Information Technology Services
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5 / 10Stock Comparison
XRX vs NTAP vs PSTG vs MSFT vs CSCO
Revenue, margins, valuation, and 5-year total return — side by side.
Computer Hardware
Computer Hardware
Software - Infrastructure
Communication Equipment
XRX vs NTAP vs PSTG vs MSFT vs CSCO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Information Technology Services | Computer Hardware | Computer Hardware | Software - Infrastructure | Communication Equipment |
| Market Cap | $310M | $22.37B | $21.99B | $3.13T | $364.95B |
| Revenue (TTM) | $7.41B | $6.71B | $3.66B | $318.27B | $59.05B |
| Net Income (TTM) | $-1.04B | $1.21B | $188M | $125.22B | $11.08B |
| Gross Margin | 25.7% | 70.5% | 70.4% | 68.3% | 64.4% |
| Operating Margin | -0.6% | 22.2% | 3.1% | 46.8% | 23.0% |
| Forward P/E | — | 14.8x | 29.2x | 24.8x | 23.2x |
| Total Debt | $4.25B | $3.49B | $216M | $112.18B | $29.64B |
| Cash & Equiv. | $512M | $2.74B | $855M | $30.24B | $9.47B |
XRX vs NTAP vs PSTG vs MSFT vs CSCO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Xerox Holdings Corp… (XRX) | 100 | 17.5 | -82.5% |
| NetApp, Inc. (NTAP) | 100 | 265.0 | +165.0% |
| Pure Storage, Inc. (PSTG) | 100 | 335.4 | +235.4% |
| Microsoft Corporati… (MSFT) | 100 | 226.5 | +126.5% |
| Cisco Systems, Inc. (CSCO) | 100 | 201.9 | +101.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: XRX vs NTAP vs PSTG vs MSFT vs CSCO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
XRX is the #2 pick in this set and the best alternative if dividends is your priority.
- 23.7% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
NTAP ranks third and is worth considering specifically for value.
- Lower P/E (14.8x vs 23.2x)
PSTG is the clearest fit if your priority is growth exposure.
- Rev growth 15.6%, EPS growth 51.6%, 3Y rev CAGR 10.0%
- 15.6% revenue growth vs NTAP's 4.9%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- 7.9% 10Y total return vs PSTG's 373.3%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- PEG 1.32 vs NTAP's 1.48
CSCO is the clearest fit if your priority is momentum.
- +57.5% vs XRX's -53.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.6% revenue growth vs NTAP's 4.9% | |
| Value | Lower P/E (14.8x vs 23.2x) | |
| Quality / Margins | 39.3% margin vs XRX's -14.1% | |
| Stability / Safety | Beta 0.89 vs XRX's 2.68, lower leverage | |
| Dividends | 23.7% yield, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +57.5% vs XRX's -53.5% | |
| Efficiency (ROA) | 19.2% ROA vs XRX's -10.8%, ROIC 24.9% vs -1.0% |
XRX vs NTAP vs PSTG vs MSFT vs CSCO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
XRX vs NTAP vs PSTG vs MSFT vs CSCO — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 1 of 6 categories
XRX leads 1 • PSTG leads 1 • NTAP leads 0 • CSCO leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MSFT is the larger business by revenue, generating $318.3B annually — 86.9x PSTG's $3.7B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to XRX's -14.1%. On growth, XRX holds the edge at +26.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $7.4B | $6.7B | $3.7B | $318.3B | $59.1B |
| EBITDAEarnings before interest/tax | $330M | $1.6B | $263M | $192.6B | $16.1B |
| Net IncomeAfter-tax profit | -$1.0B | $1.2B | $188M | $125.2B | $11.1B |
| Free Cash FlowCash after capex | $267M | $1.3B | $256M | $72.9B | $12.8B |
| Gross MarginGross profit ÷ Revenue | +25.7% | +70.5% | +70.4% | +68.3% | +64.4% |
| Operating MarginEBIT ÷ Revenue | -0.6% | +22.2% | +3.1% | +46.8% | +23.0% |
| Net MarginNet income ÷ Revenue | -14.1% | +18.1% | +5.1% | +39.3% | +18.8% |
| FCF MarginFCF ÷ Revenue | +3.6% | +19.9% | +7.0% | +22.9% | +21.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +26.7% | +4.4% | +20.4% | +18.3% | +9.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -13.3% | +16.0% | +141.7% | +23.4% | +29.5% |
Valuation Metrics
XRX leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 19.9x trailing earnings, NTAP trades at a 86% valuation discount to PSTG's 142.5x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.64x vs NTAP's 1.99x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $310M | $22.4B | $22.0B | $3.13T | $365.0B |
| Enterprise ValueMkt cap + debt − cash | $4.0B | $23.1B | $21.3B | $3.21T | $385.1B |
| Trailing P/EPrice ÷ TTM EPS | -0.29x | 19.93x | 142.49x | 30.86x | 36.14x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 14.79x | 29.20x | 24.77x | 23.24x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.99x | — | 1.64x | — |
| EV / EBITDAEnterprise value multiple | 14.71x | 14.63x | 81.28x | 19.72x | 26.34x |
| Price / SalesMarket cap ÷ Revenue | 0.04x | 3.40x | 6.00x | 11.10x | 6.44x |
| Price / BookPrice ÷ Book value/share | 0.45x | 22.71x | 16.03x | 9.15x | 7.87x |
| Price / FCFMarket cap ÷ FCF | 1.20x | 16.72x | 35.71x | 43.66x | 27.46x |
Profitability & Efficiency
Evenly matched — PSTG and MSFT each lead in 3 of 9 comparable metrics.
Profitability & Efficiency
NTAP delivers a 104.7% return on equity — every $100 of shareholder capital generates $105 in annual profit, vs $-142 for XRX. PSTG carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to XRX's 6.31x. On the Piotroski fundamental quality scale (0–9), CSCO scores 8/9 vs XRX's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -142.4% | +104.7% | +13.0% | +33.1% | +23.2% |
| ROA (TTM)Return on assets | -10.8% | +12.2% | +4.0% | +19.2% | +9.0% |
| ROICReturn on invested capital | -1.0% | +54.4% | +10.3% | +24.9% | +13.0% |
| ROCEReturn on capital employed | -0.9% | +22.4% | +4.5% | +29.7% | +13.7% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 | 6 | 6 | 8 |
| Debt / EquityFinancial leverage | 6.31x | 3.36x | 0.15x | 0.33x | 0.63x |
| Net DebtTotal debt minus cash | $3.7B | $749M | -$639M | $81.9B | $20.2B |
| Cash & Equiv.Liquid assets | $512M | $2.7B | $855M | $30.2B | $9.5B |
| Total DebtShort + long-term debt | $4.2B | $3.5B | $216M | $112.2B | $29.6B |
| Interest CoverageEBIT ÷ Interest expense | -0.14x | 14.83x | 28.04x | 55.65x | 9.64x |
Total Returns (Dividends Reinvested)
PSTG leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PSTG five years ago would be worth $35,967 today (with dividends reinvested), compared to $2,593 for XRX. Over the past 12 months, CSCO leads with a +57.5% total return vs XRX's -53.5%. The 3-year compound annual growth rate (CAGR) favors PSTG at 43.3% vs XRX's -33.4% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -2.6% | +7.1% | -3.0% | -10.8% | +22.3% |
| 1-Year ReturnPast 12 months | -53.5% | +23.7% | +40.6% | -2.1% | +57.5% |
| 3-Year ReturnCumulative with dividends | -70.5% | +86.2% | +194.4% | +39.5% | +109.3% |
| 5-Year ReturnCumulative with dividends | -74.1% | +54.9% | +259.7% | +72.5% | +87.2% |
| 10-Year ReturnCumulative with dividends | -42.4% | +465.7% | +373.3% | +787.7% | +301.7% |
| CAGR (3Y)Annualised 3-year return | -33.4% | +23.0% | +43.3% | +11.7% | +27.9% |
Risk & Volatility
Evenly matched — MSFT and CSCO each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than XRX's 2.68 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CSCO currently trades 97.3% from its 52-week high vs XRX's 34.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.75x | 1.33x | 2.34x | 0.85x | 0.90x |
| 52-Week HighHighest price in past year | $6.80 | $126.66 | $100.59 | $555.45 | $94.72 |
| 52-Week LowLowest price in past year | $1.19 | $91.61 | $46.51 | $356.28 | $59.07 |
| % of 52W HighCurrent price vs 52-week peak | +34.9% | +89.2% | +66.6% | +75.8% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 74.8 | 61.3 | 60.5 | 54.0 | 63.9 |
| Avg Volume (50D)Average daily shares traded | 5.6M | 2.1M | 2.8M | 32.5M | 18.9M |
Analyst Outlook
Evenly matched — XRX and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: XRX as "Sell", NTAP as "Hold", PSTG as "Buy", MSFT as "Buy", CSCO as "Buy". Consensus price targets imply 332.5% upside for XRX (target: $10) vs 6.6% for NTAP (target: $121). For income investors, XRX offers the higher dividend yield at 23.69% vs MSFT's 0.77%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Sell | Hold | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $10.25 | $120.50 | $86.63 | $556.88 | $99.00 |
| # AnalystsCovering analysts | 5 | 70 | 32 | 81 | 73 |
| Dividend YieldAnnual dividend ÷ price | +23.7% | +1.8% | — | +0.8% | +1.7% |
| Dividend StreakConsecutive years of raises | 0 | 1 | — | 19 | 15 |
| Dividend / ShareAnnual DPS | $0.56 | $2.03 | — | $3.23 | $1.61 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +5.1% | +0.3% | +0.6% | +2.0% |
MSFT leads in 1 of 6 categories (Income & Cash Flow). XRX leads in 1 (Valuation Metrics). 3 tied.
XRX vs NTAP vs PSTG vs MSFT vs CSCO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is XRX or NTAP or PSTG or MSFT or CSCO a better buy right now?
For growth investors, Pure Storage, Inc.
(PSTG) is the stronger pick with 15. 6% revenue growth year-over-year, versus 4. 9% for NetApp, Inc. (NTAP). NetApp, Inc. (NTAP) offers the better valuation at 19. 9x trailing P/E (14. 8x forward), making it the more compelling value choice. Analysts rate Pure Storage, Inc. (PSTG) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — XRX or NTAP or PSTG or MSFT or CSCO?
On trailing P/E, NetApp, Inc.
(NTAP) is the cheapest at 19. 9x versus Pure Storage, Inc. at 142. 5x. On forward P/E, NetApp, Inc. is actually cheaper at 14. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 32x versus NetApp, Inc. 's 1. 48x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — XRX or NTAP or PSTG or MSFT or CSCO?
Over the past 5 years, Pure Storage, Inc.
(PSTG) delivered a total return of +259. 7%, compared to -74. 1% for Xerox Holdings Corporation (XRX). Over 10 years, the gap is even starker: MSFT returned +776. 0% versus XRX's -40. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — XRX or NTAP or PSTG or MSFT or CSCO?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
85β versus Xerox Holdings Corporation's 2. 75β — meaning XRX is approximately 223% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Pure Storage, Inc. (PSTG) carries a lower debt/equity ratio of 15% versus 6% for Xerox Holdings Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — XRX or NTAP or PSTG or MSFT or CSCO?
By revenue growth (latest reported year), Pure Storage, Inc.
(PSTG) is pulling ahead at 15. 6% versus 4. 9% for NetApp, Inc. (NTAP). On earnings-per-share growth, the picture is similar: Pure Storage, Inc. grew EPS 51. 6% year-over-year, compared to 0. 4% for Cisco Systems, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — XRX or NTAP or PSTG or MSFT or CSCO?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -14. 7% for Xerox Holdings Corporation — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -0. 8% for XRX. At the gross margin level — before operating expenses — PSTG leads at 70. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is XRX or NTAP or PSTG or MSFT or CSCO more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 32x versus NetApp, Inc. 's 1. 48x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, NetApp, Inc. (NTAP) trades at 14. 8x forward P/E versus 29. 2x for Pure Storage, Inc. — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for XRX: 332. 5% to $10. 25.
08Which pays a better dividend — XRX or NTAP or PSTG or MSFT or CSCO?
In this comparison, XRX (23.
7% yield), NTAP (1. 8% yield), CSCO (1. 7% yield), MSFT (0. 8% yield) pay a dividend. PSTG does not pay a meaningful dividend and should not be held primarily for income.
09Is XRX or NTAP or PSTG or MSFT or CSCO better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
85), 0. 8% yield, +776. 0% 10Y return). Pure Storage, Inc. (PSTG) carries a higher beta of 2. 34 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +776. 0%, PSTG: +373. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between XRX and NTAP and PSTG and MSFT and CSCO?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: XRX is a small-cap income-oriented stock; NTAP is a mid-cap quality compounder stock; PSTG is a mid-cap high-growth stock; MSFT is a mega-cap quality compounder stock; CSCO is a large-cap quality compounder stock. XRX, NTAP, MSFT, CSCO pay a dividend while PSTG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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