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KSSKohl's Corporation
$18.26$1.9B
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KSS logo

Kohl's Corporation (KSS) Price Target Analysis

Updated Sep 18, 2026
Analyst Rating: Hold
Based on 39 analysts

9.1% Above Target

KSS trades 9.1% above Wall Street's consensus target of $15.50.

Current Price$17.05
Average Target$15.50
Target
Current
Low$9.00
Median$16.50
High$20.00

Analyst Target Range

Forward P/E12.2x
(Value)
PEG Ratio—
Implied Growth-38.9%
(Declining)
Analyst Spread71.0%
(Wide Disagreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$17.05
Consensus$15.50
High$20.00
Low$9.00

Consensus Scenario Assumptions

The base valuation assumes KSS achieves its forward estimates and maintains a stable P/E multiple of 12.2x. This scenario reflects the blended consensus of 39 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 39 published analyst recommendations for KSS

49% hold / mixed conviction
+5
BearishBullish
Weighted analyst sentiment score based on 39 ratings
ConsensusHold
Coverage39 Analysts
Net Score+5
Bull / Bear31% / 21%
Strong Buy00%
Buy1231%
Hold1949%
Sell821%
Strong Sell00%
Strong Buy
00%
Buy
1231%
Hold
1949%
Sell
821%
Strong Sell
00%
Recommendation Mix31% Buy · 49% Hold · 21% Sell
Buy (12)Hold (19)Sell (8)

KSS Price Target Analysis

Updated September 24, 2026

As of September 24, 2026, Kohl's Corporation (KSS) has a Wall Street consensus price target of $15.50, based on estimates from 39 covering analysts. With the stock currently trading at $17.05, this represents a potential downside of -9.1%. The company has a market capitalization of $1.91B.

Analyst price targets range from a low of $9.00 to a high of $20.00, representing a 71% spread in expectations. The median target of $16.50 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Hold, with 12 analysts rating the stock as a Buy or Strong Buy,19 rating it Hold, and 8 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, KSS trades at a trailing P/E of 7.2x and forward P/E of 12.2x. Analysts expect EPS to grow -38.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $16.71, with bear and bull scenarios of $10.52 and $22.01 respectively. Model confidence stands at 44/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+19.1%
Industry Consensus
Avg Forward P/E
18.3x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
M logo
MMacy's, Inc.
$5.8B$22.24$24.25
+9.0%
Hold10.2x41
DDS logo
DDSDillard's, Inc.
$10.1B$645.66$468.00
-27.5%
Hold19.0x13
BKE logo
BKEThe Buckle, Inc.
$2.1B$41.44$47.00
+13.4%
Hold10.2x20
BURL logo
BURLBurlington Stores, Inc.
$16.2B$257.33$383.30
+49.0%
Buy26.3x35
TJX logo
TJXThe TJX Companies, Inc.
$145.4B$131.64$174.15
+32.3%
Buy28.1x53
ROST logo
ROSTRoss Stores, Inc.
$75.7B$233.98$274.14
+17.2%
Buy35.9x47
ANF logo
ANFAbercrombie & Fitch Co.
$5.9B$132.25$157.30
+18.9%
Hold13.4x56
AEO logo
AEOAmerican Eagle Outfitters, Inc.
$2.7B$15.92$19.67
+23.6%
Hold11.5x52
PVH logo
PVHPVH Corp.
$3.5B$75.39$91.00
+20.7%
Buy6.9x38
NKE logo
NKENIKE, Inc.
$53.3B$36.05$48.43
+34.3%
Buy21.2x71

KSS — Frequently Asked Questions

Quick answers to the most common questions about buying KSS stock.

What is the KSS stock price target for 2026?

Wall Street's consensus price target for KSS is $15.5, -9.1% from its current price of $17.05. The below-market target from 39 analysts suggests limited near-term appreciation.

Is KSS a buy, sell, or hold?

KSS has a consensus rating of "Hold" based on 39 Wall Street analysts. The rating breakdown is mixed, with 19 Hold ratings making up the largest segment. The consensus 12-month price target of $15.5 implies -9.1% downside from current levels.

Is KSS stock overvalued or undervalued?

With a forward P/E of 12.1881x, KSS trades at a relatively low valuation. The consensus target of $15.5 implies -9.1% move, suggesting the market may be pricing in risks.

How high can KSS stock go?

The most bullish Wall Street analyst has a price target of $20 for KSS, while the most conservative target is $9. The consensus of $15.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $22 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover KSS stock?

KSS is heavily covered by Wall Street, with 39 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 12 have Buy ratings, 19 recommend Hold, and 8 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the KSS stock forecast?

The 12-month KSS stock forecast based on 39 Wall Street analysts shows a consensus price target of $15.5, with estimates ranging from $9 (bear case) to $20 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $17, with bear/bull scenarios of $11/$22.

What is KSS's fair value based on fundamentals?

Our quantitative valuation model calculates KSS's fair value at $17 (base case), with a bear case of $11 and bull case of $22. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 44/100.

What is KSS's forward P/E ratio?

KSS trades at a forward P/E ratio of 12.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 7.2x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy KSS stock?

Analysts are cautious on KSS, with 8 Sell ratings and a price target of $15.5 (-9.1% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do KSS price targets vary so much?

KSS analyst price targets range from $9 to $20, a 71% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $15.5 consensus represents the middle ground. Our model's $11-$22 range provides an independent fundamental perspective.

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