7 years of historical data (2018–2024) · Consumer Defensive · Tobacco
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
RLX Technology Inc. trades at 34.1x earnings, 819% above its 5-year average of 3.7x, sitting at the 100th percentile of its historical range. Compared to the Consumer Defensive sector median P/E of 19.4x, the stock trades at a premium of 76%. On a free-cash-flow basis, the stock trades at 15.8x P/FCF, 114% above the 5-year average of 7.4x.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Market Cap | $2.0B | $2.8B | $2.7B | $3.1B | $5.5B | — | — | — |
| Enterprise Value | $1.1B | $-2750945080 | $386M | $1.9B | $474M | — | — | — |
| P/E Ratio → | 34.09 | 5.02 | 5.00 | 2.11 | 2.71 | — | — | — |
| P/S Ratio | 5.46 | 1.14 | 2.15 | 0.57 | 0.65 | — | — | — |
| P/B Ratio | 1.18 | 0.17 | 0.17 | 0.20 | 0.41 | — | — | — |
| P/FCF | 15.84 | 3.31 | 16.12 | 6.82 | 3.31 | — | — | — |
| P/OCF | 15.61 | 3.26 | 13.49 | 6.27 | 3.05 | — | — | — |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | -1.13 | 0.31 | 0.35 | 0.06 | — | — | — |
| EV / EBITDA | — | — | — | 1.64 | 0.20 | — | — | — |
| EV / EBIT | — | — | — | 1.76 | 0.21 | — | — | — |
| EV / FCF | — | -3.27 | 2.32 | 4.18 | 0.29 | — | — | — |
Margins and return-on-capital ratios measuring operating efficiency
RLX Technology Inc. earns an operating margin of -4.4%, below the Consumer Defensive sector average of 1.1%. Operating margins have compressed from 19.9% to -4.4% over the past 3 years, signaling potential cost pressures or competitive headwinds. ROE of 3.5% is modest, trailing the sector median of 6.8%.
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin | 29.7% | 29.7% | 31.2% | 43.2% | 43.1% | 40.0% | 37.5% | 44.7% |
| Operating Margin | -4.4% | -4.4% | -39.9% | 19.9% | 27.0% | 0.3% | 3.6% | 1.7% |
| Net Profit Margin | 22.6% | 22.6% | 43.0% | 27.0% | 23.8% | -3.4% | 3.1% | -0.2% |
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| ROE | 3.5% | 3.5% | 3.4% | 9.9% | 29.5% | -104.2% | 436.4% | -4.3% |
| ROA | 3.3% | 3.3% | 3.3% | 8.8% | 23.8% | -30.9% | 30.5% | -0.3% |
| ROIC | -0.7% | -0.7% | -2.7% | 7.0% | 39.8% | 11.4% | 463.9% | — |
| ROCE | -0.7% | -0.7% | -3.2% | 7.3% | 33.2% | 7.4% | 89.3% | 27.6% |
Solvency and debt-coverage ratios — lower is generally safer
The company holds a net cash position — cash of $5.6B exceeds total debt of $58M, providing substantial financial flexibility for buybacks, acquisitions, or weathering downturns.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.00 | 0.00 | 0.01 | 0.01 | 0.01 | 0.68 | 4.15 | 0.07 |
| Debt / EBITDA | — | — | — | 0.08 | 0.08 | 4.30 | 0.91 | 0.22 |
| Net Debt / Equity | — | -0.35 | -0.15 | -0.08 | -0.37 | -0.29 | -0.40 | -10.22 |
| Net Debt / EBITDA | — | — | — | -1.03 | -2.14 | -1.84 | -0.09 | -30.10 |
| Debt / FCF | — | -6.57 | -13.80 | -2.64 | -3.02 | -0.03 | -0.02 | — |
| Interest Coverage | — | — | — | — | — | — | — | 20.66 |
Net cash position: cash ($5.6B) exceeds total debt ($58M)
Short-term solvency ratios and asset-utilisation metrics
RLX Technology Inc.'s current ratio of 10.84x is well above the 1.0 safety threshold, indicating strong short-term liquidity with ample room to cover current liabilities. The current ratio has declined from 14.18x to 10.84x over the past 3 years.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Current Ratio | 10.84 | 10.84 | 13.44 | 14.18 | 5.10 | 1.55 | 1.91 | 1.07 |
| Quick Ratio | 10.68 | 10.68 | 13.22 | 14.01 | 4.88 | 1.41 | 1.54 | 0.92 |
| Cash Ratio | 9.90 | 9.90 | 12.14 | 13.66 | 4.69 | 1.37 | 1.31 | 0.70 |
| Asset Turnover | — | 0.14 | 0.08 | 0.33 | 0.52 | 6.15 | 7.47 | 1.25 |
| Inventory Turnover | 12.05 | 12.05 | 5.91 | 23.13 | 8.23 | 43.08 | 29.23 | 5.18 |
| Days Sales Outstanding | — | 84.55 | 48.32 | 4.07 | 1.11 | 0.80 | 2.90 | 53.02 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
RLX Technology Inc. returns 4.9% to shareholders annually — split between a 0.5% dividend yield and 4.4% buyback yield. The payout ratio of 16.1% is conservative, leaving significant room for dividend growth or reinvestment. The earnings yield of 2.9% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Dividend Yield | 0.5% | 3.2% | 3.4% | 0.0% | 5.9% | — | — | — |
| Payout Ratio | 16.1% | 16.1% | 17.3% | 0.0% | 16.1% | — | 75.4% | — |
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 2.9% | 19.9% | 20.0% | 47.4% | 36.9% | — | — | — |
| FCF Yield | 6.3% | 30.2% | 6.2% | 14.7% | 30.2% | — | — | — |
| Buyback Yield | 4.4% | 21.2% | 37.2% | 16.4% | 2.3% | — | — | — |
| Total Shareholder Yield | 4.9% | 24.4% | 40.6% | 16.4% | 8.2% | — | — | — |
| Shares Outstanding | — | $1.3B | $1.3B | $1.3B | $1.4B | $1.6B | $1.6B | $1.6B |
Compare RLX with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
| $2B | 34.1 | — | 15.8 | 29.7% | -4.4% | 3.5% | -0.7% | — | |
| $115B | 16.8 | 8.9 | 12.7 | 86.6% | 74.8% | — | 60.4% | 1.7 | |
| $267B | 23.6 | 18.3 | 25.0 | 67.1% | 36.7% | — | 33.2% | 2.9 | |
| $126B | 31.5 | 21.3 | 9.8 | 82.9% | 10.6% | 6.0% | 2.4% | 6.3 | |
| $2B | 29.0 | 17.8 | 39.8 | 57.1% | 20.6% | 20.7% | 16.6% | 3.0 | |
| $118791 | -0.0 | — | — | -20.2% | -64.9% | -51.1% | -81.4% | — | |
| $320058 | -0.1 | — | — | -286.2% | -1245.6% | -231.3% | -164.6% | — | |
| $238223 | -0.0 | — | — | 1036.6% | -36526.0% | -239.3% | -242.7% | — | |
| $94M | -9.3 | — | — | 84.2% | -219.4% | -285.4% | -477.9% | — | |
| $4.2T | 38.5 | 29.7 | 42.7 | 46.9% | 32.0% | 171.4% | 67.4% | 0.8 | |
| $2.9T | 37.8 | 20.5 | 379.0 | 50.3% | 11.2% | 22.3% | 14.7% | 1.0 | |
| Consumer Defensive Median | — | 19.4 | 11.3 | 15.0 | 40.1% | 1.1% | 6.8% | 5.5% | 3.4 |
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Start ComparisonQuick answers to the most common questions about buying RLX stock.
RLX Technology Inc.'s current P/E ratio is 34.1x. The historical average is 3.7x. This places it at the 100th percentile of its historical range.
RLX Technology Inc.'s return on equity (ROE) is 3.5%. The historical average is 53.5%.
Based on historical data, RLX Technology Inc. is trading at a P/E of 34.1x. This is at the 100th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
RLX Technology Inc.'s current dividend yield is 0.47% with a payout ratio of 16.1%.
RLX Technology Inc. has 29.7% gross margin and -4.4% operating margin.