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CRMSalesforce, Inc.
$233.28$191.1B
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Salesforce, Inc. (CRM) Research Brief

Wall Street consensus, price target range, and equity research thesis

Buy98 Analyst Coverage
Consensus Target
$272+16.6% Upside
Current: $233.28
Analyst Range
Low $215High $325
12-Month High/Low Spread
Ratings Mix
75 Buy·21 Hold·2 Sell
Earnings & Valuation
EPS Beat 80.4%
Forward P/E: 14.0x

Executive Summary & Research Take

Wall Street currently rates CRM buy with a 12-month price target of $272 (+16.6% upside). The sections below cover the bull case, key risks, and latest earnings context for Salesforce, Inc..

Recent Analyst Actions

CRM Analyst Upgrades & Price Target Changes

11 of 18 analysts cut targets. Recent price target changes and ratings for CRM.

Updated Jun 2026
FirmActionRatingPrice Target
CitigroupCutNeutral$188$187
Canaccord GenuityCutBuy$250$225
BernsteinCutUnderperform$194$173
TD CowenCutBuy$250$240
MacquarieCutNeutral$200$190
BarclaysCutOverweight$252$236
Wells FargoCutEqual-Weight$210$200
CitizensMaintainedMarket Outperform$315$315

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Analyst Research Summary

Investment Thesis: Bull Case & Risk Factors

A structured look at the bull case, the risks, and the most recent earnings execution for CRM.

Current setup

CRM beat estimates last quarter. Below are the key reasons analysts remain constructive and the risks that could change that view.

Bull Case

What keeps the long thesis intact

  • Undervalued with Strong Growth PotentialSalesforce is considered undervalued with significant upside potential, boasting a three-year CAGR in the top 10% of its industry.
  • AI Leadership and Product MomentumSalesforce's AI products like Agentforce and Data Cloud are experiencing explosive growth, expected to drive future revenue reacceleration.
  • Strategic Acquisitions and PartnershipsRecent acquisitions such as Slack and Informatica, along with partnerships like Workday, enhance Salesforce's ecosystem and market position.
  • Strong Financials and Balance SheetThe company shows continued growth in revenue, EPS, and free cash flow, with an underleveraged balance sheet providing financial flexibility.
  • Positive Analyst SentimentA majority of analysts rate Salesforce as a 'Buy' or 'Strong Buy,' with price targets suggesting upside to as high as $500 per share.
  • Meeting the 'Rule of 40'Salesforce meets the industry's 'Rule of 40,' indicating a balance of profitable growth with accelerating revenue and strong margins.

Wall Street rates CRM buy, giving the bull case institutional backing from 98 analysts.

Watch Out For

What can break the setup quickly

  • Increased CompetitionThe enterprise software market, especially in AI, is becoming more competitive, potentially challenging Salesforce's market share.
  • Slowing Revenue GrowthConcerns exist about sustaining high growth rates, as revenue growth contracted in the past fiscal year according to some analyses.
  • High Costs and Complex PricingSalesforce's high costs and complex pricing structure may hinder smaller companies from fully benefiting from its solutions.
  • Integration Risks from AcquisitionsUncertainties about costs and financial impacts arise as Salesforce continues to integrate new companies and technologies.
  • Potential for Disruption by Cloud HyperscalersMajor cloud providers could disrupt standalone enterprise software providers like Salesforce by bundling AI, storage, and security.
  • Valuation ConcernsSome analyses suggest the current price may be over-inflated due to high growth expectations, raising valuation concerns.

Watch whether new negative commentary on CRM points to these structural risks or is simply reacting to short-term price moves.

CRM Earnings Reaction — What the Last Quarter Showed

Last Quarter

EPS
$5.90 vs $3.27 est.Beat 80.4%
Revenue
$11.3B vs $11.3B est.Beat 0.1%
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CRM — Frequently Asked Questions

Quick answers to the most common questions about buying CRM stock.

What is the analyst consensus on CRM?
Verdict

CRM has modest upside — analysts rate it "Buy" with a $272 target, implying +16.6% from today's $233.28. This is informational only — verify the data and consider your own risk tolerance before deciding.

What are recent analyst rating changes for CRM?
Timing

Timing depends on your horizon, but the data signals are: consensus rating "Buy" with +16.6% upside to the $272 target. In the past 30 days, 11 of 18 covering analysts cut their price targets — a bearish signal.

What is the price target for CRM stock?
Price Target

CRM's consensus 12-month price target is $272, set by 98 Wall Street analysts. The bull case high is $325 and the bear case low is $215. From the current price of $233.28, this implies +16.6% upside.

Is CRM overvalued or undervalued?
Valuation

CRM appears undervalued — the $272 consensus target is +16.6% above today's $233.28. It trades at a forward P/E of 14.0x. Targets range from $215 (bear) to $325 (bull), reflecting different assumptions about growth and margins.

What were CRM's latest earnings results?
Earnings

CRM reports next quarter. Earnings-week moves are volatile — historically, analyst targets revise upward after a beat and downward after a miss. The current consensus is "Buy" with a $272 target. Consider position sizing rather than going all-in pre-print.

What is the bull case for CRM?
Coverage

Of 98 analysts covering Salesforce, Inc. (CRM): 2 Strong Buy, 73 Buy, 21 Hold, 2 Sell, 0 Strong Sell — a "Buy" consensus. The 12-month price target is $272 (range $215–$325). Bullish analysts outnumber bearish by more than 2-to-1.

What are the risks of investing in CRM?
Risks

2 of the 98 analysts covering CRM rate it Sell or Strong Sell. Common concerns include valuation stretch, slowing growth, and sector-specific headwinds — see the Bull vs. Risk cards above for the specific theses on Salesforce, Inc..

Financial Data & Software Notice: VCP Scanner is an educational financial research database and stock screening software platform. VCP Scanner does not generate, recommend, or package trade decisions, buy/sell signals, or personalized investment advice. Consensus ratings and price targets reflect aggregated third-party Wall Street analyst research from public SEC filings. See our Terms of Service and Privacy Policy.