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SOND vs AMZN vs MSFT vs ABNB
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Travel Services
SOND vs AMZN vs MSFT vs ABNB — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Travel Lodging | Specialty Retail | Software - Infrastructure | Travel Services |
| Market Cap | $3K | $2.96T | $3.07T | $85.05B |
| Revenue (TTM) | $589M | $742.78B | $318.27B | $11.94B |
| Net Income (TTM) | $-249M | $90.80B | $125.22B | $2.63B |
| Gross Margin | 37.9% | 50.6% | 68.3% | 83.0% |
| Operating Margin | -22.5% | 11.5% | 46.8% | 22.6% |
| Forward P/E | — | 35.3x | 24.9x | 28.2x |
| Total Debt | $1.40B | $152.99B | $112.18B | $2.00B |
| Cash & Equiv. | $21M | $86.81B | $30.24B | $6.56B |
SOND vs AMZN vs MSFT vs ABNB — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Mar 21 | Mar 26 | Return |
|---|---|---|---|
| Sonder Holdings Inc. (SOND) | 100 | 0.0 | -100.0% |
| Amazon.com, Inc. (AMZN) | 100 | 149.2 | +49.2% |
| Microsoft Corporati… (MSFT) | 100 | 205.1 | +105.1% |
| Airbnb, Inc. (ABNB) | 100 | 72.2 | -27.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SOND vs AMZN vs MSFT vs ABNB
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SOND plays a supporting role in this comparison — it may shine differently against other peers.
AMZN is the #2 pick in this set and the best alternative if valuation efficiency is your priority.
- PEG 1.26 vs MSFT's 1.32
- Better valuation composite
- +48.6% vs SOND's -100.0%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.7% 10Y total return vs AMZN's 7.2%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
ABNB lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs SOND's 3.2% | |
| Value | Better valuation composite | |
| Quality / Margins | 39.3% margin vs SOND's -42.3% | |
| Stability / Safety | Beta 0.89 vs AMZN's 1.51, lower leverage | |
| Dividends | 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +48.6% vs SOND's -100.0% | |
| Efficiency (ROA) | 19.2% ROA vs SOND's -24.8%, ROIC 24.9% vs -12.3% |
SOND vs AMZN vs MSFT vs ABNB — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
SOND vs AMZN vs MSFT vs ABNB — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 3 of 6 categories
AMZN leads 1 • SOND leads 0 • ABNB leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 1260.8x SOND's $589M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SOND's -42.3%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $589M | $742.8B | $318.3B | $11.9B |
| EBITDAEarnings before interest/tax | $25M | $155.9B | $192.6B | $2.8B |
| Net IncomeAfter-tax profit | -$249M | $90.8B | $125.2B | $2.6B |
| Free Cash FlowCash after capex | -$84M | -$2.5B | $72.9B | $4.6B |
| Gross MarginGross profit ÷ Revenue | +37.9% | +50.6% | +68.3% | +83.0% |
| Operating MarginEBIT ÷ Revenue | -22.5% | +11.5% | +46.8% | +22.6% |
| Net MarginNet income ÷ Revenue | -42.3% | +12.2% | +39.3% | +22.0% |
| FCF MarginFCF ÷ Revenue | -14.2% | -0.3% | +22.9% | +38.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -10.6% | +16.6% | +18.3% | +9.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.3% | +74.8% | +23.4% | +3.8% |
Valuation Metrics
Evenly matched — SOND and AMZN and MSFT each lead in 2 of 7 comparable metrics.
Valuation Metrics
At 30.3x trailing earnings, MSFT trades at a 21% valuation discount to AMZN's 38.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.37x vs MSFT's 1.61x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $2,662 | $2.96T | $3.07T | $85.0B |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $3.02T | $3.16T | $80.5B |
| Trailing P/EPrice ÷ TTM EPS | 0.00x | 38.35x | 30.34x | 34.71x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 35.26x | 24.91x | 28.23x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x | 1.61x | — |
| EV / EBITDAEnterprise value multiple | 252.91x | 20.74x | 19.40x | 31.64x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 4.12x | 10.91x | 6.95x |
| Price / BookPrice ÷ Book value/share | — | 7.24x | 8.99x | 10.63x |
| Price / FCFMarket cap ÷ FCF | — | 384.26x | 42.93x | 18.31x |
Profitability & Efficiency
MSFT leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $23 for AMZN. ABNB carries lower financial leverage with a 0.24x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs SOND's 4/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +23.3% | +33.1% | +30.6% |
| ROA (TTM)Return on assets | -24.8% | +11.5% | +19.2% | +11.4% |
| ROICReturn on invested capital | -12.3% | +14.7% | +24.9% | +51.0% |
| ROCEReturn on capital employed | -20.1% | +15.3% | +29.7% | +26.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x | 0.33x | 0.24x |
| Net DebtTotal debt minus cash | $1.4B | $66.2B | $81.9B | -$4.6B |
| Cash & Equiv.Liquid assets | $21M | $86.8B | $30.2B | $6.6B |
| Total DebtShort + long-term debt | $1.4B | $153.0B | $112.2B | $2.0B |
| Interest CoverageEBIT ÷ Interest expense | -7.37x | 39.96x | 55.65x | — |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,152 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, AMZN leads with a +48.6% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs SOND's -97.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -98.2% | +21.4% | -12.3% | +5.2% |
| 1-Year ReturnPast 12 months | -100.0% | +48.6% | -3.7% | +15.0% |
| 3-Year ReturnCumulative with dividends | -100.0% | +159.8% | +37.2% | +11.3% |
| 5-Year ReturnCumulative with dividends | -100.0% | +66.3% | +71.5% | -9.0% |
| 10-Year ReturnCumulative with dividends | -100.0% | +715.9% | +768.1% | -3.3% |
| CAGR (3Y)Annualised 3-year return | -97.2% | +37.5% | +11.1% | +3.6% |
Risk & Volatility
Evenly matched — SOND and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.42x | 1.51x | 0.89x | 1.33x |
| 52-Week HighHighest price in past year | $3.44 | $278.56 | $555.45 | $147.25 |
| 52-Week LowLowest price in past year | $0.00 | $183.85 | $356.28 | $110.81 |
| % of 52W HighCurrent price vs 52-week peak | +0.0% | +98.7% | +74.5% | +95.0% |
| RSI (14)Momentum oscillator 0–100 | 25.1 | 80.5 | 52.6 | 55.9 |
| Avg Volume (50D)Average daily shares traded | 116K | 45.6M | 32.8M | 3.5M |
Analyst Outlook
MSFT leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: AMZN as "Buy", MSFT as "Buy", ABNB as "Hold". Consensus price targets imply 33.3% upside for MSFT (target: $552) vs 4.0% for ABNB (target: $145). MSFT is the only dividend payer here at 0.78% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | — | $306.77 | $551.75 | $145.44 |
| # AnalystsCovering analysts | — | 94 | 81 | 44 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | — |
| Dividend StreakConsecutive years of raises | 1 | — | 19 | — |
| Dividend / ShareAnnual DPS | — | — | $3.23 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.6% | 0.0% |
MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). AMZN leads in 1 (Total Returns). 2 tied.
SOND vs AMZN vs MSFT vs ABNB: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SOND or AMZN or MSFT or ABNB a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus 3. 2% for Sonder Holdings Inc. (SOND). Microsoft Corporation (MSFT) offers the better valuation at 30. 3x trailing P/E (24. 9x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SOND or AMZN or MSFT or ABNB?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
3x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Microsoft Corporation is actually cheaper at 24. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 26x versus Microsoft Corporation's 1. 32x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — SOND or AMZN or MSFT or ABNB?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +71.
5%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: MSFT returned +768. 1% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SOND or AMZN or MSFT or ABNB?
By beta (market sensitivity over 5 years), Sonder Holdings Inc.
(SOND) is the lower-risk stock at -0. 42β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately -463% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 24% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SOND or AMZN or MSFT or ABNB?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus 3. 2% for Sonder Holdings Inc. (SOND). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -1. 9% for Airbnb, Inc.. Over a 3-year CAGR, SOND leads at 38. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SOND or AMZN or MSFT or ABNB?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -29. 4% for SOND. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SOND or AMZN or MSFT or ABNB more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 26x versus Microsoft Corporation's 1. 32x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 24. 9x forward P/E versus 35. 3x for Amazon. com, Inc. — 10. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 33. 3% to $551. 75.
08Which pays a better dividend — SOND or AMZN or MSFT or ABNB?
In this comparison, MSFT (0.
8% yield) pays a dividend. SOND, AMZN, ABNB do not pay a meaningful dividend and should not be held primarily for income.
09Is SOND or AMZN or MSFT or ABNB better for a retirement portfolio?
For long-horizon retirement investors, Sonder Holdings Inc.
(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, ABNB: -3. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SOND and AMZN and MSFT and ABNB?
These companies operate in different sectors (SOND (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and ABNB (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
MSFT pays a dividend while SOND, AMZN, ABNB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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