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Stock Comparison

SOND vs AMZN vs MSFT vs ABNB

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOND
Sonder Holdings Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$3K
5Y Perf.-100.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.96T
5Y Perf.+49.2%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.07T
5Y Perf.+105.1%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$85.05B
5Y Perf.-27.8%

SOND vs AMZN vs MSFT vs ABNB — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOND logoSOND
AMZN logoAMZN
MSFT logoMSFT
ABNB logoABNB
IndustryTravel LodgingSpecialty RetailSoftware - InfrastructureTravel Services
Market Cap$3K$2.96T$3.07T$85.05B
Revenue (TTM)$589M$742.78B$318.27B$11.94B
Net Income (TTM)$-249M$90.80B$125.22B$2.63B
Gross Margin37.9%50.6%68.3%83.0%
Operating Margin-22.5%11.5%46.8%22.6%
Forward P/E35.3x24.9x28.2x
Total Debt$1.40B$152.99B$112.18B$2.00B
Cash & Equiv.$21M$86.81B$30.24B$6.56B

SOND vs AMZN vs MSFT vs ABNBLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOND
AMZN
MSFT
ABNB
StockMar 21Mar 26Return
Sonder Holdings Inc. (SOND)1000.0-100.0%
Amazon.com, Inc. (AMZN)100149.2+49.2%
Microsoft Corporati… (MSFT)100205.1+105.1%
Airbnb, Inc. (ABNB)10072.2-27.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOND vs AMZN vs MSFT vs ABNB

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Amazon.com, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SOND
Sonder Holdings Inc.
The Lower-Volatility Pick

SOND plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.26 vs MSFT's 1.32
  • Better valuation composite
  • +48.6% vs SOND's -100.0%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.7% 10Y total return vs AMZN's 7.2%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
ABNB
Airbnb, Inc.
The Secondary Option

ABNB lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs SOND's 3.2%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs SOND's -42.3%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+48.6% vs SOND's -100.0%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs SOND's -24.8%, ROIC 24.9% vs -12.3%

SOND vs AMZN vs MSFT vs ABNB — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SONDSonder Holdings Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B

SOND vs AMZN vs MSFT vs ABNB — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGABNB

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1260.8x SOND's $589M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SOND's -42.3%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
RevenueTrailing 12 months$589M$742.8B$318.3B$11.9B
EBITDAEarnings before interest/tax$25M$155.9B$192.6B$2.8B
Net IncomeAfter-tax profit-$249M$90.8B$125.2B$2.6B
Free Cash FlowCash after capex-$84M-$2.5B$72.9B$4.6B
Gross MarginGross profit ÷ Revenue+37.9%+50.6%+68.3%+83.0%
Operating MarginEBIT ÷ Revenue-22.5%+11.5%+46.8%+22.6%
Net MarginNet income ÷ Revenue-42.3%+12.2%+39.3%+22.0%
FCF MarginFCF ÷ Revenue-14.2%-0.3%+22.9%+38.2%
Rev. Growth (YoY)Latest quarter vs prior year-10.6%+16.6%+18.3%+9.7%
EPS Growth (YoY)Latest quarter vs prior year-2.3%+74.8%+23.4%+3.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — SOND and AMZN and MSFT each lead in 2 of 7 comparable metrics.

At 30.3x trailing earnings, MSFT trades at a 21% valuation discount to AMZN's 38.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.37x vs MSFT's 1.61x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
Market CapShares × price$2,662$2.96T$3.07T$85.0B
Enterprise ValueMkt cap + debt − cash$1.4B$3.02T$3.16T$80.5B
Trailing P/EPrice ÷ TTM EPS0.00x38.35x30.34x34.71x
Forward P/EPrice ÷ next-FY EPS est.35.26x24.91x28.23x
PEG RatioP/E ÷ EPS growth rate1.37x1.61x
EV / EBITDAEnterprise value multiple252.91x20.74x19.40x31.64x
Price / SalesMarket cap ÷ Revenue0.00x4.12x10.91x6.95x
Price / BookPrice ÷ Book value/share7.24x8.99x10.63x
Price / FCFMarket cap ÷ FCF384.26x42.93x18.31x
Evenly matched — SOND and AMZN and MSFT each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 5 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $23 for AMZN. ABNB carries lower financial leverage with a 0.24x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs SOND's 4/9, reflecting solid financial health.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
ROE (TTM)Return on equity+23.3%+33.1%+30.6%
ROA (TTM)Return on assets-24.8%+11.5%+19.2%+11.4%
ROICReturn on invested capital-12.3%+14.7%+24.9%+51.0%
ROCEReturn on capital employed-20.1%+15.3%+29.7%+26.3%
Piotroski ScoreFundamental quality 0–94666
Debt / EquityFinancial leverage0.37x0.33x0.24x
Net DebtTotal debt minus cash$1.4B$66.2B$81.9B-$4.6B
Cash & Equiv.Liquid assets$21M$86.8B$30.2B$6.6B
Total DebtShort + long-term debt$1.4B$153.0B$112.2B$2.0B
Interest CoverageEBIT ÷ Interest expense-7.37x39.96x55.65x
MSFT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,152 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, AMZN leads with a +48.6% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs SOND's -97.2% — a key indicator of consistent wealth creation.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
YTD ReturnYear-to-date-98.2%+21.4%-12.3%+5.2%
1-Year ReturnPast 12 months-100.0%+48.6%-3.7%+15.0%
3-Year ReturnCumulative with dividends-100.0%+159.8%+37.2%+11.3%
5-Year ReturnCumulative with dividends-100.0%+66.3%+71.5%-9.0%
10-Year ReturnCumulative with dividends-100.0%+715.9%+768.1%-3.3%
CAGR (3Y)Annualised 3-year return-97.2%+37.5%+11.1%+3.6%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SOND and AMZN each lead in 1 of 2 comparable metrics.

SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
Beta (5Y)Sensitivity to S&P 500-0.42x1.51x0.89x1.33x
52-Week HighHighest price in past year$3.44$278.56$555.45$147.25
52-Week LowLowest price in past year$0.00$183.85$356.28$110.81
% of 52W HighCurrent price vs 52-week peak+0.0%+98.7%+74.5%+95.0%
RSI (14)Momentum oscillator 0–10025.180.552.655.9
Avg Volume (50D)Average daily shares traded116K45.6M32.8M3.5M
Evenly matched — SOND and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: AMZN as "Buy", MSFT as "Buy", ABNB as "Hold". Consensus price targets imply 33.3% upside for MSFT (target: $552) vs 4.0% for ABNB (target: $145). MSFT is the only dividend payer here at 0.78% yield — a key consideration for income-focused portfolios.

MetricSOND logoSONDSonder Holdings I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…ABNB logoABNBAirbnb, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHold
Price TargetConsensus 12-month target$306.77$551.75$145.44
# AnalystsCovering analysts948144
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises119
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). AMZN leads in 1 (Total Returns). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

SOND vs AMZN vs MSFT vs ABNB: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOND or AMZN or MSFT or ABNB a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 3. 2% for Sonder Holdings Inc. (SOND). Microsoft Corporation (MSFT) offers the better valuation at 30. 3x trailing P/E (24. 9x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOND or AMZN or MSFT or ABNB?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

3x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Microsoft Corporation is actually cheaper at 24. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 26x versus Microsoft Corporation's 1. 32x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — SOND or AMZN or MSFT or ABNB?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +71.

5%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: MSFT returned +768. 1% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOND or AMZN or MSFT or ABNB?

By beta (market sensitivity over 5 years), Sonder Holdings Inc.

(SOND) is the lower-risk stock at -0. 42β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately -463% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 24% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOND or AMZN or MSFT or ABNB?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 3. 2% for Sonder Holdings Inc. (SOND). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -1. 9% for Airbnb, Inc.. Over a 3-year CAGR, SOND leads at 38. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOND or AMZN or MSFT or ABNB?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -29. 4% for SOND. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOND or AMZN or MSFT or ABNB more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 26x versus Microsoft Corporation's 1. 32x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 24. 9x forward P/E versus 35. 3x for Amazon. com, Inc. — 10. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 33. 3% to $551. 75.

08

Which pays a better dividend — SOND or AMZN or MSFT or ABNB?

In this comparison, MSFT (0.

8% yield) pays a dividend. SOND, AMZN, ABNB do not pay a meaningful dividend and should not be held primarily for income.

09

Is SOND or AMZN or MSFT or ABNB better for a retirement portfolio?

For long-horizon retirement investors, Sonder Holdings Inc.

(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, ABNB: -3. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOND and AMZN and MSFT and ABNB?

These companies operate in different sectors (SOND (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and ABNB (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while SOND, AMZN, ABNB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SOND

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $500M
  • Gross Margin > 22%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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ABNB

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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Beat Both

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Revenue Growth>
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(SOND: -10.6% · AMZN: 16.6%)

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