The Clorox Company (CLX) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$90.01
Price Target
$105.50
Target Range
$83.00 — $139.00
Analyst Rating
Hold
Forward P/E15.3x
Trailing P/E13.8x
Forward PEG—
Implied Growth-5.5%
Median Target$103.50
Analyst Spread53.1%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$83
-7.8%
Consensus
$106
+17.2%
Bull Case
$139
+54.4%
Valuation Model TargetsConfidence: 59/100
Bear$33
Base$84
Bull$83
CLX Price Target Analysis
Updated May 7, 2026As of May 7, 2026, The Clorox Company (CLX) has a Wall Street consensus price target of $105.50, based on estimates from 28 covering analysts. With the stock currently trading at $90.01, this represents a potential upside of +17.2%. The company has a market capitalization of $10.88B.
Analyst price targets range from a low of $83.00 to a high of $139.00, representing a 53% spread in expectations. The median target of $103.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 4 analysts rating the stock as a Buy or Strong Buy,19 rating it Hold, and 5 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, CLX trades at a trailing P/E of 13.8x and forward P/E of 15.3x. Analysts expect EPS to grow -5.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $83.83, with bear and bull scenarios of $33.28 and $82.65 respectively. Model confidence stands at 59/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+17.5%
Avg Forward P/E17.0x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 CHDChurch & Dwight Co., Inc. | $22.5B | $94.96 | $99.60 | +4.9% | Buy | 25.3x | 34 |
 SPBSpectrum Brands Holdings, Inc. | $2.0B | $85.03 | $85.00 | -0.0% | Buy | 16.1x | 21 |
 ENREnergizer Holdings, Inc. | $1.3B | $18.97 | $23.20 | +22.3% | Hold | 5.7x | 24 |
 RCKYRocky Brands, Inc. | $273M | $36.23 | $52.00 | +43.5% | Buy | 9.9x | 4 |
 PGThe Procter & Gamble Company | $345.7B | $147.93 | $161.88 | +9.4% | Buy | 21.4x | 52 |
 KMBKimberly-Clark Corporation | $32.9B | $99.19 | $110.00 | +10.9% | Hold | 13.2x | 31 |
 COTYCoty Inc. | $2.3B | $2.65 | $4.01 | +51.3% | Hold | 9.7x | 33 |
 EPCEdgewell Personal Care Company | $1.0B | $22.38 | $23.67 | +5.8% | Hold | 11.8x | 17 |
 PBHPrestige Consumer Healthcare Inc. | $2.6B | $54.31 | $66.00 | +21.5% | Buy | 12.0x | 17 |
 WMTWalmart Inc. | $1.0T | $130.08 | $137.04 | +5.4% | Buy | 44.7x | 64 |
Upside Potential Comparison
COTYRCKYENRPBHKMBPGEPCWMTFull CLX Stock Analysis
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Start ComparisonCLX — Frequently Asked Questions
Quick answers to the most common questions about buying CLX stock.
What is the CLX stock price target for 2026?
The Clorox Company (CLX) has a consensus 12-month price target of $105.5, implying 17.2% upside from $90.01. The 28 analysts covering CLX see moderate appreciation potential.
Is CLX a buy, sell, or hold?
CLX has a consensus rating of "Hold" based on 28 Wall Street analysts. The rating breakdown is leaning bearish, with 5 Sell/Strong Sell ratings. The consensus 12-month price target of $105.5 implies 17.2% upside from current levels.
Is CLX stock overvalued or undervalued?
With a forward P/E of 15.3438x, CLX trades at a relatively low valuation. The consensus target of $105.5 implies 17.2% appreciation, suggesting meaningful undervaluation.
How high can CLX stock go?
The most bullish Wall Street analyst has a price target of $139 for CLX, while the most conservative target is $83. The consensus of $105.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $83 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover CLX stock?
CLX is heavily covered by Wall Street, with 28 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 19 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the CLX stock forecast?
The 12-month CLX stock forecast based on 28 Wall Street analysts shows a consensus price target of $105.5, with estimates ranging from $83 (bear case) to $139 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $84, with bear/bull scenarios of $33/$83.
What is CLX's fair value based on fundamentals?
Our quantitative valuation model calculates CLX's fair value at $84 (base case), with a bear case of $33 and bull case of $83. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 59/100.
What is CLX's forward P/E ratio?
CLX trades at a forward P/E ratio of 15.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 13.8x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy CLX stock?
Wall Street analysts are optimistic on CLX, with a "Hold" consensus rating and $105.5 price target (17.2% upside). 4 of 28 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do CLX price targets vary so much?
CLX analyst price targets range from $83 to $139, a 53% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $105.5 consensus represents the middle ground. Our model's $33-$83 range provides an independent fundamental perspective.