CL trades 13.8% below Wall Street's consensus target of $97.78.
Last 12 months price action with 12-month analyst target path
The base valuation assumes CL achieves its forward estimates and maintains a stable P/E multiple of 22.2x. This scenario reflects the blended consensus of 45 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, Colgate-Palmolive Company (CL) has a Wall Street consensus price target of $97.78, based on estimates from 45 covering analysts. With the stock currently trading at $85.93, this represents a potential upside of +13.8%. The company has a market capitalization of $68.76B.
Analyst price targets range from a low of $79.00 to a high of $109.00, representing a 31% spread in expectations. The median target of $100.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 18 analysts rating the stock as a Buy or Strong Buy,25 rating it Hold, and 2 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, CL trades at a trailing P/E of 32.7x and forward P/E of 22.2x. Analysts expect EPS to grow +53.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $114.77, with bear and bull scenarios of $72.30 and $151.22 respectively. Model confidence stands at 53/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 PGThe Procter & Gamble Company | $343.4B | $147.45 | $157.78 | +7.0% | Buy | 21.1x | 53 |
 ULUnilever PLC | $135.7B | $62.16 | $66.08 | +6.3% | Hold | 19.7x | 37 |
 KMBKimberly-Clark Corporation | $32.4B | $97.70 | $112.25 | +14.9% | Hold | 13.2x | 31 |
 CHDChurch & Dwight Co., Inc. | $22.8B | $96.03 | $108.88 | +13.4% | Buy | 25.4x | 34 |
 ENREnergizer Holdings, Inc. | $1.5B | $22.00 | $20.00 | -9.1% | Hold | 6.7x | 24 |
 COTYCoty Inc. | $2.3B | $2.64 | $2.67 | +1.1% | Hold | 12.3x | 33 |
 ELFe.l.f. Beauty, Inc. | $5.9B | $100.78 | $91.82 | -8.9% | Buy | 27.8x | 29 |
 PRGOPerrigo Company plc | $1.9B | $13.84 | $36.20 | +161.6% | Hold | 6.2x | 36 |
 HELEHelen of Troy Limited | $688M | $29.53 | $26.50 | -10.3% | Hold | 8.6x | 11 |
 SPBSpectrum Brands Holdings, Inc. | $2.0B | $86.48 | $97.60 | +12.9% | Buy | 13.6x | 21 |
Quick answers to the most common questions about buying CL stock.
Colgate-Palmolive Company (CL) has a consensus 12-month price target of $97.78, implying 13.8% upside from $85.93. The 45 analysts covering CL see moderate appreciation potential.
CL has a consensus rating of "Hold" based on 45 Wall Street analysts. The rating breakdown is mixed, with 25 Hold ratings making up the largest segment. The consensus 12-month price target of $97.78 implies 13.8% upside from current levels.
CL trades at a forward P/E of 22.2196x, representing a moderate valuation. With analysts targeting $97.78 (13.8% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $109 for CL, while the most conservative target is $79. The consensus of $97.78 represents the median expectation. Our quantitative valuation model projects a bull case target of $151 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
CL is heavily covered by Wall Street, with 45 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 18 have Buy ratings, 25 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month CL stock forecast based on 45 Wall Street analysts shows a consensus price target of $97.78, with estimates ranging from $79 (bear case) to $109 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $115, with bear/bull scenarios of $72/$151.
Our quantitative valuation model calculates CL's fair value at $115 (base case), with a bear case of $72 and bull case of $151. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 53/100.
CL trades at a forward P/E ratio of 22.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 32.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on CL, with a "Hold" consensus rating and $97.78 price target (13.8% upside). 18 of 45 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
CL analyst price targets range from $79 to $109, a 31% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $97.78 consensus represents the middle ground. Our model's $72-$151 range provides an independent fundamental perspective.
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