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Stock Comparison

UPBD vs AAPL vs DELL vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
UPBD
Upbound Group, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$1.09B
5Y Perf.-26.3%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%
DELL
Dell Technologies Inc.

Computer Hardware

TechnologyNYSE • US
Market Cap$76.89B
5Y Perf.+815.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

UPBD vs AAPL vs DELL vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
UPBD logoUPBD
AAPL logoAAPL
DELL logoDELL
MSFT logoMSFT
IndustrySoftware - ApplicationConsumer ElectronicsComputer HardwareSoftware - Infrastructure
Market Cap$1.09B$4.22T$76.89B$3.13T
Revenue (TTM)$4.74B$451.44B$113.54B$318.27B
Net Income (TTM)$84M$122.58B$5.94B$125.22B
Gross Margin45.2%47.9%20.0%68.3%
Operating Margin5.0%32.6%7.2%46.8%
Forward P/E4.5x33.8x23.1x25.3x
Total Debt$1.86B$112.38B$31.50B$112.18B
Cash & Equiv.$121M$35.93B$11.53B$30.24B

UPBD vs AAPL vs DELL vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

UPBD
AAPL
DELL
MSFT
StockMay 20May 26Return
Upbound Group, Inc. (UPBD)10073.7-26.3%
Apple Inc. (AAPL)100361.6+261.6%
Dell Technologies I… (DELL)100915.6+815.6%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: UPBD vs AAPL vs DELL vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: UPBD and DELL are tied at the top with 2 categories each — the right choice depends on your priorities. Dell Technologies Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. MSFT and AAPL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
UPBD
Upbound Group, Inc.
The Value Play

UPBD has the current edge in this matchup, primarily because of its strength in value and dividends.

  • Lower P/E (4.5x vs 23.1x)
  • 8.0% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: value and dividends
AAPL
Apple Inc.
The Niche Pick

AAPL is the clearest fit if your priority is efficiency.

  • 34.0% ROA vs UPBD's 2.7%, ROIC 67.4% vs 7.3%
Best for: efficiency
DELL
Dell Technologies Inc.
The Long-Run Compounder

DELL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 18.7% 10Y total return vs AAPL's 11.7%
  • 18.8% revenue growth vs AAPL's 6.4%
  • +142.7% vs UPBD's -12.2%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • PEG 1.35 vs AAPL's 1.89
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDELL logoDELL18.8% revenue growth vs AAPL's 6.4%
ValueUPBD logoUPBDLower P/E (4.5x vs 23.1x)
Quality / MarginsMSFT logoMSFT39.3% margin vs UPBD's 1.8%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs UPBD's 1.89, lower leverage
DividendsUPBD logoUPBD8.0% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)DELL logoDELL+142.7% vs UPBD's -12.2%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs UPBD's 2.7%, ROIC 67.4% vs 7.3%

UPBD vs AAPL vs DELL vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

UPBDUpbound Group, Inc.
FY 2025
Acima
100.0%$2.5B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
DELLDell Technologies Inc.
FY 2025
Other Segments
96.3%$92.0B
Corporate, Non-Segment
3.7%$3.6B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

UPBD vs AAPL vs DELL vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLUPBDLAGGINGMSFT

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AAPL is the larger business by revenue, generating $451.4B annually — 95.3x UPBD's $4.7B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to UPBD's 1.8%. On growth, DELL holds the edge at +40.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$4.7B$451.4B$113.5B$318.3B
EBITDAEarnings before interest/tax$1.0B$160.0B$8.3B$192.6B
Net IncomeAfter-tax profit$84M$122.6B$5.9B$125.2B
Free Cash FlowCash after capex$349M$129.2B$4.6B$72.9B
Gross MarginGross profit ÷ Revenue+45.2%+47.9%+20.0%+68.3%
Operating MarginEBIT ÷ Revenue+5.0%+32.6%+7.2%+46.8%
Net MarginNet income ÷ Revenue+1.8%+27.2%+5.2%+39.3%
FCF MarginFCF ÷ Revenue+7.4%+28.6%+4.1%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+3.7%+16.6%+40.2%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+45.2%+21.8%-100.0%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

UPBD leads this category, winning 6 of 7 comparable metrics.

At 15.0x trailing earnings, UPBD trades at a 61% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.64x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$1.1B$4.22T$76.9B$3.13T
Enterprise ValueMkt cap + debt − cash$2.8B$4.30T$96.9B$3.21T
Trailing P/EPrice ÷ TTM EPS15.01x38.53x30.86x
Forward P/EPrice ÷ next-FY EPS est.4.47x33.78x23.10x25.34x
PEG RatioP/E ÷ EPS growth rate2.16x1.64x
EV / EBITDAEnterprise value multiple10.27x29.68x11.89x19.72x
Price / SalesMarket cap ÷ Revenue0.23x10.14x0.68x11.10x
Price / BookPrice ÷ Book value/share1.58x58.49x9.15x
Price / FCFMarket cap ÷ FCF4.57x42.72x43.66x
UPBD leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $12 for UPBD. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to UPBD's 2.67x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs DELL's 4/9, reflecting strong financial health.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+12.1%+146.7%+33.1%
ROA (TTM)Return on assets+2.7%+34.0%+5.9%+19.2%
ROICReturn on invested capital+7.3%+67.4%+33.0%+24.9%
ROCEReturn on capital employed+9.5%+69.6%+22.9%+29.7%
Piotroski ScoreFundamental quality 0–94846
Debt / EquityFinancial leverage2.67x1.52x0.33x
Net DebtTotal debt minus cash$1.7B$76.4B$20.0B$81.9B
Cash & Equiv.Liquid assets$121M$35.9B$11.5B$30.2B
Total DebtShort + long-term debt$1.9B$112.4B$31.5B$112.2B
Interest CoverageEBIT ÷ Interest expense1.41x6.01x55.65x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DELL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in DELL five years ago would be worth $46,404 today (with dividends reinvested), compared to $4,365 for UPBD. Over the past 12 months, DELL leads with a +142.7% total return vs UPBD's -12.2%. The 3-year compound annual growth rate (CAGR) favors DELL at 72.4% vs UPBD's -9.5% — a key indicator of consistent wealth creation.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+10.4%+6.2%+81.1%-10.8%
1-Year ReturnPast 12 months-12.2%+47.0%+142.7%-2.1%
3-Year ReturnCumulative with dividends-25.8%+67.4%+412.6%+39.5%
5-Year ReturnCumulative with dividends-56.3%+124.4%+364.0%+72.5%
10-Year ReturnCumulative with dividends+104.3%+1174.1%+1868.4%+787.7%
CAGR (3Y)Annualised 3-year return-9.5%+18.7%+72.4%+11.7%
DELL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than UPBD's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs UPBD's 66.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.89x0.99x1.62x0.89x
52-Week HighHighest price in past year$28.03$292.13$239.40$555.45
52-Week LowLowest price in past year$15.82$193.25$92.88$356.28
% of 52W HighCurrent price vs 52-week peak+66.9%+98.4%+96.2%+75.8%
RSI (14)Momentum oscillator 0–10049.869.477.254.0
Avg Volume (50D)Average daily shares traded849K39.8M7.9M32.5M
Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UPBD and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: UPBD as "Buy", AAPL as "Buy", DELL as "Buy", MSFT as "Buy". Consensus price targets imply 111.5% upside for UPBD (target: $40) vs -26.8% for DELL (target: $169). For income investors, UPBD offers the higher dividend yield at 7.99% vs AAPL's 0.36%.

MetricUPBD logoUPBDUpbound Group, In…AAPL logoAAPLApple Inc.DELL logoDELLDell Technologies…MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$39.67$317.11$168.50$551.75
# AnalystsCovering analysts201104381
Dividend YieldAnnual dividend ÷ price+8.0%+0.4%+0.8%
Dividend StreakConsecutive years of raises114219
Dividend / ShareAnnual DPS$1.50$1.03$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.1%+7.8%+0.6%
Evenly matched — UPBD and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). UPBD leads in 1 (Valuation Metrics). 2 tied.

Best OverallUpbound Group, Inc. (UPBD)Leads 1 of 6 categories
Loading custom metrics...

UPBD vs AAPL vs DELL vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is UPBD or AAPL or DELL or MSFT a better buy right now?

For growth investors, Dell Technologies Inc.

(DELL) is the stronger pick with 18. 8% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Upbound Group, Inc. (UPBD) offers the better valuation at 15. 0x trailing P/E (4. 5x forward), making it the more compelling value choice. Analysts rate Upbound Group, Inc. (UPBD) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — UPBD or AAPL or DELL or MSFT?

On trailing P/E, Upbound Group, Inc.

(UPBD) is the cheapest at 15. 0x versus Apple Inc. at 38. 5x. On forward P/E, Upbound Group, Inc. is actually cheaper at 4. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 35x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — UPBD or AAPL or DELL or MSFT?

Over the past 5 years, Dell Technologies Inc.

(DELL) delivered a total return of +364. 0%, compared to -56. 3% for Upbound Group, Inc. (UPBD). Over 10 years, the gap is even starker: DELL returned +1868% versus UPBD's +104. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — UPBD or AAPL or DELL or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Upbound Group, Inc. 's 1. 89β — meaning UPBD is approximately 114% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 3% for Upbound Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — UPBD or AAPL or DELL or MSFT?

By revenue growth (latest reported year), Dell Technologies Inc.

(DELL) is pulling ahead at 18. 8% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Apple Inc. grew EPS 22. 7% year-over-year, compared to -100. 0% for Dell Technologies Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — UPBD or AAPL or DELL or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 1. 6% for Upbound Group, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 4. 8% for UPBD. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is UPBD or AAPL or DELL or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 35x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Upbound Group, Inc. (UPBD) trades at 4. 5x forward P/E versus 33. 8x for Apple Inc. — 29. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UPBD: 111. 5% to $39. 67.

08

Which pays a better dividend — UPBD or AAPL or DELL or MSFT?

In this comparison, UPBD (8.

0% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. DELL does not pay a meaningful dividend and should not be held primarily for income.

09

Is UPBD or AAPL or DELL or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Upbound Group, Inc. (UPBD) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, UPBD: +104. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between UPBD and AAPL and DELL and MSFT?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: UPBD is a small-cap deep-value stock; AAPL is a mega-cap quality compounder stock; DELL is a mid-cap high-growth stock; MSFT is a mega-cap quality compounder stock. UPBD, MSFT pay a dividend while AAPL, DELL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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UPBD

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  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 27%
  • Dividend Yield > 3.1%
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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DELL

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 20%
  • Net Margin > 5%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Beat Both

Find stocks that outperform UPBD and AAPL and DELL and MSFT on the metrics below

Revenue Growth>
%
(UPBD: 3.7% · AAPL: 16.6%)
P/E Ratio<
x
(UPBD: 15.0x · AAPL: 38.5x)

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