The Simply Good Foods Company (SMPL) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$12.63
Price Target
$20.17
Target Range
$13.00 — $31.00
Analyst Rating
Buy
Forward P/E7.6x
Trailing P/E12.4x
Forward PEG0.32
Implied Growth+82.2%
Median Target$17.00
Analyst Spread89.2%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$13
+2.9%
Consensus
$20
+59.7%
Bull Case
$31
+145.4%
Valuation Model TargetsConfidence: 50/100
Bear$1
Base$16
Bull$25
SMPL Price Target Analysis
Updated May 6, 2026As of May 6, 2026, The Simply Good Foods Company (SMPL) has a Wall Street consensus price target of $20.17, based on estimates from 24 covering analysts. With the stock currently trading at $12.63, this represents a potential upside of +59.7%. The company has a market capitalization of $1.26B.
Analyst price targets range from a low of $13.00 to a high of $31.00, representing a 89% spread in expectations. The median target of $17.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 16 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, SMPL trades at a trailing P/E of 12.4x and forward P/E of 7.6x. The forward PEG ratio of 0.32 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +82.2% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $16.41, with bear and bull scenarios of $1.15 and $25.32 respectively. Model confidence stands at 50/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+54.7%
Avg Forward P/E14.2x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 NOMDNomad Foods Limited | $1.4B | $10.13 | $13.50 | +33.3% | Buy | 6.9x | 13 |
 FRPTFreshpet, Inc. | $2.7B | $54.92 | $73.42 | +33.7% | Buy | 40.4x | 29 |
 HAINThe Hain Celestial Group, Inc. | $85M | $0.75 | $1.17 | +56.5% | Hold | — | 44 |
 VITLVital Farms, Inc. | $538M | $12.00 | $39.63 | +230.3% | Buy | 13.1x | 15 |
 MGPIMGP Ingredients, Inc. | $413M | $19.32 | $29.00 | +50.1% | Buy | 12.2x | 14 |
 JBSSJohn B. Sanfilippo & Son, Inc. | $931M | $79.64 | — | — | Buy | 10.9x | 2 |
 GISGeneral Mills, Inc. | $18.7B | $35.07 | $46.58 | +32.8% | Hold | 10.2x | 34 |
 CPBCampbell Soup Company | $6.2B | $20.96 | $25.83 | +23.2% | Hold | 9.6x | 29 |
 SJMThe J. M. Smucker Company | $10.3B | $96.83 | $113.38 | +17.1% | Hold | 10.7x | 29 |
 POSTPost Holdings, Inc. | $5.0B | $103.74 | $119.50 | +15.2% | Buy | 14.0x | 19 |
Upside Potential Comparison
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Start ComparisonSMPL — Frequently Asked Questions
Quick answers to the most common questions about buying SMPL stock.
What is the SMPL stock price target for 2026?
The consensus Wall Street price target for SMPL is $20.17, representing 59.7% upside from the current price of $12.63. With 24 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is SMPL a buy, sell, or hold?
SMPL has a consensus rating of "Buy" based on 24 Wall Street analysts. The rating breakdown is predominantly bullish, with 16 Buy/Strong Buy ratings. The consensus 12-month price target of $20.17 implies 59.7% upside from current levels.
Is SMPL stock overvalued or undervalued?
With a forward P/E of 7.566x, SMPL trades at a relatively low valuation. The consensus target of $20.17 implies 59.7% appreciation, suggesting meaningful undervaluation.
How high can SMPL stock go?
The most bullish Wall Street analyst has a price target of $31 for SMPL, while the most conservative target is $13. The consensus of $20.17 represents the median expectation. Our quantitative valuation model projects a bull case target of $25 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover SMPL stock?
SMPL is well covered by analysts, with 24 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 16 have Buy ratings, 8 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the SMPL stock forecast?
The 12-month SMPL stock forecast based on 24 Wall Street analysts shows a consensus price target of $20.17, with estimates ranging from $13 (bear case) to $31 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $16, with bear/bull scenarios of $1/$25.
What is SMPL's fair value based on fundamentals?
Our quantitative valuation model calculates SMPL's fair value at $16 (base case), with a bear case of $1 and bull case of $25. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 50/100.
What is SMPL's forward P/E ratio?
SMPL trades at a forward P/E ratio of 7.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy SMPL stock?
Wall Street analysts are very optimistic on SMPL, with a "Buy" consensus rating and $20.17 price target (59.7% upside). 16 of 24 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do SMPL price targets vary so much?
SMPL analyst price targets range from $13 to $31, a 89% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $20.17 consensus represents the middle ground. Our model's $1-$25 range provides an independent fundamental perspective.