30 years of historical data (1996–2025) · Technology · Consumer Electronics
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
Apple Inc. trades at 39.9x earnings, 33% above its 5-year average of 30.1x, sitting at the 89th percentile of its historical range. Compared to the Technology sector median P/E of 29.0x, the stock trades at a premium of 38%. On a free-cash-flow basis, the stock trades at 44.3x P/FCF, 51% above the 5-year average of 29.4x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $4.38T | $3.83T | $3.51T | $2.71T | $2.46T | $2.48T | $1.97T | $1.02T | $1.13T | $809.4B | $620.0B |
| Enterprise Value | $4.45T | $3.91T | $3.60T | $2.80T | $2.56T | $2.58T | $2.05T | $1.08T | $1.22T | $904.8B | $686.5B |
| P/E Ratio → | 39.95 | 34.24 | 37.47 | 27.93 | 24.62 | 26.19 | 34.23 | 18.42 | 18.94 | 16.75 | 13.55 |
| P/S Ratio | 10.51 | 9.21 | 8.98 | 7.06 | 6.23 | 6.77 | 7.17 | 3.91 | 4.25 | 3.53 | 2.88 |
| P/B Ratio | 60.65 | 51.99 | 61.63 | 43.56 | 48.47 | 39.27 | 30.12 | 11.24 | 10.54 | 6.04 | 4.83 |
| P/FCF | 44.30 | 38.81 | 32.26 | 27.19 | 22.04 | 26.66 | 26.83 | 17.27 | 17.60 | 15.74 | 11.77 |
| P/OCF | 39.25 | 34.38 | 29.68 | 24.49 | 20.11 | 23.82 | 24.40 | 14.66 | 14.58 | 12.60 | 9.36 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
Apple Inc.'s enterprise value stands at 30.8x EBITDA, 31% above its 5-year average of 23.4x. The Technology sector median is 16.7x, placing the stock at a 85% premium on an enterprise-value basis.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 9.39 | 9.20 | 7.31 | 6.50 | 7.05 | 7.48 | 4.14 | 4.58 | 3.95 | 3.18 |
| EV / EBITDA | 30.75 | 27.01 | 26.73 | 22.26 | 19.65 | 21.45 | 26.54 | 14.08 | 14.88 | 12.65 | 9.73 |
| EV / EBIT | 33.46 | 29.46 | 29.14 | 23.81 | 21.02 | 23.06 | 29.33 | 15.53 | 15.99 | 13.62 | 10.93 |
| EV / FCF | — | 39.58 | 33.08 | 28.13 | 23.01 | 27.75 | 27.97 | 18.28 | 18.99 | 17.59 | 13.03 |
Margins and return-on-capital ratios measuring operating efficiency
Apple Inc. earns an operating margin of 32.0%. Operating margins have expanded from 29.8% to 32.0% over the past 3 years, signaling improving operational efficiency. Return on equity of 171.4% is exceptionally high, though this is partly amplified by negative book value driven by aggressive share buybacks. ROIC of 67.4% represents excellent returns on invested capital.
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 46.9% | 46.9% | 46.2% | 44.1% | 43.3% | 41.8% | 38.2% | 37.8% | 38.3% | 38.5% | 39.1% |
| Operating Margin | 32.0% | 32.0% | 31.5% | 29.8% | 30.3% | 29.8% | 24.1% | 24.6% | 26.7% | 26.8% | 27.8% |
| Net Profit Margin | 26.9% | 26.9% | 24.0% | 25.3% | 25.3% | 25.9% | 20.9% | 21.2% | 22.4% | 21.1% | 21.2% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 171.4% | 171.4% | 157.4% | 171.9% | 175.5% | 147.4% | 73.7% | 55.9% | 49.4% | 36.9% | 36.9% |
| ROA | 30.9% | 30.9% | 26.1% | 27.5% | 28.4% | 28.1% | 17.3% | 15.7% | 16.1% | 13.9% | 14.9% |
| ROIC | 67.4% | 67.4% | 61.2% | 54.3% | 55.3% | 52.0% | 33.2% | 27.8% | 25.0% | 21.7% | 25.2% |
| ROCE | 69.6% | 69.6% | 62.3% | 56.3% | 56.3% | 49.1% | 29.4% | 26.5% | 27.0% | 23.7% | 26.5% |
Solvency and debt-coverage ratios — lower is generally safer
Apple Inc. carries a Debt/EBITDA ratio of 0.8x, which is very conservative (74% below the sector average of 2.9x). Net debt stands at $76.4B ($112.4B total debt minus $35.9B cash).
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 1.52 | 1.52 | 2.09 | 1.99 | 2.61 | 2.16 | 1.87 | 1.19 | 1.07 | 0.86 | 0.68 |
| Debt / EBITDA | 0.78 | 0.78 | 0.88 | 0.98 | 1.01 | 1.14 | 1.58 | 1.41 | 1.40 | 1.62 | 1.23 |
| Net Debt / Equity | — | 1.04 | 1.56 | 1.51 | 2.15 | 1.61 | 1.29 | 0.65 | 0.83 | 0.71 | 0.52 |
| Net Debt / EBITDA | 0.53 | 0.53 | 0.66 | 0.75 | 0.83 | 0.84 | 1.09 | 0.77 | 1.08 | 1.33 | 0.94 |
| Debt / FCF | — | 0.77 | 0.82 | 0.94 | 0.98 | 1.09 | 1.15 | 1.01 | 1.38 | 1.85 | 1.26 |
| Interest Coverage | — | — | — | 29.92 | 41.64 | 42.29 | 24.35 | 19.38 | 23.50 | 28.59 | 43.15 |
Short-term solvency ratios and asset-utilisation metrics
The current ratio of 0.89x is below 1.0, meaning current liabilities exceed current assets — though the company's $35.9B cash position helps mitigate short-term liquidity concerns. The current ratio has declined from 0.99x to 0.89x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.89 | 0.89 | 0.87 | 0.99 | 0.88 | 1.07 | 1.36 | 1.54 | 1.13 | 1.28 | 1.35 |
| Quick Ratio | 0.86 | 0.86 | 0.83 | 0.94 | 0.85 | 1.02 | 1.33 | 1.50 | 1.10 | 1.23 | 1.33 |
| Cash Ratio | 0.33 | 0.33 | 0.37 | 0.42 | 0.31 | 0.50 | 0.86 | 0.95 | 0.57 | 0.74 | 0.85 |
| Asset Turnover | — | 1.16 | 1.07 | 1.09 | 1.12 | 1.04 | 0.85 | 0.77 | 0.73 | 0.61 | 0.67 |
| Inventory Turnover | 38.64 | 38.64 | 28.87 | 33.82 | 45.20 | 32.37 | 41.75 | 39.40 | 41.39 | 29.05 | 61.62 |
| Days Sales Outstanding | — | 63.99 | 61.83 | 58.08 | 56.40 | 51.39 | 49.79 | 64.26 | 67.33 | 56.80 | 49.59 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Apple Inc. returns 2.4% to shareholders annually — split between a 0.3% dividend yield and 2.1% buyback yield. The payout ratio of 13.8% is conservative, leaving significant room for dividend growth or reinvestment. The earnings yield of 2.5% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | 0.3% | 0.4% | 0.4% | 0.6% | 0.6% | 0.6% | 0.7% | 1.4% | 1.2% | 1.6% | 2.0% |
| Payout Ratio | 13.8% | 13.8% | 16.3% | 15.5% | 14.9% | 15.3% | 24.5% | 25.6% | 23.0% | 26.4% | 26.6% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 2.5% | 2.9% | 2.7% | 3.6% | 4.1% | 3.8% | 2.9% | 5.4% | 5.3% | 6.0% | 7.4% |
| FCF Yield | 2.3% | 2.6% | 3.1% | 3.7% | 4.5% | 3.8% | 3.7% | 5.8% | 5.7% | 6.4% | 8.5% |
| Buyback Yield | 2.1% | 2.4% | 2.7% | 2.9% | 3.6% | 3.5% | 3.7% | 6.6% | 6.4% | 4.1% | 4.8% |
| Total Shareholder Yield | 2.4% | 2.8% | 3.1% | 3.4% | 4.2% | 4.1% | 4.4% | 8.0% | 7.7% | 5.6% | 6.8% |
| Shares Outstanding | — | $15.0B | $15.4B | $15.8B | $16.3B | $16.9B | $17.5B | $18.6B | $20.0B | $21.0B | $22.0B |
Compare AAPL with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
| $4.4T | 39.9 | 30.8 | 44.3 | 46.9% | 32.0% | 171.4% | 67.4% | 0.8 | |
| $2.8T | 27.8 | 17.8 | 39.4 | 68.8% | 45.6% | 33.3% | 24.9% | 0.7 | |
| $4.5T | 34.0 | 29.8 | 60.8 | 59.7% | 32.1% | 35.7% | 25.1% | 0.4 | |
| $2.6T | 34.1 | 18.5 | 341.6 | 50.3% | 11.2% | 22.3% | 14.7% | 1.0 | |
| $1.5T | 24.6 | 14.8 | 31.7 | 82.0% | 41.4% | 30.2% | 27.6% | 0.8 | |
| $120B | -57.0 | 6.5 | 12.3 | 30.8% | 12.4% | -4.1% | 13.9% | 0.6 | |
| $21B | 8.9 | 6.3 | 7.7 | 20.0% | 6.6% | — | 41.2% | 2.4 | |
| $272B | 47.2 | 25.5 | 31.8 | 20.0% | 7.4% | — | 34.2% | 2.7 | |
| $96B | 38.8 | 35.2 | 29.2 | 32.0% | 12.8% | 31.9% | 40.5% | 1.0 | |
| $328B | 30.6 | 11.1 | 34.7 | 48.5% | 29.5% | 42.8% | 29.8% | 0.5 | |
| $2.4T | 43.8 | 28.0 | 69.2 | 59.9% | 50.8% | 35.7% | 42.7% | 0.4 | |
| Technology Median | — | 29.0 | 16.7 | 19.2 | 48.8% | 0.2% | 1.6% | 2.7% | 2.9 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Includes 30+ ratios · 30 years · Updated daily
Deep dive into AAPL consensus models and risk factors.
Wall Street verdict, signals, and target summaries.
DCF models, multiple analysis, and analyst estimates.
10-year return with dividends reinvested.
See how regular investing compounds over time.
Compare growth, multiples, and margins vs sector.
Quick answers to the most common questions about buying AAPL stock.
Apple Inc.'s current P/E ratio is 39.9x. The historical average is 29.3x. This places it at the 89th percentile of its historical range.
Apple Inc.'s current EV/EBITDA is 30.8x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 18.6x.
Apple Inc.'s return on equity (ROE) is 171.4%. This is above the typical threshold of 15-20% considered good for most companies. The historical average is 47.2%.
Based on historical data, Apple Inc. is trading at a P/E of 39.9x. This is at the 89th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Apple Inc.'s current dividend yield is 0.34% with a payout ratio of 13.8%.
Apple Inc. has 46.9% gross margin and 32.0% operating margin. Operating margin above 20% indicates strong pricing power and cost efficiency.
Apple Inc.'s Debt/EBITDA ratio is 0.8x, indicating low leverage. A ratio below 2x is generally considered financially healthy.