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TDAY vs GOOGL vs META vs MSFT vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TDAY
USA TODAY Co., Inc.

Publishing

Communication ServicesNYSE • US
Market Cap$1.08B
5Y Perf.+14.7%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.69T
5Y Perf.+440.4%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.53T
5Y Perf.+167.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.03T
5Y Perf.+122.5%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.33T
5Y Perf.+270.9%

TDAY vs GOOGL vs META vs MSFT vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TDAY logoTDAY
GOOGL logoGOOGL
META logoMETA
MSFT logoMSFT
AAPL logoAAPL
IndustryPublishingInternet Content & InformationInternet Content & InformationSoftware - InfrastructureConsumer Electronics
Market Cap$1.08B$4.69T$1.53T$3.03T$4.33T
Revenue (TTM)$2.28B$422.57B$214.96B$318.27B$451.44B
Net Income (TTM)$29M$160.21B$70.59B$125.22B$122.58B
Gross Margin34.5%60.4%81.9%68.3%47.9%
Operating Margin5.3%32.7%41.2%46.8%32.6%
Forward P/E33.1x27.9x18.6x24.3x33.9x
Total Debt$1.13B$59.29B$83.90B$112.18B$112.38B
Cash & Equiv.$90M$30.71B$35.87B$30.24B$35.93B

TDAY vs GOOGL vs META vs MSFT vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TDAY
GOOGL
META
MSFT
AAPL
StockMay 20May 26Return
Alphabet Inc. (GOOGL)100540.4+440.4%
Meta Platforms, Inc. (META)100267.9+167.9%
Microsoft Corporati… (MSFT)100222.5+122.5%
Apple Inc. (AAPL)100370.9+270.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: TDAY vs GOOGL vs META vs MSFT vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. TDAY, META, and AAPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TDAY
USA TODAY Co., Inc.
The Defensive Choice

TDAY ranks third and is worth considering specifically for stability.

  • Beta 0.56 vs META's 1.55
Best for: stability
GOOGL
Alphabet Inc.
The Growth Play

GOOGL has the current edge in this matchup, primarily because of its strength in growth exposure and valuation efficiency.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • PEG 0.94 vs AAPL's 1.90
  • Lower P/E (27.9x vs 33.9x), PEG 0.94 vs 1.90
  • +145.0% vs MSFT's -8.5%
Best for: growth exposure and valuation efficiency
META
Meta Platforms, Inc.
The Growth Leader

META is the clearest fit if your priority is growth.

  • 22.2% revenue growth vs TDAY's -8.3%
Best for: growth
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.85, yield 0.8%
  • Lower volatility, beta 0.85, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.85, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs TDAY's 1.3%
Best for: income & stability and sleep-well-at-night
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 12.4% 10Y total return vs GOOGL's 9.7%
  • 34.0% ROA vs TDAY's 1.5%, ROIC 67.4% vs 5.1%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs TDAY's -8.3%
ValueGOOGL logoGOOGLLower P/E (27.9x vs 33.9x), PEG 0.94 vs 1.90
Quality / MarginsMSFT logoMSFT39.3% margin vs TDAY's 1.3%
Stability / SafetyTDAY logoTDAYBeta 0.56 vs META's 1.55
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+145.0% vs MSFT's -8.5%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs TDAY's 1.5%, ROIC 67.4% vs 5.1%

TDAY vs GOOGL vs META vs MSFT vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TDAYUSA TODAY Co., Inc.
FY 2025
Digital
35.4%$1.1B
Print Circulation
19.1%$570M
Print Advertising
15.9%$475M
Digital Marketing Services
15.1%$451M
Digital Advertising
11.8%$353M
Digital Other
2.6%$77M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

TDAY vs GOOGL vs META vs MSFT vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTDAYLAGGINGMETA

Income & Cash Flow (Last 12 Months)

Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

AAPL is the larger business by revenue, generating $451.4B annually — 198.1x TDAY's $2.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to TDAY's 1.3%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$2.3B$422.6B$215.0B$318.3B$451.4B
EBITDAEarnings before interest/tax$274M$161.3B$109.3B$192.6B$160.0B
Net IncomeAfter-tax profit$29M$160.2B$70.6B$125.2B$122.6B
Free Cash FlowCash after capex$60M$73.3B$48.3B$72.9B$129.2B
Gross MarginGross profit ÷ Revenue+34.5%+60.4%+81.9%+68.3%+47.9%
Operating MarginEBIT ÷ Revenue+5.3%+32.7%+41.2%+46.8%+32.6%
Net MarginNet income ÷ Revenue+1.3%+37.9%+32.8%+39.3%+27.2%
FCF MarginFCF ÷ Revenue+2.6%+17.3%+22.4%+22.9%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year-4.0%+21.8%+33.1%+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+3.3%+81.9%+62.4%+23.4%+21.8%
Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

TDAY leads this category, winning 4 of 7 comparable metrics.

At 25.7x trailing earnings, META trades at a 96% valuation discount to TDAY's 610.0x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.20x vs AAPL's 2.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Market CapShares × price$1.1B$4.69T$1.53T$3.03T$4.33T
Enterprise ValueMkt cap + debt − cash$2.1B$4.71T$1.58T$3.11T$4.40T
Trailing P/EPrice ÷ TTM EPS610.00x35.83x25.67x29.90x39.52x
Forward P/EPrice ÷ next-FY EPS est.33.06x27.94x18.57x24.33x33.89x
PEG RatioP/E ÷ EPS growth rate1.20x1.39x1.59x2.21x
EV / EBITDAEnterprise value multiple8.43x31.37x15.47x19.12x30.43x
Price / SalesMarket cap ÷ Revenue0.47x11.63x7.60x10.75x10.40x
Price / BookPrice ÷ Book value/share6.91x11.41x7.14x8.86x59.99x
Price / FCFMarket cap ÷ FCF17.12x63.96x33.14x42.30x43.82x
TDAY leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $16 for TDAY. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to TDAY's 7.34x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs META's 5/9, reflecting strong financial health.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+16.0%+39.0%+33.2%+33.1%+146.7%
ROA (TTM)Return on assets+1.5%+27.4%+20.8%+19.2%+34.0%
ROICReturn on invested capital+5.1%+25.1%+27.6%+24.9%+67.4%
ROCEReturn on capital employed+6.1%+30.3%+29.4%+29.7%+69.6%
Piotroski ScoreFundamental quality 0–967568
Debt / EquityFinancial leverage7.34x0.14x0.39x0.33x1.52x
Net DebtTotal debt minus cash$1.0B$28.6B$48.0B$81.9B$76.4B
Cash & Equiv.Liquid assets$90M$30.7B$35.9B$30.2B$35.9B
Total DebtShort + long-term debt$1.1B$59.3B$83.9B$112.2B$112.4B
Interest CoverageEBIT ÷ Interest expense1.25x392.15x78.84x55.65x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $35,359 today (with dividends reinvested), compared to $17,667 for MSFT. Over the past 12 months, GOOGL leads with a +145.0% total return vs MSFT's -8.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 49.0% vs MSFT's 10.5% — a key indicator of consistent wealth creation.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+40.5%+23.0%-7.2%-13.6%+9.0%
1-Year ReturnPast 12 months+98.9%+145.0%-5.4%-8.5%+40.5%
3-Year ReturnCumulative with dividends+98.9%+231.0%+159.9%+35.1%+72.7%
5-Year ReturnCumulative with dividends+98.9%+253.6%+100.8%+76.7%+144.1%
10-Year ReturnCumulative with dividends+237.8%+968.7%+405.2%+737.3%+1242.4%
CAGR (3Y)Annualised 3-year return+25.8%+49.0%+37.5%+10.5%+20.0%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TDAY and AAPL each lead in 1 of 2 comparable metrics.

TDAY is the less volatile stock with a 0.56 beta — it tends to amplify market swings less than META's 1.55 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 99.9% from its 52-week high vs MSFT's 73.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5000.56x1.28x1.55x0.85x1.04x
52-Week HighHighest price in past year$7.69$402.00$796.25$555.45$295.22
52-Week LowLowest price in past year$3.65$156.16$520.26$356.28$193.46
% of 52W HighCurrent price vs 52-week peak+95.2%+96.4%+75.7%+73.4%+99.9%
RSI (14)Momentum oscillator 0–10053.371.739.252.272.0
Avg Volume (50D)Average daily shares traded1.9M27.5M15.7M32.0M39.3M
Evenly matched — TDAY and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: TDAY as "Hold", GOOGL as "Buy", META as "Buy", MSFT as "Buy", AAPL as "Buy". Consensus price targets imply 36.6% upside for MSFT (target: $557) vs -24.2% for TDAY (target: $6). For income investors, MSFT offers the higher dividend yield at 0.79% vs GOOGL's 0.21%.

MetricTDAY logoTDAYUSA TODAY Co., In…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$5.55$406.28$821.80$556.88$319.44
# AnalystsCovering analysts17826081110
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%+0.8%+0.3%
Dividend StreakConsecutive years of raises0221914
Dividend / ShareAnnual DPS$0.82$2.07$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+0.3%+1.0%+1.7%+0.6%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

TDAY leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallUSA TODAY Co., Inc. (TDAY)Leads 1 of 6 categories
Loading custom metrics...

TDAY vs GOOGL vs META vs MSFT vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TDAY or GOOGL or META or MSFT or AAPL a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -8. 3% for USA TODAY Co. , Inc. (TDAY). Meta Platforms, Inc. (META) offers the better valuation at 25. 7x trailing P/E (18. 6x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TDAY or GOOGL or META or MSFT or AAPL?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 25. 7x versus USA TODAY Co. , Inc. at 610. 0x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 18. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 94x versus Apple Inc. 's 1. 90x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TDAY or GOOGL or META or MSFT or AAPL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +253. 6%, compared to +76. 7% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: AAPL returned +1242% versus TDAY's +237. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TDAY or GOOGL or META or MSFT or AAPL?

By beta (market sensitivity over 5 years), USA TODAY Co.

, Inc. (TDAY) is the lower-risk stock at 0. 56β versus Meta Platforms, Inc. 's 1. 55β — meaning META is approximately 175% more volatile than TDAY relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 7% for USA TODAY Co. , Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TDAY or GOOGL or META or MSFT or AAPL?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus -8. 3% for USA TODAY Co. , Inc. (TDAY). On earnings-per-share growth, the picture is similar: USA TODAY Co. , Inc. grew EPS 106. 7% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TDAY or GOOGL or META or MSFT or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 0. 1% for USA TODAY Co. , Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 3. 7% for TDAY. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TDAY or GOOGL or META or MSFT or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 94x versus Apple Inc. 's 1. 90x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 18. 6x forward P/E versus 33. 9x for Apple Inc. — 15. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 36. 6% to $556. 88.

08

Which pays a better dividend — TDAY or GOOGL or META or MSFT or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 3% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. TDAY does not pay a meaningful dividend and should not be held primarily for income.

09

Is TDAY or GOOGL or META or MSFT or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +737. 3% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +737. 3%, META: +405. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TDAY and GOOGL and META and MSFT and AAPL?

These companies operate in different sectors (TDAY (Communication Services) and GOOGL (Communication Services) and META (Communication Services) and MSFT (Technology) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TDAY is a small-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while TDAY, GOOGL, META, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

TDAY

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 20%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
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Beat Both

Find stocks that outperform TDAY and GOOGL and META and MSFT and AAPL on the metrics below

Revenue Growth>
%
(TDAY: -4.0% · GOOGL: 21.8%)
P/E Ratio<
x
(TDAY: 610.0x · GOOGL: 35.8x)

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