SFST vs CBAN

For growth investors, Colony Bankcorp, Inc.

(CBAN) is the stronger pick with 5. 4% revenue growth year-over-year, versus 5. 3% for Southern First Bancshares, Inc. (SFST). Colony Bankcorp, Inc. (CBAN) offers the better valuation at 12. 5x trailing P/E (10. 1x forward), making it the more compelling value choice. Analysts rate Southern First Bancshares, Inc. (SFST) a "Hold" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Colony Bankcorp, Inc.

(CBAN) is the cheapest at 12. 5x versus Southern First Bancshares, Inc. at 15. 2x. On forward P/E, Colony Bankcorp, Inc. is actually cheaper at 10. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Southern First Bancshares, Inc. wins at 1. 11x versus Colony Bankcorp, Inc. 's 1. 98x — a reasonable growth-adjusted valuation.

Over the past 5 years, Colony Bankcorp, Inc.

(CBAN) delivered a total return of +35. 2%, compared to +6. 7% for Southern First Bancshares, Inc. (SFST). Over 10 years, the gap is even starker: CBAN returned +145. 6% versus SFST's +120. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Colony Bankcorp, Inc.

(CBAN) is the lower-risk stock at 0. 90β versus Southern First Bancshares, Inc. 's 0. 93β — meaning SFST is approximately 4% more volatile than CBAN relative to the S&P 500. On balance sheet safety, Colony Bankcorp, Inc. (CBAN) carries a lower debt/equity ratio of 71% versus 72% for Southern First Bancshares, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Colony Bankcorp, Inc.

(CBAN) is pulling ahead at 5. 4% versus 5. 3% for Southern First Bancshares, Inc. (SFST). On earnings-per-share growth, the picture is similar: Southern First Bancshares, Inc. grew EPS 96. 3% year-over-year, compared to 16. 9% for Colony Bankcorp, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Colony Bankcorp, Inc.

(CBAN) is the more profitable company, earning 15. 2% net margin versus 13. 5% for Southern First Bancshares, Inc. — meaning it keeps 15. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CBAN leads at 18. 9% versus 17. 6% for SFST. At the gross margin level — before operating expenses — CBAN leads at 66. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Southern First Bancshares, Inc. (SFST) is the more undervalued stock at a PEG of 1. 11x versus Colony Bankcorp, Inc. 's 1. 98x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Colony Bankcorp, Inc. (CBAN) trades at 10. 1x forward P/E versus 11. 0x for Southern First Bancshares, Inc. — 0. 9x cheaper on a one-year earnings basis.

In this comparison, CBAN (2.

3% yield) pays a dividend. SFST does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Colony Bankcorp, Inc.

(CBAN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 90), 2. 3% yield, +145. 6% 10Y return). Both have compounded well over 10 years (CBAN: +145. 6%, SFST: +120. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

CBAN pays a dividend while SFST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.