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SEMR vs BRZE vs HUBS vs GOOGL vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SEMR
Semrush Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.81B
5Y Perf.-41.5%
BRZE
Braze, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.31B
5Y Perf.-69.0%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-69.7%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+102.6%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+76.3%

SEMR vs BRZE vs HUBS vs GOOGL vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SEMR logoSEMR
BRZE logoBRZE
HUBS logoHUBS
GOOGL logoGOOGL
META logoMETA
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - ApplicationInternet Content & InformationInternet Content & Information
Market Cap$1.81B$2.31B$12.58B$4.81T$1.56T
Revenue (TTM)$444M$738M$3.30B$422.57B$214.96B
Net Income (TTM)$-19M$-131M$100M$160.21B$70.59B
Gross Margin80.5%67.1%83.7%60.4%81.9%
Operating Margin-5.1%-19.6%1.9%32.7%41.2%
Forward P/E30.4x35.7x19.6x29.6x20.4x
Total Debt$13M$83M$485M$59.29B$83.90B
Cash & Equiv.$264M$124M$882M$30.71B$35.87B

SEMR vs BRZE vs HUBS vs GOOGL vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SEMR
BRZE
HUBS
GOOGL
META
StockNov 21Apr 26Return
Semrush Holdings, I… (SEMR)10058.5-41.5%
Braze, Inc. (BRZE)10031.0-69.0%
HubSpot, Inc. (HUBS)10030.3-69.7%
Alphabet Inc. (GOOGL)100202.6+102.6%
Meta Platforms, Inc. (META)100176.3+76.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: SEMR vs BRZE vs HUBS vs GOOGL vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. HubSpot, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. BRZE and META also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SEMR
Semrush Holdings, Inc.
The Defensive Pick

SEMR is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.21, Low D/E 4.3%, current ratio 2.11x
Best for: sleep-well-at-night
BRZE
Braze, Inc.
The Growth Play

BRZE ranks third and is worth considering specifically for growth exposure.

  • Rev growth 24.4%, EPS growth -19.6%, 3Y rev CAGR 27.6%
  • 24.4% revenue growth vs GOOGL's 15.1%
Best for: growth exposure
HUBS
HubSpot, Inc.
The Value Play

HUBS is the #2 pick in this set and the best alternative if value and stability is your priority.

  • Lower P/E (19.6x vs 20.4x)
  • Beta 1.18 vs META's 1.59, lower leverage
Best for: value and stability
GOOGL
Alphabet Inc.
The Income Pick

GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 1.26, yield 0.2%
  • 10.0% 10Y total return vs META's 421.2%
  • PEG 0.99 vs META's 1.11
  • 37.9% margin vs BRZE's -17.8%
Best for: income & stability and long-term compounding
META
Meta Platforms, Inc.
The Defensive Pick

META is the clearest fit if your priority is defensive.

  • Beta 1.59, yield 0.3%, current ratio 2.60x
  • 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Best for: defensive
See the full category breakdown
CategoryWinnerWhy
GrowthBRZE logoBRZE24.4% revenue growth vs GOOGL's 15.1%
ValueHUBS logoHUBSLower P/E (19.6x vs 20.4x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs BRZE's -17.8%
Stability / SafetyHUBS logoHUBSBeta 1.18 vs META's 1.59, lower leverage
DividendsMETA logoMETA0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HUBS's -62.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs BRZE's -12.9%, ROIC 25.1% vs -20.5%

SEMR vs BRZE vs HUBS vs GOOGL vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SEMRSemrush Holdings, Inc.
FY 2025
Reportable Segment
100.0%$444M
BRZEBraze, Inc.
FY 2025
Subscription Revenue
96.1%$570M
Professional Services Revenue
3.9%$23M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

SEMR vs BRZE vs HUBS vs GOOGL vs META — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

META leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 952.5x SEMR's $444M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to BRZE's -17.8%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$444M$738M$3.3B$422.6B$215.0B
EBITDAEarnings before interest/tax-$7M-$131M$166M$161.3B$109.3B
Net IncomeAfter-tax profit-$19M-$131M$100M$160.2B$70.6B
Free Cash FlowCash after capex$53M$61M$712M$73.3B$48.3B
Gross MarginGross profit ÷ Revenue+80.5%+67.1%+83.7%+60.4%+81.9%
Operating MarginEBIT ÷ Revenue-5.1%-19.6%+1.9%+32.7%+41.2%
Net MarginNet income ÷ Revenue-4.3%-17.8%+3.0%+37.9%+32.8%
FCF MarginFCF ÷ Revenue+12.0%+8.2%+21.6%+17.3%+22.4%
Rev. Growth (YoY)Latest quarter vs prior year+14.6%+27.9%+23.4%+21.8%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-4.4%-70.6%+2.5%+81.9%+62.4%
META leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BRZE and HUBS each lead in 2 of 7 comparable metrics.

At 26.3x trailing earnings, META trades at a 91% valuation discount to HUBS's 284.1x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs META's 1.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
Market CapShares × price$1.8B$2.3B$12.6B$4.81T$1.56T
Enterprise ValueMkt cap + debt − cash$1.6B$2.3B$12.2B$4.84T$1.61T
Trailing P/EPrice ÷ TTM EPS-92.35x-18.52x284.08x36.82x26.26x
Forward P/EPrice ÷ next-FY EPS est.30.39x35.72x19.61x29.61x20.36x
PEG RatioP/E ÷ EPS growth rate1.23x1.43x
EV / EBITDAEnterprise value multiple69.24x32.22x15.81x
Price / SalesMarket cap ÷ Revenue4.09x3.13x4.02x11.95x7.78x
Price / BookPrice ÷ Book value/share6.13x3.91x6.29x11.72x7.31x
Price / FCFMarket cap ÷ FCF31.41x37.34x17.77x65.72x33.90x
Evenly matched — BRZE and HUBS each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 4 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-23 for BRZE. SEMR carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs BRZE's 3/9, reflecting strong financial health.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity-6.6%-22.8%+5.0%+39.0%+33.2%
ROA (TTM)Return on assets-4.3%-12.9%+2.7%+27.4%+20.8%
ROICReturn on invested capital-12.7%-20.5%+0.4%+25.1%+27.6%
ROCEReturn on capital employed-7.9%-23.4%+0.5%+30.3%+29.4%
Piotroski ScoreFundamental quality 0–953675
Debt / EquityFinancial leverage0.04x0.13x0.23x0.14x0.39x
Net DebtTotal debt minus cash-$252M-$42M-$397M$28.6B$48.0B
Cash & Equiv.Liquid assets$264M$124M$882M$30.7B$35.9B
Total DebtShort + long-term debt$13M$83M$485M$59.3B$83.9B
Interest CoverageEBIT ÷ Interest expense4753.07x392.15x78.84x
GOOGL leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $2,420 for BRZE. Over the past 12 months, GOOGL leads with a +163.5% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date+1.0%-30.6%-36.1%+26.4%-5.1%
1-Year ReturnPast 12 months+17.5%-30.7%-62.0%+163.5%+3.7%
3-Year ReturnCumulative with dividends+22.0%-20.7%-45.1%+270.8%+166.4%
5-Year ReturnCumulative with dividends-36.0%-75.8%-52.1%+239.8%+94.8%
10-Year ReturnCumulative with dividends-14.3%-75.8%+469.1%+996.1%+421.2%
CAGR (3Y)Annualised 3-year return+6.9%-7.4%-18.1%+54.8%+38.6%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SEMR and HUBS each lead in 1 of 2 comparable metrics.

HUBS is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SEMR currently trades 100.0% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.21x1.27x1.18x1.26x1.59x
52-Week HighHighest price in past year$12.01$37.67$682.57$400.10$796.25
52-Week LowLowest price in past year$6.56$15.26$187.45$147.84$520.26
% of 52W HighCurrent price vs 52-week peak+100.0%+60.0%+35.8%+99.5%+77.5%
RSI (14)Momentum oscillator 0–10072.147.651.183.442.8
Avg Volume (50D)Average daily shares traded1.2M3.0M1.5M28.3M15.6M
Evenly matched — SEMR and HUBS each lead in 1 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SEMR as "Hold", BRZE as "Buy", HUBS as "Buy", GOOGL as "Buy", META as "Buy". Consensus price targets imply 87.8% upside for BRZE (target: $42) vs -0.0% for SEMR (target: $12). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.

MetricSEMR logoSEMRSemrush Holdings,…BRZE logoBRZEBraze, Inc.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$12.00$42.44$360.89$406.28$821.80
# AnalystsCovering analysts725478260
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%
Dividend StreakConsecutive years of raises22
Dividend / ShareAnnual DPS$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.0%+0.9%+1.7%
META leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

SEMR vs BRZE vs HUBS vs GOOGL vs META: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SEMR or BRZE or HUBS or GOOGL or META a better buy right now?

For growth investors, Braze, Inc.

(BRZE) is the stronger pick with 24. 4% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Meta Platforms, Inc. (META) offers the better valuation at 26. 3x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Braze, Inc. (BRZE) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SEMR or BRZE or HUBS or GOOGL or META?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 26. 3x versus HubSpot, Inc. at 284. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Meta Platforms, Inc. 's 1. 11x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SEMR or BRZE or HUBS or GOOGL or META?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SEMR or BRZE or HUBS or GOOGL or META?

By beta (market sensitivity over 5 years), HubSpot, Inc.

(HUBS) is the lower-risk stock at 1. 18β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 35% more volatile than HUBS relative to the S&P 500. On balance sheet safety, Semrush Holdings, Inc. (SEMR) carries a lower debt/equity ratio of 4% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SEMR or BRZE or HUBS or GOOGL or META?

By revenue growth (latest reported year), Braze, Inc.

(BRZE) is pulling ahead at 24. 4% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -335. 1% for Semrush Holdings, Inc.. Over a 3-year CAGR, BRZE leads at 27. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SEMR or BRZE or HUBS or GOOGL or META?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SEMR or BRZE or HUBS or GOOGL or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Meta Platforms, Inc. 's 1. 11x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, HubSpot, Inc. (HUBS) trades at 19. 6x forward P/E versus 35. 7x for Braze, Inc. — 16. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRZE: 87. 8% to $42. 44.

08

Which pays a better dividend — SEMR or BRZE or HUBS or GOOGL or META?

In this comparison, META (0.

3% yield), GOOGL (0. 2% yield) pay a dividend. SEMR, BRZE, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is SEMR or BRZE or HUBS or GOOGL or META better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, BRZE: -75. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SEMR and BRZE and HUBS and GOOGL and META?

These companies operate in different sectors (SEMR (Technology) and BRZE (Technology) and HUBS (Technology) and GOOGL (Communication Services) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SEMR

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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 7%
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BRZE

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 40%
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
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  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
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Revenue Growth>
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(SEMR: 14.6% · BRZE: 27.9%)

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