The Procter & Gamble Company (PG) Price Target Analysis
Updated Jun 18, 2026
Analyst Rating: Buy
Based on 52 analysts5.7% Below Target
PG trades 5.7% below Wall Street's consensus target of $159.00.
Current Price$150.38
Average Target$159.00
Target
Current
Low$142.00
Median$162.50
High$172.00
Analyst Target Range
Forward P/E21.8x
(Fair)
PEG Ratio3.91
(Expensive)
Implied Growth+30.9%
(High Growth)
Analyst Spread18.9%
(High Agreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes PG achieves its forward estimates and maintains a stable P/E multiple of 21.8x. This scenario reflects the blended consensus of 52 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
PG Price Target Analysis
Updated June 21, 2026As of June 21, 2026, The Procter & Gamble Company (PG) has a Wall Street consensus price target of $159.00, based on estimates from 52 covering analysts. With the stock currently trading at $150.38, this represents a potential upside of +5.7%. The company has a market capitalization of $351.40B.
Analyst price targets range from a low of $142.00 to a high of $172.00, representing a 19% spread in expectations. The median target of $162.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 28 analysts rating the stock as a Buy or Strong Buy,23 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, PG trades at a trailing P/E of 23.1x and forward P/E of 21.8x. The forward PEG ratio of 3.91 reflects a premium valuation. Analysts expect EPS to grow +30.9% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $151.00, with bear and bull scenarios of $95.13 and $198.96 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+17.8%
Industry Consensus
Avg Forward P/E
17.4x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 ULUnilever PLC | $127.6B | $58.40 | $71.00 | +21.6% | Hold | 18.4x | 35 |
 KMBKimberly-Clark Corporation | $34.0B | $102.56 | $106.50 | +3.8% | Hold | 13.6x | 31 |
 CLColgate-Palmolive Company | $71.8B | $89.48 | $96.00 | +7.3% | Hold | 23.5x | 45 |
 CHDChurch & Dwight Co., Inc. | $22.7B | $95.64 | $105.00 | +9.8% | Buy | 25.5x | 34 |
 ENREnergizer Holdings, Inc. | $1.5B | $21.52 | $23.00 | +6.9% | Hold | 6.1x | 24 |
 ELThe Estée Lauder Companies Inc. | $30.6B | $84.81 | $102.08 | +20.4% | Hold | 34.9x | 46 |
 REYNReynolds Consumer Products Inc. | $5.0B | $23.87 | $24.00 | +0.5% | Hold | 14.9x | 12 |
 SPBSpectrum Brands Holdings, Inc. | $1.9B | $83.97 | $87.50 | +4.2% | Buy | 15.9x | 21 |
 COTYCoty Inc. | $1.7B | $1.95 | $3.94 | +102.1% | Hold | 8.8x | 33 |
 EPCEdgewell Personal Care Company | $1.1B | $23.11 | $23.50 | +1.7% | Hold | 12.2x | 17 |
PG — Frequently Asked Questions
Quick answers to the most common questions about buying PG stock.
What is the PG stock price target for 2026?
The consensus price target for PG is $159, close to the current price of $150.38 (5.7% implied move). Based on 52 analyst estimates, the stock appears fairly valued near current levels.
Is PG a buy, sell, or hold?
PG has a consensus rating of "Buy" based on 52 Wall Street analysts. The rating breakdown is predominantly bullish, with 28 Buy/Strong Buy ratings. The consensus 12-month price target of $159 implies 5.7% upside from current levels.
Is PG stock overvalued or undervalued?
PG trades at a forward P/E of 21.8353x, representing a moderate valuation. With analysts targeting $159 (5.7% implied move), the stock appears reasonably valued with upside.
How high can PG stock go?
The most bullish Wall Street analyst has a price target of $172 for PG, while the most conservative target is $142. The consensus of $159 represents the median expectation. Our quantitative valuation model projects a bull case target of $199 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover PG stock?
PG is heavily covered by Wall Street, with 52 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 23 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the PG stock forecast?
The 12-month PG stock forecast based on 52 Wall Street analysts shows a consensus price target of $159, with estimates ranging from $142 (bear case) to $172 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $151, with bear/bull scenarios of $95/$199.
What is PG's fair value based on fundamentals?
Our quantitative valuation model calculates PG's fair value at $151 (base case), with a bear case of $95 and bull case of $199. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.
What is PG's forward P/E ratio?
PG trades at a forward P/E ratio of 21.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 23.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy PG stock?
PG appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $159 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do PG price targets vary so much?
PG analyst price targets range from $142 to $172, a 19% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $159 consensus represents the middle ground. Our model's $95-$199 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
Full Stock Analysis
Deep dive into PG consensus models and risk factors.
View Analysis
Should I Buy PG?
Wall Street verdict, signals, and target summaries.
See Verdict
Intrinsic Valuation
DCF models, multiple analysis, and analyst estimates.
Check Valuation
Historical Returns
10-year return with dividends reinvested.
Calculate
DCA Calculator
See how regular investing compounds over time.
Run Numbers
Peer Comparison
Compare growth, multiples, and margins vs sector.
Compare