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Stock Comparison

XPOF vs VNET vs GDS vs PLNT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
XPOF
Xponential Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$244M
5Y Perf.-44.2%
VNET
VNET Group, Inc.

Information Technology Services

TechnologyNASDAQ • CN
Market Cap$2.60B
5Y Perf.-48.3%
GDS
GDS Holdings Limited

Information Technology Services

TechnologyNASDAQ • CN
Market Cap$8.01B
5Y Perf.-26.0%
PLNT
Planet Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$3.52B
5Y Perf.-41.5%

XPOF vs VNET vs GDS vs PLNT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
XPOF logoXPOF
VNET logoVNET
GDS logoGDS
PLNT logoPLNT
IndustryLeisureInformation Technology ServicesInformation Technology ServicesLeisure
Market Cap$244M$2.60B$8.01B$3.52B
Revenue (TTM)$299M$9.50B$11.39B$1.38B
Net Income (TTM)$-34M$-568M$956M$229M
Gross Margin83.2%22.7%22.1%54.2%
Operating Margin7.8%9.0%13.2%29.6%
Forward P/E10.9x34.7x15.2x13.0x
Total Debt$525M$18.45B$47.55B$443M
Cash & Equiv.$46M$2.04B$14.32B$346M

XPOF vs VNET vs GDS vs PLNTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

XPOF
VNET
GDS
PLNT
StockJul 21May 26Return
Xponential Fitness,… (XPOF)10055.8-44.2%
VNET Group, Inc. (VNET)10051.7-48.3%
GDS Holdings Limited (GDS)10074.0-26.0%
Planet Fitness, Inc. (PLNT)10058.5-41.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: XPOF vs VNET vs GDS vs PLNT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PLNT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Xponential Fitness, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. GDS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
XPOF
Xponential Fitness, Inc.
The Income Pick

XPOF is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 0 yrs, beta 1.94, yield 2.5%
  • Lower P/E (10.9x vs 13.0x)
  • 2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Best for: income & stability
VNET
VNET Group, Inc.
The Quality Angle

VNET lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
GDS
GDS Holdings Limited
The Long-Run Compounder

GDS is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 319.0% 10Y total return vs PLNT's 203.6%
  • Lower volatility, beta 2.14, current ratio 2.60x
  • +66.6% vs PLNT's -56.7%
Best for: long-term compounding and sleep-well-at-night
PLNT
Planet Fitness, Inc.
The Growth Play

PLNT carries the broadest edge in this set and is the clearest fit for growth exposure and defensive.

  • Rev growth 12.1%, EPS growth 31.0%, 3Y rev CAGR 12.2%
  • Beta 0.31, yield 0.0%, current ratio 2.11x
  • 12.1% revenue growth vs XPOF's -1.7%
  • 16.5% margin vs XPOF's -11.3%
Best for: growth exposure and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthPLNT logoPLNT12.1% revenue growth vs XPOF's -1.7%
ValueXPOF logoXPOFLower P/E (10.9x vs 13.0x)
Quality / MarginsPLNT logoPLNT16.5% margin vs XPOF's -11.3%
Stability / SafetyPLNT logoPLNTBeta 0.31 vs VNET's 2.70
DividendsXPOF logoXPOF2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Momentum (1Y)GDS logoGDS+66.6% vs PLNT's -56.7%
Efficiency (ROA)PLNT logoPLNT7.4% ROA vs XPOF's -9.5%, ROIC 35.2% vs 75.0%

XPOF vs VNET vs GDS vs PLNT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

XPOFXponential Fitness, Inc.
FY 2025
Franchise
50.7%$193M
Product
11.2%$42M
Franchise Marketing Fund Revenue
9.6%$36M
Equipment Revenue
9.2%$35M
Service, Other
7.1%$27M
Merchandise Revenue
6.3%$24M
Franchise And Service Revenue
5.9%$22M
VNETVNET Group, Inc.
FY 2024
Hosting and Related Services
83.8%$71M
Cloud Services
16.2%$14M
GDSGDS Holdings Limited
FY 2024
Service revenue
50.0%$10.3B
Colocation services
44.4%$9.2B
Managed service and others
5.6%$1.2B
Equipment sales
0.0%$180,000
PLNTPlanet Fitness, Inc.
FY 2025
Franchise
49.0%$381M
Equipment Revenue
39.9%$310M
Advertising
11.2%$87M

XPOF vs VNET vs GDS vs PLNT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPLNTLAGGINGVNET

Income & Cash Flow (Last 12 Months)

PLNT leads this category, winning 3 of 6 comparable metrics.

GDS is the larger business by revenue, generating $11.4B annually — 38.1x XPOF's $299M. PLNT is the more profitable business, keeping 16.5% of every revenue dollar as net income compared to XPOF's -11.3%. On growth, VNET holds the edge at +23.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
RevenueTrailing 12 months$299M$9.5B$11.4B$1.4B
EBITDAEarnings before interest/tax$35M$2.8B$4.9B$568M
Net IncomeAfter-tax profit-$34M-$568M$956M$229M
Free Cash FlowCash after capex-$3M-$3.9B-$1.3B$267M
Gross MarginGross profit ÷ Revenue+83.2%+22.7%+22.1%+54.2%
Operating MarginEBIT ÷ Revenue+7.8%+9.0%+13.2%+29.6%
Net MarginNet income ÷ Revenue-11.3%-6.0%+8.4%+16.5%
FCF MarginFCF ÷ Revenue-1.1%-40.7%-11.0%+19.3%
Rev. Growth (YoY)Latest quarter vs prior year-21.0%+23.8%+7.1%+21.9%
EPS Growth (YoY)Latest quarter vs prior year+79.1%-2.1%-158.3%+30.0%
PLNT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

XPOF leads this category, winning 4 of 6 comparable metrics.

At 16.8x trailing earnings, PLNT trades at a 82% valuation discount to VNET's 92.4x P/E. On an enterprise value basis, PLNT's 6.6x EV/EBITDA is more attractive than GDS's 18.2x.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
Market CapShares × price$244M$2.6B$8.0B$3.5B
Enterprise ValueMkt cap + debt − cash$723M$5.0B$12.9B$3.6B
Trailing P/EPrice ÷ TTM EPS-4.45x92.39x70.01x16.80x
Forward P/EPrice ÷ next-FY EPS est.10.90x34.74x15.22x13.04x
PEG RatioP/E ÷ EPS growth rate1.80x
EV / EBITDAEnterprise value multiple7.89x15.40x18.16x6.57x
Price / SalesMarket cap ÷ Revenue0.78x2.14x4.90x2.66x
Price / BookPrice ÷ Book value/share2.56x2.20x
Price / FCFMarket cap ÷ FCF9.86x13.82x
XPOF leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

PLNT leads this category, winning 5 of 9 comparable metrics.

GDS delivers a 3.7% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $-8 for VNET. GDS carries lower financial leverage with a 1.71x debt-to-equity ratio, signaling a more conservative balance sheet compared to VNET's 2.67x. On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs GDS's 5/9, reflecting strong financial health.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
ROE (TTM)Return on equity-7.6%+3.7%
ROA (TTM)Return on assets-9.5%-1.5%+1.2%+7.4%
ROICReturn on invested capital+75.0%+2.4%+1.8%+35.2%
ROCEReturn on capital employed+30.3%+3.2%+2.1%+14.2%
Piotroski ScoreFundamental quality 0–95759
Debt / EquityFinancial leverage2.67x1.71x
Net DebtTotal debt minus cash$479M$16.4B$33.2B$97M
Cash & Equiv.Liquid assets$46M$2.0B$14.3B$346M
Total DebtShort + long-term debt$525M$18.4B$47.6B$443M
Interest CoverageEBIT ÷ Interest expense-0.24x1.75x1.97x6.73x
PLNT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GDS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GDS five years ago would be worth $5,864 today (with dividends reinvested), compared to $3,486 for VNET. Over the past 12 months, GDS leads with a +66.6% total return vs PLNT's -56.7%. The 3-year compound annual growth rate (CAGR) favors VNET at 44.2% vs XPOF's -39.1% — a key indicator of consistent wealth creation.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
YTD ReturnYear-to-date-18.5%-1.6%+13.8%-59.9%
1-Year ReturnPast 12 months-22.6%+42.2%+66.6%-56.7%
3-Year ReturnCumulative with dividends-77.4%+199.7%+195.9%-38.9%
5-Year ReturnCumulative with dividends-46.6%-65.1%-41.4%-42.9%
10-Year ReturnCumulative with dividends-46.6%-36.8%+319.0%+203.6%
CAGR (3Y)Annualised 3-year return-39.1%+44.2%+43.6%-15.1%
GDS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GDS and PLNT each lead in 1 of 2 comparable metrics.

PLNT is the less volatile stock with a 0.31 beta — it tends to amplify market swings less than VNET's 2.70 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GDS currently trades 89.7% from its 52-week high vs PLNT's 38.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
Beta (5Y)Sensitivity to S&P 5001.94x2.70x2.14x0.31x
52-Week HighHighest price in past year$11.14$14.48$48.61$114.47
52-Week LowLowest price in past year$3.83$5.15$22.53$37.03
% of 52W HighCurrent price vs 52-week peak+58.7%+61.9%+89.7%+38.4%
RSI (14)Momentum oscillator 0–10048.453.061.632.8
Avg Volume (50D)Average daily shares traded626K5.7M1.7M1.8M
Evenly matched — GDS and PLNT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — XPOF and GDS each lead in 1 of 2 comparable metrics.

Analyst consensus: XPOF as "Buy", VNET as "Buy", GDS as "Buy", PLNT as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 22.3% for XPOF (target: $8). XPOF is the only dividend payer here at 2.50% yield — a key consideration for income-focused portfolios.

MetricXPOF logoXPOFXponential Fitnes…VNET logoVNETVNET Group, Inc.GDS logoGDSGDS Holdings Limi…PLNT logoPLNTPlanet Fitness, I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$8.00$23.55$62.17$119.17
# AnalystsCovering analysts14162026
Dividend YieldAnnual dividend ÷ price+2.5%+0.0%
Dividend StreakConsecutive years of raises030
Dividend / ShareAnnual DPS$0.16$0.02
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+14.2%
Evenly matched — XPOF and GDS each lead in 1 of 2 comparable metrics.
Key Takeaway

PLNT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). XPOF leads in 1 (Valuation Metrics). 2 tied.

Best OverallPlanet Fitness, Inc. (PLNT)Leads 2 of 6 categories
Loading custom metrics...

XPOF vs VNET vs GDS vs PLNT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is XPOF or VNET or GDS or PLNT a better buy right now?

For growth investors, Planet Fitness, Inc.

(PLNT) is the stronger pick with 12. 1% revenue growth year-over-year, versus -1. 7% for Xponential Fitness, Inc. (XPOF). Planet Fitness, Inc. (PLNT) offers the better valuation at 16. 8x trailing P/E (13. 0x forward), making it the more compelling value choice. Analysts rate Xponential Fitness, Inc. (XPOF) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — XPOF or VNET or GDS or PLNT?

On trailing P/E, Planet Fitness, Inc.

(PLNT) is the cheapest at 16. 8x versus VNET Group, Inc. at 92. 4x. On forward P/E, Xponential Fitness, Inc. is actually cheaper at 10. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — XPOF or VNET or GDS or PLNT?

Over the past 5 years, GDS Holdings Limited (GDS) delivered a total return of -41.

4%, compared to -65. 1% for VNET Group, Inc. (VNET). Over 10 years, the gap is even starker: GDS returned +319. 0% versus XPOF's -46. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — XPOF or VNET or GDS or PLNT?

By beta (market sensitivity over 5 years), Planet Fitness, Inc.

(PLNT) is the lower-risk stock at 0. 31β versus VNET Group, Inc. 's 2. 70β — meaning VNET is approximately 765% more volatile than PLNT relative to the S&P 500. On balance sheet safety, GDS Holdings Limited (GDS) carries a lower debt/equity ratio of 171% versus 3% for VNET Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — XPOF or VNET or GDS or PLNT?

By revenue growth (latest reported year), Planet Fitness, Inc.

(PLNT) is pulling ahead at 12. 1% versus -1. 7% for Xponential Fitness, Inc. (XPOF). On earnings-per-share growth, the picture is similar: GDS Holdings Limited grew EPS 193. 0% year-over-year, compared to 31. 0% for Planet Fitness, Inc.. Over a 3-year CAGR, PLNT leads at 12. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — XPOF or VNET or GDS or PLNT?

Planet Fitness, Inc.

(PLNT) is the more profitable company, earning 16. 5% net margin versus -10. 7% for Xponential Fitness, Inc. — meaning it keeps 16. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus 8. 1% for VNET. At the gross margin level — before operating expenses — PLNT leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is XPOF or VNET or GDS or PLNT more undervalued right now?

On forward earnings alone, Xponential Fitness, Inc.

(XPOF) trades at 10. 9x forward P/E versus 34. 7x for VNET Group, Inc. — 23. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.

08

Which pays a better dividend — XPOF or VNET or GDS or PLNT?

In this comparison, XPOF (2.

5% yield) pays a dividend. VNET, GDS, PLNT do not pay a meaningful dividend and should not be held primarily for income.

09

Is XPOF or VNET or GDS or PLNT better for a retirement portfolio?

For long-horizon retirement investors, Planet Fitness, Inc.

(PLNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), +203. 6% 10Y return). VNET Group, Inc. (VNET) carries a higher beta of 2. 70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PLNT: +203. 6%, VNET: -36. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between XPOF and VNET and GDS and PLNT?

These companies operate in different sectors (XPOF (Consumer Cyclical) and VNET (Technology) and GDS (Technology) and PLNT (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: XPOF is a small-cap quality compounder stock; VNET is a small-cap quality compounder stock; GDS is a small-cap quality compounder stock; PLNT is a small-cap deep-value stock. XPOF pays a dividend while VNET, GDS, PLNT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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XPOF

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
  • Dividend Yield > 1.0%
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VNET

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 13%
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GDS

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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PLNT

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 9%
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Revenue Growth>
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(XPOF: -21.0% · VNET: 23.8%)

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