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  3. Financial Ratios
OverviewPriceRevenueEarningsP/ERatiosDividendTargets

RLX Technology Inc. (RLX) Financial Ratios

7 years of historical data (2018–2024) · Consumer Defensive · Tobacco

View Quarterly Ratios →

P/E Ratio
↑
34.09
↑+819% vs avg
5yr avg: 3.71
0100%ile100
30Y Low2.1·High5.0
View P/E History →
EV/EBITDA
↑
N/A
—
5yr avg: 0.92
30Y Low0.2·High1.6
P/FCF
↓
15.84
↑+114% vs avg
5yr avg: 7.39
075%ile100
30Y Low3.3·High16.1
P/B Ratio
↓
1.18
↑+398% vs avg
5yr avg: 0.24
0100%ile100
30Y Low0.2·High0.4
ROE
↑
3.5%
↓+130% vs avg
5yr avg: -11.6%
057%ile100
30Y Low-104%·High436%
Debt/EBITDA
↓
N/A
—
5yr avg: 1.48
30Y Low0.1·High4.3

Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.

RLX Valuation Multiples

Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow

RLX Technology Inc. trades at 34.1x earnings, 819% above its 5-year average of 3.7x, sitting at the 100th percentile of its historical range. Compared to the Consumer Defensive sector median P/E of 19.4x, the stock trades at a premium of 76%. On a free-cash-flow basis, the stock trades at 15.8x P/FCF, 114% above the 5-year average of 7.4x.

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Market Cap$2.0B$2.8B$2.7B$3.1B$5.5B———
Enterprise Value$1.1B$-2750945080$386M$1.9B$474M———
P/E Ratio →34.095.025.002.112.71———
P/S Ratio5.461.142.150.570.65———
P/B Ratio1.180.170.170.200.41———
P/FCF15.843.3116.126.823.31———
P/OCF15.613.2613.496.273.05———

P/E links to full P/E history page with 30-year chart

RLX EV Ratios

Enterprise-value multiples — capital-structure-neutral measures of total business value

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
EV / Revenue—-1.130.310.350.06———
EV / EBITDA———1.640.20———
EV / EBIT———1.760.21———
EV / FCF—-3.272.324.180.29———

RLX Profitability

Margins and return-on-capital ratios measuring operating efficiency

RLX Technology Inc. earns an operating margin of -4.4%, below the Consumer Defensive sector average of 1.1%. Operating margins have compressed from 19.9% to -4.4% over the past 3 years, signaling potential cost pressures or competitive headwinds. ROE of 3.5% is modest, trailing the sector median of 6.8%.

Margins

Full margin charts and quarterly trend are on the Earnings History page

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Gross Margin29.7%29.7%31.2%43.2%43.1%40.0%37.5%44.7%
Operating Margin-4.4%-4.4%-39.9%19.9%27.0%0.3%3.6%1.7%
Net Profit Margin22.6%22.6%43.0%27.0%23.8%-3.4%3.1%-0.2%

Return on Capital

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
ROE3.5%3.5%3.4%9.9%29.5%-104.2%436.4%-4.3%
ROA3.3%3.3%3.3%8.8%23.8%-30.9%30.5%-0.3%
ROIC-0.7%-0.7%-2.7%7.0%39.8%11.4%463.9%—
ROCE-0.7%-0.7%-3.2%7.3%33.2%7.4%89.3%27.6%

RLX Leverage & Debt

Solvency and debt-coverage ratios — lower is generally safer

The company holds a net cash position — cash of $5.6B exceeds total debt of $58M, providing substantial financial flexibility for buybacks, acquisitions, or weathering downturns.

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Debt / Equity0.000.000.010.010.010.684.150.07
Debt / EBITDA———0.080.084.300.910.22
Net Debt / Equity—-0.35-0.15-0.08-0.37-0.29-0.40-10.22
Net Debt / EBITDA———-1.03-2.14-1.84-0.09-30.10
Debt / FCF—-6.57-13.80-2.64-3.02-0.03-0.02—
Interest Coverage———————20.66

Net cash position: cash ($5.6B) exceeds total debt ($58M)

RLX Liquidity & Efficiency

Short-term solvency ratios and asset-utilisation metrics

RLX Technology Inc.'s current ratio of 10.84x is well above the 1.0 safety threshold, indicating strong short-term liquidity with ample room to cover current liabilities. The current ratio has declined from 14.18x to 10.84x over the past 3 years.

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Current Ratio10.8410.8413.4414.185.101.551.911.07
Quick Ratio10.6810.6813.2214.014.881.411.540.92
Cash Ratio9.909.9012.1413.664.691.371.310.70
Asset Turnover—0.140.080.330.526.157.471.25
Inventory Turnover12.0512.055.9123.138.2343.0829.235.18
Days Sales Outstanding—84.5548.324.071.110.802.9053.02

RLX Shareholder Yields

Earnings, FCF, buyback, and dividend yields — total returns to shareholders

RLX Technology Inc. returns 4.9% to shareholders annually — split between a 0.5% dividend yield and 4.4% buyback yield. The payout ratio of 16.1% is conservative, leaving significant room for dividend growth or reinvestment. The earnings yield of 2.9% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.

Dividends

Full dividend history and growth charts are on the Dividend History page

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Dividend Yield0.5%3.2%3.4%0.0%5.9%———
Payout Ratio16.1%16.1%17.3%0.0%16.1%—75.4%—

Total Shareholder Return Metrics

MetricTTMFY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018
Earnings Yield2.9%19.9%20.0%47.4%36.9%———
FCF Yield6.3%30.2%6.2%14.7%30.2%———
Buyback Yield4.4%21.2%37.2%16.4%2.3%———
Total Shareholder Yield4.9%24.4%40.6%16.4%8.2%———
Shares Outstanding—$1.3B$1.3B$1.3B$1.4B$1.6B$1.6B$1.6B

Peer Comparison

Compare RLX with 10 similar companies in its peer group

CompanyMarket CapP/EEV/EBITDAP/FCFGross MarginOp MarginROEROICDebt/EBITDA
RLX logoRLXYou$2B34.1—15.829.7%-4.4%3.5%-0.7%—
MO logoMO$115B16.88.912.786.6%74.8%—60.4%1.7
PM logoPM$267B23.618.325.067.1%36.7%—33.2%2.9
BTI logoBTI$126B31.521.39.882.9%10.6%6.0%2.4%6.3
TPB logoTPB$2B29.017.839.857.1%20.6%20.7%16.6%3.0
XXII logoXXII$118791-0.0——-20.2%-64.9%-51.1%-81.4%—
GNLN logoGNLN$320058-0.1——-286.2%-1245.6%-231.3%-164.6%—
KAVL logoKAVL$238223-0.0——1036.6%-36526.0%-239.3%-242.7%—
NRXS logoNRXS$94M-9.3——84.2%-219.4%-285.4%-477.9%—
AAPL logoAAPL$4.2T38.529.742.746.9%32.0%171.4%67.4%0.8
AMZN logoAMZN$2.9T37.820.5379.050.3%11.2%22.3%14.7%1.0
Consumer Defensive Median—19.411.315.040.1%1.1%6.8%5.5%3.4

Peer selection based on competitive and market overlap. Compare multiple stocks →

Download Financial Ratios Data

Includes 30+ ratios · 7 years · Updated daily

See RLX's True Return

Price is only half the story. See total return with reinvested dividends.

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Is RLX Undervalued?

DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.

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Compare RLX vs MO

Side-by-side business, growth, and profitability comparison vs Altria Group, Inc..

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RLX — Frequently Asked Questions

Quick answers to the most common questions about buying RLX stock.

What is RLX Technology Inc.'s P/E ratio?

RLX Technology Inc.'s current P/E ratio is 34.1x. The historical average is 3.7x. This places it at the 100th percentile of its historical range.

What is RLX Technology Inc.'s ROE?

RLX Technology Inc.'s return on equity (ROE) is 3.5%. The historical average is 53.5%.

Is RLX stock overvalued?

Based on historical data, RLX Technology Inc. is trading at a P/E of 34.1x. This is at the 100th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.

What is RLX Technology Inc.'s dividend yield?

RLX Technology Inc.'s current dividend yield is 0.47% with a payout ratio of 16.1%.

What are RLX Technology Inc.'s profit margins?

RLX Technology Inc. has 29.7% gross margin and -4.4% operating margin.

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About·Privacy Policy·Terms of Service
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