Latest Ratios: P/E Ratio 9.3x · EV/EBITDA 4.8x · ROE 10.7%. (1996–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $2.7B | $2.5B | $4.0B | $5.3B | $6.2B | $5.8B | $5.6B | $5.9B | $5.7B | $8.8B | $10.5B |
| Enterprise Value | $2.7B | $2.4B | $9.4B | $11.0B | $11.7B | $10.9B | $11.4B | $12.5B | $12.1B | $15.1B | $16.6B |
| P/E Ratio → | 9.35 | 7.37 | 8.76 | 7.56 | 8.39 | 9.00 | 4369.05 | 13.88 | 10.70 | 16.85 | 15.23 |
| P/S Ratio | 0.61 | 0.56 | 0.77 | 0.92 | 1.08 | 1.09 | 1.39 | 1.09 | 0.99 | 1.56 | 1.76 |
| P/B Ratio | 1.00 | 0.79 | 1.26 | 1.64 | 2.14 | 2.29 | 3.28 | 3.25 | 3.20 | 4.77 | 5.49 |
| P/FCF | 6.59 | 5.98 | 4.60 | 9.76 | 15.66 | 6.83 | 5.40 | 8.54 | 5.72 | 11.02 | 11.47 |
| P/OCF | 4.81 | 4.37 | 3.75 | 7.08 | 11.33 | 5.99 | 4.80 | 6.76 | 4.71 | 8.75 | 8.97 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.55 | 1.82 | 1.89 | 2.04 | 2.04 | 2.82 | 2.34 | 2.11 | 2.67 | 2.76 |
| EV / EBITDA | 4.82 | 4.38 | 16.32 | 11.75 | 11.06 | 11.03 | 58.47 | 15.91 | 12.34 | 13.67 | 13.20 |
| EV / EBIT | 6.98 | 4.97 | 17.20 | 12.26 | 12.19 | 12.82 | 742.33 | 21.31 | 16.83 | 16.87 | 15.74 |
| EV / FCF | — | 5.89 | 10.86 | 20.11 | 29.57 | 12.74 | 10.91 | 18.26 | 12.17 | 18.90 | 18.06 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 30.2% | 30.2% | 34.9% | 37.4% | 37.1% | 35.6% | 33.8% | 35.8% | 38.0% | 38.9% | 40.0% |
| Operating Margin | 8.6% | 8.6% | 8.0% | 13.3% | 15.8% | 15.4% | 0.2% | 10.4% | 12.5% | 15.6% | 17.4% |
| Net Profit Margin | 7.6% | 7.6% | 8.8% | 12.1% | 12.9% | 12.2% | 0.0% | 7.9% | 9.3% | 9.2% | 11.5% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 10.7% | 10.7% | 14.2% | 22.9% | 27.2% | 30.4% | 0.1% | 23.7% | 29.4% | 27.7% | 36.8% |
| ROA | 3.4% | 3.4% | 3.8% | 6.0% | 6.6% | 5.6% | 0.0% | 4.0% | 5.2% | 5.3% | 7.0% |
| ROIC | 5.0% | 5.0% | 3.6% | 6.7% | 8.5% | 8.2% | 0.1% | 5.0% | 6.6% | 8.2% | 9.8% |
| ROCE | 5.6% | 5.6% | 4.9% | 9.3% | 11.6% | 10.5% | 0.1% | 7.7% | 10.3% | 12.7% | 14.7% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.97 | 0.97 | 2.22 | 2.21 | 2.39 | 2.72 | 5.24 | 4.16 | 4.28 | 3.79 | 3.55 |
| Debt / EBITDA | 5.46 | 5.46 | 12.17 | 7.68 | 6.55 | 7.02 | 46.23 | 9.53 | 7.77 | 6.33 | 5.42 |
| Net Debt / Equity | — | -0.01 | 1.72 | 1.74 | 1.90 | 1.98 | 3.35 | 3.70 | 3.61 | 3.42 | 3.15 |
| Net Debt / EBITDA | -0.07 | -0.07 | 9.42 | 6.04 | 5.20 | 5.12 | 29.56 | 8.47 | 6.54 | 5.71 | 4.82 |
| Debt / FCF | — | -0.09 | 6.27 | 10.34 | 13.92 | 5.92 | 5.52 | 9.72 | 6.44 | 7.89 | 6.59 |
| Interest Coverage | 14.72 | 14.72 | 17.82 | 29.16 | 30.81 | 27.45 | 0.49 | 18.94 | 23.23 | 28.86 | 35.51 |
Net cash position: cash ($3.1B) exceeds total debt ($3.1B)
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 2.10 | 2.10 | 1.40 | 1.53 | 1.34 | 1.36 | 1.47 | 1.31 | 1.25 | 1.23 | 1.35 |
| Quick Ratio | 1.83 | 1.83 | 1.19 | 1.25 | 1.08 | 1.15 | 1.34 | 1.13 | 1.09 | 1.06 | 1.17 |
| Cash Ratio | 1.16 | 1.16 | 0.45 | 0.45 | 0.41 | 0.56 | 0.82 | 0.26 | 0.34 | 0.22 | 0.27 |
| Asset Turnover | — | 0.56 | 0.44 | 0.48 | 0.50 | 0.48 | 0.34 | 0.51 | 0.54 | 0.57 | 0.61 |
| Inventory Turnover | 4.27 | 4.27 | 4.53 | 3.93 | 3.81 | 4.82 | 5.12 | 5.70 | 6.37 | 6.41 | 7.20 |
| Days Sales Outstanding | — | 18.42 | 159.45 | 148.90 | 129.05 | 112.70 | 148.78 | 172.35 | 160.95 | 157.42 | 143.73 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | 2.7% | 3.5% | 2.3% | 1.8% | 1.5% | 1.6% | 1.2% | 4.0% | 4.3% | 2.9% | 2.4% |
| Payout Ratio | 25.5% | 25.5% | 20.0% | 13.6% | 12.6% | 14.2% | 5245.5% | 56.0% | 46.3% | 48.3% | 36.5% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 10.7% | 13.6% | 11.4% | 13.2% | 11.9% | 11.1% | 0.0% | 7.2% | 9.3% | 5.9% | 6.6% |
| FCF Yield | 15.2% | 16.7% | 21.8% | 10.2% | 6.4% | 14.6% | 18.5% | 11.7% | 17.5% | 9.1% | 8.7% |
| Buyback Yield | 12.9% | 14.2% | 11.5% | 6.8% | 5.5% | 0.2% | 0.1% | 5.1% | 6.9% | 5.3% | 4.4% |
| Total Shareholder Yield | 15.7% | 17.7% | 13.8% | 8.6% | 7.0% | 1.8% | 1.3% | 9.1% | 11.2% | 8.2% | 6.8% |
| Shares Outstanding | — | $121M | $132M | $145M | $149M | $155M | $154M | $158M | $167M | $173M | $181M |
Includes 30+ ratios · 30 years · Updated daily
Live VCP patterns, Cup & Handle overlays, support/resistance, and AI trade plans.
High-probability breakout stocks crossing their pivot across 5 pattern engines.
DCF models, multiple analysis, and analyst estimates.
10-year return with dividends reinvested.
Compare growth, multiples, and margins vs sector.
Quick answers to the most common questions about buying HOG stock.
Harley-Davidson, Inc.'s current P/E ratio is 9.3x. The historical average is 19.4x. This places it at the 21th percentile of its historical range.
Harley-Davidson, Inc.'s current EV/EBITDA is 4.8x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 15.9x.
Harley-Davidson, Inc.'s return on equity (ROE) is 10.7%. The historical average is 24.6%.
Based on historical data, Harley-Davidson, Inc. is trading at a P/E of 9.3x. This is at the 21th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Harley-Davidson, Inc.'s current dividend yield is 2.74% with a payout ratio of 25.5%.
Harley-Davidson, Inc. has 30.2% gross margin and 8.6% operating margin.
Harley-Davidson, Inc.'s Debt/EBITDA ratio is 5.5x, indicating high leverage. A ratio above 4x may signal elevated financial risk.
Key Metrics
Top Statement Risk
Revenue contraction and margin volatility
Metrics are mathematically derived from official filings.
Margin Volatility Masks Underlying Earning Power
Gross margin swung from 35.2% in 2025Q3 to 25.1% in 2026Q2, while operating margin recovered to 4.1% from a -72.8% trough, per reported financials.
The extreme quarterly swings in gross and operating margins—including a negative gross margin in 2025Q4—reflect high operating leverage and fixed-cost absorption on a shrinking revenue base. The 2026Q2 net margin of 7.2% benefits from a tax benefit, as pre-tax income was only $45.4M, suggesting underlying profitability is weaker than the headline net income implies. Investors should monitor whether the recent margin recovery is sustainable or merely a function of cost discipline and favorable mix rather than top-line growth.
Return on Capital Remains Depressed
ROIC has hovered near 1% in recent quarters, down from 2.2% in 2024Q1, while ROE swung from -8.3% to 11.0% in 2025Q3, based on reported figures.
The sub-2% ROIC across most of the last ten quarters indicates that the company is not generating returns above its cost of capital, a sign of value destruction rather than compounding. The 2025Q3 spike in ROE to 11.0% appears to be an outlier driven by a temporary margin expansion, but the subsequent quarters reverted to low single digits. This suggests that the business lacks pricing power or efficiency gains to offset volume declines, and the recent deleveraging has not yet translated into improved returns on equity.
Working Capital Cycle Lengthens Sharply
Cash conversion cycle ballooned to 579 days in 2025Q4 from 176 days in 2024Q1, driven by a spike in DSO to 541 days, as per the ratio data.
The dramatic lengthening of the cash conversion cycle, particularly the DSO spike in 2025Q4, suggests a significant slowdown in collections or a change in revenue recognition timing, possibly related to wholesale shipments. While the cycle shortened to 172 days by 2026Q2, it remains elevated relative to historical levels, indicating ongoing working capital inefficiency. This may reflect weaker dealer demand and slower retail sell-through, forcing the company to extend credit terms or hold more inventory, which ties up cash and increases financing needs.
Leverage Compression Masks HDFS Complexity
Debt-to-equity fell from 2.18 in 2024Q1 to 0.74 in 2026Q2, while interest coverage improved to 4.26x, according to the balance sheet data.
The sharp decline in reported leverage appears to reflect a significant reduction in financial services debt, as the total debt dropped from $7.5B to $2.3B. However, this may understate the true leverage of the captive finance arm, which typically carries higher debt relative to equity. The interest coverage of 4.26x in 2026Q2 is comfortable, but the negative coverage in 2025Q4 (-42.28x) highlights the vulnerability of earnings to cyclical downturns. Investors should monitor the HDFS debt separately, as the consolidated figures may obscure the risk embedded in the finance portfolio.
Liquidity Buffer Strengthens but Remains Cyclical
Current ratio improved to 1.90 in 2026Q2 from 1.40 in 2024Q4, with cash rising to $1.9B, based on the balance sheet data.
The improvement in the current ratio and cash position suggests a stronger short-term liquidity buffer, which is reassuring given the revenue contraction. However, the quick ratio of 1.70 indicates that inventory is not a major liquidity concern, but the cash conversion cycle remains long, tying up cash in receivables and inventory. Under a severe stress scenario, such as a prolonged downturn, the liquidity position could deteriorate quickly if collections slow further and dealer inventories build, as seen in 2025Q4 when the current ratio was 2.10 but the cycle was 579 days.
Misapplied Metric: P/E on Distorted Earnings
The trailing P/E of 10.14 appears cheap, but forward P/E of 46.95 suggests the market expects earnings to collapse, per the valuation multiples.
The most commonly misapplied ratio for Harley-Davidson is the trailing P/E, which is distorted by one-time tax benefits and non-recurring charges, as seen in 2026Q2 where net income included a tax benefit. The forward P/E of 46.95 implies that the market is pricing in a sharp earnings decline, which may be more reflective of the underlying cyclicality and structural challenges. A more appropriate metric would be EV/EBITDA, which at 5.24x appears more reasonable, but it too can be skewed by the HDFS finance arm's debt. Investors should adjust for the finance segment's leverage and use a sum-of-the-parts valuation to separate the manufacturing and financial services businesses.