Bull case
INTU would need investors to value it at roughly 25x earnings — about 14x more generous than today's 11x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where INTU stock could go
INTU would need investors to value it at roughly 25x earnings — about 14x more generous than today's 11x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 19x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
The bear case assumes sentiment or fundamentals disappoint enough to push INTU down roughly 8% from the current price.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Intuit is a financial technology company that provides software and services for small businesses, self-employed individuals, and consumers to manage their finances and taxes. It generates revenue primarily through subscription software—QuickBooks for small businesses (~60% of revenue) and TurboTax for consumer tax preparation (~30%)—plus payment processing and credit services. Its competitive moat comes from deep integration across its ecosystem—linking accounting, payroll, payments, and tax filing—which creates high switching costs for its millions of small business and individual customers.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $2.75/$2.66 | +3.4% | $3.8B/$3.7B | +2.3% |
| Q4 2025 | $3.34/$3.09 | +8.1% | $3.9B/$3.8B | +3.4% |
| Q1 2026 | $4.15/$3.68 | +12.8% | $4.7B/$4.5B | +2.6% |
| Q2 2026 | $12.80/$12.57 | +1.8% | $8.6B/$8.5B | +0.2% |
INTU beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
Tap, hover, or focus a slice to inspect segment detail.
Latest annual revenue by reported region
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $405 — implies +51.8% from today's price.
| Metric | INTU | S&P 500 | Technology | 5Y Avg INTU |
|---|---|---|---|---|
| Forward PE | 11.2x | 18.8x-40% | 22.3x-50% | — |
| Trailing PE | 19.5x | 24.4x-20% | 29.0x-33% | 62.6x-69% |
| PEG Ratio | 1.34x | 1.66x-19% | 1.51x-11% | — |
| EV/EBITDA | 13.4x | 15.2x-12% | 16.6x-19% | 42.1x-68% |
| Price/FCF | 12.0x | 20.7x-42% | 19.2x-37% | 37.6x-68% |
| Price/Sales | 3.9x | 3.1x+25% | 2.4x+59% | 11.7x-67% |
| Dividend Yield | 1.57% | 1.91% | 1.11% | 0.55% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolINTU generates $7.7B in free cash flow at a 36.9% margin — 16.5% ROIC signals a durable competitive advantage · returns 5.4% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~0.5 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
Intuit's stock has dropped significantly due to securities-fraud investigations concerning pricing disclosures.
During major systemic shocks, Intuit's stock posted an average drawdown of -16%, mirroring the S&P 500's decline.
Intuit has notes maturing in 2026 and 2027 with varying interest rates, which could impact financial flexibility.
Analysts consider Intuit's competitive positioning in the Technology sector as a factor influencing its stock performance.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
Intuit Inc. has a durable competitive advantage with a high-margin recurring revenue model and strategic ecosystem across its key products.
The Intuit platform leverages AI agents and trusted experts to help users achieve financial goals, enhancing its value proposition.
Vanguard Group is the top holder with 9.5% ownership, indicating strong institutional confidence in Intuit's long-term prospects.
Intuit's integrated offerings like TurboTax, QuickBooks, Credit Karma, and Mailchimp create a sticky, multi-product ecosystem for users.
Under CEO Sasan Goodarzi, Intuit combines data, AI, and human intelligence to drive innovation for consumers and businesses.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
INT INTU Intuit Inc. | $73.0B | 11.2x | +8.5% | 21.9% | Buy | +69.6% |
ADB ADBE Adobe Inc. | $78.9B | 8.0x | +7.6% | 28.7% | Buy | +33.1% |
CRM CRM Salesforce, Inc. | $124.3B | 12.9x | +9.2% | 18.7% | Buy | +75.1% |
MSF MSFT Microsoft Corporation | $2.82T | 22.6x | +8.8% | 39.3% | Buy | +45.5% |
PAY PAYX Paychex, Inc. | $35.3B | 17.9x | +8.0% | 26.4% | Hold | +7.5% |
ADP ADP Automatic Data Processing, Inc. | $87.9B | 19.7x | +5.3% | 20.1% | Hold | +11.5% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
INTU returns capital mainly through $2.8B/year in buybacks (3.8% buyback yield), with a modest 1.57% dividend — combining for 5.4% total shareholder yield. The dividend has grown for 15 consecutive years.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $3.60 | — | — | — |
| 2025 | $4.32 | +15.5% | 1.2% | 1.8% |
| 2024 | $3.74 | +15.4% | 1.1% | 1.6% |
| 2023 | $3.24 | +14.9% | 1.4% | 2.0% |
| 2022 | $2.82 | +15.1% | 1.4% | 2.0% |
Common questions answered from live analyst data and company financials.
Intuit Inc. (INTU) is rated Buy by Wall Street analysts as of 2026. Of 45 analysts covering the stock, 33 rate it Buy or Strong Buy, 8 rate it Hold, and 4 rate it Sell or Strong Sell. The consensus 12-month price target is $453, implying +69.6% from the current price of $267. The bear case scenario is $287 and the bull case is $601.
The Wall Street consensus price target for INTU is $453 based on 45 analyst estimates. The high-end target is $720 (+169.7% from today), and the low-end target is $275 (+3.0%). The base case model target is $456.
INTU trades at 11.2x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals cheap versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for INTU in 2026 are: (1) Legal and regulatory risks — Intuit's stock has dropped significantly due to securities-fraud investigations concerning pricing disclosures. (2) Market volatility sensitivity — During major systemic shocks, Intuit's stock posted an average drawdown of -16%, mirroring the S&P 500's decline. (3) Competitive positioning — Analysts consider Intuit's competitive positioning in the Technology sector as a factor influencing its stock performance. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates INTU will report consensus revenue of $22.7B (+8.5% year-over-year) and EPS of $20.85 (+25.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $24.3B in revenue.
A confirmed upcoming earnings date for INTU is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
Intuit Inc. (INTU) generated $7.7B in free cash flow over the trailing twelve months — a free cash flow margin of 36.9%. INTU returns capital to shareholders through dividends (1.6% yield) and share repurchases ($2.8B TTM).