WIX vs GDDY vs HUBS vs SHOP vs YELP

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 3. 7% for Yelp Inc. (YELP). Yelp Inc. (YELP) offers the better valuation at 12. 7x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Wix. com Ltd. (WIX) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Yelp Inc.

(YELP) is the cheapest at 12. 7x versus HubSpot, Inc. at 284. 1x. On forward P/E, GoDaddy Inc. is actually cheaper at 12. 9x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, GoDaddy Inc.

(GDDY) delivered a total return of +10. 7%, compared to -72. 2% for Wix. com Ltd. (WIX). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus YELP's +10. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), GoDaddy Inc.

(GDDY) is the lower-risk stock at 0. 42β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 525% more volatile than GDDY relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 18% for GoDaddy Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 3. 7% for Yelp Inc. (YELP). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

GoDaddy Inc.

(GDDY) is the more profitable company, earning 17. 7% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 17. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GDDY leads at 22. 9% versus 0. 1% for WIX. At the gross margin level — before operating expenses — YELP leads at 90. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, GoDaddy Inc.

(GDDY) trades at 12. 9x forward P/E versus 60. 9x for Shopify Inc. — 48. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 2% to $135. 92.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, GoDaddy Inc.

(GDDY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 42), +197. 1% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GDDY: +197. 1%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (WIX (Technology) and GDDY (Technology) and HUBS (Technology) and SHOP (Technology) and YELP (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WIX is a small-cap quality compounder stock; GDDY is a mid-cap deep-value stock; HUBS is a mid-cap high-growth stock; SHOP is a mid-cap high-growth stock; YELP is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.