Revenue contracted 6.9% year-over-year in Q3 2026 to $9.2B, with gross margin falling 320 basis points to 23.3% and operating margin down to 13.3% from 17.7% in Q3 2024, reflecting incentive-driven pricing pressure.
D.R. Horton, Inc. (DHI) annual income statement — 30-year revenue, gross profit & net income history
| Metric | TTM | Sep'25 | Sep'24 | Sep'23 | Sep'22 | Sep'21 | Sep'20 | Sep'19 | Sep'18 | Sep'17 | Sep'16 | Sep'15 | Sep'14 | Sep'13 | Sep'12 | Sep'11 | Sep'10 | Sep'09 | Sep'08 | Sep'07 | Sep'06 | Sep'05 | Sep'04 | Sep'03 | Sep'02 | Sep'01 | Sep'00 | Sep'99 | Sep'98 | Sep'97 | Sep'96 |
|---|
| Sales/Revenue | 33.35B | 34.25B | 36.8B | 35.46B | 33.48B | 27.77B | 20.31B | 17.59B | 16.07B | 14.09B | 12.16B | 10.82B | 8.02B | 6.26B | 4.35B | 3.64B | 4.4B | 3.66B | 6.65B | 11.3B | 15.05B | 13.86B | 10.84B | 8.73B | 6.74B | 4.46B | 3.65B | 3.16B | 2.18B | 837.3M | 547.3M |
| Revenue Growth % | -3.54% | -6.93% | 3.78% | 5.92% | 20.54% | 36.74% | 15.45% | 9.49% | 14.03% | 15.9% | 12.32% | 34.88% | 28.21% | 43.76% | 19.72% | -17.35% | 20.3% | -44.97% | -41.17% | -24.95% | 8.57% | 27.88% | 24.21% | 29.52% | 51.25% | 21.95% | 15.76% | 44.99% | 159.99% | 52.99% | 25.13% |
| Cost of Goods Sold | 25.81B | 26.13B | 27.27B | 26.11B | 22.98B | 19.9B | 15.37B | 13.72B | 12.4B | 11.04B | 9.5B | 8.54B | 6.27B | 4.85B | 3.49B | 3.02B | 3.63B | 3.54B | 8.28B | 10.49B | 11.42B | 10.14B | 8.2B | 6.81B | 5.36B | 3.53B | 2.92B | 2.54B | 1.76B | 680.9M | 446.5M |
| COGS % of Revenue | - | 76.3% | 74.09% | 73.63% | 68.63% | 71.65% | 75.69% | 77.99% | 77.16% | 78.37% | 78.16% | 78.86% | 78.11% | 77.54% | 80.21% | 83.13% | 82.44% | 96.75% | 124.61% | 92.82% | 75.86% | 73.14% | 75.62% | 77.98% | 79.6% | 79.16% | 79.83% | 80.47% | 80.66% | 81.32% | 81.58% |
| Gross Profit | 7.54B | 8.12B | 9.54B | 9.35B | 10.5B | 7.88B | 4.94B | 3.87B | 3.67B | 3.05B | 2.65B | 2.29B | 1.76B | 1.41B | 861.6M | 613.5M | 772.6M | 118.9M | -1.64B | 811.4M | 3.63B | 3.72B | 2.64B | 1.92B | 1.37B | 928.37M | 737.08M | 616.3M | 421.1M | 156.4M | 100.8M |
| Gross Margin % | 22.61% | 23.7% | 25.91% | 26.37% | 31.37% | 28.35% | 24.31% | 22.01% | 22.84% | 21.63% | 21.84% | 21.14% | 21.89% | 22.46% | 19.79% | 16.87% | 17.56% | 3.25% | -24.61% | 7.18% | 24.14% | 26.86% | 24.38% | 22.02% | 20.4% | 20.84% | 20.17% | 19.53% | 19.34% | 18.68% | 18.42% |
| Gross Profit Growth % | - | -14.88% | 1.98% | -10.98% | 33.39% | 59.48% | 27.53% | 5.51% | 20.4% | 14.82% | 16.02% | 30.29% | 24.93% | 63.16% | 40.44% | -20.59% | 549.79% | 107.27% | -301.59% | -77.67% | -2.43% | 40.85% | 37.52% | 39.87% | 48.04% | 25.95% | 19.6% | 46.35% | 169.25% | 55.16% | 26.47% |
| Operating Expenses | 3.66B | 3.69B | 3.42B | 3.11B | 2.8B | 2.48B | 1.98B | 1.82B | 1.63B | 1.38B | 1.27B | 1.14B | 946.5M | 766.3M | 614.2M | 556.3M | 599.2M | 601.1M | 891.9M | 1.3B | 1.66B | 1.37B | 1.08B | 915.35M | 714.54M | 479.4M | 420.37M | 342.9M | 241.4M | 93.9M | 56.5M |
| OpEx % of Revenue | - | 10.78% | 9.3% | 8.77% | 8.35% | 8.94% | 9.77% | 10.33% | 10.14% | 9.82% | 10.45% | 10.56% | 11.79% | 12.24% | 14.11% | 15.3% | 13.62% | 16.43% | 13.42% | 11.47% | 11.02% | 9.91% | 9.96% | 10.49% | 10.6% | 10.76% | 11.51% | 10.86% | 11.09% | 11.21% | 10.32% |
| Selling, General & Admin | 3.73B | 3.69B | 3.42B | 3.11B | 2.8B | 2.48B | 1.98B | 1.82B | 1.63B | 1.38B | 1.27B | 1.14B | 946.5M | 766.3M | 614.2M | 556.3M | 599.2M | 601.1M | 891.9M | 1.3B | 1.66B | 1.37B | 1.08B | 915.35M | 714.54M | 479.4M | 395.87M | 322.1M | 231.6M | 89.5M | 53.9M |
| SG&A % of Revenue | - | 10.78% | 9.3% | 8.77% | 8.35% | 8.94% | 9.77% | 10.33% | 10.14% | 9.82% | 10.45% | 10.56% | 11.79% | 12.24% | 14.11% | 15.3% | 13.62% | 16.43% | 13.42% | 11.47% | 11.02% | 9.91% | 9.96% | 10.49% | 10.6% | 10.76% | 10.83% | 10.21% | 10.64% | 10.69% | 9.85% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | -1000K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 24.49M | 20.8M | 9.8M | 4.4M | 2.6M |
| Operating Income | 3.88B | 4.42B | 6.11B | 6.24B | 7.71B | 5.39B | 2.95B | 2.05B | 2.04B | 1.66B | 1.38B | 1.15B | 809.8M | 639.5M | 247.4M | 57.2M | 173.4M | -482.2M | -2.53B | -483.9M | 1.97B | 2.35B | 1.56B | 1.01B | 659.86M | 448.97M | 316.71M | 273.4M | 179.7M | 114.1M | 94.6M |
| Operating Margin % | 11.64% | 12.92% | 16.61% | 17.6% | 23.02% | 19.41% | 14.55% | 11.68% | 12.7% | 11.81% | 11.38% | 10.58% | 10.09% | 10.22% | 5.68% | 1.57% | 3.94% | -13.18% | -38.03% | -4.28% | 13.12% | 16.95% | 14.42% | 11.54% | 9.79% | 10.08% | 8.67% | 8.66% | 8.25% | 13.63% | 17.28% |
| Operating Income Growth % | - | -27.64% | -2.04% | -19.03% | 42.98% | 82.47% | 43.79% | 0.71% | 22.59% | 20.25% | 20.81% | 41.48% | 26.63% | 158.49% | 332.52% | -67.01% | 135.96% | 80.92% | -422.34% | -124.51% | -15.96% | 50.25% | 55.27% | 52.6% | 46.97% | 41.76% | 15.84% | 52.14% | 57.49% | 20.61% | 184.94% |
| EBITDA | 3.99B | 4.53B | 6.2B | 6.33B | 7.79B | 5.47B | 3.03B | 2.13B | 2.1B | 1.72B | 1.45B | 1.2B | 848.2M | 662.2M | 266.2M | 77.1M | 190.6M | -456.5M | -2.47B | -419.5M | 2.04B | 2.41B | 1.62B | 1.05B | 700.51M | 485.03M | 341.2M | 294.2M | 189.5M | 121.8M | 100.4M |
| EBITDA Margin % | 11.98% | 13.21% | 16.85% | 17.86% | 23.27% | 19.68% | 14.94% | 12.09% | 13.09% | 12.2% | 11.89% | 11.08% | 10.57% | 10.58% | 6.11% | 2.12% | 4.33% | -12.48% | -37.12% | -3.71% | 13.53% | 17.36% | 14.93% | 12.06% | 10.4% | 10.89% | 9.34% | 9.32% | 8.71% | 14.55% | 18.34% |
| EBITDA Growth % | -20.98% | -27.02% | -2.08% | -18.7% | 42.54% | 80.08% | 42.7% | 1.14% | 22.32% | 18.96% | 20.45% | 41.45% | 28.09% | 148.76% | 245.27% | -59.55% | 141.75% | 81.5% | -488.13% | -120.61% | -15.39% | 48.63% | 53.78% | 50.29% | 44.42% | 42.15% | 15.98% | 55.25% | 55.58% | 21.31% | 185.23% |
| D&A (Non-Cash Add-back) | 112.2M | 101.3M | 87.1M | 91.6M | 81.4M | 73.9M | 80.4M | 72M | 62.4M | 54.7M | 61M | 54.1M | 38.4M | 22.7M | 18.8M | 19.9M | 17.2M | 25.7M | 60.4M | 64.4M | 61.7M | 57.1M | 55.5M | 45.86M | 40.65M | 36.06M | 24.49M | 20.8M | 9.8M | 7.7M | 5.8M |
| EBIT | 3.99B | 4.74B | 6.28B | 6.31B | 7.63B | 5.36B | 2.98B | 2.13B | 2.06B | 1.6B | 1.35B | 1.12B | 814.2M | 662.9M | 269.8M | 64M | 187.7M | -455.1M | -2.59B | -927.6M | 2.04B | 2.4B | 1.58B | 1.01B | 659.86M | 448.97M | 316.71M | 273.41M | 179.74M | 114.1M | 94.6M |
| Net Interest Income | -91.3M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14.5M | 13.5M | 12.5M | 10.2M | 3.4M | -16.7M | -42.3M | -78.2M | -86.8M | -31.3M | 14.9M | -48.1M | -17.3M | -9.3M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14.5M | 13.5M | 12.5M | 10.2M | 8.5M | 10.2M | 9.6M | 10M | 10.4M | 11.4M | 38.5M | 6.9M | 3.9M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 91.3M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.1M | 26.9M | 51.9M | 88.2M | 97.2M | 42.7M | 23.6M | 55M | 21.2M | 9.3M | 5.15M | 6.01M | 8.81M | 0 | 0 | 0 | 0 | 0 |
| Other Income/Expense | 214.9M | 315.7M | 170.8M | 73.4M | -78.7M | -34.9M | 28.5M | 70.5M | 19.6M | -62.3M | -30.6M | -22.3M | 4.4M | 18.3M | -4.5M | -45.1M | -73.9M | -70.1M | -104.2M | -467.3M | 12.9M | 29.4M | 19.4M | 1.2M | -12.36M | -41.17M | -7.49M | -9.61M | -20.64M | -5.5M | -4.8M |
| Pretax Income | 4.1B | 4.74B | 6.28B | 6.31B | 7.63B | 5.36B | 2.98B | 2.13B | 2.06B | 1.6B | 1.35B | 1.12B | 814.2M | 657.8M | 242.9M | 12.1M | 99.5M | -552.3M | -2.63B | -951.2M | 1.99B | 2.38B | 1.58B | 1.01B | 647.51M | 407.8M | 309.22M | 263.8M | 159.1M | 108.6M | 89.8M |
| Pretax Margin % | 12.28% | 13.84% | 17.08% | 17.81% | 22.79% | 19.29% | 14.69% | 12.08% | 12.82% | 11.37% | 11.13% | 10.38% | 10.15% | 10.51% | 5.58% | 0.33% | 2.26% | -15.1% | -39.6% | -8.42% | 13.2% | 17.16% | 14.6% | 11.55% | 9.61% | 9.15% | 8.46% | 8.36% | 7.31% | 12.97% | 16.41% |
| Income Tax | 1.01B | 1.12B | 1.48B | 1.52B | 1.73B | 1.17B | 602.5M | 506.7M | 597.7M | 563.7M | 467.2M | 372.7M | 280.7M | 195.1M | -713.4M | -59.7M | -145.6M | -7M | 1.8M | -238.7M | 753.8M | 908.1M | 607.8M | 382.21M | 242.81M | 152.92M | 117.5M | 104M | 65.7M | 43.6M | 36.6M |
| Effective Tax Rate % | 24.61% | 23.61% | 23.53% | 24.06% | 22.73% | 21.75% | 20.2% | 23.84% | 29.01% | 35.19% | 34.52% | 33.18% | 34.48% | 29.66% | -293.7% | -493.39% | -146.33% | 1.27% | -0.07% | 25.09% | 37.93% | 38.18% | 38.4% | 37.91% | 37.5% | 37.5% | 38% | 39.42% | 41.29% | 40.15% | 40.76% |
| Net Income | 3.05B | 3.59B | 4.76B | 4.75B | 5.86B | 4.18B | 2.37B | 1.62B | 1.46B | 1.04B | 886.3M | 750.7M | 533.5M | 462.7M | 956.3M | 71.8M | 245.1M | -545.3M | -2.63B | -712.5M | 1.23B | 1.47B | 975.1M | 625.96M | 404.69M | 257.01M | 191.72M | 159.8M | 93.4M | 65M | 46.3M |
| Net Margin % | 9.15% | 10.47% | 12.92% | 13.38% | 17.5% | 15.03% | 11.69% | 9.2% | 9.09% | 7.37% | 7.29% | 6.94% | 6.65% | 7.39% | 21.96% | 1.97% | 5.57% | -14.91% | -39.63% | -6.31% | 8.19% | 10.61% | 8.99% | 7.17% | 6.01% | 5.77% | 5.25% | 5.06% | 4.29% | 7.76% | 8.46% |
| Net Income Growth % | -22.97% | -24.62% | 0.23% | -18.98% | 40.27% | 75.92% | 46.66% | 10.83% | 40.63% | 17.16% | 18.06% | 40.71% | 15.3% | -51.62% | 1231.89% | -70.71% | 144.95% | 79.29% | -269.63% | -157.77% | -16.13% | 50.8% | 55.78% | 54.67% | 57.46% | 34.05% | 19.97% | 71.09% | 43.69% | 40.39% | 125.85% |
| Net Income (Continuing) | 3.09B | 3.62B | 4.81B | 4.8B | 5.9B | 4.19B | 2.38B | 1.62B | 1.46B | 1.04B | 886.3M | 750.7M | 533.5M | 462.7M | 956.3M | 71.8M | 245.1M | -545.3M | -2.63B | -712.5M | 1.23B | 1.47B | 975.1M | 625.96M | 404.69M | 254.87M | 191.72M | 159.8M | 93.4M | 65M | 53.2M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 587M | 551.8M | 511.6M | 441.7M | 389.3M | 329.7M | 281.5M | 274.2M | 174.5M | 500K | 500K | 1.1M | 3.9M | 2.9M | 2.6M | 2.9M | 9.7M | 8.8M | 30.5M | 68.4M | 105.1M | 203.2M | 166.4M | 135.9M | 20.95M | 8.86M | 5.26M | 4.8M | 3.4M | 0 | 0 |
| EPS (Diluted) | 10.59 | 11.57 | 14.34 | 13.82 | 16.51 | 11.42 | 6.41 | 4.29 | 3.81 | 2.74 | 2.36 | 2.03 | 1.50 | 1.33 | 2.77 | 0.23 | 0.77 | -1.72 | -8.34 | -2.27 | 3.90 | 4.62 | 3.09 | 1.33 | 1.44 | 1.11 | 0.84 | 0.63 | 0.46 | 0.32 | 0.24 |
| EPS Growth % | -15.88% | -19.32% | 3.76% | -16.29% | 44.57% | 78.16% | 49.42% | 12.6% | 39.05% | 16.1% | 16.26% | 35.33% | 12.78% | -51.99% | 1104.35% | -70.13% | 144.77% | 79.38% | -267.4% | -158.21% | -15.58% | 49.51% | 132.33% | -7.64% | 29.73% | 32.14% | 33.33% | 36.96% | 43.75% | 33.33% | 26.32% |
| EPS (Basic) | - | 11.62 | 14.44 | 13.93 | 16.65 | 11.56 | 6.49 | 4.34 | 3.88 | 2.77 | 2.39 | 2.05 | 1.57 | 1.44 | 3.01 | 0.23 | 0.77 | -1.72 | -8.34 | -2.27 | 3.94 | 4.71 | 3.14 | 1.35 | 1.51 | 1.13 | 0.85 | 0.64 | 0.46 | 0.35 | 0.24 |
| Diluted Shares Outstanding | 288.4M | 309.9M | 331.6M | 343.3M | 354.8M | 365.8M | 370.2M | 377.4M | 383.4M | 378.9M | 375.1M | 369.8M | 366.6M | 364.9M | 359M | 318.5M | 318.6M | 316.9M | 315.7M | 314.1M | 316.23M | 318.29M | 315.95M | 468.99M | 282.01M | 230.84M | 227.19M | 253.28M | 202.67M | 135.45M | 114.04M |
| Basic Shares Outstanding | 287.5M | 308.5M | 329.5M | 340.7M | 351.7M | 361.1M | 365.5M | 372.6M | 376.6M | 374.3M | 371M | 366.3M | 340.5M | 322.1M | 318.1M | 318.3M | 318.1M | 316.9M | 315.7M | 314.1M | 313.02M | 312.21M | 310.28M | 464.56M | 268.89M | 226.77M | 225.59M | 247.87M | 202.67M | 135.45M | 114.04M |
| Dividend Payout Ratio | - | 13.8% | 8.31% | 7.19% | 5.4% | 6.93% | 10.78% | 13.8% | 12.9% | 14.41% | 13.39% | 12.2% | 9.11% | 13.01% | 5% | 66.57% | 19.46% | - | - | - | 11.16% | 6.56% | 6.86% | 6.41% | 6.45% | 5.34% | 4.84% | 4.44% | 5.03% | 3.23% | 3.02% |
Quick answers to the most common questions about buying DHI stock.
For fiscal year 2025, D.R. Horton, Inc. (DHI) reported total revenue of $34.25B. This represents a 6158.1% increase compared to $547.3M in 1996.
D.R. Horton, Inc. (DHI) is profitable, generating $3.59B in net income for the fiscal year ending 2025 with a net profit margin of 10.5%.
D.R. Horton, Inc. (DHI) reported an operating income of $4.42B, resulting in an operating profit margin of 12.9%. This margin reflects the operational efficiency of the business before interest and taxes.
D.R. Horton, Inc. (DHI) generated $8.12B in gross profit for the year, representing a gross profit margin of 23.7%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Margin compression from incentives
Metrics are mathematically derived from official filings.
Revenue Contraction Persists Across Quarters
DHI's revenue declined 6.9% year-over-year in Q3 2026, with sequential improvement from Q1 but still below prior-year levels, reflecting persistent affordability headwinds in the entry-level market.
The revenue trajectory shows a clear deceleration from the 14.2% growth in Q2 2024 to consistent negative growth over the last five quarters, with the most recent quarter at -6.9%. This suggests that despite the company's focus on affordable product, volume recovery remains elusive as elevated mortgage rates continue to pressure buyer demand. The sequential increase from $6.9B in Q1 to $9.2B in Q3 is typical seasonality, but the year-over-year declines indicate the underlying demand environment has not yet stabilized.
Gross Margin Erosion Signals Pricing Pressure
Gross margin fell from 26.5% in Q3 2024 to 23.3% in Q3 2026, a 320 basis point decline, as DHI appears to be using incentives and rate buy-downs to sustain volume.
The margin compression is consistent with the company's cost-leader strategy, but the pace of decline suggests that competitive dynamics and affordability constraints are forcing DHI to sacrifice pricing power. The 23.3% gross margin in Q3 2026 is below the peer average of approximately 24-26% for PHM and TOL, indicating that DHI's entry-level focus inherently carries lower margins. Investors should monitor whether this erosion stabilizes or accelerates, as further declines could pressure the company's ability to fund its incentive programs.
Operating Leverage Fading as SG&A Rises
Operating margin contracted from 17.7% in Q3 2024 to 13.3% in Q3 2026, with SG&A as a percentage of revenue rising from 8.8% to 10.8%, indicating that overhead costs are not scaling down with revenue.
The operating leverage that DHI enjoyed during the housing boom has reversed, as SG&A expenses have remained relatively flat in absolute terms while revenue has declined. This suggests that the company's decentralized structure, while beneficial for inventory turns, carries fixed costs that become burdensome during downturns. The 440 basis point operating margin decline over two years is steeper than the gross margin decline, highlighting that cost discipline at the SG&A level has not kept pace with revenue contraction.
EPS Decline Outpaces Revenue Drop
Diluted EPS fell 5.4% year-over-year in Q3 2026 to $3.18, despite a revenue decline of 6.9%, suggesting that margin compression is the primary driver of earnings deterioration rather than volume alone.
The EPS decline is less severe than the revenue decline, which may indicate that the company's focus on higher-margin product mix or cost controls is partially offsetting top-line pressure. However, the Q3 2026 EPS of $3.18 is still well below the $4.10 reported in Q3 2024, representing a 22% decline over two years. The absence of stock-based compensation in Q4 2025 and Q3 2025 quarters suggests that reported EPS may have been flattered by the lack of SBC expense, warranting caution when comparing across periods.
COGS and Incentives Drive Margin Squeeze
COGS as a percentage of revenue rose from 73.5% in Q3 2024 to 76.7% in Q3 2026, reflecting higher land, labor, and incentive costs that are eroding DHI's cost advantage.
The 320 basis point increase in COGS ratio indicates that input costs and mortgage rate buy-downs are consuming a larger share of each dollar of revenue. This is particularly concerning for a cost-leader like DHI, as its competitive moat relies on maintaining lower costs than peers. The company's land-light strategy, while reducing capital intensity, may be increasing the cost of land options, which are reflected in COGS. Management's ability to control these costs will be critical to stabilizing margins in a challenging rate environment.
Q3 2024 Marks Peak Profitability
Q3 2024 was the inflection point where DHI's gross margin peaked at 26.5% and operating margin at 17.7%, after which both metrics entered a sustained decline through Q3 2026.
The data clearly shows that Q3 2024 was the high-water mark for profitability, with subsequent quarters showing a steady deterioration in margins. This inflection coincides with the Federal Reserve's rate hiking cycle and the resulting affordability crisis, which forced DHI to increase incentives to maintain sales volumes. The lasting impact is that DHI's earnings power has been reset to a lower level, and the company may struggle to return to prior margins unless mortgage rates decline significantly or input costs moderate.
Incentive Dependency Threatens Margin Recovery
The persistent use of mortgage rate buy-downs and incentives, evidenced by gross margin falling to 23.3%, may create a structural dependency that prevents margin recovery even if demand improves.
Short-sellers could argue that DHI's revenue decline is not merely cyclical but reflects a loss of pricing power in the entry-level segment, where competition from smaller builders and alternative housing options is intensifying. The company's reliance on incentives to move inventory suggests that underlying demand is weaker than reported, and if rates remain elevated, DHI may be forced to continue sacrificing margins to maintain volume. Additionally, the lack of R&D expenses in the data is notable for a company that claims to innovate in construction methods, potentially indicating that cost savings from innovation are not materializing.