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WLYB vs NFLX vs AMZN vs AAPL vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WLYB
John Wiley & Sons, Inc.

Publishing

Communication ServicesNYSE • US
Market Cap$2.30B
5Y Perf.+3.5%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+108.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+123.3%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+268.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+126.5%

WLYB vs NFLX vs AMZN vs AAPL vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WLYB logoWLYB
NFLX logoNFLX
AMZN logoAMZN
AAPL logoAAPL
MSFT logoMSFT
IndustryPublishingEntertainmentSpecialty RetailConsumer ElectronicsSoftware - Infrastructure
Market Cap$2.30B$374.00B$2.92T$4.22T$3.13T
Revenue (TTM)$1.67B$45.18B$742.78B$451.44B$318.27B
Net Income (TTM)$154M$10.98B$90.80B$122.58B$125.22B
Gross Margin72.5%48.5%50.6%47.9%68.3%
Operating Margin15.3%29.5%11.5%32.6%46.8%
Forward P/E9.9x24.5x31.4x33.7x24.8x
Total Debt$899M$14.46B$152.99B$112.38B$112.18B
Cash & Equiv.$86M$9.03B$86.81B$35.93B$30.24B

WLYB vs NFLX vs AMZN vs AAPL vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WLYB
NFLX
AMZN
AAPL
MSFT
StockMay 20May 26Return
John Wiley & Sons, … (WLYB)100103.5+3.5%
Netflix, Inc. (NFLX)100208.4+108.4%
Amazon.com, Inc. (AMZN)100223.3+123.3%
Apple Inc. (AAPL)100368.9+268.9%
Microsoft Corporati… (MSFT)100226.5+126.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: WLYB vs NFLX vs AMZN vs AAPL vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WLYB and NFLX are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Netflix, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. AAPL and MSFT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
WLYB
John Wiley & Sons, Inc.
The Value Play

WLYB has the current edge in this matchup, primarily because of its strength in value and dividends.

  • Lower P/E (9.9x vs 24.8x)
  • 3.3% yield, vs MSFT's 0.8%, (2 stocks pay no dividend)
Best for: value and dividends
NFLX
Netflix, Inc.
The Growth Play

NFLX is the #2 pick in this set and the best alternative if growth exposure and valuation efficiency is your priority.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • PEG 0.74 vs AAPL's 1.89
  • 15.9% revenue growth vs WLYB's -10.4%
  • Beta 0.39 vs AMZN's 1.51
Best for: growth exposure and valuation efficiency
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL ranks third and is worth considering specifically for long-term compounding.

  • 11.7% 10Y total return vs NFLX's 8.8%
  • +47.0% vs NFLX's -23.6%
  • 34.0% ROA vs WLYB's 6.0%, ROIC 67.4% vs 10.7%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs WLYB's 9.2%
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs WLYB's -10.4%
ValueWLYB logoWLYBLower P/E (9.9x vs 24.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs WLYB's 9.2%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs AMZN's 1.51
DividendsWLYB logoWLYB3.3% yield, vs MSFT's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs NFLX's -23.6%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs WLYB's 6.0%, ROIC 67.4% vs 10.7%

WLYB vs NFLX vs AMZN vs AAPL vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WLYBJohn Wiley & Sons, Inc.
FY 2025
Research Segment
64.1%$1.1B
Learning Segment
34.9%$585M
Held For Sale Or Sold Segment
1.0%$17M
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

WLYB vs NFLX vs AMZN vs AAPL vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAAPLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 444.5x WLYB's $1.7B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to WLYB's 9.2%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$1.7B$45.2B$742.8B$451.4B$318.3B
EBITDAEarnings before interest/tax$402M$30.1B$155.9B$160.0B$192.6B
Net IncomeAfter-tax profit$154M$11.0B$90.8B$122.6B$125.2B
Free Cash FlowCash after capex$190M$9.5B-$2.5B$129.2B$72.9B
Gross MarginGross profit ÷ Revenue+72.5%+48.5%+50.6%+47.9%+68.3%
Operating MarginEBIT ÷ Revenue+15.3%+29.5%+11.5%+32.6%+46.8%
Net MarginNet income ÷ Revenue+9.2%+24.3%+12.2%+27.2%+39.3%
FCF MarginFCF ÷ Revenue+11.4%+20.9%-0.3%+28.6%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+1.3%+17.6%+16.6%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+2.3%+31.1%+74.8%+21.8%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WLYB leads this category, winning 6 of 7 comparable metrics.

At 27.4x trailing earnings, WLYB trades at a 29% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$2.3B$374.0B$2.92T$4.22T$3.13T
Enterprise ValueMkt cap + debt − cash$3.1B$379.4B$2.98T$4.30T$3.21T
Trailing P/EPrice ÷ TTM EPS27.36x34.89x37.82x38.53x30.86x
Forward P/EPrice ÷ next-FY EPS est.9.87x24.52x31.41x33.71x24.77x
PEG RatioP/E ÷ EPS growth rate1.06x1.35x2.16x1.64x
EV / EBITDAEnterprise value multiple8.41x12.61x20.47x29.68x19.72x
Price / SalesMarket cap ÷ Revenue1.37x8.28x4.07x10.14x11.10x
Price / BookPrice ÷ Book value/share3.05x14.32x7.14x58.49x9.15x
Price / FCFMarket cap ÷ FCF19.16x39.53x378.98x42.72x43.66x
WLYB leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $21 for WLYB. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs MSFT's 6/9, reflecting strong financial health.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+20.8%+41.3%+23.3%+146.7%+33.1%
ROA (TTM)Return on assets+6.0%+19.8%+11.5%+34.0%+19.2%
ROICReturn on invested capital+10.7%+29.8%+14.7%+67.4%+24.9%
ROCEReturn on capital employed+11.9%+30.5%+15.3%+69.6%+29.7%
Piotroski ScoreFundamental quality 0–977686
Debt / EquityFinancial leverage1.20x0.54x0.37x1.52x0.33x
Net DebtTotal debt minus cash$813M$5.4B$66.2B$76.4B$81.9B
Cash & Equiv.Liquid assets$86M$9.0B$86.8B$35.9B$30.2B
Total DebtShort + long-term debt$899M$14.5B$153.0B$112.4B$112.2B
Interest CoverageEBIT ÷ Interest expense5.16x17.33x39.96x55.65x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AAPL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $7,995 for WLYB. Over the past 12 months, AAPL leads with a +47.0% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs WLYB's 8.0% — a key indicator of consistent wealth creation.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+35.4%-3.0%+19.7%+6.2%-10.8%
1-Year ReturnPast 12 months-1.6%-23.6%+43.7%+47.0%-2.1%
3-Year ReturnCumulative with dividends+25.9%+166.5%+156.2%+67.4%+39.5%
5-Year ReturnCumulative with dividends-20.1%+75.2%+64.8%+124.4%+72.5%
10-Year ReturnCumulative with dividends+10.2%+875.3%+697.8%+1174.1%+787.7%
CAGR (3Y)Annualised 3-year return+8.0%+38.6%+36.8%+18.7%+11.7%
AAPL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WLYB and AAPL each lead in 1 of 2 comparable metrics.

WLYB is the less volatile stock with a -0.08 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs NFLX's 65.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 500-0.11x0.35x1.50x1.04x0.85x
52-Week HighHighest price in past year$45.41$134.12$278.56$292.13$555.45
52-Week LowLowest price in past year$29.16$75.01$185.01$193.25$356.28
% of 52W HighCurrent price vs 52-week peak+92.2%+65.8%+97.3%+98.4%+75.8%
RSI (14)Momentum oscillator 0–10058.535.381.169.454.0
Avg Volume (50D)Average daily shares traded66644.0M45.5M39.8M32.5M
Evenly matched — WLYB and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WLYB and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: WLYB as "Hold", NFLX as "Buy", AMZN as "Buy", AAPL as "Buy", MSFT as "Buy". Consensus price targets imply 32.3% upside for MSFT (target: $557) vs 11.1% for AAPL (target: $319). For income investors, WLYB offers the higher dividend yield at 3.32% vs AAPL's 0.36%.

MetricWLYB logoWLYBJohn Wiley & Sons…NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$115.59$306.77$319.44$556.88
# AnalystsCovering analysts3999411081
Dividend YieldAnnual dividend ÷ price+3.3%+0.4%+0.8%
Dividend StreakConsecutive years of raises01419
Dividend / ShareAnnual DPS$1.39$1.03$3.23
Buyback YieldShare repurchases ÷ mkt cap+2.6%+2.4%0.0%+2.1%+0.6%
Evenly matched — WLYB and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

AAPL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). MSFT leads in 1 (Income & Cash Flow). 2 tied.

Best OverallApple Inc. (AAPL)Leads 2 of 6 categories
Loading custom metrics...

WLYB vs NFLX vs AMZN vs AAPL vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WLYB or NFLX or AMZN or AAPL or MSFT a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -10. 4% for John Wiley & Sons, Inc. (WLYB). John Wiley & Sons, Inc. (WLYB) offers the better valuation at 27. 4x trailing P/E (9. 9x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WLYB or NFLX or AMZN or AAPL or MSFT?

On trailing P/E, John Wiley & Sons, Inc.

(WLYB) is the cheapest at 27. 4x versus Apple Inc. at 38. 5x. On forward P/E, John Wiley & Sons, Inc. is actually cheaper at 9. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 74x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — WLYB or NFLX or AMZN or AAPL or MSFT?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -20. 1% for John Wiley & Sons, Inc. (WLYB). Over 10 years, the gap is even starker: AAPL returned +1199% versus WLYB's +9. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WLYB or NFLX or AMZN or AAPL or MSFT?

By beta (market sensitivity over 5 years), John Wiley & Sons, Inc.

(WLYB) is the lower-risk stock at -0. 11β versus Amazon. com, Inc. 's 1. 50β — meaning AMZN is approximately -1487% more volatile than WLYB relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WLYB or NFLX or AMZN or AAPL or MSFT?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus -10. 4% for John Wiley & Sons, Inc. (WLYB). On earnings-per-share growth, the picture is similar: John Wiley & Sons, Inc. grew EPS 141. 9% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WLYB or NFLX or AMZN or AAPL or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 5. 0% for John Wiley & Sons, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — WLYB leads at 74. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WLYB or NFLX or AMZN or AAPL or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 74x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, John Wiley & Sons, Inc. (WLYB) trades at 9. 9x forward P/E versus 33. 7x for Apple Inc. — 23. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 32. 3% to $556. 88.

08

Which pays a better dividend — WLYB or NFLX or AMZN or AAPL or MSFT?

In this comparison, WLYB (3.

3% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is WLYB or NFLX or AMZN or AAPL or MSFT better for a retirement portfolio?

For long-horizon retirement investors, John Wiley & Sons, Inc.

(WLYB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 11), 3. 3% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WLYB: +9. 4%, AMZN: +702. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WLYB and NFLX and AMZN and AAPL and MSFT?

These companies operate in different sectors (WLYB (Communication Services) and NFLX (Communication Services) and AMZN (Consumer Cyclical) and AAPL (Technology) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WLYB is a small-cap income-oriented stock; NFLX is a large-cap high-growth stock; AMZN is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. WLYB, MSFT pay a dividend while NFLX, AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

WLYB

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.3%
Run This Screen
Stocks Like

NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform WLYB and NFLX and AMZN and AAPL and MSFT on the metrics below

Revenue Growth>
%
(WLYB: 1.3% · NFLX: 17.6%)
Net Margin>
%
(WLYB: 9.2% · NFLX: 24.3%)
P/E Ratio<
x
(WLYB: 27.4x · NFLX: 34.9x)

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