Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of February 28, 2026, Apple Inc. (AAPL) has a Wall Street consensus price target of $303.11, based on estimates from 109 covering analysts. With the stock currently trading at $264.18, this represents a potential upside of +14.7%. The company has a market capitalization of $3.88T.
Analyst price targets range from a low of $220.00 to a high of $350.00, representing a 43% spread in expectations. The median target of $315.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 69 analysts rating the stock as a Buy or Strong Buy,33 rating it Hold, and 7 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, AAPL trades at a trailing P/E of 35.4x and forward P/E of 31.1x. The forward PEG ratio of 1.74 indicates reasonable valuation for growth. Analysts expect EPS to grow +6.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $326.67, with bear and bull scenarios of $199.07 and $368.69 respectively. Model confidence stands at 72/100, indicating high predictability in the company's fundamentals.
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Start ComparisonApple Inc. (AAPL) has a consensus 12-month price target of $303.11, implying 14.7% upside from $264.18. The 109 analysts covering AAPL see moderate appreciation potential.
AAPL has a consensus rating of "Buy" based on 109 Wall Street analysts. The rating breakdown is predominantly bullish, with 69 Buy/Strong Buy ratings. The consensus 12-month price target of $303.11 implies 14.7% upside from current levels.
AAPL trades at a forward P/E of 31.15x, representing a moderate valuation. With analysts targeting $303.11 (14.7% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $350 for AAPL, while the most conservative target is $220. The consensus of $303.11 represents the median expectation. Our quantitative valuation model projects a bull case target of $369 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
AAPL is heavily covered by Wall Street, with 109 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 68 have Buy ratings, 33 recommend Hold, and 7 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month AAPL stock forecast based on 109 Wall Street analysts shows a consensus price target of $303.11, with estimates ranging from $220 (bear case) to $350 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $327, with bear/bull scenarios of $199/$369.
Our quantitative valuation model calculates AAPL's fair value at $327 (base case), with a bear case of $199 and bull case of $369. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 72/100.
AAPL trades at a forward P/E ratio of 31.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 35.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on AAPL, with a "Buy" consensus rating and $303.11 price target (14.7% upside). 69 of 109 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
AAPL analyst price targets range from $220 to $350, a 43% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $303.11 consensus represents the middle ground. Our model's $199-$369 range provides an independent fundamental perspective.