Compare Stocks

2 / 10
Try these comparisons:

Stock Comparison

PAPL vs PFSI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PAPL
Pineapple Financial Inc.

Financial - Mortgages

Financial ServicesAMEX • CA
Market Cap$2M
5Y Perf.-96.1%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+14.0%

PAPL vs PFSI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PAPL logoPAPL
PFSI logoPFSI
IndustryFinancial - MortgagesFinancial - Mortgages
Market Cap$2M$4.62B
Revenue (TTM)$3M$4.36B
Net Income (TTM)$-9M$507M
Gross Margin44.9%91.4%
Operating Margin-98.7%34.6%
Forward P/E7.2x
Total Debt$1M$23.06B
Cash & Equiv.$2M$302M

PAPL vs PFSILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PAPL
PFSI
StockNov 23May 26Return
Pineapple Financial… (PAPL)1003.9-96.1%
PennyMac Financial … (PFSI)100114.0+14.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: PAPL vs PFSI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PFSI leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Pineapple Financial Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
PAPL
Pineapple Financial Inc.
The Banking Pick

PAPL is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta -0.01, current ratio 0.77x
  • Beta -0.01, current ratio 0.77x
  • Better valuation composite
Best for: sleep-well-at-night and defensive
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs PAPL's -97.5%
  • 173.8% NII/revenue growth vs PAPL's 11.1%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs PAPL's 11.1%
ValuePAPL logoPAPLBetter valuation composite
Quality / MarginsPFSI logoPFSIEfficiency ratio 0.6% vs PAPL's 1.4% (lower = leaner)
Stability / SafetyPAPL logoPAPLLower D/E ratio (146.6% vs 5.4%)
DividendsPFSI logoPFSI1.3% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)PFSI logoPFSI-8.0% vs PAPL's -48.5%
Efficiency (ROA)PFSI logoPFSIEfficiency ratio 0.6% vs PAPL's 1.4%

PAPL vs PFSI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PAPLPineapple Financial Inc.
FY 2025
Subscription Revenue
59.7%$750,042
Sponsorship Revenue
17.6%$220,923
Insurance
15.7%$197,852
Other Revenue
7.0%$87,535
PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M

PAPL vs PFSI — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPFSILAGGINGPAPL

Income & Cash Flow (Last 12 Months)

PFSI leads this category, winning 4 of 5 comparable metrics.

PFSI is the larger business by revenue, generating $4.4B annually — 1461.0x PAPL's $3M. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to PAPL's -121.8%.

MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
RevenueTrailing 12 months$3M$4.4B
EBITDAEarnings before interest/tax-$8M$1.0B
Net IncomeAfter-tax profit-$9M$507M
Free Cash FlowCash after capex-$1M-$3.8B
Gross MarginGross profit ÷ Revenue+44.9%+91.4%
Operating MarginEBIT ÷ Revenue-98.7%+34.6%
Net MarginNet income ÷ Revenue-121.8%+11.5%
FCF MarginFCF ÷ Revenue-31.7%-32.4%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year-51.1%+7.7%
PFSI leads this category, winning 4 of 5 comparable metrics.

Valuation Metrics

PAPL leads this category, winning 3 of 3 comparable metrics.
MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
Market CapShares × price$2M$4.6B
Enterprise ValueMkt cap + debt − cash$750,792$27.4B
Trailing P/EPrice ÷ TTM EPS-0.21x9.53x
Forward P/EPrice ÷ next-FY EPS est.7.17x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple18.11x
Price / SalesMarket cap ÷ Revenue0.52x1.06x
Price / BookPrice ÷ Book value/share0.84x1.11x
Price / FCFMarket cap ÷ FCF
PAPL leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

PFSI leads this category, winning 5 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-3 for PAPL. PAPL carries lower financial leverage with a 1.47x debt-to-equity ratio, signaling a more conservative balance sheet compared to PFSI's 5.35x. On the Piotroski fundamental quality scale (0–9), PAPL scores 5/9 vs PFSI's 4/9, reflecting solid financial health.

MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
ROE (TTM)Return on equity-3.2%+12.0%
ROA (TTM)Return on assets-88.6%+1.8%
ROICReturn on invested capital-96.9%+4.4%
ROCEReturn on capital employed-115.3%+10.4%
Piotroski ScoreFundamental quality 0–954
Debt / EquityFinancial leverage1.47x5.35x
Net DebtTotal debt minus cash-$788,292$22.8B
Cash & Equiv.Liquid assets$2M$302M
Total DebtShort + long-term debt$1M$23.1B
Interest CoverageEBIT ÷ Interest expense-21.03x1.35x
PFSI leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PFSI leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in PFSI five years ago would be worth $16,366 today (with dividends reinvested), compared to $254 for PAPL. Over the past 12 months, PFSI leads with a -8.0% total return vs PAPL's -48.5%. The 3-year compound annual growth rate (CAGR) favors PFSI at 16.8% vs PAPL's -70.6% — a key indicator of consistent wealth creation.

MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
YTD ReturnYear-to-date-7.0%-32.4%
1-Year ReturnPast 12 months-48.5%-8.0%
3-Year ReturnCumulative with dividends-97.5%+59.2%
5-Year ReturnCumulative with dividends-97.5%+63.7%
10-Year ReturnCumulative with dividends-97.5%+603.4%
CAGR (3Y)Annualised 3-year return-70.6%+16.8%
PFSI leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PAPL and PFSI each lead in 1 of 2 comparable metrics.

PAPL is the less volatile stock with a -0.01 beta — it tends to amplify market swings less than PFSI's 0.93 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PFSI currently trades 55.3% from its 52-week high vs PAPL's 12.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
Beta (5Y)Sensitivity to S&P 500-0.01x0.93x
52-Week HighHighest price in past year$9.53$160.36
52-Week LowLowest price in past year$0.20$82.67
% of 52W HighCurrent price vs 52-week peak+12.0%+55.3%
RSI (14)Momentum oscillator 0–10057.140.4
Avg Volume (50D)Average daily shares traded4.2M604K
Evenly matched — PAPL and PFSI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

PFSI is the only dividend payer here at 1.31% yield — a key consideration for income-focused portfolios.

MetricPAPL logoPAPLPineapple Financi…PFSI logoPFSIPennyMac Financia…
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$143.00
# AnalystsCovering analysts20
Dividend YieldAnnual dividend ÷ price+1.3%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.16
Buyback YieldShare repurchases ÷ mkt cap+31.7%+0.1%
Insufficient data to determine a leader in this category.
Key Takeaway

PFSI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PAPL leads in 1 (Valuation Metrics). 1 tied.

Best OverallPennyMac Financial Services… (PFSI)Leads 3 of 6 categories
Loading custom metrics...

PAPL vs PFSI: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is PAPL or PFSI a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 11. 1% for Pineapple Financial Inc. (PAPL). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 5x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — PAPL or PFSI?

Over the past 5 years, PennyMac Financial Services, Inc.

(PFSI) delivered a total return of +63. 7%, compared to -97. 5% for Pineapple Financial Inc. (PAPL). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus PAPL's -97. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — PAPL or PFSI?

By beta (market sensitivity over 5 years), Pineapple Financial Inc.

(PAPL) is the lower-risk stock at -0. 01β versus PennyMac Financial Services, Inc. 's 0. 93β — meaning PFSI is approximately -8549% more volatile than PAPL relative to the S&P 500. On balance sheet safety, Pineapple Financial Inc. (PAPL) carries a lower debt/equity ratio of 147% versus 5% for PennyMac Financial Services, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — PAPL or PFSI?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 11. 1% for Pineapple Financial Inc. (PAPL). On earnings-per-share growth, the picture is similar: PennyMac Financial Services, Inc. grew EPS 59. 2% year-over-year, compared to -857. 9% for Pineapple Financial Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — PAPL or PFSI?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus -121. 8% for Pineapple Financial Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PFSI leads at 34. 6% versus -98. 7% for PAPL. At the gross margin level — before operating expenses — PFSI leads at 91. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — PAPL or PFSI?

In this comparison, PFSI (1.

3% yield) pays a dividend. PAPL does not pay a meaningful dividend and should not be held primarily for income.

07

Is PAPL or PFSI better for a retirement portfolio?

For long-horizon retirement investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield, +603. 4% 10Y return). Both have compounded well over 10 years (PFSI: +603. 4%, PAPL: -97. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between PAPL and PFSI?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PAPL is a small-cap quality compounder stock; PFSI is a small-cap high-growth stock. PFSI pays a dividend while PAPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

PAPL

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
Run This Screen
Stocks Like

PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform PAPL and PFSI on the metrics below

Revenue Growth>
%
(PAPL: 11.1% · PFSI: 173.8%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.