Bull case
GNRC would need investors to value it at roughly 48x earnings — about 17x more generous than today's 31x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where GNRC stock could go
GNRC would need investors to value it at roughly 48x earnings — about 17x more generous than today's 31x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 37x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 8x multiple contraction could push GNRC down roughly 26% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Generac is a leading manufacturer of backup power generation equipment and energy storage systems for residential, commercial, and industrial markets. It generates revenue primarily from selling standby generators (~60% of sales), portable generators (~20%), and clean energy products like solar+battery systems (~15%), with the remainder from service and accessories. The company's competitive moat stems from its dominant brand recognition in residential backup power—often called "the Kleenex of generators"—and its extensive dealer network that provides installation and maintenance services.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.65/$1.33 | +24.1% | $1.1B/$1.2B | -12.6% |
| Q4 2025 | $1.83/$2.25 | -18.7% | $1.1B/$1.2B | -4.0% |
| Q1 2026 | $1.61/$1.81 | -11.0% | $1.1B/$1.2B | -6.0% |
| Q2 2026 | $1.80/$1.33 | +35.3% | $1.1B/$1.1B | +0.7% |
GNRC beat EPS estimates in 2 of 4 tracked quarters. Mixed delivery makes the upcoming report a key data point for re-rating.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Tap, hover, or focus a slice to inspect segment detail.
Latest annual revenue by reported region
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $159 — implies -43.2% from today's price.
| Metric | GNRC | S&P 500 | Industrials | 5Y Avg GNRC |
|---|---|---|---|---|
| Forward PE | 31.2x | 18.8x+66% | 21.2x+47% | — |
| Trailing PE | 103.8x | 24.4x+324% | 25.6x+306% | 36.0x+188% |
| PEG Ratio | — | 1.66x | 1.65x | — |
| EV/EBITDA | 35.9x | 15.2x+136% | 13.9x+158% | 18.2x+97% |
| Price/FCF | 61.1x | 20.7x+195% | 20.0x+205% | 35.3x+73% |
| Price/Sales | 3.9x | 3.1x+26% | 1.6x+149% | 2.7x+43% |
| Dividend Yield | 0.00% | 1.91% | 1.21% | 0.00% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolGNRC generates $419M in free cash flow at a 9.7% margin.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~2.4 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
Generac faces challenges due to reduced storm activity, which typically drives demand for backup power solutions.
Net income in 2025 was negatively impacted by legal costs, affecting profitability.
Softer outage-related demand has contributed to weaker financial performance.
The company's revenue trajectory is subject to variability, influencing price targets and investor sentiment.
Despite guidance for stronger margins in 2026, historical margin pressures remain a concern.
Generac operates in a competitive market for energy technology products, which could limit growth.
Future growth is partly tied to data center backup power demand, which may fluctuate.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
Generac offers integrated solar power, battery storage, and smart home energy management systems, positioning it as a leader in residential energy control.
Generac holds roughly 80% of the North American residential home standby generator market, supported by its distribution network and brand recognition.
Rising demand for backup power solutions drives Generac's growth, as highlighted by bullish investment theses.
Generac is known for its reliable and efficient generators and power equipment, with a strong reputation built since 1959.
Partnerships, such as with CPower Energy, expand Generac's reach into distributed generation solutions like battery storage and microgrids.
Generac's app-controlled systems, including solar inverters and smart thermostats, enhance user convenience and energy efficiency.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
GNR GNRC Generac Holdings Inc. | $16.4B | 31.2x | +8.1% | 4.4% | Buy | +1.3% |
HUB HUBB Hubbell Incorporated | $27.8B | 26.5x | +6.1% | 15.1% | Hold | +5.3% |
POW POWL Powell Industries, Inc. | $10.8B | 54.4x | +11.3% | 16.5% | Hold | -20.0% |
FEL FELE Franklin Electric Co., Inc. | $4.6B | 22.7x | +5.5% | 6.9% | Hold | -4.0% |
CMI CMI Cummins Inc. | $99.0B | 24.7x | +6.3% | 7.9% | Buy | +4.6% |
CAT CAT Caterpillar Inc. | $458.7B | 40.0x | +6.5% | 13.3% | Buy | -10.5% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
GNRC returns capital mainly through $148M/year in buybacks (0.9% buyback yield), with a modest 0.00% dividend — combining for 0.9% total shareholder yield.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2013 | $5.00 | -16.7% | 0.0% | 8.7% |
| 2012 | $6.00 | — | 0.0% | 19.4% |
Common questions answered from live analyst data and company financials.
Generac Holdings Inc. (GNRC) is rated Buy by Wall Street analysts as of 2026. Of 39 analysts covering the stock, 27 rate it Buy or Strong Buy, 12 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $283, implying +1.3% from the current price of $279. The bear case scenario is $206 and the bull case is $431.
The Wall Street consensus price target for GNRC is $283 based on 39 analyst estimates. The high-end target is $335 (+20.0% from today), and the low-end target is $195 (-30.1%). The base case model target is $327.
GNRC trades at 31.2x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for GNRC in 2026 are: (1) Reduced storm activity — Generac faces challenges due to reduced storm activity, which typically drives demand for backup power solutions. (2) Margin pressure — Despite guidance for stronger margins in 2026, historical margin pressures remain a concern. (3) Legal costs impact — Net income in 2025 was negatively impacted by legal costs, affecting profitability. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates GNRC will report consensus revenue of $4.7B (+8.1% year-over-year) and EPS of $5.87 (+84.1% year-over-year) for the upcoming fiscal year. The following year, analysts project $5.2B in revenue.
Generac Holdings Inc. is expected to report its next earnings on approximately 2026-07-29. Consensus expects EPS of $1.96 and revenue of $1.2B. Over recent quarters, GNRC has beaten EPS estimates 67% of the time.
Generac Holdings Inc. (GNRC) generated $419M in free cash flow over the trailing twelve months — a free cash flow margin of 9.7%. GNRC returns capital to shareholders through dividends (0.0% yield) and share repurchases ($148M TTM).