THRY vs FROG vs HUBS vs GOOGL vs MSFT

For growth investors, JFrog Ltd.

(FROG) is the stronger pick with 24. 1% revenue growth year-over-year, versus -4. 7% for Thryv Holdings, Inc. (THRY). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Thryv Holdings, Inc. (THRY) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Thryv Holdings, Inc. at 539. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 15. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 97x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -86. 3% for Thryv Holdings, Inc. (THRY). Over 10 years, the gap is even starker: GOOGL returned +1004% versus THRY's -56. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

85β versus Thryv Holdings, Inc. 's 2. 21β — meaning THRY is approximately 159% more volatile than MSFT relative to the S&P 500. On balance sheet safety, JFrog Ltd. (FROG) carries a lower debt/equity ratio of 2% versus 118% for Thryv Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), JFrog Ltd.

(FROG) is pulling ahead at 24. 1% versus -4. 7% for Thryv Holdings, Inc. (THRY). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 1. 6% for JFrog Ltd.. Over a 3-year CAGR, FROG leads at 23. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -13. 5% for JFrog Ltd. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -15. 7% for FROG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 97x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, HubSpot, Inc. (HUBS) trades at 15. 2x forward P/E versus 76. 8x for JFrog Ltd. — 61. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THRY: 74. 7% to $6. 50.

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. THRY, FROG, HUBS do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Thryv Holdings, Inc. (THRY) carries a higher beta of 2. 21 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +776. 0%, THRY: -56. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (THRY (Communication Services) and FROG (Technology) and HUBS (Technology) and GOOGL (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: THRY is a small-cap quality compounder stock; FROG is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while THRY, FROG, HUBS, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.