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RTO vs SERV vs ROL vs CART vs DASH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RTO
Rentokil Initial plc

Specialty Business Services

IndustrialsNYSE • GB
Market Cap$16.80B
5Y Perf.+10.8%
SERV
Serve Robotics Inc.

Industrial - Machinery

IndustrialsNASDAQ • US
Market Cap$541M
5Y Perf.+70.3%
ROL
Rollins, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$25.95B
5Y Perf.+16.3%
CART
Instacart (Maplebear Inc.)

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$9.55B
5Y Perf.+8.2%
DASH
DoorDash, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$71.43B
5Y Perf.+19.0%

RTO vs SERV vs ROL vs CART vs DASH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RTO logoRTO
SERV logoSERV
ROL logoROL
CART logoCART
DASH logoDASH
IndustrySpecialty Business ServicesIndustrial - MachineryPersonal Products & ServicesSpecialty RetailInternet Content & Information
Market Cap$16.80B$541M$25.95B$9.55B$71.43B
Revenue (TTM)$11.42B$5M$3.84B$3.86B$14.72B
Net Income (TTM)$704M$-137M$529M$485M$925M
Gross Margin13.5%-441.1%51.8%73.1%50.9%
Operating Margin10.7%-28.8%19.0%14.8%4.9%
Forward P/E31.2x44.2x16.6x64.3x
Total Debt$4.55B$5M$1.33B$36M$3.75B
Cash & Equiv.$1.72B$106M$100M$637M$4.38B

RTO vs SERV vs ROL vs CART vs DASHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RTO
SERV
ROL
CART
DASH
StockMar 24May 26Return
Rentokil Initial plc (RTO)100110.8+10.8%
Serve Robotics Inc. (SERV)100170.3+70.3%
Rollins, Inc. (ROL)100116.3+16.3%
Instacart (Maplebea… (CART)100108.2+8.2%
DoorDash, Inc. (DASH)100119.0+19.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: RTO vs SERV vs ROL vs CART vs DASH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ROL leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Rentokil Initial plc is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. SERV and CART also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
RTO
Rentokil Initial plc
The Defensive Pick

RTO is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.72, yield 1.8%, current ratio 1.16x
  • 1.8% yield, vs ROL's 1.3%, (3 stocks pay no dividend)
  • +45.6% vs DASH's -10.4%
Best for: defensive
SERV
Serve Robotics Inc.
The Growth Leader

SERV ranks third and is worth considering specifically for growth.

  • 46.3% revenue growth vs RTO's -5.5%
Best for: growth
ROL
Rollins, Inc.
The Income Pick

ROL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 23 yrs, beta 0.23, yield 1.3%
  • 378.0% 10Y total return vs SERV's 64.8%
  • PEG 2.93 vs RTO's 4.48
  • 13.8% margin vs SERV's -26.4%
Best for: income & stability and long-term compounding
CART
Instacart (Maplebear Inc.)
The Defensive Pick

CART is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.26, Low D/E 1.4%, current ratio 2.40x
  • Lower P/E (16.6x vs 64.3x)
Best for: sleep-well-at-night
DASH
DoorDash, Inc.
The Growth Play

DASH is the clearest fit if your priority is growth exposure.

  • Rev growth 27.9%, EPS growth 6.3%, 3Y rev CAGR 27.7%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSERV logoSERV46.3% revenue growth vs RTO's -5.5%
ValueCART logoCARTLower P/E (16.6x vs 64.3x)
Quality / MarginsROL logoROL13.8% margin vs SERV's -26.4%
Stability / SafetyROL logoROLBeta 0.23 vs SERV's 3.94
DividendsRTO logoRTO1.8% yield, vs ROL's 1.3%, (3 stocks pay no dividend)
Momentum (1Y)RTO logoRTO+45.6% vs DASH's -10.4%
Efficiency (ROA)ROL logoROL16.7% ROA vs SERV's -44.9%, ROIC 23.5% vs -64.9%

RTO vs SERV vs ROL vs CART vs DASH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RTORentokil Initial plc

Segment breakdown not available.

SERVServe Robotics Inc.
FY 2025
Fleet Services
61.2%$2M
Software Services
38.8%$1M
ROLRollins, Inc.
FY 2025
Residential Contract Revenue
56.8%$1.7B
Commercial Contract Revenue
41.8%$1.2B
Other Revenues
0.9%$25M
Franchise Revenues
0.5%$16M
CARTInstacart (Maplebear Inc.)
FY 2025
Transaction
71.5%$2.7B
Advertising And Other
28.5%$1.1B
DASHDoorDash, Inc.
FY 2025
Reportable Segment
100.0%$13.7B

RTO vs SERV vs ROL vs CART vs DASH — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLROLLAGGINGDASH

Income & Cash Flow (Last 12 Months)

Evenly matched — ROL and CART each lead in 2 of 6 comparable metrics.

DASH is the larger business by revenue, generating $14.7B annually — 2833.9x SERV's $5M. ROL is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to SERV's -26.4%. On growth, SERV holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
RevenueTrailing 12 months$11.4B$5M$3.8B$3.9B$14.7B
EBITDAEarnings before interest/tax$1.9B-$136M$858M$679M$1.6B
Net IncomeAfter-tax profit$704M-$137M$529M$485M$925M
Free Cash FlowCash after capex$1.2B-$148M$621M$883M$1.8B
Gross MarginGross profit ÷ Revenue+13.5%-4.4%+51.8%+73.1%+50.9%
Operating MarginEBIT ÷ Revenue+10.7%-28.8%+19.0%+14.8%+4.9%
Net MarginNet income ÷ Revenue+6.2%-26.4%+13.8%+12.6%+6.3%
FCF MarginFCF ÷ Revenue+10.2%-28.5%+16.2%+22.9%+11.9%
Rev. Growth (YoY)Latest quarter vs prior year-4.0%+5.8%+10.2%+13.6%+33.1%
EPS Growth (YoY)Latest quarter vs prior year+86.4%-80.6%0.0%+50.0%-4.5%
Evenly matched — ROL and CART each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — RTO and SERV and CART each lead in 2 of 7 comparable metrics.

At 25.2x trailing earnings, CART trades at a 67% valuation discount to DASH's 77.0x P/E. Adjusting for growth (PEG ratio), ROL offers better value at 3.27x vs RTO's 5.05x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
Market CapShares × price$16.8B$541M$25.9B$9.6B$71.4B
Enterprise ValueMkt cap + debt − cash$20.6B$440M$27.2B$9.0B$70.8B
Trailing P/EPrice ÷ TTM EPS35.17x-5.38x49.39x25.22x76.96x
Forward P/EPrice ÷ next-FY EPS est.31.19x44.18x16.59x64.28x
PEG RatioP/E ÷ EPS growth rate5.05x3.27x
EV / EBITDAEnterprise value multiple13.56x31.82x14.99x48.16x
Price / SalesMarket cap ÷ Revenue2.41x203.95x6.90x2.55x5.21x
Price / BookPrice ÷ Book value/share3.06x1.56x18.96x4.48x7.17x
Price / FCFMarket cap ÷ FCF21.64x39.91x10.48x32.86x
Evenly matched — RTO and SERV and CART each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

ROL leads this category, winning 5 of 9 comparable metrics.

ROL delivers a 36.9% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-47 for SERV. CART carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to RTO's 1.12x. On the Piotroski fundamental quality scale (0–9), RTO scores 6/9 vs SERV's 3/9, reflecting solid financial health.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
ROE (TTM)Return on equity+15.9%-47.3%+36.9%+16.3%+9.6%
ROA (TTM)Return on assets+6.0%-44.9%+16.7%+12.0%+5.0%
ROICReturn on invested capital+7.3%-64.9%+23.5%+20.7%+7.9%
ROCEReturn on capital employed+8.7%-46.3%+32.2%+16.4%+6.6%
Piotroski ScoreFundamental quality 0–963565
Debt / EquityFinancial leverage1.12x0.01x0.97x0.01x0.37x
Net DebtTotal debt minus cash$2.8B-$101M$1.2B-$601M-$627M
Cash & Equiv.Liquid assets$1.7B$106M$100M$637M$4.4B
Total DebtShort + long-term debt$4.5B$5M$1.3B$36M$3.8B
Interest CoverageEBIT ÷ Interest expense3.78x-22793.89x23.14x
ROL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — RTO and DASH each lead in 2 of 6 comparable metrics.

A $10,000 investment in SERV five years ago would be worth $16,485 today (with dividends reinvested), compared to $10,495 for RTO. Over the past 12 months, RTO leads with a +45.6% total return vs DASH's -10.4%. The 3-year compound annual growth rate (CAGR) favors DASH at 34.9% vs RTO's -4.0% — a key indicator of consistent wealth creation.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
YTD ReturnYear-to-date+13.2%-25.9%-8.5%-8.1%-25.4%
1-Year ReturnPast 12 months+45.6%+33.7%-3.8%-6.0%-10.4%
3-Year ReturnCumulative with dividends-11.5%+64.8%+33.7%+19.7%+145.5%
5-Year ReturnCumulative with dividends+4.9%+64.8%+51.9%+19.7%+36.1%
10-Year ReturnCumulative with dividends+195.1%+64.8%+378.0%+19.7%-13.5%
CAGR (3Y)Annualised 3-year return-4.0%+18.1%+10.2%+6.2%+34.9%
Evenly matched — RTO and DASH each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

ROL is the less volatile stock with a 0.23 beta — it tends to amplify market swings less than SERV's 3.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RTO currently trades 96.4% from its 52-week high vs SERV's 47.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
Beta (5Y)Sensitivity to S&P 5000.72x3.94x0.23x0.26x1.34x
52-Week HighHighest price in past year$34.66$18.64$66.14$53.50$285.50
52-Week LowLowest price in past year$22.72$6.11$52.34$32.73$143.30
% of 52W HighCurrent price vs 52-week peak+96.4%+47.0%+81.4%+75.4%+57.4%
RSI (14)Momentum oscillator 0–10053.147.844.538.851.1
Avg Volume (50D)Average daily shares traded1.3M3.7M2.6M3.9M4.1M
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.

Analyst consensus: RTO as "Buy", SERV as "Buy", ROL as "Hold", CART as "Buy", DASH as "Buy". Consensus price targets imply 86.2% upside for SERV (target: $16) vs -13.2% for RTO (target: $29). For income investors, RTO offers the higher dividend yield at 1.81% vs ROL's 1.26%.

MetricRTO logoRTORentokil Initial …SERV logoSERVServe Robotics In…ROL logoROLRollins, Inc.CART logoCARTInstacart (Mapleb…DASH logoDASHDoorDash, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyBuy
Price TargetConsensus 12-month target$29.00$16.33$63.75$51.36$254.24
# AnalystsCovering analysts620172638
Dividend YieldAnnual dividend ÷ price+1.8%+1.3%
Dividend StreakConsecutive years of raises023
Dividend / ShareAnnual DPS$0.45$0.68
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.8%+14.5%0.0%
Evenly matched — RTO and ROL each lead in 1 of 2 comparable metrics.
Key Takeaway

ROL leads in 1 of 6 categories — strongest in Profitability & Efficiency. 5 categories are tied.

Best OverallRollins, Inc. (ROL)Leads 1 of 6 categories
Loading custom metrics...

RTO vs SERV vs ROL vs CART vs DASH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RTO or SERV or ROL or CART or DASH a better buy right now?

For growth investors, Serve Robotics Inc.

(SERV) is the stronger pick with 46. 3% revenue growth year-over-year, versus -5. 5% for Rentokil Initial plc (RTO). Instacart (Maplebear Inc. ) (CART) offers the better valuation at 25. 2x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate Rentokil Initial plc (RTO) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RTO or SERV or ROL or CART or DASH?

On trailing P/E, Instacart (Maplebear Inc.

) (CART) is the cheapest at 25. 2x versus DoorDash, Inc. at 77. 0x. On forward P/E, Instacart (Maplebear Inc. ) is actually cheaper at 16. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Rollins, Inc. wins at 2. 93x versus Rentokil Initial plc's 4. 48x.

03

Which is the better long-term investment — RTO or SERV or ROL or CART or DASH?

Over the past 5 years, Serve Robotics Inc.

(SERV) delivered a total return of +64. 8%, compared to +4. 9% for Rentokil Initial plc (RTO). Over 10 years, the gap is even starker: ROL returned +378. 0% versus DASH's -13. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RTO or SERV or ROL or CART or DASH?

By beta (market sensitivity over 5 years), Rollins, Inc.

(ROL) is the lower-risk stock at 0. 23β versus Serve Robotics Inc. 's 3. 94β — meaning SERV is approximately 1599% more volatile than ROL relative to the S&P 500. On balance sheet safety, Instacart (Maplebear Inc. ) (CART) carries a lower debt/equity ratio of 1% versus 112% for Rentokil Initial plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — RTO or SERV or ROL or CART or DASH?

By revenue growth (latest reported year), Serve Robotics Inc.

(SERV) is pulling ahead at 46. 3% versus -5. 5% for Rentokil Initial plc (RTO). On earnings-per-share growth, the picture is similar: DoorDash, Inc. grew EPS 634. 5% year-over-year, compared to -52. 3% for Serve Robotics Inc.. Over a 3-year CAGR, SERV leads at 190. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RTO or SERV or ROL or CART or DASH?

Rollins, Inc.

(ROL) is the more profitable company, earning 14. 0% net margin versus -38. 2% for Serve Robotics Inc. — meaning it keeps 14. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROL leads at 19. 4% versus -42. 5% for SERV. At the gross margin level — before operating expenses — CART leads at 73. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RTO or SERV or ROL or CART or DASH more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Rollins, Inc. (ROL) is the more undervalued stock at a PEG of 2. 93x versus Rentokil Initial plc's 4. 48x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Instacart (Maplebear Inc. ) (CART) trades at 16. 6x forward P/E versus 64. 3x for DoorDash, Inc. — 47. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SERV: 86. 2% to $16. 33.

08

Which pays a better dividend — RTO or SERV or ROL or CART or DASH?

In this comparison, RTO (1.

8% yield), ROL (1. 3% yield) pay a dividend. SERV, CART, DASH do not pay a meaningful dividend and should not be held primarily for income.

09

Is RTO or SERV or ROL or CART or DASH better for a retirement portfolio?

For long-horizon retirement investors, Rollins, Inc.

(ROL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 23), 1. 3% yield, +378. 0% 10Y return). Serve Robotics Inc. (SERV) carries a higher beta of 3. 94 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ROL: +378. 0%, SERV: +64. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RTO and SERV and ROL and CART and DASH?

These companies operate in different sectors (RTO (Industrials) and SERV (Industrials) and ROL (Consumer Cyclical) and CART (Consumer Cyclical) and DASH (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RTO is a mid-cap quality compounder stock; SERV is a small-cap high-growth stock; ROL is a mid-cap quality compounder stock; CART is a small-cap quality compounder stock; DASH is a mid-cap high-growth stock. RTO, ROL pay a dividend while SERV, CART, DASH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(RTO: -4.0% · SERV: 577.5%)

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