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CLXThe Clorox Company
$95.80$11.6B
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CLX logo

The Clorox Company (CLX) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 28 analysts

10.1% Below Target

CLX trades 10.1% below Wall Street's consensus target of $105.50.

Current Price$95.80
Average Target$105.50
Target
Current
Low$83.00
Median$103.50
High$139.00

Analyst Target Range

Forward P/E17.3x
(Fair)
PEG Ratio—
Implied Growth-10.8%
(Declining)
Analyst Spread53.1%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$95.80
Consensus$105.50
High$139.00
Low$83.00

Consensus Scenario Assumptions

The base valuation assumes CLX achieves its forward estimates and maintains a stable P/E multiple of 17.3x. This scenario reflects the blended consensus of 28 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 28 published analyst recommendations for CLX

64% hold / mixed conviction
-4
BearishBullish
Weighted analyst sentiment score based on 28 ratings
ConsensusHold
Coverage28 Analysts
Net Score-4
Bull / Bear14% / 21%
Strong Buy00%
Buy414%
Hold1864%
Sell621%
Strong Sell00%
Strong Buy
00%
Buy
414%
Hold
1864%
Sell
621%
Strong Sell
00%
Recommendation Mix14% Buy · 64% Hold · 21% Sell
Buy (4)Hold (18)Sell (6)

CLX Price Target Analysis

Updated June 21, 2026

As of June 21, 2026, The Clorox Company (CLX) has a Wall Street consensus price target of $105.50, based on estimates from 28 covering analysts. With the stock currently trading at $95.80, this represents a potential upside of +10.1%. The company has a market capitalization of $11.58B.

Analyst price targets range from a low of $83.00 to a high of $139.00, representing a 53% spread in expectations. The median target of $103.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Hold, with 4 analysts rating the stock as a Buy or Strong Buy,18 rating it Hold, and 6 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, CLX trades at a trailing P/E of 14.7x and forward P/E of 17.3x. Analysts expect EPS to grow -10.8% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $86.89, with bear and bull scenarios of $54.74 and $114.48 respectively. Model confidence stands at 52/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+21.8%
Industry Consensus
Avg Forward P/E
16.6x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
CHD logo
CHDChurch & Dwight Co., Inc.
$22.7B$95.64$105.00
+9.8%
Buy25.5x34
SPB logo
SPBSpectrum Brands Holdings, Inc.
$1.9B$83.97$87.50
+4.2%
Buy15.9x21
ENR logo
ENREnergizer Holdings, Inc.
$1.5B$21.52$23.00
+6.9%
Hold6.1x24
RCKY logo
RCKYRocky Brands, Inc.
$314M$41.67$52.00
+24.8%
Buy11.4x4
PG logo
PGThe Procter & Gamble Company
$351.4B$150.38$159.00
+5.7%
Buy21.8x52
KMB logo
KMBKimberly-Clark Corporation
$34.0B$102.56$106.50
+3.8%
Hold13.6x31
COTY logo
COTYCoty Inc.
$1.7B$1.95$3.94
+102.1%
Hold8.8x33
EPC logo
EPCEdgewell Personal Care Company
$1.1B$23.11$23.50
+1.7%
Hold12.2x17
PBH logo
PBHPrestige Consumer Healthcare Inc.
$2.2B$46.97$66.00
+40.5%
Buy10.4x17
WMT logo
WMTWalmart Inc.
$934.0B$117.18$139.44
+19.0%
Buy40.3x66

CLX — Frequently Asked Questions

Quick answers to the most common questions about buying CLX stock.

What is the CLX stock price target for 2026?

The Clorox Company (CLX) has a consensus 12-month price target of $105.5, implying 10.1% upside from $95.8. The 28 analysts covering CLX see moderate appreciation potential.

Is CLX a buy, sell, or hold?

CLX has a consensus rating of "Hold" based on 28 Wall Street analysts. The rating breakdown is leaning bearish, with 6 Sell/Strong Sell ratings. The consensus 12-month price target of $105.5 implies 10.1% upside from current levels.

Is CLX stock overvalued or undervalued?

With a forward P/E of 17.309x, CLX trades at a relatively low valuation. The consensus target of $105.5 implies 10.1% appreciation, suggesting meaningful undervaluation.

How high can CLX stock go?

The most bullish Wall Street analyst has a price target of $139 for CLX, while the most conservative target is $83. The consensus of $105.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $114 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover CLX stock?

CLX is heavily covered by Wall Street, with 28 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 18 recommend Hold, and 6 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the CLX stock forecast?

The 12-month CLX stock forecast based on 28 Wall Street analysts shows a consensus price target of $105.5, with estimates ranging from $83 (bear case) to $139 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $87, with bear/bull scenarios of $55/$114.

What is CLX's fair value based on fundamentals?

Our quantitative valuation model calculates CLX's fair value at $87 (base case), with a bear case of $55 and bull case of $114. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 52/100.

What is CLX's forward P/E ratio?

CLX trades at a forward P/E ratio of 17.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.7x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy CLX stock?

Wall Street analysts are optimistic on CLX, with a "Hold" consensus rating and $105.5 price target (10.1% upside). 4 of 28 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do CLX price targets vary so much?

CLX analyst price targets range from $83 to $139, a 53% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $105.5 consensus represents the middle ground. Our model's $55-$114 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into CLX consensus models and risk factors.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

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