Revenue has consistently trended downward from a $4.8 million peak in 2023Q4, while gross margins have deteriorated into negative territory, hitting -19.8% in 2026Q1.
| Sales/Revenue | 9M | 9.52M | 11.42M | 16M | 7.95M | 986.83K | 1.26M | 535.11K | 131.27K | 46.4K | 7.1K |
| Revenue Growth % | -9.02% | -16.62% | -28.62% | 101.28% | 705.44% | -21.41% | 134.66% | 307.63% | 182.94% | 553.19% | - |
| Cost of Goods Sold | 9.88M | 9.72M | 11.54M | 14.2M | 8.76M | 812.13K | 952.51K | 379.08K | 117.82K | 78.91K | 60.13K |
| COGS % of Revenue | - | 102.08% | 101.05% | 88.76% | 110.15% | 82.3% | 75.85% | 70.84% | 89.75% | 170.09% | 846.49% |
| Gross Profit | -880.85K | -197.75K | -119.64K | 1.8M | -807K | 174.7K | 303.19K | 156.03K | 13.46K | -32.52K | -53.02K |
| Gross Margin % | -9.79% | -2.08% | -1.05% | 11.24% | -10.15% | 17.7% | 24.15% | 29.16% | 10.25% | -70.09% | -746.49% |
| Gross Profit Growth % | - | -65.29% | -106.65% | 322.92% | -561.95% | -42.38% | 94.31% | 1059.67% | 141.38% | 38.67% | - |
| Operating Expenses | 15.06M | 14.56M | 12.1M | 10.56M | 7.19M | 3.49M | 3.08M | 6.16M | 1.73M | 2.65M | 1.3M |
| OpEx % of Revenue | - | 152.96% | 105.96% | 66.03% | 90.49% | 353.27% | 244.89% | 1150.47% | 1314.16% | 5705.75% | 18295.38% |
| Selling, General & Admin | 5.13M | 14.24M | 11.57M | 10.33M | 6.4M | 3.15M | 2.69M | 5.79M | 1.7M | 2.58M | 1.15M |
| SG&A % of Revenue | - | 149.52% | 101.3% | 64.55% | 80.46% | 319.42% | 214.45% | 1081.12% | 1296.17% | 5567% | 16227.66% |
| Research & Development | -9.32K | 78.64K | 385.8K | 132.53K | 746.87K | 330.35K | 320.47K | 309.06K | 23.62K | 64.38K | 146.87K |
| R&D % of Revenue | - | 0.83% | 3.38% | 0.83% | 9.4% | 33.48% | 25.52% | 57.76% | 17.99% | 138.75% | 2067.72% |
| Other Operating Expenses | 1.24M | 248.91K | 145.55K | 104.23K | 50.09K | 3.64K | 61.72K | 62.03K | 0 | 0 | 0 |
| Operating Income | -15.94M | -14.76M | -12.22M | -8.76M | -8M | -3.31M | -2.77M | -6M | -1.71M | -2.68M | -1.35M |
| Operating Margin % | -177.18% | -155.03% | -107% | -54.79% | -100.64% | -335.56% | -220.75% | -1121.31% | -1303.91% | -5775.84% | -19041.87% |
| Operating Income Growth % | - | -20.8% | -39.42% | -9.57% | -141.57% | -19.46% | 53.8% | -250.54% | 36.13% | -98.13% | - |
| EBITDA | -15.69M | -14.51M | -11.98M | -8.66M | -7.95M | -3.31M | -2.71M | -5.94M | -1.65M | -2.62M | -1.29M |
| EBITDA Margin % | -174.46% | -152.42% | -104.9% | -54.14% | -100.01% | -335.2% | -215.83% | -1109.72% | -1256.66% | -5644.09% | -18230.06% |
| EBITDA Growth % | -24.91% | -21.14% | -38.33% | -8.95% | -140.33% | -22.05% | 54.36% | -259.96% | 37% | -102.23% | - |
| D&A (Non-Cash Add-back) | 244.27K | 248.91K | 239.78K | 104.23K | 50.09K | 3.64K | 61.72K | 62.03K | 62.03K | 61.13K | 57.66K |
| EBIT | -32.96M | -31.8M | -13.63M | -9.37M | -9.88M | -4.04M | -2.77M | -6M | -1.71M | -2.66M | -1.22M |
| Net Interest Income | -3.15M | -2.53M | -3.97M | -359.79K | -202.53K | -2.06M | -2.29M | -1.6M | -290.01K | -283.08K | -40.96K |
| Interest Income | 1.46K | 1.59K | 1.36K | 3.78K | 5.58K | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 3.15M | 2.53M | 3.97M | 363.57K | 208.11K | 2.06M | 2.29M | 1.6M | 290.01K | 283.08K | 40.96K |
| Other Income/Expense | -20.17M | -19.56M | -5.38M | -966.71K | -2.09M | -2.79M | -3.21M | -1.6M | -290.01K | -263.08K | -10.96K |
| Pretax Income | -36.11M | -34.33M | -17.6M | -9.73M | -10.09M | -6.1M | -5.98M | -7.6M | -2M | -2.94M | -1.36M |
| Pretax Margin % | -401.38% | -360.48% | -154.15% | -60.83% | -126.92% | -618.04% | -476.31% | -1420.66% | -1524.83% | -6342.87% | -19196.2% |
| Income Tax | 130.85K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Effective Tax Rate % | -0.36% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Net Income | -36.24M | -34.33M | -17.6M | -9.73M | -10.09M | -6.1M | -5.98M | -7.6M | -2M | -2.94M | -1.36M |
| Net Margin % | -402.83% | -360.48% | -154.15% | -60.83% | -126.92% | -618.04% | -476.31% | -1420.66% | -1524.83% | -6342.87% | -19196.2% |
| Net Income Growth % | -81.53% | -94.98% | -80.9% | 3.53% | -65.41% | -1.97% | 21.32% | -279.78% | 31.98% | -115.83% | - |
| Net Income (Continuing) | -36.24M | -34.33M | -17.6M | -9.73M | -10.09M | -6.1M | -5.98M | -7.6M | -2M | -2.94M | -1.36M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | -767 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -37047.62 | -63214.16 | -153455.00 | -7451.53 | -151920.00 | -431020.80 | -35236.80 | -81594.00 | -25869.60 | -54000.00 | -36000.00 |
| EPS Growth % | 98.68% | 58.81% | -1959.38% | 95.1% | 64.75% | -1123.21% | 56.81% | -215.4% | 52.09% | -50% | - |
| EPS (Basic) | - | -63214.16 | -153455.00 | -7451.53 | -151920.00 | -431020.80 | -35236.80 | -81594.00 | -25869.60 | -54000.00 | -36000.00 |
| Diluted Shares Outstanding | 978 | 543 | 115 | 1.31K | 66 | 14 | 170 | 93 | 77 | 54 | 39 |
| Basic Shares Outstanding | 978 | 543 | 115 | 1.31K | 66 | 14 | 170 | 93 | 77 | 54 | 39 |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - |
Imminent liquidity and solvency risk
According to the latest quarterly financial data, American Rebel Holdings experienced a 16.62% year-over-year revenue decline, reflecting a broader struggle to maintain market relevance as top-line figures have consistently trended downward from the $4.8 million peak observed in the final quarter of 2023.
The consistent erosion of the revenue base suggests that the company's dual-segment strategy is failing to gain traction in a competitive consumer environment. Investors should monitor whether this contraction is a result of intentional inventory rationalization or a fundamental loss of brand resonance within the firearms-adjacent lifestyle market.
As reported in recent income statements, the company's gross margin has deteriorated into negative territory, reaching -19.8% in 2026Q1, which indicates that the cost of goods sold now systematically exceeds the revenue generated from product sales across the firm's primary safe and apparel categories.
This negative margin profile implies that the current pricing strategy is insufficient to cover the underlying logistics and manufacturing costs, particularly for heavy-weight safe products. Such a structural deficit warrants further investigation into whether the company possesses any viable path toward positive unit economics without significant operational restructuring.
Based on the provided financial filings, the company's operating expenses continue to dwarf gross profit, resulting in persistent operating losses that reached $4.1 million in 2026Q1, highlighting a lack of operating leverage as the firm fails to scale its overhead costs relative to its shrinking revenue.
The inability to align SG&A expenses with the declining top-line suggests that fixed costs remain a significant burden on the income statement. This misalignment appears to be a primary driver of the company's ongoing cash burn, leaving little room for error in managing its limited liquidity.
Data from the most recent quarterly reports suggests that the company's business model faces severe viability challenges, as the combination of negative gross margins and a cash balance of only $147,586 indicates a high probability of future dilutive financing or potential insolvency events.
Short-sellers would likely focus on the disconnect between the company's lifestyle branding and the reality of its distressed financial performance. The lack of a clear path to positive gross profit suggests that the current operational trajectory may be unsustainable without a fundamental change in the cost structure or product mix.
Quick answers to the most common questions about buying AREB stock.
For fiscal year 2025, American Rebel Holdings, Inc. (AREB) reported total revenue of $9.5M. This represents a 133957.6% increase compared to $0.0M in 2016.
American Rebel Holdings, Inc. (AREB) reported a net loss of $34.3M for the fiscal year ending 2025.
American Rebel Holdings, Inc. (AREB) reported an operating income of $-14.8M, resulting in an operating profit margin of -155.0%. This margin reflects the operational efficiency of the business before interest and taxes.
American Rebel Holdings, Inc. (AREB) generated $-0.2M in gross profit for the year, representing a gross profit margin of -2.1%. This demonstrates the company's core pricing power and production efficiency.