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TTAN vs FROG vs HUBS vs GOOGL vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TTAN
ServiceTitan, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$5.27B
5Y Perf.-38.7%
FROG
JFrog Ltd.

Software - Application

TechnologyNASDAQ • US
Market Cap$6.91B
5Y Perf.+139.9%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-71.7%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+111.7%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.-1.5%

TTAN vs FROG vs HUBS vs GOOGL vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TTAN logoTTAN
FROG logoFROG
HUBS logoHUBS
GOOGL logoGOOGL
MSFT logoMSFT
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - ApplicationInternet Content & InformationSoftware - Infrastructure
Market Cap$5.27B$6.91B$12.58B$4.81T$3.13T
Revenue (TTM)$943M$563M$3.30B$422.57B$318.27B
Net Income (TTM)$-41.86B$-62M$100M$160.21B$125.22B
Gross Margin69.9%77.4%83.7%60.4%68.3%
Operating Margin-16.8%-14.9%1.9%32.7%46.8%
Forward P/E67.6x76.8x15.2x29.6x25.3x
Total Debt$51.37B$19M$485M$59.29B$112.18B
Cash & Equiv.$428.77B$77M$882M$30.71B$30.24B

TTAN vs FROG vs HUBS vs GOOGL vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TTAN
FROG
HUBS
GOOGL
MSFT
StockDec 24May 26Return
ServiceTitan, Inc. (TTAN)10061.3-38.7%
JFrog Ltd. (FROG)100239.9+139.9%
HubSpot, Inc. (HUBS)10028.3-71.7%
Alphabet Inc. (GOOGL)100211.7+111.7%
Microsoft Corporati… (MSFT)10098.5-1.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: TTAN vs FROG vs HUBS vs GOOGL vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. TTAN and HUBS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TTAN
ServiceTitan, Inc.
The Growth Play

TTAN ranks third and is worth considering specifically for growth exposure and sleep-well-at-night.

  • Rev growth 329.0%, EPS growth 79.7%, 3Y rev CAGR 7.2%
  • Lower volatility, beta 0.91, Low D/E 3.4%, current ratio 3.49x
  • 329.0% revenue growth vs MSFT's 14.9%
Best for: growth exposure and sleep-well-at-night
FROG
JFrog Ltd.
The Growth Angle

Among these 5 stocks, FROG doesn't own a clear edge in any measured category.

Best for: technology exposure
HUBS
HubSpot, Inc.
The Value Play

HUBS is the clearest fit if your priority is value.

  • Lower P/E (15.2x vs 25.3x)
Best for: value
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs MSFT's 7.9%
  • PEG 0.99 vs MSFT's 1.35
  • +163.5% vs HUBS's -62.0%
  • 27.4% ROA vs TTAN's -9.6%, ROIC 25.1% vs -5.6%
Best for: long-term compounding and valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs TTAN's -16.4%
  • Beta 0.89 vs GOOGL's 1.26
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthTTAN logoTTAN329.0% revenue growth vs MSFT's 14.9%
ValueHUBS logoHUBSLower P/E (15.2x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs TTAN's -16.4%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs GOOGL's 1.26
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HUBS's -62.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs TTAN's -9.6%, ROIC 25.1% vs -5.6%

TTAN vs FROG vs HUBS vs GOOGL vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TTANServiceTitan, Inc.
FY 2025
Platform Revenue
56.7%$739M
Subscription Revenue
43.3%$566M
FROGJFrog Ltd.
FY 2025
Selfmanaged Subscription
35.2%$289M
Subscription
31.6%$259M
SaaS
29.7%$243M
License
3.5%$29M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

TTAN vs FROG vs HUBS vs GOOGL vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — HUBS and MSFT each lead in 2 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 750.0x FROG's $563M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to TTAN's -16.4%. On growth, TTAN holds the edge at +1212.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$943M$563M$3.3B$422.6B$318.3B
EBITDAEarnings before interest/tax-$42.6B-$66M$166M$161.3B$192.6B
Net IncomeAfter-tax profit-$41.9B-$62M$100M$160.2B$125.2B
Free Cash FlowCash after capex$39.9B$151M$712M$73.3B$72.9B
Gross MarginGross profit ÷ Revenue+69.9%+77.4%+83.7%+60.4%+68.3%
Operating MarginEBIT ÷ Revenue-16.8%-14.9%+1.9%+32.7%+46.8%
Net MarginNet income ÷ Revenue-16.4%-10.9%+3.0%+37.9%+39.3%
FCF MarginFCF ÷ Revenue+15.7%+26.9%+21.6%+17.3%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+1212.6%+25.8%+23.4%+21.8%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+84.3%+56.3%+2.5%+81.9%+23.4%
Evenly matched — HUBS and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

TTAN leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 89% valuation discount to HUBS's 284.1x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$5.3B$6.9B$12.6B$4.81T$3.13T
Enterprise ValueMkt cap + debt − cash-$372.1B$6.9B$12.2B$4.84T$3.21T
Trailing P/EPrice ÷ TTM EPS-37.75x-91.97x284.08x36.82x30.86x
Forward P/EPrice ÷ next-FY EPS est.67.58x76.78x15.21x29.61x25.34x
PEG RatioP/E ÷ EPS growth rate1.23x1.64x
EV / EBITDAEnterprise value multiple69.24x32.22x19.72x
Price / SalesMarket cap ÷ Revenue0.02x12.99x4.02x11.95x11.10x
Price / BookPrice ÷ Book value/share0.00x7.47x6.29x11.72x9.15x
Price / FCFMarket cap ÷ FCF0.13x48.56x17.77x65.72x43.66x
TTAN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-11 for TTAN. FROG carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSFT's 0.33x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs TTAN's 5/9, reflecting strong financial health.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-10.9%-7.0%+5.0%+39.0%+33.1%
ROA (TTM)Return on assets-9.6%-4.7%+2.7%+27.4%+19.2%
ROICReturn on invested capital-5.6%-8.0%+0.4%+25.1%+24.9%
ROCEReturn on capital employed-5.4%-9.6%+0.5%+30.3%+29.7%
Piotroski ScoreFundamental quality 0–956676
Debt / EquityFinancial leverage0.03x0.02x0.23x0.14x0.33x
Net DebtTotal debt minus cash-$377.4B-$57M-$397M$28.6B$81.9B
Cash & Equiv.Liquid assets$428.8B$77M$882M$30.7B$30.2B
Total DebtShort + long-term debt$51.4B$19M$485M$59.3B$112.2B
Interest CoverageEBIT ÷ Interest expense4753.07x392.15x55.65x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, GOOGL leads with a +163.5% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-35.7%-4.3%-36.1%+26.4%-10.8%
1-Year ReturnPast 12 months-43.7%+65.0%-62.0%+163.5%-2.1%
3-Year ReturnCumulative with dividends-35.3%+165.6%-45.1%+270.8%+39.5%
5-Year ReturnCumulative with dividends-35.3%+58.8%-52.1%+239.8%+72.5%
10-Year ReturnCumulative with dividends-35.3%-12.0%+469.1%+996.1%+787.7%
CAGR (3Y)Annualised 3-year return-13.5%+38.5%-18.1%+54.8%+11.7%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TTAN and GOOGL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5000.82x1.30x1.01x1.28x0.85x
52-Week HighHighest price in past year$131.33$70.43$682.57$400.10$555.45
52-Week LowLowest price in past year$55.26$33.74$187.45$147.84$356.28
% of 52W HighCurrent price vs 52-week peak+49.7%+81.0%+35.8%+99.5%+75.8%
RSI (14)Momentum oscillator 0–10049.567.351.183.454.0
Avg Volume (50D)Average daily shares traded1.1M2.7M1.5M28.3M32.5M
Evenly matched — TTAN and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: TTAN as "Buy", FROG as "Buy", HUBS as "Buy", GOOGL as "Buy", MSFT as "Buy". Consensus price targets imply 84.5% upside for TTAN (target: $121) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricTTAN logoTTANServiceTitan, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$120.50$74.40$306.10$406.28$551.75
# AnalystsCovering analysts1622478281
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%
Dividend StreakConsecutive years of raises219
Dividend / ShareAnnual DPS$0.82$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.0%+0.9%+0.6%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). TTAN leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

TTAN vs FROG vs HUBS vs GOOGL vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TTAN or FROG or HUBS or GOOGL or MSFT a better buy right now?

For growth investors, ServiceTitan, Inc.

(TTAN) is the stronger pick with 329. 0% revenue growth year-over-year, versus 14. 9% for Microsoft Corporation (MSFT). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate ServiceTitan, Inc. (TTAN) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TTAN or FROG or HUBS or GOOGL or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus HubSpot, Inc. at 284. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 15. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TTAN or FROG or HUBS or GOOGL or MSFT?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: GOOGL returned +1004% versus TTAN's -37. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TTAN or FROG or HUBS or GOOGL or MSFT?

By beta (market sensitivity over 5 years), ServiceTitan, Inc.

(TTAN) is the lower-risk stock at 0. 82β versus JFrog Ltd. 's 1. 30β — meaning FROG is approximately 59% more volatile than TTAN relative to the S&P 500. On balance sheet safety, JFrog Ltd. (FROG) carries a lower debt/equity ratio of 2% versus 33% for Microsoft Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — TTAN or FROG or HUBS or GOOGL or MSFT?

By revenue growth (latest reported year), ServiceTitan, Inc.

(TTAN) is pulling ahead at 329. 0% versus 14. 9% for Microsoft Corporation (MSFT). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 1. 6% for JFrog Ltd.. Over a 3-year CAGR, TTAN leads at 716. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TTAN or FROG or HUBS or GOOGL or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -16. 4% for ServiceTitan, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -16. 8% for TTAN. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TTAN or FROG or HUBS or GOOGL or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, HubSpot, Inc. (HUBS) trades at 15. 2x forward P/E versus 76. 8x for JFrog Ltd. — 61. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTAN: 84. 5% to $120. 50.

08

Which pays a better dividend — TTAN or FROG or HUBS or GOOGL or MSFT?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. TTAN, FROG, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is TTAN or FROG or HUBS or GOOGL or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Both have compounded well over 10 years (MSFT: +776. 0%, FROG: +8. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TTAN and FROG and HUBS and GOOGL and MSFT?

These companies operate in different sectors (TTAN (Technology) and FROG (Technology) and HUBS (Technology) and GOOGL (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TTAN is a small-cap high-growth stock; FROG is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while TTAN, FROG, HUBS, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
  • Revenue Growth > 60630%
  • Gross Margin > 41%
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  • Market Cap > $100B
  • Revenue Growth > 12%
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High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
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  • Market Cap > $100B
  • Revenue Growth > 10%
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High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Revenue Growth>
%
(TTAN: 121261.7% · FROG: 25.8%)

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