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SOUN vs AIXI vs BBAI vs AMZN vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOUN
SoundHound AI, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.10B
5Y Perf.+248.9%
AIXI
Xiao-I Corporation

Software - Application

TechnologyNASDAQ • CN
Market Cap$8M
5Y Perf.-98.8%
BBAI
BigBear.ai Holdings, Inc.

Information Technology Services

TechnologyNYSE • US
Market Cap$19.73B
5Y Perf.+70.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+162.5%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+46.0%

SOUN vs AIXI vs BBAI vs AMZN vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOUN logoSOUN
AIXI logoAIXI
BBAI logoBBAI
AMZN logoAMZN
MSFT logoMSFT
IndustrySoftware - ApplicationSoftware - ApplicationInformation Technology ServicesSpecialty RetailSoftware - Infrastructure
Market Cap$4.10B$8M$19.73B$2.92T$3.13T
Revenue (TTM)$169M$115M$127M$742.78B$318.27B
Net Income (TTM)$-14M$-53M$-289M$90.80B$125.22B
Gross Margin42.4%64.3%25.8%50.6%68.3%
Operating Margin-13.8%-44.2%-68.3%11.5%46.8%
Forward P/E34.8x25.3x
Total Debt$4M$46M$24M$152.99B$112.18B
Cash & Equiv.$248M$847K$87M$86.81B$30.24B

SOUN vs AIXI vs BBAI vs AMZN vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOUN
AIXI
BBAI
AMZN
MSFT
StockMar 23May 26Return
SoundHound AI, Inc. (SOUN)100348.9+248.9%
Xiao-I Corporation (AIXI)1001.2-98.8%
BigBear.ai Holdings… (BBAI)100170.9+70.9%
Amazon.com, Inc. (AMZN)100262.5+162.5%
Microsoft Corporati… (MSFT)100146.0+46.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOUN vs AIXI vs BBAI vs AMZN vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. SoundHound AI, Inc. is the stronger pick specifically for growth and revenue expansion. AMZN also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SOUN
SoundHound AI, Inc.
The Growth Play

SOUN is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 99.4%, EPS growth 96.7%, 3Y rev CAGR 75.7%
  • 99.4% revenue growth vs BBAI's -19.3%
Best for: growth exposure
AIXI
Xiao-I Corporation
The Technology Pick

AIXI lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
BBAI
BigBear.ai Holdings, Inc.
The Technology Pick

Among these 5 stocks, BBAI doesn't own a clear edge in any measured category.

Best for: technology exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN ranks third and is worth considering specifically for valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
  • +43.7% vs AIXI's -79.2%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSOUN logoSOUN99.4% revenue growth vs BBAI's -19.3%
ValueMSFT logoMSFTBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs BBAI's -226.7%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs SOUN's 3.58
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs AIXI's -79.2%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs AIXI's -65.3%, ROIC 24.9% vs -34.4%

SOUN vs AIXI vs BBAI vs AMZN vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SOUNSoundHound AI, Inc.
FY 2025
Hosted Services
64.3%$108M
Licensing
26.8%$45M
Professional Service
8.9%$15M
AIXIXiao-I Corporation
FY 2024
Technology Service
94.5%$24M
Hardware Products Member
5.5%$1M
BBAIBigBear.ai Holdings, Inc.
FY 2024
Reportable Segment
100.0%$158M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

SOUN vs AIXI vs BBAI vs AMZN vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 6486.8x AIXI's $115M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to BBAI's -2.3%. On growth, SOUN holds the edge at +59.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$169M$115M$127M$742.8B$318.3B
EBITDAEarnings before interest/tax$52M-$49M-$75M$155.9B$192.6B
Net IncomeAfter-tax profit-$14M-$53M-$289M$90.8B$125.2B
Free Cash FlowCash after capex-$77M-$2M-$56M-$2.5B$72.9B
Gross MarginGross profit ÷ Revenue+42.4%+64.3%+25.8%+50.6%+68.3%
Operating MarginEBIT ÷ Revenue-13.8%-44.2%-68.3%+11.5%+46.8%
Net MarginNet income ÷ Revenue-8.3%-45.9%-2.3%+12.2%+39.3%
FCF MarginFCF ÷ Revenue-45.5%-2.0%-44.3%-0.3%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+59.4%-64.9%-0.9%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+113.9%-29.9%+52.0%+74.8%+23.4%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MSFT leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$4.1B$8M$19.7B$2.92T$3.13T
Enterprise ValueMkt cap + debt − cash$3.9B$53M$19.7B$2.98T$3.21T
Trailing P/EPrice ÷ TTM EPS-278.32x-0.45x-5.09x37.82x30.86x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple355.51x20.47x19.72x
Price / SalesMarket cap ÷ Revenue24.30x0.11x154.51x4.07x11.10x
Price / BookPrice ÷ Book value/share8.42x24.45x7.14x9.15x
Price / FCFMarket cap ÷ FCF378.98x43.66x
MSFT leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-51 for BBAI. SOUN carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs BBAI's 4/9, reflecting solid financial health.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-3.5%-50.7%+23.3%+33.1%
ROA (TTM)Return on assets-2.2%-65.3%-35.3%+11.5%+19.2%
ROICReturn on invested capital-16.8%-34.4%-19.5%+14.7%+24.9%
ROCEReturn on capital employed-4.2%-3.4%-19.6%+15.3%+29.7%
Piotroski ScoreFundamental quality 0–944466
Debt / EquityFinancial leverage0.01x0.04x0.37x0.33x
Net DebtTotal debt minus cash-$244M$45M-$63M$66.2B$81.9B
Cash & Equiv.Liquid assets$248M$846,593$87M$86.8B$30.2B
Total DebtShort + long-term debt$4M$46M$24M$153.0B$112.2B
Interest CoverageEBIT ÷ Interest expense-12.84x-14.13x-18.17x39.96x55.65x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — SOUN and MSFT each lead in 2 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $138 for AIXI. Over the past 12 months, AMZN leads with a +43.7% total return vs AIXI's -79.2%. The 3-year compound annual growth rate (CAGR) favors SOUN at 52.4% vs AIXI's -75.9% — a key indicator of consistent wealth creation.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-9.2%+68.1%-28.6%+19.7%-10.8%
1-Year ReturnPast 12 months+5.0%-79.2%+36.7%+43.7%-2.1%
3-Year ReturnCumulative with dividends+254.0%-98.6%+49.5%+156.2%+39.5%
5-Year ReturnCumulative with dividends+28.4%-98.6%-56.9%+64.8%+72.5%
10-Year ReturnCumulative with dividends+28.4%-98.6%-57.6%+697.8%+787.7%
CAGR (3Y)Annualised 3-year return+52.4%-75.9%+14.3%+36.8%+11.7%
Evenly matched — SOUN and MSFT each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than SOUN's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs AIXI's 18.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5003.58x0.94x3.31x1.51x0.89x
52-Week HighHighest price in past year$22.17$4.02$9.39$278.56$555.45
52-Week LowLowest price in past year$5.83$0.08$2.96$185.01$356.28
% of 52W HighCurrent price vs 52-week peak+43.4%+18.0%+44.4%+97.3%+75.8%
RSI (14)Momentum oscillator 0–10064.649.363.381.154.0
Avg Volume (50D)Average daily shares traded27.9M60.6M34.6M45.5M32.5M
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SOUN as "Buy", BBAI as "Hold", AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 43.9% upside for BBAI (target: $6) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricSOUN logoSOUNSoundHound AI, In…AIXI logoAIXIXiao-I CorporationBBAI logoBBAIBigBear.ai Holdin…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$13.33$6.00$306.77$551.75
# AnalystsCovering analysts849481
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises219
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%0.0%+0.6%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.

Best OverallMicrosoft Corporation (MSFT)Leads 4 of 6 categories
Loading custom metrics...

SOUN vs AIXI vs BBAI vs AMZN vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOUN or AIXI or BBAI or AMZN or MSFT a better buy right now?

For growth investors, SoundHound AI, Inc.

(SOUN) is the stronger pick with 99. 4% revenue growth year-over-year, versus -19. 3% for BigBear. ai Holdings, Inc. (BBAI). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate SoundHound AI, Inc. (SOUN) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOUN or AIXI or BBAI or AMZN or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — SOUN or AIXI or BBAI or AMZN or MSFT?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -98. 6% for Xiao-I Corporation (AIXI). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus AIXI's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOUN or AIXI or BBAI or AMZN or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus SoundHound AI, Inc. 's 3. 58β — meaning SOUN is approximately 304% more volatile than MSFT relative to the S&P 500. On balance sheet safety, SoundHound AI, Inc. (SOUN) carries a lower debt/equity ratio of 1% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOUN or AIXI or BBAI or AMZN or MSFT?

By revenue growth (latest reported year), SoundHound AI, Inc.

(SOUN) is pulling ahead at 99. 4% versus -19. 3% for BigBear. ai Holdings, Inc. (BBAI). On earnings-per-share growth, the picture is similar: SoundHound AI, Inc. grew EPS 96. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, SOUN leads at 75. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOUN or AIXI or BBAI or AMZN or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -230. 2% for BigBear. ai Holdings, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -65. 3% for BBAI. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOUN or AIXI or BBAI or AMZN or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BBAI: 43. 9% to $6. 00.

08

Which pays a better dividend — SOUN or AIXI or BBAI or AMZN or MSFT?

In this comparison, MSFT (0.

8% yield) pays a dividend. SOUN, AIXI, BBAI, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is SOUN or AIXI or BBAI or AMZN or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). BigBear. ai Holdings, Inc. (BBAI) carries a higher beta of 3. 31 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, BBAI: -57. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOUN and AIXI and BBAI and AMZN and MSFT?

These companies operate in different sectors (SOUN (Technology) and AIXI (Technology) and BBAI (Technology) and AMZN (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SOUN is a small-cap high-growth stock; AIXI is a small-cap high-growth stock; BBAI is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while SOUN, AIXI, BBAI, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SOUN

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 25%
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AIXI

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 38%
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BBAI

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 15%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Beat Both

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Revenue Growth>
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(SOUN: 59.4% · AIXI: -64.9%)

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