
Price / FCFMarket cap ÷ FCF8.56x9.77x2.54x6.92x
WPP leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

IPG leads this category, winning 5 of 9 comparable metrics.

WPP delivers a 17.1% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-81 for FORR. FORR carries lower financial leverage with a 0.57x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
ROE (TTM)Return on equity+0.7%+14.6%+17.1%-80.8%
ROA (TTM)Return on assets+0.2%+3.2%+2.5%-28.2%
ROICReturn on invested capital+14.5%+14.7%+12.5%+0.8%
ROCEReturn on capital employed+13.5%+13.7%+13.0%+0.8%
Piotroski ScoreFundamental quality 0–92874
Debt / EquityFinancial leverage0.98x1.09x1.70x0.57x
Net DebtTotal debt minus cash$5.9B$2.1B$3.7B$9M
Cash & Equiv.Liquid assets$6.9B$2.2B$2.6B$63M
Total DebtShort + long-term debt$12.8B$4.3B$6.3B$72M
Interest CoverageEBIT ÷ Interest expense2.51x4.90x2.37x-30.30x
IPG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

OMC leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in OMC five years ago would be worth $10,725 today (with dividends reinvested), compared to $1,413 for FORR. Over the past 12 months, OMC leads with a +5.3% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors OMC at -2.4% vs FORR's -36.6% — a key indicator of consistent wealth creation.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
YTD ReturnYear-to-date-4.4%-18.2%-19.9%
1-Year ReturnPast 12 months+5.3%+1.0%-46.1%-35.7%
3-Year ReturnCumulative with dividends-7.0%-23.0%-54.3%-74.5%
5-Year ReturnCumulative with dividends+7.2%-10.1%-57.1%-85.9%
10-Year ReturnCumulative with dividends+23.5%+45.7%-59.0%-75.9%
CAGR (3Y)Annualised 3-year return-2.4%-8.4%-23.0%-36.6%
OMC leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

OMC leads this category, winning 2 of 2 comparable metrics.

OMC is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OMC currently trades 88.2% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
Beta (5Y)Sensitivity to S&P 5000.60x0.65x1.08x0.68x
52-Week HighHighest price in past year$87.17$28.42$40.95$11.57
52-Week LowLowest price in past year$66.33$22.55$14.81$4.88
% of 52W HighCurrent price vs 52-week peak+88.2%+86.5%+45.8%+56.4%
RSI (14)Momentum oscillator 0–10050.145.163.351.6
Avg Volume (50D)Average daily shares traded4.3M81.3M616K109K
OMC leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.

Analyst consensus: OMC as "Hold", IPG as "Hold", WPP as "Hold", FORR as "Hold". Consensus price targets imply 48.8% upside for IPG (target: $37) vs 21.8% for OMC (target: $94). For income investors, WPP offers the higher dividend yield at 14.05% vs OMC's 3.49%.

MetricOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…WPP logoWPPWPP plcFORR logoFORRForrester Researc…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHold
Price TargetConsensus 12-month target$93.67$36.57
# AnalystsCovering analysts3434134
Dividend YieldAnnual dividend ÷ price+3.5%+5.4%+14.0%
Dividend StreakConsecutive years of raises01646
Dividend / ShareAnnual DPS$2.68$1.31$1.94
Buyback YieldShare repurchases ÷ mkt cap+3.0%+2.6%+2.8%+2.0%
Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.
Key Takeaway

OMC leads in 3 of 6 categories (Income & Cash Flow, Total Returns). WPP leads in 1 (Valuation Metrics). 1 tied.

Best OverallOmnicom Group Inc. (OMC)Leads 3 of 6 categories
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OMC vs IPG vs WPP vs FORR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is OMC or IPG or WPP or FORR a better buy right now?

For growth investors, Omnicom Group Inc.

(OMC) is the stronger pick with 10. 1% revenue growth year-over-year, versus -8. 2% for Forrester Research, Inc. (FORR). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Omnicom Group Inc. (OMC) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — OMC or IPG or WPP or FORR?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus The Interpublic Group of Companies, Inc. at 13. 4x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — OMC or IPG or WPP or FORR?

Over the past 5 years, Omnicom Group Inc.

(OMC) delivered a total return of +7. 2%, compared to -85. 9% for Forrester Research, Inc. (FORR). Over 10 years, the gap is even starker: IPG returned +45. 7% versus FORR's -75. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — OMC or IPG or WPP or FORR?

By beta (market sensitivity over 5 years), Omnicom Group Inc.

(OMC) is the lower-risk stock at 0. 60β versus WPP plc's 1. 08β — meaning WPP is approximately 79% more volatile than OMC relative to the S&P 500. On balance sheet safety, Forrester Research, Inc. (FORR) carries a lower debt/equity ratio of 57% versus 170% for WPP plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — OMC or IPG or WPP or FORR?

By revenue growth (latest reported year), Omnicom Group Inc.

(OMC) is pulling ahead at 10. 1% versus -8. 2% for Forrester Research, Inc. (FORR). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -1993. 3% for Forrester Research, Inc.. Over a 3-year CAGR, OMC leads at 6. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — OMC or IPG or WPP or FORR?

The Interpublic Group of Companies, Inc.

(IPG) is the more profitable company, earning 6. 4% net margin versus -30. 1% for Forrester Research, Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OMC leads at 15. 0% versus 0. 5% for FORR. At the gross margin level — before operating expenses — FORR leads at 53. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is OMC or IPG or WPP or FORR more undervalued right now?

On forward earnings alone, Omnicom Group Inc.

(OMC) trades at 7. 2x forward P/E versus 8. 5x for Forrester Research, Inc. — 1. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.

08

Which pays a better dividend — OMC or IPG or WPP or FORR?

In this comparison, WPP (14.

0% yield), IPG (5. 4% yield), OMC (3. 5% yield) pay a dividend. FORR does not pay a meaningful dividend and should not be held primarily for income.

09

Is OMC or IPG or WPP or FORR better for a retirement portfolio?

For long-horizon retirement investors, Omnicom Group Inc.

(OMC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 60), 3. 5% yield). Both have compounded well over 10 years (OMC: +23. 5%, FORR: -75. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between OMC and IPG and WPP and FORR?

These companies operate in different sectors (OMC (Communication Services) and IPG (Communication Services) and WPP (Communication Services) and FORR (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: OMC is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock; WPP is a small-cap deep-value stock; FORR is a small-cap quality compounder stock. OMC, IPG, WPP pay a dividend while FORR does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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OMC

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 34%
  • Dividend Yield > 1.3%
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IPG

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.1%
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WPP

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Dividend Yield > 5.6%
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FORR

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Gross Margin > 38%
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Beat Both

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Revenue Growth>
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(OMC: 69.2% · IPG: -5.1%)

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