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Stock Comparison

WW vs GOOG vs AMZN vs META vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WW
WW International, Inc.

Personal Products & Services

Consumer CyclicalNASDAQ • US
Market Cap$92M
5Y Perf.-99.6%
GOOG
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.78T
5Y Perf.+453.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

WW vs GOOG vs AMZN vs META vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WW logoWW
GOOG logoGOOG
AMZN logoAMZN
META logoMETA
MSFT logoMSFT
IndustryPersonal Products & ServicesInternet Content & InformationSpecialty RetailInternet Content & InformationSoftware - Infrastructure
Market Cap$92M$4.78T$2.92T$1.56T$3.13T
Revenue (TTM)$691M$422.57B$742.78B$214.96B$318.27B
Net Income (TTM)$1.08B$160.21B$90.80B$70.59B$125.22B
Gross Margin71.8%60.4%50.6%81.9%68.3%
Operating Margin14.7%32.7%11.5%41.2%46.8%
Forward P/E0.1x32.5x34.8x20.4x25.3x
Total Debt$469M$59.29B$152.99B$83.90B$112.18B
Cash & Equiv.$160M$30.71B$86.81B$35.87B$30.24B

WW vs GOOG vs AMZN vs META vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WW
GOOG
AMZN
META
MSFT
StockMay 20May 26Return
WW International, I… (WW)1000.4-99.6%
Alphabet Inc. (GOOG)100553.3+453.3%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Meta Platforms, Inc. (META)100274.0+174.0%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: WW vs GOOG vs AMZN vs META vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WW leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Microsoft Corporation is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. GOOG and META also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
WW
WW International, Inc.
The Value Pick

WW carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 0.00 vs MSFT's 1.35
  • Lower P/E (0.1x vs 25.3x), PEG 0.00 vs 1.35
  • 155.7% margin vs AMZN's 12.2%
  • 112.4% ROA vs AMZN's 11.5%, ROIC 7.4% vs 14.7%
Best for: valuation efficiency
GOOG
Alphabet Inc.
The Growth Play

GOOG ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.1% 10Y total return vs MSFT's 7.9%
  • +159.3% vs WW's -78.1%
Best for: growth exposure and long-term compounding
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
META
Meta Platforms, Inc.
The Growth Leader

META is the clearest fit if your priority is growth.

  • 22.2% revenue growth vs WW's -9.6%
Best for: growth
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • Beta 0.89 vs META's 1.59, lower leverage
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs WW's -9.6%
ValueWW logoWWLower P/E (0.1x vs 25.3x), PEG 0.00 vs 1.35
Quality / MarginsWW logoWW155.7% margin vs AMZN's 12.2%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs META's 1.59, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOG's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOG logoGOOG+159.3% vs WW's -78.1%
Efficiency (ROA)WW logoWW112.4% ROA vs AMZN's 11.5%, ROIC 7.4% vs 14.7%

WW vs GOOG vs AMZN vs META vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WWWW International, Inc.
FY 2024
Subscription
98.9%$777M
Other
1.1%$9M
GOOGAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

WW vs GOOG vs AMZN vs META vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWWLAGGINGMETA

Income & Cash Flow (Last 12 Months)

Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1074.3x WW's $691M. WW is the more profitable business, keeping 155.7% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$691M$422.6B$742.8B$215.0B$318.3B
EBITDAEarnings before interest/tax$164M$161.3B$155.9B$109.3B$192.6B
Net IncomeAfter-tax profit$1.1B$160.2B$90.8B$70.6B$125.2B
Free Cash FlowCash after capex-$77M$73.3B-$2.5B$48.3B$72.9B
Gross MarginGross profit ÷ Revenue+71.8%+60.4%+50.6%+81.9%+68.3%
Operating MarginEBIT ÷ Revenue+14.7%+32.7%+11.5%+41.2%+46.8%
Net MarginNet income ÷ Revenue+155.7%+37.9%+12.2%+32.8%+39.3%
FCF MarginFCF ÷ Revenue-11.2%+17.3%-0.3%+22.4%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year-10.3%+21.8%+16.6%+33.1%+18.3%
EPS Growth (YoY)Latest quarter vs prior year-4.7%+81.9%+74.8%+62.4%+23.4%
Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

WW leads this category, winning 5 of 7 comparable metrics.

At 0.1x trailing earnings, WW trades at a 100% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), WW offers better value at 0.00x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$92M$4.78T$2.92T$1.56T$3.13T
Enterprise ValueMkt cap + debt − cash$400M$4.81T$2.98T$1.61T$3.21T
Trailing P/EPrice ÷ TTM EPS0.09x36.57x37.82x26.26x30.86x
Forward P/EPrice ÷ next-FY EPS est.32.45x34.77x20.36x25.34x
PEG RatioP/E ÷ EPS growth rate0.00x1.23x1.35x1.43x1.64x
EV / EBITDAEnterprise value multiple3.51x32.01x20.47x15.81x19.72x
Price / SalesMarket cap ÷ Revenue0.13x11.87x4.07x7.78x11.10x
Price / BookPrice ÷ Book value/share0.29x11.64x7.14x7.31x9.15x
Price / FCFMarket cap ÷ FCF65.27x378.98x33.90x43.66x
WW leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — WW and GOOG each lead in 4 of 9 comparable metrics.

WW delivers a 3.3% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $23 for AMZN. GOOG carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to WW's 1.47x. On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+3.3%+39.0%+23.3%+33.2%+33.1%
ROA (TTM)Return on assets+112.4%+27.4%+11.5%+20.8%+19.2%
ROICReturn on invested capital+7.4%+25.1%+14.7%+27.6%+24.9%
ROCEReturn on capital employed+7.8%+30.3%+15.3%+29.4%+29.7%
Piotroski ScoreFundamental quality 0–967656
Debt / EquityFinancial leverage1.47x0.14x0.37x0.39x0.33x
Net DebtTotal debt minus cash$308M$28.6B$66.2B$48.0B$81.9B
Cash & Equiv.Liquid assets$160M$30.7B$86.8B$35.9B$30.2B
Total DebtShort + long-term debt$469M$59.3B$153.0B$83.9B$112.2B
Interest CoverageEBIT ÷ Interest expense24.90x392.15x39.96x78.84x55.65x
Evenly matched — WW and GOOG each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOG leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOG five years ago would be worth $33,098 today (with dividends reinvested), compared to $27 for WW. Over the past 12 months, GOOG leads with a +159.3% total return vs WW's -78.1%. The 3-year compound annual growth rate (CAGR) favors GOOG at 54.2% vs WW's -77.4% — a key indicator of consistent wealth creation.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-70.8%+25.4%+19.7%-5.1%-10.8%
1-Year ReturnPast 12 months-78.1%+159.3%+43.7%+3.7%-2.1%
3-Year ReturnCumulative with dividends-98.8%+266.7%+156.2%+166.4%+39.5%
5-Year ReturnCumulative with dividends-99.7%+231.0%+64.8%+94.8%+72.5%
10-Year ReturnCumulative with dividends-99.2%+1013.4%+697.8%+421.2%+787.7%
CAGR (3Y)Annualised 3-year return-77.4%+54.2%+36.8%+38.6%+11.7%
GOOG leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOG and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 99.5% from its 52-week high vs WW's 17.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.00x1.23x1.51x1.59x0.89x
52-Week HighHighest price in past year$52.82$397.28$278.56$796.25$555.45
52-Week LowLowest price in past year$8.91$149.49$185.01$520.26$356.28
% of 52W HighCurrent price vs 52-week peak+17.4%+99.5%+97.3%+77.5%+75.8%
RSI (14)Momentum oscillator 0–10048.582.881.142.854.0
Avg Volume (50D)Average daily shares traded357K19.1M45.5M15.6M32.5M
Evenly matched — GOOG and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WW as "Hold", GOOG as "Buy", AMZN as "Buy", META as "Buy", MSFT as "Buy". Consensus price targets imply 276.2% upside for WW (target: $35) vs -3.0% for GOOG (target: $383). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOG's 0.21%.

MetricWW logoWWWW International,…GOOG logoGOOGAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$34.50$383.41$306.77$821.80$551.75
# AnalystsCovering analysts2479946081
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%+0.8%
Dividend StreakConsecutive years of raises02219
Dividend / ShareAnnual DPS$0.82$2.07$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.0%0.0%+1.7%+0.6%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

WW leads in 1 of 6 categories (Valuation Metrics). GOOG leads in 1 (Total Returns). 3 tied.

Best OverallWW International, Inc. (WW)Leads 1 of 6 categories
Loading custom metrics...

WW vs GOOG vs AMZN vs META vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WW or GOOG or AMZN or META or MSFT a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -9. 6% for WW International, Inc. (WW). WW International, Inc. (WW) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOG) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WW or GOOG or AMZN or META or MSFT?

On trailing P/E, WW International, Inc.

(WW) is the cheapest at 0. 1x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 1. 09x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WW or GOOG or AMZN or META or MSFT?

Over the past 5 years, Alphabet Inc.

(GOOG) delivered a total return of +231. 0%, compared to -99. 7% for WW International, Inc. (WW). Over 10 years, the gap is even starker: GOOG returned +1013% versus WW's -99. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WW or GOOG or AMZN or META or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOG) carries a lower debt/equity ratio of 14% versus 147% for WW International, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WW or GOOG or AMZN or META or MSFT?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus -9. 6% for WW International, Inc. (WW). On earnings-per-share growth, the picture is similar: WW International, Inc. grew EPS 25. 4% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WW or GOOG or AMZN or META or MSFT?

WW International, Inc.

(WW) is the more profitable company, earning 148. 6% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 148. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 6. 5% for WW. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WW or GOOG or AMZN or META or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOG) is the more undervalued stock at a PEG of 1. 09x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 4x forward P/E versus 34. 8x for Amazon. com, Inc. — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WW: 276. 2% to $34. 50.

08

Which pays a better dividend — WW or GOOG or AMZN or META or MSFT?

In this comparison, MSFT (0.

8% yield), META (0. 3% yield), GOOG (0. 2% yield) pay a dividend. WW, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is WW or GOOG or AMZN or META or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, META: +421. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WW and GOOG and AMZN and META and MSFT?

These companies operate in different sectors (WW (Consumer Cyclical) and GOOG (Communication Services) and AMZN (Consumer Cyclical) and META (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WW is a small-cap deep-value stock; GOOG is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock; META is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while WW, GOOG, AMZN, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

WW

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 93%
Run This Screen
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GOOG

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform WW and GOOG and AMZN and META and MSFT on the metrics below

Revenue Growth>
%
(WW: -10.3% · GOOG: 21.8%)
Net Margin>
%
(WW: 155.7% · GOOG: 37.9%)
P/E Ratio<
x
(WW: 0.1x · GOOG: 36.6x)

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