Macy's, Inc. (M) Price Target Analysis
Updated Jun 18, 2026
Analyst Rating: Hold
Based on 40 analysts18.8% Above Target
M trades 18.8% above Wall Street's consensus target of $19.60.
Current Price$24.14
Average Target$19.60
Target
Current
Low$9.00
Median$22.00
High$23.00
Analyst Target Range
Forward P/E11.0x
(Value)
PEG Ratio—
Implied Growth-10.5%
(Declining)
Analyst Spread71.4%
(Wide Disagreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes M achieves its forward estimates and maintains a stable P/E multiple of 11.0x. This scenario reflects the blended consensus of 40 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
M Price Target Analysis
Updated June 21, 2026As of June 21, 2026, Macy's, Inc. (M) has a Wall Street consensus price target of $19.60, based on estimates from 40 covering analysts. With the stock currently trading at $24.14, this represents a potential downside of -18.8%. The company has a market capitalization of $6.35B.
Analyst price targets range from a low of $9.00 to a high of $23.00, representing a 71% spread in expectations. The median target of $22.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 13 analysts rating the stock as a Buy or Strong Buy,20 rating it Hold, and 7 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, M trades at a trailing P/E of 10.4x and forward P/E of 11.0x. Analysts expect EPS to grow -10.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $26.23, with bear and bull scenarios of $16.52 and $34.56 respectively. Model confidence stands at 51/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+7.6%
Industry Consensus
Avg Forward P/E
18.8x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 KSSKohl's Corporation | $1.9B | $17.25 | $12.00 | -30.4% | Hold | 12.3x | 39 |
 DDSDillard's, Inc. | $8.7B | $554.86 | $557.50 | +0.5% | Hold | 16.4x | 13 |
 BKEThe Buckle, Inc. | $2.3B | $45.17 | $47.00 | +4.1% | Hold | 11.1x | 20 |
 SKYChampion Homes, Inc. | $4.6B | $83.34 | $93.00 | +11.6% | Buy | 22.1x | 8 |
 TJXThe TJX Companies, Inc. | $181.3B | $163.82 | $181.60 | +10.9% | Buy | 35.0x | 53 |
 ROSTRoss Stores, Inc. | $75.3B | $232.80 | $259.89 | +11.6% | Buy | 35.7x | 47 |
 ANFAbercrombie & Fitch Co. | $3.9B | $87.24 | $113.20 | +29.8% | Hold | 8.9x | 56 |
 PVHPVH Corp. | $3.6B | $77.07 | $92.00 | +19.4% | Buy | 7.1x | 38 |
 RLRalph Lauren Corporation | $25.2B | $413.01 | $437.43 | +5.9% | Buy | 25.3x | 48 |
 URBNUrban Outfitters, Inc. | $6.9B | $76.42 | $86.00 | +12.5% | Hold | 14.5x | 58 |
M — Frequently Asked Questions
Quick answers to the most common questions about buying M stock.
What is the M stock price target for 2026?
M's consensus price target is $19.6, -18.8% below the current price of $24.14. The 40 analysts tracking M see downside risk at present valuations.
Is M a buy, sell, or hold?
M has a consensus rating of "Hold" based on 40 Wall Street analysts. The rating breakdown is mixed, with 20 Hold ratings making up the largest segment. The consensus 12-month price target of $19.6 implies -18.8% downside from current levels.
Is M stock overvalued or undervalued?
With a forward P/E of 11.0319x, M trades at a relatively low valuation. The consensus target of $19.6 implies -18.8% move, suggesting the market may be pricing in risks.
How high can M stock go?
The most bullish Wall Street analyst has a price target of $23 for M, while the most conservative target is $9. The consensus of $19.6 represents the median expectation. Our quantitative valuation model projects a bull case target of $35 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover M stock?
M is heavily covered by Wall Street, with 40 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 13 have Buy ratings, 20 recommend Hold, and 7 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the M stock forecast?
The 12-month M stock forecast based on 40 Wall Street analysts shows a consensus price target of $19.6, with estimates ranging from $9 (bear case) to $23 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $26, with bear/bull scenarios of $17/$35.
What is M's fair value based on fundamentals?
Our quantitative valuation model calculates M's fair value at $26 (base case), with a bear case of $17 and bull case of $35. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 51/100.
What is M's forward P/E ratio?
M trades at a forward P/E ratio of 11.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 10.4x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy M stock?
Analysts are cautious on M, with 7 Sell ratings and a price target of $19.6 (-18.8% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do M price targets vary so much?
M analyst price targets range from $9 to $23, a 71% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $19.6 consensus represents the middle ground. Our model's $17-$35 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
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Peer Comparison
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