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UTZ vs CPB vs GIS vs SMPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
UTZ
Utz Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$683M
5Y Perf.-28.0%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-27.0%

UTZ vs CPB vs GIS vs SMPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
UTZ logoUTZ
CPB logoCPB
GIS logoGIS
SMPL logoSMPL
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$683M$6.34B$19.05B$1.24B
Revenue (TTM)$1.45B$10.04B$18.37B$1.45B
Net Income (TTM)$-6M$550M$2.21B$91M
Gross Margin22.3%29.3%33.0%34.0%
Operating Margin-4.4%12.1%19.1%14.4%
Forward P/E10.0x9.7x10.4x7.5x
Total Debt$1.17B$7.21B$15.30B$304M
Cash & Equiv.$120M$132M$364M$98M

UTZ vs CPB vs GIS vs SMPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

UTZ
CPB
GIS
SMPL
StockMay 20May 26Return
Utz Brands, Inc. (UTZ)10072.0-28.0%
Campbell Soup Compa… (CPB)10041.7-58.3%
General Mills, Inc. (GIS)10056.6-43.4%
The Simply Good Foo… (SMPL)10073.0-27.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: UTZ vs CPB vs GIS vs SMPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GIS and SMPL are tied at the top with 3 categories each — the right choice depends on your priorities. The Simply Good Foods Company is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. CPB also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
UTZ
Utz Brands, Inc.
The Income Angle

UTZ lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
CPB
Campbell Soup Company
The Income Pick

CPB is the clearest fit if your priority is income & stability.

  • Dividend streak 1 yrs, beta -0.02, yield 7.2%
  • 7.2% yield, 1-year raise streak, vs GIS's 6.7%, (1 stock pays no dividend)
Best for: income & stability
GIS
General Mills, Inc.
The Quality Compounder

GIS carries the broadest edge in this set and is the clearest fit for quality and momentum.

  • 12.1% margin vs UTZ's -0.4%
  • -29.9% vs SMPL's -64.8%
  • 6.8% ROA vs UTZ's -0.2%, ROIC 10.6% vs 3.2%
Best for: quality and momentum
SMPL
The Simply Good Foods Company
The Growth Play

SMPL is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 9.0%, EPS growth -26.1%, 3Y rev CAGR 7.5%
  • 3.7% 10Y total return vs GIS's -9.2%
  • Lower volatility, beta 0.38, Low D/E 16.8%, current ratio 3.64x
  • PEG 0.31 vs GIS's 3.64
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSMPL logoSMPL9.0% revenue growth vs GIS's -1.9%
ValueSMPL logoSMPLLower P/E (7.5x vs 10.4x), PEG 0.31 vs 3.64
Quality / MarginsGIS logoGIS12.1% margin vs UTZ's -0.4%
Stability / SafetySMPL logoSMPLBeta 0.38 vs UTZ's 0.52, lower leverage
DividendsCPB logoCPB7.2% yield, 1-year raise streak, vs GIS's 6.7%, (1 stock pays no dividend)
Momentum (1Y)GIS logoGIS-29.9% vs SMPL's -64.8%
Efficiency (ROA)GIS logoGIS6.8% ROA vs UTZ's -0.2%, ROIC 10.6% vs 3.2%

UTZ vs CPB vs GIS vs SMPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

UTZUtz Brands, Inc.
FY 2025
Reportable Segment
100.0%$1.4B
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M

UTZ vs CPB vs GIS vs SMPL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGISLAGGINGCPB

Income & Cash Flow (Last 12 Months)

Evenly matched — GIS and SMPL each lead in 2 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 12.7x UTZ's $1.4B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to UTZ's -0.4%. On growth, UTZ holds the edge at +2.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
RevenueTrailing 12 months$1.4B$10.0B$18.4B$1.4B
EBITDAEarnings before interest/tax-$22M$1.6B$3.9B$231M
Net IncomeAfter-tax profit-$6M$550M$2.2B$91M
Free Cash FlowCash after capex-$9M$919M$1.7B$174M
Gross MarginGross profit ÷ Revenue+22.3%+29.3%+33.0%+34.0%
Operating MarginEBIT ÷ Revenue-4.4%+12.1%+19.1%+14.4%
Net MarginNet income ÷ Revenue-0.4%+5.5%+12.1%+6.3%
FCF MarginFCF ÷ Revenue-0.6%+9.2%+9.0%+12.0%
Rev. Growth (YoY)Latest quarter vs prior year+2.6%-4.5%-8.4%-0.3%
EPS Growth (YoY)Latest quarter vs prior year-98.4%-17.2%-50.0%-31.6%
Evenly matched — GIS and SMPL each lead in 2 of 6 comparable metrics.

Valuation Metrics

SMPL leads this category, winning 4 of 7 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 99% valuation discount to UTZ's 848.4x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.51x vs GIS's 3.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
Market CapShares × price$683M$6.3B$19.1B$1.2B
Enterprise ValueMkt cap + debt − cash$1.7B$13.4B$34.0B$1.4B
Trailing P/EPrice ÷ TTM EPS848.35x10.57x8.71x12.20x
Forward P/EPrice ÷ next-FY EPS est.9.98x9.74x10.43x7.45x
PEG RatioP/E ÷ EPS growth rate3.04x0.51x
EV / EBITDAEnterprise value multiple9.56x7.51x8.84x5.97x
Price / SalesMarket cap ÷ Revenue0.47x0.62x0.98x0.86x
Price / BookPrice ÷ Book value/share0.50x1.63x2.16x0.70x
Price / FCFMarket cap ÷ FCF72.63x8.99x8.31x7.86x
SMPL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — GIS and SMPL each lead in 4 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-0 for UTZ. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs UTZ's 4/9, reflecting strong financial health.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
ROE (TTM)Return on equity-0.4%+14.0%+23.7%+5.2%
ROA (TTM)Return on assets-0.2%+3.7%+6.8%+3.7%
ROICReturn on invested capital+3.2%+9.1%+10.6%+8.1%
ROCEReturn on capital employed+4.0%+11.4%+13.3%+9.4%
Piotroski ScoreFundamental quality 0–94755
Debt / EquityFinancial leverage0.87x1.85x1.66x0.17x
Net DebtTotal debt minus cash$1.0B$7.1B$14.9B$206M
Cash & Equiv.Liquid assets$120M$132M$364M$98M
Total DebtShort + long-term debt$1.2B$7.2B$15.3B$304M
Interest CoverageEBIT ÷ Interest expense-0.89x3.14x5.01x6.77x
Evenly matched — GIS and SMPL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GIS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GIS five years ago would be worth $7,472 today (with dividends reinvested), compared to $3,072 for UTZ. Over the past 12 months, GIS leads with a -29.9% total return vs SMPL's -64.8%. The 3-year compound annual growth rate (CAGR) favors GIS at -21.8% vs SMPL's -31.5% — a key indicator of consistent wealth creation.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
YTD ReturnYear-to-date-24.4%-20.5%-19.2%-36.4%
1-Year ReturnPast 12 months-34.2%-35.4%-29.9%-64.8%
3-Year ReturnCumulative with dividends-53.5%-52.6%-52.3%-67.8%
5-Year ReturnCumulative with dividends-69.3%-41.9%-25.3%-64.3%
10-Year ReturnCumulative with dividends-5.8%-44.9%-9.2%+3.7%
CAGR (3Y)Annualised 3-year return-22.5%-22.0%-21.8%-31.5%
GIS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

GIS leads this category, winning 2 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than UTZ's 0.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GIS currently trades 64.5% from its 52-week high vs SMPL's 33.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
Beta (5Y)Sensitivity to S&P 5000.52x-0.02x-0.04x0.38x
52-Week HighHighest price in past year$14.67$36.16$55.35$36.92
52-Week LowLowest price in past year$7.12$19.76$33.58$10.21
% of 52W HighCurrent price vs 52-week peak+52.6%+58.8%+64.5%+33.7%
RSI (14)Momentum oscillator 0–10061.046.742.242.9
Avg Volume (50D)Average daily shares traded1.8M9.1M8.7M2.8M
GIS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CPB and GIS each lead in 1 of 2 comparable metrics.

Analyst consensus: UTZ as "Buy", CPB as "Hold", GIS as "Hold", SMPL as "Buy". Consensus price targets imply 62.1% upside for SMPL (target: $20) vs 21.6% for CPB (target: $26). For income investors, CPB offers the higher dividend yield at 7.20% vs UTZ's 3.29%.

MetricUTZ logoUTZUtz Brands, Inc.CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…SMPL logoSMPLThe Simply Good F…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuy
Price TargetConsensus 12-month target$12.43$25.83$46.58$20.17
# AnalystsCovering analysts15293424
Dividend YieldAnnual dividend ÷ price+3.3%+7.2%+6.7%
Dividend StreakConsecutive years of raises015
Dividend / ShareAnnual DPS$0.25$1.53$2.40
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.0%+6.3%+4.1%
Evenly matched — CPB and GIS each lead in 1 of 2 comparable metrics.
Key Takeaway

GIS leads in 2 of 6 categories (Total Returns, Risk & Volatility). SMPL leads in 1 (Valuation Metrics). 3 tied.

Best OverallGeneral Mills, Inc. (GIS)Leads 2 of 6 categories
Loading custom metrics...

UTZ vs CPB vs GIS vs SMPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is UTZ or CPB or GIS or SMPL a better buy right now?

For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.

0% revenue growth year-over-year, versus -1. 9% for General Mills, Inc. (GIS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Utz Brands, Inc. (UTZ) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — UTZ or CPB or GIS or SMPL?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus Utz Brands, Inc. at 848. 4x. On forward P/E, The Simply Good Foods Company is actually cheaper at 7. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 31x versus General Mills, Inc. 's 3. 64x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — UTZ or CPB or GIS or SMPL?

Over the past 5 years, General Mills, Inc.

(GIS) delivered a total return of -25. 3%, compared to -69. 3% for Utz Brands, Inc. (UTZ). Over 10 years, the gap is even starker: SMPL returned +3. 7% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — UTZ or CPB or GIS or SMPL?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Utz Brands, Inc. 's 0. 52β — meaning UTZ is approximately -1576% more volatile than GIS relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — UTZ or CPB or GIS or SMPL?

By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.

0% versus -1. 9% for General Mills, Inc. (GIS). On earnings-per-share growth, the picture is similar: Campbell Soup Company grew EPS 6. 3% year-over-year, compared to -95. 2% for Utz Brands, Inc.. Over a 3-year CAGR, SMPL leads at 7. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — UTZ or CPB or GIS or SMPL?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus 0. 1% for Utz Brands, Inc. — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 6. 8% for UTZ. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is UTZ or CPB or GIS or SMPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 31x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7. 5x forward P/E versus 10. 4x for General Mills, Inc. — 3. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 62. 1% to $20. 17.

08

Which pays a better dividend — UTZ or CPB or GIS or SMPL?

In this comparison, CPB (7.

2% yield), GIS (6. 7% yield), UTZ (3. 3% yield) pay a dividend. SMPL does not pay a meaningful dividend and should not be held primarily for income.

09

Is UTZ or CPB or GIS or SMPL better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, SMPL: +3. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between UTZ and CPB and GIS and SMPL?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: UTZ is a small-cap income-oriented stock; CPB is a small-cap deep-value stock; GIS is a mid-cap deep-value stock; SMPL is a small-cap deep-value stock. UTZ, CPB, GIS pay a dividend while SMPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Defensive
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  • Dividend Yield > 2.8%
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GIS

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 2.6%
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SMPL

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
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Beat Both

Find stocks that outperform UTZ and CPB and GIS and SMPL on the metrics below

Revenue Growth>
%
(UTZ: 2.6% · CPB: -4.5%)
P/E Ratio<
x
(UTZ: 848.4x · CPB: 10.6x)

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