Historical data shows that a consistent $500 monthly investment into NIKE, Inc. (NKE) starting in 2020 would have turned a total investment of $50K into $21K today. This represents a total return of -57.7% over the 7-year period, compounding through dividend reinvestment and market growth.
The Impact of Dividend Reinvestment (DRIP)
NIKE, Inc. does not currently pay a notable dividend. For growth-focused stocks like NKE, dollar cost averaging relies entirely on price appreciation. Over the 7-year period, the strategy successfully captured the stock's price movements, resulting in a final portfolio value of $21K without the need for dividend reinvestment.
NKE vs. S&P 500 (SPY) Benchmark
When comparing this dollar cost averaging strategy against a broad market index,NKE underperformed the S&P 500 ETF (SPY). The same $500 monthly contributions into SPY would have grown to $92K, compared to NKE's $21K.