The Procter & Gamble Company (PG) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$144.92
Price Target
$161.88
Target Range
$142.00 — $179.00
Analyst Rating
Buy
Forward P/E21.0x
Trailing P/E22.3x
Forward PEG3.75
Implied Growth+31.3%
Median Target$163.50
Analyst Spread22.9%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$142
-2.0%
Consensus
$162
+11.7%
Bull Case
$179
+23.5%
Valuation Model TargetsConfidence: 70/100
Bear$56
Base$148
Bull$196
PG Price Target Analysis
Updated May 6, 2026As of May 6, 2026, The Procter & Gamble Company (PG) has a Wall Street consensus price target of $161.88, based on estimates from 52 covering analysts. With the stock currently trading at $144.92, this represents a potential upside of +11.7%. The company has a market capitalization of $338.64B.
Analyst price targets range from a low of $142.00 to a high of $179.00, representing a 23% spread in expectations. The median target of $163.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 28 analysts rating the stock as a Buy or Strong Buy,23 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, PG trades at a trailing P/E of 22.3x and forward P/E of 21.0x. The forward PEG ratio of 3.75 reflects a premium valuation. Analysts expect EPS to grow +31.3% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $147.84, with bear and bull scenarios of $56.43 and $196.49 respectively. Model confidence stands at 70/100, indicating high predictability in the company's fundamentals.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+17.5%
Avg Forward P/E17.2x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 ULUnilever PLC | $127.6B | $58.42 | $65.55 | +12.2% | Hold | 18.5x | 35 |
 KMBKimberly-Clark Corporation | $32.3B | $97.20 | $110.00 | +13.2% | Hold | 12.9x | 31 |
 CLColgate-Palmolive Company | $69.3B | $86.33 | $93.70 | +8.5% | Hold | 22.6x | 45 |
 CHDChurch & Dwight Co., Inc. | $22.2B | $93.53 | $99.60 | +6.5% | Buy | 24.9x | 34 |
 ENREnergizer Holdings, Inc. | $1.2B | $17.85 | $23.20 | +30.0% | Hold | 5.4x | 24 |
 ELThe Estée Lauder Companies Inc. | $29.9B | $82.85 | $106.73 | +28.8% | Hold | 37.3x | 46 |
 REYNReynolds Consumer Products Inc. | $4.5B | $21.29 | $24.00 | +12.7% | Hold | 13.4x | 12 |
 SPBSpectrum Brands Holdings, Inc. | $1.9B | $82.38 | $85.00 | +3.2% | Buy | 15.6x | 21 |
 COTYCoty Inc. | $2.3B | $2.56 | $4.01 | +56.6% | Hold | 9.4x | 33 |
 EPCEdgewell Personal Care Company | $1.1B | $22.83 | $23.67 | +3.7% | Hold | 12.0x | 17 |
Upside Potential Comparison
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Start ComparisonPG — Frequently Asked Questions
Quick answers to the most common questions about buying PG stock.
What is the PG stock price target for 2026?
The Procter & Gamble Company (PG) has a consensus 12-month price target of $161.88, implying 11.7% upside from $144.92. The 52 analysts covering PG see moderate appreciation potential.
Is PG a buy, sell, or hold?
PG has a consensus rating of "Buy" based on 52 Wall Street analysts. The rating breakdown is predominantly bullish, with 28 Buy/Strong Buy ratings. The consensus 12-month price target of $161.88 implies 11.7% upside from current levels.
Is PG stock overvalued or undervalued?
PG trades at a forward P/E of 20.9737x, representing a moderate valuation. With analysts targeting $161.88 (11.7% implied move), the stock appears reasonably valued with upside.
How high can PG stock go?
The most bullish Wall Street analyst has a price target of $179 for PG, while the most conservative target is $142. The consensus of $161.88 represents the median expectation. Our quantitative valuation model projects a bull case target of $196 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover PG stock?
PG is heavily covered by Wall Street, with 52 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 23 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the PG stock forecast?
The 12-month PG stock forecast based on 52 Wall Street analysts shows a consensus price target of $161.88, with estimates ranging from $142 (bear case) to $179 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $148, with bear/bull scenarios of $56/$196.
What is PG's fair value based on fundamentals?
Our quantitative valuation model calculates PG's fair value at $148 (base case), with a bear case of $56 and bull case of $196. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 70/100.
What is PG's forward P/E ratio?
PG trades at a forward P/E ratio of 21.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 22.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy PG stock?
Wall Street analysts are optimistic on PG, with a "Buy" consensus rating and $161.88 price target (11.7% upside). 28 of 52 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do PG price targets vary so much?
PG analyst price targets range from $142 to $179, a 23% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $161.88 consensus represents the middle ground. Our model's $56-$196 range provides an independent fundamental perspective.