Bull case
GNRC would need investors to value it at roughly 156x earnings — about 125x more generous than today's 31x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where GNRC stock could go
GNRC would need investors to value it at roughly 156x earnings — about 125x more generous than today's 31x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 64x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
The bear case assumes sentiment or fundamentals disappoint enough to push GNRC down roughly 16% from the current price.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Generac is a leading manufacturer of backup power generation equipment and energy storage systems for residential, commercial, and industrial markets. It generates revenue primarily from selling standby generators (~60% of sales), portable generators (~20%), and clean energy products like solar+battery systems (~15%), with the remainder from service and accessories. The company's competitive moat stems from its dominant brand recognition in residential backup power—often called "the Kleenex of generators"—and its extensive dealer network that provides installation and maintenance services.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.65/$1.33 | +24.1% | $1.1B/$1.2B | -12.6% |
| Q4 2025 | $1.83/$2.25 | -18.7% | $1.1B/$1.2B | -4.0% |
| Q1 2026 | $1.61/$1.81 | -11.0% | $1.1B/$1.2B | -6.0% |
| Q2 2026 | $1.80/$1.33 | +35.3% | $1.1B/$1.1B | +0.7% |
GNRC beat EPS estimates in 2 of 4 tracked quarters. Mixed delivery makes the upcoming report a key data point for re-rating.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Tap, hover, or focus a slice to inspect segment detail.
Latest annual revenue by reported region
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $164 — implies -36.8% from today's price.
| Metric | GNRC | S&P 500 | Industrials | 5Y Avg GNRC |
|---|---|---|---|---|
| Forward PE | 31.0x | 19.1x+63% | 20.8x+49% | — |
| Trailing PE | 99.4x | 25.2x+294% | 25.9x+284% | 36.0x+176% |
| PEG Ratio | — | 1.75x | 1.59x | — |
| EV/EBITDA | 34.5x | 15.3x+126% | 13.9x+148% | 18.2x+89% |
| Price/FCF | 58.5x | 21.3x+174% | 20.6x+184% | 35.3x+66% |
| Price/Sales | 3.7x | 3.1x+19% | 1.6x+135% | 2.7x+37% |
| Dividend Yield | 0.00% | 1.88% | 1.24% | 0.00% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolGNRC generates $419M in free cash flow at a 9.7% margin.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~2.4 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 29, 2026
Generac's residential segment, which constitutes over half of its revenue, is heavily influenced by weather-driven power outages. A softer outage environment, as seen in late 2025, directly impacts sales of home standby and portable generators, introducing significant uncertainty in revenue projections.
The CNI segment, particularly in data center infrastructure, presents significant growth opportunities, but successful execution is crucial. Challenges include converting non-binding demand signals into firm orders and ensuring smooth integration of acquisitions, which raises expectations and execution risks.
Generac has experienced a decline in gross profit margins and adjusted EBITDA margins due to an unfavorable sales mix and inventory provisions. As the CNI segment, which may have lower margins, becomes a larger part of the business, maintaining healthy overall margins will be critical.
Some analysts believe GNRC stock is materially overvalued, with current pricing reflecting optimism about future growth that may not yet be fully secured. The stock's valuation may be pricing in too much potential before concrete backlog conversion and proven execution.
Concerns have been raised about core product challenges in home standby and portable generators, including potential product recalls, lawsuits, and government investigations. Such issues could lead to financial liabilities and reputational damage.
Broader macroeconomic uncertainty, including elevated interest rates, can impact consumer spending and demand for durable goods like generators. This could lead to reduced sales and slower growth in the residential and CNI segments.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 29, 2026
Generac's data center and international businesses are expected to scale significantly, with investments in capacity projected to enhance revenue and earnings contributions by 2029.
The company anticipates rising profit margins driven by home standby generators, dealer network effects, and higher-margin connected services such as ecobee and remote monitoring.
There is increasing demand for backup power and grid resilience, which is likely to positively influence investor expectations for Generac.
Generac commands around 80% market share in the North American residential home standby generator market, positioning it well to benefit from growing concerns over grid reliability and the shift towards backup power security.
Analysts suggest that Generac is undervalued, with fair value estimates indicating significant upside potential, including a narrative suggesting a fair value of $300 per share, which represents a 27.2% discount from a recent closing price of $218.38.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
GNR GNRC Generac Holdings Inc. | $15.7B | 31.0x | +4.6% | 4.4% | Buy | +1.4% |
HUB HUBB Hubbell Incorporated | $26.7B | 25.5x | +5.6% | 15.1% | Hold | +6.5% |
POW POWL Powell Industries, Inc. | $11.7B | 58.0x | +14.5% | 16.5% | Hold | -33.3% |
FEL FELE Franklin Electric Co., Inc. | $4.5B | 22.0x | +5.0% | 6.9% | Hold | -1.0% |
CMI CMI Cummins Inc. | $98.9B | 27.2x | +4.3% | 7.9% | Buy | -13.2% |
CAT CAT Caterpillar Inc. | $431.2B | 40.1x | +5.2% | 13.3% | Buy | -11.0% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
GNRC returns capital mainly through $148M/year in buybacks (0.9% buyback yield), with a modest 0.00% dividend — combining for 0.9% total shareholder yield.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2013 | $5.00 | -16.7% | 0.0% | 8.7% |
| 2012 | $6.00 | — | 0.0% | 19.4% |
Common questions answered from live analyst data and company financials.
Generac Holdings Inc. (GNRC) is rated Buy by Wall Street analysts as of 2026. Of 39 analysts covering the stock, 26 rate it Buy or Strong Buy, 13 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $271, implying +1.4% from the current price of $267. The bear case scenario is $311 and the bull case is $1348.
The Wall Street consensus price target for GNRC is $271 based on 39 analyst estimates. The high-end target is $325 (+21.5% from today), and the low-end target is $195 (-27.1%). The base case model target is $553.
GNRC trades at 31.0x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals significantly overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for GNRC in 2026 are: (1) Residential Demand Volatility — Generac's residential segment, which constitutes over half of its revenue, is heavily influenced by weather-driven power outages. (2) Commercial and Industrial Execution — The CNI segment, particularly in data center infrastructure, presents significant growth opportunities, but successful execution is crucial. (3) Margin Pressure — Generac has experienced a decline in gross profit margins and adjusted EBITDA margins due to an unfavorable sales mix and inventory provisions. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates GNRC will report consensus revenue of $4.5B (+4.6% year-over-year) and EPS of $5.20 (+63.1% year-over-year) for the upcoming fiscal year. The following year, analysts project $4.7B in revenue.
A confirmed upcoming earnings date for GNRC is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
Generac Holdings Inc. (GNRC) generated $419M in free cash flow over the trailing twelve months — a free cash flow margin of 9.7%. GNRC returns capital to shareholders through dividends (0.0% yield) and share repurchases ($148M TTM).