Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of February 28, 2026, The Procter & Gamble Company (PG) has a Wall Street consensus price target of $167.67, based on estimates from 51 covering analysts. With the stock currently trading at $167.18, this represents a potential upside of +0.3%. The company has a market capitalization of $388.51B.
Analyst price targets range from a low of $150.00 to a high of $179.00, representing a 17% spread in expectations. The median target of $172.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 29 analysts rating the stock as a Buy or Strong Buy,21 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, PG trades at a trailing P/E of 25.7x and forward P/E of 24.0x. The forward PEG ratio of 4.30 reflects a premium valuation. Analysts expect EPS to grow +2.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $179.34, with bear and bull scenarios of $61.17 and $212.49 respectively. Model confidence stands at 70/100, indicating high predictability in the company's fundamentals.
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Start ComparisonThe consensus price target for PG is $167.67, close to the current price of $167.175 (0.3% implied move). Based on 51 analyst estimates, the stock appears fairly valued near current levels.
PG has a consensus rating of "Buy" based on 51 Wall Street analysts. The rating breakdown is predominantly bullish, with 29 Buy/Strong Buy ratings. The consensus 12-month price target of $167.67 implies 0.3% upside from current levels.
PG trades at a forward P/E of 24.0122x, representing a moderate valuation. With analysts targeting $167.67 (0.3% implied move), the stock appears close to fair value.
The most bullish Wall Street analyst has a price target of $179 for PG, while the most conservative target is $150. The consensus of $167.67 represents the median expectation. Our quantitative valuation model projects a bull case target of $212 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
PG is heavily covered by Wall Street, with 51 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 29 have Buy ratings, 21 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month PG stock forecast based on 51 Wall Street analysts shows a consensus price target of $167.67, with estimates ranging from $150 (bear case) to $179 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $179, with bear/bull scenarios of $61/$212.
Our quantitative valuation model calculates PG's fair value at $179 (base case), with a bear case of $61 and bull case of $212. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 70/100.
PG trades at a forward P/E ratio of 24.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 25.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
PG appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $167.67 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
PG analyst price targets range from $150 to $179, a 17% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $167.67 consensus represents the middle ground. Our model's $61-$212 range provides an independent fundamental perspective.