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SIRI vs AAPL vs GOOGL vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
Internet Content & Information
Specialty Retail
SIRI vs AAPL vs GOOGL vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Entertainment | Consumer Electronics | Internet Content & Information | Specialty Retail |
| Market Cap | $9.00B | $4.22T | $4.81T | $2.92T |
| Revenue (TTM) | $8.58B | $451.44B | $422.57B | $742.78B |
| Net Income (TTM) | $846M | $122.58B | $160.21B | $90.80B |
| Gross Margin | 45.4% | 47.9% | 60.4% | 50.6% |
| Operating Margin | 18.0% | 32.6% | 32.7% | 11.5% |
| Forward P/E | 8.5x | 33.8x | 29.6x | 34.8x |
| Total Debt | $9.71B | $112.38B | $59.29B | $152.99B |
| Cash & Equiv. | $94M | $35.93B | $30.71B | $86.81B |
SIRI vs AAPL vs GOOGL vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Sirius XM Holdings … (SIRI) | 100 | 46.0 | -54.0% |
| Apple Inc. (AAPL) | 100 | 361.6 | +261.6% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SIRI vs AAPL vs GOOGL vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SIRI carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 2 yrs, beta 0.65, yield 3.8%
- PEG 0.17 vs AAPL's 1.89
- Beta 0.65, yield 3.8%, current ratio 0.30x
- Lower P/E (8.5x vs 34.8x), PEG 0.17 vs 1.24
AAPL is the clearest fit if your priority is long-term compounding.
- 11.7% 10Y total return vs GOOGL's 10.0%
- 34.0% ROA vs SIRI's 3.1%, ROIC 67.4% vs 5.2%
GOOGL is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
- 15.1% revenue growth vs SIRI's -1.6%
- 37.9% margin vs SIRI's 9.9%
AMZN lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs SIRI's -1.6% | |
| Value | Lower P/E (8.5x vs 34.8x), PEG 0.17 vs 1.24 | |
| Quality / Margins | 37.9% margin vs SIRI's 9.9% | |
| Stability / Safety | Beta 0.65 vs AMZN's 1.51 | |
| Dividends | 3.8% yield, 2-year raise streak, vs AAPL's 0.4%, (1 stock pays no dividend) | |
| Momentum (1Y) | +163.5% vs SIRI's +31.6% | |
| Efficiency (ROA) | 34.0% ROA vs SIRI's 3.1%, ROIC 67.4% vs 5.2% |
SIRI vs AAPL vs GOOGL vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SIRI vs AAPL vs GOOGL vs AMZN — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 2 of 6 categories
SIRI leads 1 • AAPL leads 1 • AMZN leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 86.6x SIRI's $8.6B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SIRI's 9.9%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $8.6B | $451.4B | $422.6B | $742.8B |
| EBITDAEarnings before interest/tax | $2.1B | $160.0B | $161.3B | $155.9B |
| Net IncomeAfter-tax profit | $846M | $122.6B | $160.2B | $90.8B |
| Free Cash FlowCash after capex | $1.4B | $129.2B | $73.3B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +45.4% | +47.9% | +60.4% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +18.0% | +32.6% | +32.7% | +11.5% |
| Net MarginNet income ÷ Revenue | +9.9% | +27.2% | +37.9% | +12.2% |
| FCF MarginFCF ÷ Revenue | +15.8% | +28.6% | +17.3% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.1% | +16.6% | +21.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +22.0% | +21.8% | +81.9% | +74.8% |
Valuation Metrics
SIRI leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 11.9x trailing earnings, SIRI trades at a 69% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), SIRI offers better value at 0.24x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $9.0B | $4.22T | $4.81T | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $18.6B | $4.30T | $4.84T | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 11.89x | 38.53x | 36.82x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.53x | 33.78x | 29.61x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | 0.24x | 2.16x | 1.23x | 1.35x |
| EV / EBITDAEnterprise value multiple | 9.04x | 29.68x | 32.22x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 1.05x | 10.14x | 11.95x | 4.07x |
| Price / BookPrice ÷ Book value/share | 0.83x | 58.49x | 11.72x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 7.23x | 42.72x | 65.72x | 378.98x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $7 for SIRI. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs SIRI's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +7.3% | +146.7% | +39.0% | +23.3% |
| ROA (TTM)Return on assets | +3.1% | +34.0% | +27.4% | +11.5% |
| ROICReturn on invested capital | +5.2% | +67.4% | +25.1% | +14.7% |
| ROCEReturn on capital employed | +6.1% | +69.6% | +30.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 8 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.84x | 1.52x | 0.14x | 0.37x |
| Net DebtTotal debt minus cash | $9.6B | $76.4B | $28.6B | $66.2B |
| Cash & Equiv.Liquid assets | $94M | $35.9B | $30.7B | $86.8B |
| Total DebtShort + long-term debt | $9.7B | $112.4B | $59.3B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 3.50x | — | 392.15x | 39.96x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $5,617 for SIRI. Over the past 12 months, GOOGL leads with a +163.5% total return vs SIRI's +31.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SIRI's -6.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +31.7% | +6.2% | +26.4% | +19.7% |
| 1-Year ReturnPast 12 months | +31.6% | +47.0% | +163.5% | +43.7% |
| 3-Year ReturnCumulative with dividends | -17.6% | +67.4% | +270.8% | +156.2% |
| 5-Year ReturnCumulative with dividends | -43.8% | +124.4% | +239.8% | +64.8% |
| 10-Year ReturnCumulative with dividends | -7.8% | +1174.1% | +996.1% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -6.2% | +18.7% | +54.8% | +36.8% |
Risk & Volatility
Evenly matched — SIRI and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
SIRI is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs SIRI's 93.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.65x | 0.99x | 1.26x | 1.51x |
| 52-Week HighHighest price in past year | $28.77 | $292.13 | $400.10 | $278.56 |
| 52-Week LowLowest price in past year | $19.77 | $193.25 | $147.84 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +93.0% | +98.4% | +99.5% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 59.8 | 69.4 | 83.4 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 4.8M | 39.8M | 28.3M | 45.5M |
Analyst Outlook
Evenly matched — SIRI and AAPL each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: SIRI as "Buy", AAPL as "Buy", GOOGL as "Buy", AMZN as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs 0.0% for SIRI (target: $27). For income investors, SIRI offers the higher dividend yield at 3.82% vs GOOGL's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $26.75 | $317.11 | $406.28 | $306.77 |
| # AnalystsCovering analysts | 32 | 110 | 82 | 94 |
| Dividend YieldAnnual dividend ÷ price | +3.8% | +0.4% | +0.2% | — |
| Dividend StreakConsecutive years of raises | 2 | 14 | 2 | — |
| Dividend / ShareAnnual DPS | $1.02 | $1.03 | $0.82 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.5% | +2.1% | +0.9% | 0.0% |
GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). SIRI leads in 1 (Valuation Metrics). 2 tied.
SIRI vs AAPL vs GOOGL vs AMZN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SIRI or AAPL or GOOGL or AMZN a better buy right now?
For growth investors, Alphabet Inc.
(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -1. 6% for Sirius XM Holdings Inc. (SIRI). Sirius XM Holdings Inc. (SIRI) offers the better valuation at 11. 9x trailing P/E (8. 5x forward), making it the more compelling value choice. Analysts rate Sirius XM Holdings Inc. (SIRI) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SIRI or AAPL or GOOGL or AMZN?
On trailing P/E, Sirius XM Holdings Inc.
(SIRI) is the cheapest at 11. 9x versus Apple Inc. at 38. 5x. On forward P/E, Sirius XM Holdings Inc. is actually cheaper at 8. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sirius XM Holdings Inc. wins at 0. 17x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SIRI or AAPL or GOOGL or AMZN?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -43. 8% for Sirius XM Holdings Inc. (SIRI). Over 10 years, the gap is even starker: AAPL returned +1174% versus SIRI's -7. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SIRI or AAPL or GOOGL or AMZN?
By beta (market sensitivity over 5 years), Sirius XM Holdings Inc.
(SIRI) is the lower-risk stock at 0. 65β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 133% more volatile than SIRI relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SIRI or AAPL or GOOGL or AMZN?
By revenue growth (latest reported year), Alphabet Inc.
(GOOGL) is pulling ahead at 15. 1% versus -1. 6% for Sirius XM Holdings Inc. (SIRI). On earnings-per-share growth, the picture is similar: Sirius XM Holdings Inc. grew EPS 145. 6% year-over-year, compared to 22. 7% for Apple Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SIRI or AAPL or GOOGL or AMZN?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 9. 4% for Sirius XM Holdings Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SIRI or AAPL or GOOGL or AMZN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Sirius XM Holdings Inc. (SIRI) is the more undervalued stock at a PEG of 0. 17x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sirius XM Holdings Inc. (SIRI) trades at 8. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 26. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.
08Which pays a better dividend — SIRI or AAPL or GOOGL or AMZN?
In this comparison, SIRI (3.
8% yield), AAPL (0. 4% yield), GOOGL (0. 2% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is SIRI or AAPL or GOOGL or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Sirius XM Holdings Inc.
(SIRI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 65), 3. 8% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SIRI: -7. 8%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SIRI and AAPL and GOOGL and AMZN?
These companies operate in different sectors (SIRI (Communication Services) and AAPL (Technology) and GOOGL (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: SIRI is a small-cap deep-value stock; AAPL is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock. SIRI pays a dividend while AAPL, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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