Diageo plc (DEO) Revenue History
Annual and quarterly revenue from 1997 to present
DEO Revenue Over Time (1997–2025)
DEO Revenue Growth History
19 of 28 years with positive growth- FY1997 revenue growth
- N/A
- FY1998 revenue growth
- +31.7%
- FY1999 revenue growth
- -33.4%
- FY2000 revenue growth
- +0.6%
- FY2001 revenue growth
- +8.0%
- FY2002 revenue growth
- -12.0%
- FY2003 revenue growth
- -16.3%
- FY2004 revenue growth
- -5.8%
- FY2005 revenue growth
- -24.9%
- FY2006 revenue growth
- +8.7%
- FY2007 revenue growth
- +3.0%
- FY2008 revenue growth
- +8.1%
- FY2009 revenue growth
- +15.1%
- FY2010 revenue growth
- +5.0%
- FY2011 revenue growth
- +1.6%
- FY2012 revenue growth
- +8.3%
- FY2013 revenue growth
- +6.2%
- FY2014 revenue growth
- -10.3%
- FY2015 revenue growth
- +5.4%
- FY2016 revenue growth
- +7.8%
- FY2017 revenue growth
- +3.4%
- FY2018 revenue growth
- +0.9%
- FY2019 revenue growth
- +5.8%
- FY2020 revenue growth
- -8.7%
- FY2021 revenue growth
- +8.3%
- FY2022 revenue growth
- +33.2%
- FY2023 revenue growth
- -4.3%
- FY2024 revenue growth
- +24.9%
- FY2025 revenue growth
- -0.1%
| Quarter | Revenue | YoY |
|---|---|---|
| Q4 2026 | $9.18B | -2.6% |
| Q2 2026 | $10.41B | -4.5% |
| Q4 2025 | $9.42B | +1.3% |
| Q2 2025 | $10.90B | -0.6% |
| Q4 2024 | $9.31B | +25.0% |
| Q2 2024 | $10.96B | +20.9% |
| Q4 2023 | $7.45B | -0.6% |
| Q2 2023 | $9.06B | +13.9% |
Revenue Breakdown (FY 2025)
DEO's revenue distribution by segment and geography for fiscal year 2025
By Product/Segment
By Geography
DEO Revenue Analysis (1997–2025)
Current Revenue & Growth
As of October 3, 2026, Diageo plc (DEO) generated trailing twelve-month (TTM) revenue of $39.91 billion, reflecting slight decline in growth of -2.6% year-over-year. The most recent quarter (Q4 2026) recorded $9.18 billion in revenue, down 11.8% sequentially.
Historical Growth Trajectory
DEO's 5-year compound annual growth rate (CAGR) stands at +11.5%, indicating consistent double-digit revenue growth. The 3-year CAGR of +6.1% is below the 5-year average, signalling a growth deceleration in recent years. Diageo plc's highest annual revenue of $20.27 billion was recorded in 2024.
Revenue by Segment
DEO's revenue is primarily driven by Spirits (79%), Beer (16%), and Ready To Drink (4%). With over half of revenue concentrated in Spirits, the company has a focused business model while developing other growth vectors.
Peer Comparison
Compared to Consumer Defensive sector peers — including STZ (-10.0% YoY), BEAM (+158.9% YoY), and SAM (+1.8% YoY) — DEO has underperformed the peer group in revenue growth. Compare DEO vs STZ →
DEO Revenue vs Peers
Revenue metrics vs comparable public companies
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| DEOCurrent | $39.9B | -2.6% | +11.5% | 21.4% | |
 STZ | $9.1B | -10.0% | +1.2% | 31.3% | |
 BEAM | $140M | +158.9% | +466.3% | -274.6% | |
 SAM | $2.1B | +1.8% | +3.7% | 6.9% | |
 MGPI | $536M | -18.0% | +6.3% | -17.6% | |
 WVVI | $37M | -1.6% | +6.4% | -3.9% |
DEO Historical Revenue Data (1997–2025)
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2025 | $20.25B | -0.1% | $12.17B | 60.1% | $4.33B | 21.4% |
| 2024 | $20.27B | +24.9% | $12.20B | 60.2% | $6.00B | 29.6% |
| 2023 | $16.23B | -4.3% | $9.68B | 59.7% | $4.38B | 27.0% |
| 2022 | $16.96B | +33.2% | $9.48B | 55.9% | $4.88B | 28.7% |
| 2021 | $12.73B | +8.3% | $7.70B | 60.4% | $3.73B | 29.3% |
| 2020 | $11.75B | -8.7% | $7.10B | 60.4% | $3.51B | 29.9% |
| 2019 | $12.87B | +5.8% | $8.00B | 62.2% | $4.04B | 31.4% |
| 2018 | $12.16B | +0.9% | $7.53B | 61.9% | $3.90B | 32.1% |
| 2017 | $12.05B | +3.4% | $7.37B | 61.2% | $4.63B | 38.4% |
| 2016 | $11.66B | +7.8% | $6.23B | 53.5% | $3.12B | 26.7% |
| 2015 | $10.81B | +5.4% | $6.20B | 57.4% | $2.80B | 25.9% |
| 2014 | $10.26B | -10.3% | $6.23B | 60.7% | $2.71B | 26.4% |
| 2013 | $11.43B | +6.2% | $6.96B | 60.9% | $3.43B | 30.0% |
| 2012 | $10.76B | +8.3% | $6.50B | 60.4% | $3.16B | 29.3% |
| 2011 | $9.94B | +1.6% | $5.93B | 59.6% | $2.60B | 26.1% |
DEO Chart Terminal
Live VCP patterns, Cup & Handle overlays, support/resistance, and AI trade plans.
Live Breakouts Feed
High-probability breakout stocks crossing their pivot across 5 pattern engines.
Intrinsic Valuation
DCF models, multiple analysis, and analyst estimates.
Historical Returns
29+ years return with dividends reinvested.
Peer Comparison
Compare growth, multiples, and margins vs sector.
DEO — Frequently Asked Questions
Quick answers to the most common questions about buying DEO stock.
Is DEO's revenue growth accelerating or slowing?
DEO revenue growth is slowing. TTM revenue is $39.9B, up -2.6% year-over-year — below the 5-year CAGR of +11.5%. The deceleration suggests maturing end-markets or increased competition.
What is DEO's revenue history from 1997 to 2026?
Diageo plc (DEO) revenue history spans 1997 to 2026. TTM revenue as of 2026 is $39.9B, growing at -2.6% YoY. The 5-year CAGR is +11.5%. Complete annual and quarterly revenue figures are available on this page, including gross profit, operating income, and margin trends.
What is DEO's long-term revenue growth rate (CAGR)?
Diageo plc's 5-year revenue CAGR of +11.5% reflects the variable nature of its business expansion. As of 2026, the current YoY growth rate of -2.6% is below this long-term average. CAGR is the most reliable measure of sustained revenue momentum for DEO.
Why does DEO's quarterly revenue fluctuate?
DEO quarterly revenue can fluctuate significantly between periods. A quarter-over-quarter (QoQ) change does not always indicate a trend; comparing the same quarter year-over-year (YoY) is a more reliable signal for underlying growth. Diageo plc's revenue data from 1997 to 2026 shows full historical quarterly detail on this page.
How is DEO's revenue distributed by segment?
DEO reports revenue broken down by product line and geographic region. The segment breakdown on this page shows which business units contribute the most to total revenue as of the latest fiscal year. Concentration in a single segment above 50% indicates category dependence, while a diversified mix signals more resilient revenue streams.
How does DEO's revenue compare to industry peers?
Diageo plc (DEO) with TTM revenue of $39.9B and -2.6% YoY growth can be benchmarked against sector peers using the comparison table on this page. Revenue growth relative to peers indicates market share gains or losses. The peer section shows TTM revenue, YoY growth, and operating margin for direct comparisons.