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SPWH vs SWBI vs ASO vs RGR vs AOUT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SPWH
Sportsman's Warehouse Holdings, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$55M
5Y Perf.-89.1%
SWBI
Smith & Wesson Brands, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$655M
5Y Perf.-11.2%
ASO
Academy Sports and Outdoors, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$3.48B
5Y Perf.+264.3%
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$623M
5Y Perf.-41.6%
AOUT
American Outdoor Brands, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$146M
5Y Perf.-36.5%

SPWH vs SWBI vs ASO vs RGR vs AOUT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SPWH logoSPWH
SWBI logoSWBI
ASO logoASO
RGR logoRGR
AOUT logoAOUT
IndustrySpecialty RetailAerospace & DefenseSpecialty RetailAerospace & DefenseLeisure
Market Cap$55M$655M$3.48B$623M$146M
Revenue (TTM)$1.21B$486M$6.05B$552M$205M
Net Income (TTM)$-37M$12M$377M$-12M$-10M
Gross Margin31.2%26.4%34.8%14.4%43.1%
Operating Margin-1.3%4.6%8.5%-4.1%-4.7%
Forward P/E53.6x9.1x20.6x66.2x
Total Debt$455M$115M$1.41B$2M$33M
Cash & Equiv.$3M$25M$330M$18M$23M

SPWH vs SWBI vs ASO vs RGR vs AOUTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SPWH
SWBI
ASO
RGR
AOUT
StockOct 20May 26Return
Sportsman's Warehou… (SPWH)10010.9-89.1%
Smith & Wesson Bran… (SWBI)10088.8-11.2%
Academy Sports and … (ASO)100364.3+264.3%
Sturm, Ruger & Comp… (RGR)10058.4-41.6%
American Outdoor Br… (AOUT)10063.5-36.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: SPWH vs SWBI vs ASO vs RGR vs AOUT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SWBI and ASO are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Academy Sports and Outdoors, Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. AOUT also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SPWH
Sportsman's Warehouse Holdings, Inc.
The Consumer Cyclical Pick

SPWH lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
SWBI
Smith & Wesson Brands, Inc.
The Income Pick

SWBI carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.74, yield 3.5%
  • Lower volatility, beta 0.74, Low D/E 30.8%, current ratio 4.16x
  • Beta 0.74, yield 3.5%, current ratio 4.16x
  • Beta 0.74 vs SPWH's 1.80, lower leverage
Best for: income & stability and sleep-well-at-night
ASO
Academy Sports and Outdoors, Inc.
The Long-Run Compounder

ASO is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 325.9% 10Y total return vs SWBI's -3.7%
  • Lower P/E (9.1x vs 66.2x)
  • 6.2% margin vs AOUT's -4.8%
  • 7.1% ROA vs RGR's -4.7%, ROIC 11.4% vs -3.0%
Best for: long-term compounding
RGR
Sturm, Ruger & Company, Inc.
The Industrials Pick

Among these 5 stocks, RGR doesn't own a clear edge in any measured category.

Best for: industrials exposure
AOUT
American Outdoor Brands, Inc.
The Growth Play

AOUT ranks third and is worth considering specifically for growth exposure.

  • Rev growth 10.6%, EPS growth 99.4%, 3Y rev CAGR -3.5%
  • 10.6% revenue growth vs SWBI's -11.4%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAOUT logoAOUT10.6% revenue growth vs SWBI's -11.4%
ValueASO logoASOLower P/E (9.1x vs 66.2x)
Quality / MarginsASO logoASO6.2% margin vs AOUT's -4.8%
Stability / SafetySWBI logoSWBIBeta 0.74 vs SPWH's 1.80, lower leverage
DividendsSWBI logoSWBI3.5% yield, 5-year raise streak, vs ASO's 1.0%, (2 stocks pay no dividend)
Momentum (1Y)SWBI logoSWBI+65.8% vs SPWH's -17.4%
Efficiency (ROA)ASO logoASO7.1% ROA vs RGR's -4.7%, ROIC 11.4% vs -3.0%

SPWH vs SWBI vs ASO vs RGR vs AOUT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SPWHSportsman's Warehouse Holdings, Inc.

Segment breakdown not available.

SWBISmith & Wesson Brands, Inc.
FY 2024
Product One
71.3%$382M
Product Two
21.7%$116M
Other Products And Services
7.0%$37M
ASOAcademy Sports and Outdoors, Inc.
FY 2025
Outdoors
30.2%$1.8B
Apparel
27.2%$1.6B
Sports And Recreation
22.1%$1.3B
Footwear
19.8%$1.2B
Product and Service, Other
0.6%$36M
RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M
AOUTAmerican Outdoor Brands, Inc.
FY 2023
Shooting Sports
100.0%$89M

SPWH vs SWBI vs ASO vs RGR vs AOUT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSWBILAGGINGAOUT

Income & Cash Flow (Last 12 Months)

SWBI leads this category, winning 3 of 6 comparable metrics.

ASO is the larger business by revenue, generating $6.1B annually — 29.5x AOUT's $205M. ASO is the more profitable business, keeping 6.2% of every revenue dollar as net income compared to AOUT's -4.8%. On growth, SWBI holds the edge at +17.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
RevenueTrailing 12 months$1.2B$486M$6.1B$552M$205M
EBITDAEarnings before interest/tax$24M$30M$635M-$5M$344,000
Net IncomeAfter-tax profit-$37M$12M$377M-$12M-$10M
Free Cash FlowCash after capex-$55M$73M$264M$42M$4M
Gross MarginGross profit ÷ Revenue+31.2%+26.4%+34.8%+14.4%+43.1%
Operating MarginEBIT ÷ Revenue-1.3%+4.6%+8.5%-4.1%-4.7%
Net MarginNet income ÷ Revenue-3.1%+2.5%+6.2%-2.2%-4.8%
FCF MarginFCF ÷ Revenue-4.5%+15.0%+4.4%+7.7%+1.7%
Rev. Growth (YoY)Latest quarter vs prior year+1.8%+17.1%+2.5%+4.1%-3.3%
EPS Growth (YoY)Latest quarter vs prior year-12.5%+122.4%+8.2%-97.8%-25.8%
SWBI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

SPWH leads this category, winning 3 of 6 comparable metrics.

At 9.7x trailing earnings, ASO trades at a 80% valuation discount to SWBI's 49.1x P/E. On an enterprise value basis, ASO's 7.2x EV/EBITDA is more attractive than RGR's 53.8x.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
Market CapShares × price$55M$655M$3.5B$623M$146M
Enterprise ValueMkt cap + debt − cash$507M$745M$4.6B$606M$156M
Trailing P/EPrice ÷ TTM EPS-1.63x49.10x9.67x-144.63x-1600.83x
Forward P/EPrice ÷ next-FY EPS est.53.56x9.11x20.61x66.24x
PEG RatioP/E ÷ EPS growth rate0.94x
EV / EBITDAEnterprise value multiple22.78x13.37x7.18x53.83x11.90x
Price / SalesMarket cap ÷ Revenue0.05x1.38x0.57x1.14x0.66x
Price / BookPrice ÷ Book value/share0.23x1.76x1.68x2.23x0.69x
Price / FCFMarket cap ÷ FCF2.78x15.66x16.19x
SPWH leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ASO leads this category, winning 6 of 9 comparable metrics.

ASO delivers a 18.1% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $-18 for SPWH. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SPWH's 1.93x. On the Piotroski fundamental quality scale (0–9), ASO scores 7/9 vs SWBI's 3/9, reflecting strong financial health.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
ROE (TTM)Return on equity-17.9%+3.3%+18.1%-4.2%-5.8%
ROA (TTM)Return on assets-3.9%+2.2%+7.1%-4.7%-4.1%
ROICReturn on invested capital-1.9%+4.1%+11.4%-3.0%-0.1%
ROCEReturn on capital employed-3.2%+4.9%+12.5%-3.8%-0.1%
Piotroski ScoreFundamental quality 0–953747
Debt / EquityFinancial leverage1.93x0.31x0.65x0.01x0.19x
Net DebtTotal debt minus cash$452M$90M$1.1B-$17M$10M
Cash & Equiv.Liquid assets$3M$25M$330M$18M$23M
Total DebtShort + long-term debt$455M$115M$1.4B$2M$33M
Interest CoverageEBIT ÷ Interest expense-1.26x5.17x14.33x-353.50x
ASO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SWBI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in ASO five years ago would be worth $16,362 today (with dividends reinvested), compared to $800 for SPWH. Over the past 12 months, SWBI leads with a +65.8% total return vs SPWH's -17.4%. The 3-year compound annual growth rate (CAGR) favors SWBI at 10.9% vs SPWH's -38.9% — a key indicator of consistent wealth creation.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
YTD ReturnYear-to-date-2.7%+48.9%+3.0%+16.9%+21.3%
1-Year ReturnPast 12 months-17.4%+65.8%+39.1%+19.8%-16.3%
3-Year ReturnCumulative with dividends-77.2%+36.4%-9.4%-23.0%+17.7%
5-Year ReturnCumulative with dividends-92.0%-13.9%+63.6%-26.4%-65.1%
10-Year ReturnCumulative with dividends-87.6%-3.7%+325.9%-4.9%-38.0%
CAGR (3Y)Annualised 3-year return-38.9%+10.9%-3.2%-8.4%+5.6%
SWBI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

SWBI leads this category, winning 2 of 2 comparable metrics.

SWBI is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than SPWH's 1.80 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SWBI currently trades 93.3% from its 52-week high vs SPWH's 32.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
Beta (5Y)Sensitivity to S&P 5001.80x0.74x1.72x1.00x1.51x
52-Week HighHighest price in past year$4.33$15.79$62.45$48.21$13.46
52-Week LowLowest price in past year$1.08$7.73$37.96$28.33$6.26
% of 52W HighCurrent price vs 52-week peak+32.8%+93.3%+85.7%+81.0%+71.4%
RSI (14)Momentum oscillator 0–10049.951.746.242.654.0
Avg Volume (50D)Average daily shares traded833K596K1.4M163K38K
SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: SWBI as "Buy", ASO as "Buy", RGR as "Buy", AOUT as "Buy". Consensus price targets imply 30.1% upside for AOUT (target: $13) vs 3.5% for SWBI (target: $15). For income investors, SWBI offers the higher dividend yield at 3.53% vs ASO's 0.95%.

MetricSPWH logoSPWHSportsman's Wareh…SWBI logoSWBISmith & Wesson Br…ASO logoASOAcademy Sports an…RGR logoRGRSturm, Ruger & Co…AOUT logoAOUTAmerican Outdoor …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$15.25$58.00$12.50
# AnalystsCovering analysts422125
Dividend YieldAnnual dividend ÷ price+3.5%+1.0%+1.6%
Dividend StreakConsecutive years of raises0530
Dividend / ShareAnnual DPS$0.52$0.51$0.62
Buyback YieldShare repurchases ÷ mkt cap+0.6%+3.9%+5.7%+4.2%+2.6%
SWBI leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SWBI leads in 4 of 6 categories (Income & Cash Flow, Total Returns). SPWH leads in 1 (Valuation Metrics).

Best OverallSmith & Wesson Brands, Inc. (SWBI)Leads 4 of 6 categories
Loading custom metrics...

SPWH vs SWBI vs ASO vs RGR vs AOUT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SPWH or SWBI or ASO or RGR or AOUT a better buy right now?

For growth investors, American Outdoor Brands, Inc.

(AOUT) is the stronger pick with 10. 6% revenue growth year-over-year, versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). Academy Sports and Outdoors, Inc. (ASO) offers the better valuation at 9. 7x trailing P/E (9. 1x forward), making it the more compelling value choice. Analysts rate Smith & Wesson Brands, Inc. (SWBI) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SPWH or SWBI or ASO or RGR or AOUT?

On trailing P/E, Academy Sports and Outdoors, Inc.

(ASO) is the cheapest at 9. 7x versus Smith & Wesson Brands, Inc. at 49. 1x. On forward P/E, Academy Sports and Outdoors, Inc. is actually cheaper at 9. 1x.

03

Which is the better long-term investment — SPWH or SWBI or ASO or RGR or AOUT?

Over the past 5 years, Academy Sports and Outdoors, Inc.

(ASO) delivered a total return of +63. 6%, compared to -92. 0% for Sportsman's Warehouse Holdings, Inc. (SPWH). Over 10 years, the gap is even starker: ASO returned +325. 9% versus SPWH's -87. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SPWH or SWBI or ASO or RGR or AOUT?

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 74β versus Sportsman's Warehouse Holdings, Inc. 's 1. 80β — meaning SPWH is approximately 144% more volatile than SWBI relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 193% for Sportsman's Warehouse Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SPWH or SWBI or ASO or RGR or AOUT?

By revenue growth (latest reported year), American Outdoor Brands, Inc.

(AOUT) is pulling ahead at 10. 6% versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). On earnings-per-share growth, the picture is similar: American Outdoor Brands, Inc. grew EPS 99. 4% year-over-year, compared to -115. 3% for Sturm, Ruger & Company, Inc.. Over a 3-year CAGR, ASO leads at -1. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SPWH or SWBI or ASO or RGR or AOUT?

Academy Sports and Outdoors, Inc.

(ASO) is the more profitable company, earning 6. 2% net margin versus -2. 8% for Sportsman's Warehouse Holdings, Inc. — meaning it keeps 6. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ASO leads at 8. 5% versus -2. 1% for RGR. At the gross margin level — before operating expenses — AOUT leads at 44. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SPWH or SWBI or ASO or RGR or AOUT more undervalued right now?

On forward earnings alone, Academy Sports and Outdoors, Inc.

(ASO) trades at 9. 1x forward P/E versus 66. 2x for American Outdoor Brands, Inc. — 57. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AOUT: 30. 1% to $12. 50.

08

Which pays a better dividend — SPWH or SWBI or ASO or RGR or AOUT?

In this comparison, SWBI (3.

5% yield), RGR (1. 6% yield), ASO (1. 0% yield) pay a dividend. SPWH, AOUT do not pay a meaningful dividend and should not be held primarily for income.

09

Is SPWH or SWBI or ASO or RGR or AOUT better for a retirement portfolio?

For long-horizon retirement investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 3. 5% yield). Sportsman's Warehouse Holdings, Inc. (SPWH) carries a higher beta of 1. 80 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SWBI: -3. 7%, SPWH: -87. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SPWH and SWBI and ASO and RGR and AOUT?

These companies operate in different sectors (SPWH (Consumer Cyclical) and SWBI (Industrials) and ASO (Consumer Cyclical) and RGR (Industrials) and AOUT (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SPWH is a small-cap quality compounder stock; SWBI is a small-cap income-oriented stock; ASO is a small-cap deep-value stock; RGR is a small-cap quality compounder stock; AOUT is a small-cap quality compounder stock. SWBI, ASO, RGR pay a dividend while SPWH, AOUT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SPWH

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 18%
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SWBI

High-Growth Disruptor

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Gross Margin > 15%
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ASO

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.5%
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RGR

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Dividend Yield > 0.6%
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AOUT

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 25%
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Custom Screen

Beat Both

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Revenue Growth>
%
(SPWH: 1.8% · SWBI: 17.1%)

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