Kohl's Corporation (KSS) Price Target Analysis
Updated Jun 18, 2026
Analyst Rating: Hold
Based on 39 analysts30.4% Above Target
KSS trades 30.4% above Wall Street's consensus target of $12.00.
Current Price$17.25
Average Target$12.00
Target
Current
Low$9.00
Median$12.00
High$15.00
Analyst Target Range
Forward P/E12.3x
(Value)
PEG Ratio—
Implied Growth-40.9%
(Declining)
Analyst Spread50.0%
(Moderate)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes KSS achieves its forward estimates and maintains a stable P/E multiple of 12.3x. This scenario reflects the blended consensus of 39 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
KSS Price Target Analysis
Updated June 22, 2026As of June 22, 2026, Kohl's Corporation (KSS) has a Wall Street consensus price target of $12.00, based on estimates from 39 covering analysts. With the stock currently trading at $17.25, this represents a potential downside of -30.4%. The company has a market capitalization of $1.94B.
Analyst price targets range from a low of $9.00 to a high of $15.00, representing a 50% spread in expectations. The median target of $12.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 12 analysts rating the stock as a Buy or Strong Buy,19 rating it Hold, and 8 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, KSS trades at a trailing P/E of 7.3x and forward P/E of 12.3x. Analysts expect EPS to grow -40.9% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $16.71, with bear and bull scenarios of $10.52 and $22.01 respectively. Model confidence stands at 44/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+11.6%
Industry Consensus
Avg Forward P/E
20.3x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MMacy's, Inc. | $6.3B | $24.14 | $19.60 | -18.8% | Hold | 11.0x | 40 |
 DDSDillard's, Inc. | $8.7B | $554.86 | $557.50 | +0.5% | Hold | 16.4x | 13 |
 BKEThe Buckle, Inc. | $2.3B | $45.17 | $47.00 | +4.1% | Hold | 11.1x | 20 |
 BURLBurlington Stores, Inc. | $21.2B | $336.95 | $366.29 | +8.7% | Buy | 34.4x | 35 |
 TJXThe TJX Companies, Inc. | $181.3B | $163.82 | $181.60 | +10.9% | Buy | 35.0x | 53 |
 ROSTRoss Stores, Inc. | $75.3B | $232.80 | $259.89 | +11.6% | Buy | 35.7x | 47 |
 ANFAbercrombie & Fitch Co. | $3.9B | $87.24 | $113.20 | +29.8% | Hold | 8.9x | 56 |
 AEOAmerican Eagle Outfitters, Inc. | $3.0B | $17.81 | $19.25 | +8.1% | Hold | 12.9x | 52 |
 PVHPVH Corp. | $3.6B | $77.07 | $92.00 | +19.4% | Buy | 7.1x | 38 |
 NKENIKE, Inc. | $53.8B | $45.20 | $64.13 | +41.9% | Buy | 30.3x | 71 |
KSS — Frequently Asked Questions
Quick answers to the most common questions about buying KSS stock.
What is the KSS stock price target for 2026?
KSS's consensus price target is $12, -30.4% below the current price of $17.25. The 39 analysts tracking KSS see downside risk at present valuations.
Is KSS a buy, sell, or hold?
KSS has a consensus rating of "Hold" based on 39 Wall Street analysts. The rating breakdown is mixed, with 19 Hold ratings making up the largest segment. The consensus 12-month price target of $12 implies -30.4% downside from current levels.
Is KSS stock overvalued or undervalued?
With a forward P/E of 12.3311x, KSS trades at a relatively low valuation. The consensus target of $12 implies -30.4% move, suggesting the market may be pricing in risks.
How high can KSS stock go?
The most bullish Wall Street analyst has a price target of $15 for KSS, while the most conservative target is $9. The consensus of $12 represents the median expectation. Our quantitative valuation model projects a bull case target of $22 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover KSS stock?
KSS is heavily covered by Wall Street, with 39 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 12 have Buy ratings, 19 recommend Hold, and 8 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the KSS stock forecast?
The 12-month KSS stock forecast based on 39 Wall Street analysts shows a consensus price target of $12, with estimates ranging from $9 (bear case) to $15 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $17, with bear/bull scenarios of $11/$22.
What is KSS's fair value based on fundamentals?
Our quantitative valuation model calculates KSS's fair value at $17 (base case), with a bear case of $11 and bull case of $22. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 44/100.
What is KSS's forward P/E ratio?
KSS trades at a forward P/E ratio of 12.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 7.3x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy KSS stock?
Analysts are cautious on KSS, with 8 Sell ratings and a price target of $12 (-30.4% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do KSS price targets vary so much?
KSS analyst price targets range from $9 to $15, a 50% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $12 consensus represents the middle ground. Our model's $11-$22 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
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