RLX vs TPB

For growth investors, RLX Technology Inc.

(RLX) is the stronger pick with 96. 5% revenue growth year-over-year, versus 28. 4% for Turning Point Brands, Inc. (TPB). Turning Point Brands, Inc. (TPB) offers the better valuation at 29. 0x trailing P/E (35. 4x forward), making it the more compelling value choice. Analysts rate Turning Point Brands, Inc. (TPB) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Turning Point Brands, Inc.

(TPB) is the cheapest at 29. 0x versus RLX Technology Inc. at 34. 1x. On forward P/E, RLX Technology Inc. is actually cheaper at 2. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: RLX Technology Inc. wins at 0. 03x versus Turning Point Brands, Inc. 's 2. 67x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Turning Point Brands, Inc.

(TPB) delivered a total return of +94. 5%, compared to -79. 3% for RLX Technology Inc. (RLX). Over 10 years, the gap is even starker: TPB returned +811. 6% versus RLX's -92. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), RLX Technology Inc.

(RLX) is the lower-risk stock at 0. 56β versus Turning Point Brands, Inc. 's 0. 57β — meaning TPB is approximately 2% more volatile than RLX relative to the S&P 500. On balance sheet safety, RLX Technology Inc. (RLX) carries a lower debt/equity ratio of 0% versus 83% for Turning Point Brands, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), RLX Technology Inc.

(RLX) is pulling ahead at 96. 5% versus 28. 4% for Turning Point Brands, Inc. (TPB). On earnings-per-share growth, the picture is similar: Turning Point Brands, Inc. grew EPS 45. 3% year-over-year, compared to 7. 5% for RLX Technology Inc.. Over a 3-year CAGR, TPB leads at 13. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

RLX Technology Inc.

(RLX) is the more profitable company, earning 22. 6% net margin versus 12. 6% for Turning Point Brands, Inc. — meaning it keeps 22. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TPB leads at 20. 6% versus -4. 4% for RLX. At the gross margin level — before operating expenses — TPB leads at 57. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, RLX Technology Inc. (RLX) is the more undervalued stock at a PEG of 0. 03x versus Turning Point Brands, Inc. 's 2. 67x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RLX Technology Inc. (RLX) trades at 2. 2x forward P/E versus 35. 4x for Turning Point Brands, Inc. — 33. 2x cheaper on a one-year earnings basis.

All stocks in this comparison pay dividends.

RLX Technology Inc. (RLX) offers the highest yield at 0. 5%, versus 0. 3% for Turning Point Brands, Inc. (TPB).

For long-horizon retirement investors, Turning Point Brands, Inc.

(TPB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 57), +811. 6% 10Y return). Both have compounded well over 10 years (TPB: +811. 6%, RLX: -92. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.