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Stock Comparison

PHUN vs APPS vs MGNI vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PHUN
Phunware, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$40M
5Y Perf.-96.9%
APPS
Digital Turbine, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$483M
5Y Perf.-37.1%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.02B
5Y Perf.+125.4%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.08T
5Y Perf.+126.5%

PHUN vs APPS vs MGNI vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PHUN logoPHUN
APPS logoAPPS
MGNI logoMGNI
MSFT logoMSFT
IndustrySoftware - ApplicationSoftware - ApplicationAdvertising AgenciesSoftware - Infrastructure
Market Cap$40M$483M$2.02B$3.08T
Revenue (TTM)$2M$532M$723M$318.27B
Net Income (TTM)$-12M$-42M$159M$125.22B
Gross Margin41.3%60.1%63.4%68.3%
Operating Margin-7.4%0.1%14.8%46.8%
Forward P/E10.2x13.7x24.8x
Total Debt$932K$418M$279M$112.18B
Cash & Equiv.$113M$40M$553M$30.24B

PHUN vs APPS vs MGNI vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PHUN
APPS
MGNI
MSFT
StockMay 20May 26Return
Phunware, Inc. (PHUN)1003.1-96.9%
Digital Turbine, In… (APPS)10062.9-37.1%
Magnite, Inc. (MGNI)100225.4+125.4%
Microsoft Corporati… (MSFT)100226.5+126.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: PHUN vs APPS vs MGNI vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Digital Turbine, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
PHUN
Phunware, Inc.
The Specific-Use Pick

PHUN plays a supporting role in this comparison — it may shine differently against other peers.

Best for: technology exposure
APPS
Digital Turbine, Inc.
The Value Play

APPS is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (10.2x vs 24.8x)
  • -2.2% vs PHUN's -33.6%
Best for: value and momentum
MGNI
Magnite, Inc.
The Growth Play

MGNI is the clearest fit if your priority is growth exposure.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
Best for: growth exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 19 yrs, beta 0.85, yield 0.8%
  • 7.8% 10Y total return vs APPS's 359.1%
  • Lower volatility, beta 0.85, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.85, yield 0.8%, current ratio 1.35x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs PHUN's -34.0%
ValueAPPS logoAPPSLower P/E (10.2x vs 24.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs PHUN's -5.1%
Stability / SafetyMSFT logoMSFTBeta 0.85 vs PHUN's 2.28
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)APPS logoAPPS-2.2% vs PHUN's -33.6%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs PHUN's -10.8%

PHUN vs APPS vs MGNI vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PHUNPhunware, Inc.
FY 2024
Software subscriptions and services
59.8%$2M
Advertising
40.2%$1M
APPSDigital Turbine, Inc.
FY 2022
On Device Media
100.0%$503M
MGNIMagnite, Inc.

Segment breakdown not available.

MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

PHUN vs APPS vs MGNI vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGMGNI

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 135033.1x PHUN's $2M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to PHUN's -5.1%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$2M$532M$723M$318.3B
EBITDAEarnings before interest/tax-$17M$70M$145M$192.6B
Net IncomeAfter-tax profit-$12M-$42M$159M$125.2B
Free Cash FlowCash after capex-$12M$19M$44M$72.9B
Gross MarginGross profit ÷ Revenue+41.3%+60.1%+63.4%+68.3%
Operating MarginEBIT ÷ Revenue-7.4%+0.1%+14.8%+46.8%
Net MarginNet income ÷ Revenue-5.1%-7.9%+22.0%+39.3%
FCF MarginFCF ÷ Revenue-5.1%+3.5%+6.1%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year-6.5%+12.4%+5.5%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+52.0%+113.6%+142.9%+23.4%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

APPS leads this category, winning 3 of 6 comparable metrics.

At 14.9x trailing earnings, MGNI trades at a 51% valuation discount to MSFT's 30.4x P/E. On an enterprise value basis, MGNI's 11.5x EV/EBITDA is more attractive than APPS's 29.9x.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$40M$483M$2.0B$3.08T
Enterprise ValueMkt cap + debt − cash-$72M$861M$1.7B$3.17T
Trailing P/EPrice ÷ TTM EPS-2.13x-4.54x14.87x30.43x
Forward P/EPrice ÷ next-FY EPS est.10.23x13.72x24.77x
PEG RatioP/E ÷ EPS growth rate1.62x
EV / EBITDAEnterprise value multiple29.87x11.55x19.46x
Price / SalesMarket cap ÷ Revenue12.66x0.99x2.83x10.94x
Price / BookPrice ÷ Book value/share0.20x2.72x2.36x9.02x
Price / FCFMarket cap ÷ FCF12.22x43.06x
APPS leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-22 for APPS. PHUN carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to APPS's 2.72x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs APPS's 4/9, reflecting solid financial health.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-11.6%-21.5%+18.6%+33.1%
ROA (TTM)Return on assets-10.8%-4.9%+5.3%+19.2%
ROICReturn on invested capital-7.4%+9.5%+24.9%
ROCEReturn on capital employed-28.2%-8.9%+7.3%+29.7%
Piotroski ScoreFundamental quality 0–94466
Debt / EquityFinancial leverage0.01x2.72x0.30x0.33x
Net DebtTotal debt minus cash-$112M$378M-$275M$81.9B
Cash & Equiv.Liquid assets$113M$40M$553M$30.2B
Total DebtShort + long-term debt$932,000$418M$279M$112.2B
Interest CoverageEBIT ÷ Interest expense-196.80x-1.83x4.03x55.65x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — MGNI and MSFT each lead in 2 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,377 today (with dividends reinvested), compared to $325 for PHUN. Over the past 12 months, APPS leads with a -2.2% total return vs PHUN's -33.6%. The 3-year compound annual growth rate (CAGR) favors MGNI at 17.0% vs PHUN's -59.7% — a key indicator of consistent wealth creation.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+8.1%-15.5%-12.0%-12.0%
1-Year ReturnPast 12 months-33.6%-2.2%-5.1%-4.5%
3-Year ReturnCumulative with dividends-93.4%-66.1%+60.2%+37.6%
5-Year ReturnCumulative with dividends-96.7%-93.3%-50.5%+73.8%
10-Year ReturnCumulative with dividends-99.6%+359.1%-3.8%+776.0%
CAGR (3Y)Annualised 3-year return-59.7%-30.3%+17.0%+11.2%
Evenly matched — MGNI and MSFT each lead in 2 of 6 comparable metrics.

Risk & Volatility

MSFT leads this category, winning 2 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than PHUN's 2.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSFT currently trades 74.7% from its 52-week high vs APPS's 48.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5002.28x1.61x1.54x0.85x
52-Week HighHighest price in past year$3.88$8.28$26.65$555.45
52-Week LowLowest price in past year$1.56$2.74$10.82$356.28
% of 52W HighCurrent price vs 52-week peak+51.5%+48.8%+53.0%+74.7%
RSI (14)Momentum oscillator 0–10046.463.161.657.9
Avg Volume (50D)Average daily shares traded142K2.0M2.1M32.5M
MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: APPS as "Hold", MGNI as "Buy", MSFT as "Buy". Consensus price targets imply 704.5% upside for APPS (target: $33) vs 34.2% for MSFT (target: $557). MSFT is the only dividend payer here at 0.78% yield — a key consideration for income-focused portfolios.

MetricPHUN logoPHUNPhunware, Inc.APPS logoAPPSDigital Turbine, …MGNI logoMGNIMagnite, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellHoldBuyBuy
Price TargetConsensus 12-month target$32.50$19.00$556.88
# AnalystsCovering analysts113181
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises19
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+2.3%+0.6%
Insufficient data to determine a leader in this category.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). APPS leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

PHUN vs APPS vs MGNI vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PHUN or APPS or MGNI or MSFT a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -34. 0% for Phunware, Inc. (PHUN). Magnite, Inc. (MGNI) offers the better valuation at 14. 9x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PHUN or APPS or MGNI or MSFT?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 9x versus Microsoft Corporation at 30. 4x. On forward P/E, Digital Turbine, Inc. is actually cheaper at 10. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — PHUN or APPS or MGNI or MSFT?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +73.

8%, compared to -96. 7% for Phunware, Inc. (PHUN). Over 10 years, the gap is even starker: MSFT returned +776. 0% versus PHUN's -99. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PHUN or APPS or MGNI or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

85β versus Phunware, Inc. 's 2. 28β — meaning PHUN is approximately 167% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Phunware, Inc. (PHUN) carries a lower debt/equity ratio of 1% versus 3% for Digital Turbine, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — PHUN or APPS or MGNI or MSFT?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -34. 0% for Phunware, Inc. (PHUN). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PHUN or APPS or MGNI or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -323. 5% for Phunware, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -435. 5% for PHUN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PHUN or APPS or MGNI or MSFT more undervalued right now?

On forward earnings alone, Digital Turbine, Inc.

(APPS) trades at 10. 2x forward P/E versus 24. 8x for Microsoft Corporation — 14. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for APPS: 704. 5% to $32. 50.

08

Which pays a better dividend — PHUN or APPS or MGNI or MSFT?

In this comparison, MSFT (0.

8% yield) pays a dividend. PHUN, APPS, MGNI do not pay a meaningful dividend and should not be held primarily for income.

09

Is PHUN or APPS or MGNI or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Phunware, Inc. (PHUN) carries a higher beta of 2. 28 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +776. 0%, PHUN: -99. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PHUN and APPS and MGNI and MSFT?

These companies operate in different sectors (PHUN (Technology) and APPS (Technology) and MGNI (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: PHUN is a small-cap quality compounder stock; APPS is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while PHUN, APPS, MGNI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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PHUN

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 24%
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APPS

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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 36%
Run This Screen
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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Beat Both

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Revenue Growth>
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(PHUN: -6.5% · APPS: 12.4%)

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