RLX Technology Inc. (RLX) Price Target Analysis
Analyst Rating: Hold
Based on 1 analystsNo Target Data
RLX trades at Wall Street's consensus target of —.
Current Price$1.84
Average Target—
Low—
Median—
High—
Analyst Target Range
Forward P/E1.9x
(Value)
PEG Ratio—
Implied Growth+27.8%
(High Growth)
Analyst Spread—
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes RLX achieves its forward estimates and maintains a stable P/E multiple of 1.9x. This scenario reflects the blended consensus of 1 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
RLX Price Target Analysis
Updated June 22, 2026As of June 22, 2026, RLX Technology Inc. (RLX) has a Wall Street consensus price target of N/A, based on estimates from 1 covering analysts. The company has a market capitalization of $2.25B.
Analyst price targets range from a low of N/A to a high of N/A.
The current analyst consensus rating is Hold, with 0 analysts rating the stock as a Buy or Strong Buy,1 rating it Hold, and 0 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, RLX trades at a trailing P/E of 17.8x and forward P/E of 1.9x. Analysts expect EPS to grow +27.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $20.18, with bear and bull scenarios of $12.71 and $26.59 respectively. Model confidence stands at 37/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+11.7%
Industry Consensus
Avg Forward P/E
28.2x
(Growth Premium)
Peers with Coverage
6 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MOAltria Group, Inc. | $115.6B | $69.12 | $71.83 | +3.9% | Buy | 12.2x | 26 |
 PMPhilip Morris International Inc. | $278.0B | $178.40 | $189.60 | +6.3% | Buy | 21.3x | 25 |
 BTIBritish American Tobacco p.l.c. | $127.8B | $58.91 | $40.00 | -32.1% | Buy | 16.5x | 18 |
 TPBTurning Point Brands, Inc. | $1.6B | $82.02 | $128.33 | +56.5% | Buy | 57.4x | 13 |
 XXII22nd Century Group, Inc. | $2M | $4.64 | — | — | — | — | — |
 GNLNGreenlane Holdings, Inc. | $11M | $2.57 | — | — | — | — | — |
 KAVLKaival Brands Innovations Group, Inc. | $394338 | $0.04 | — | — | — | — | — |
 NRXSNeurAxis, Inc. | $89M | $7.15 | — | — | — | — | — |
 AAPLApple Inc. | $4.4T | $298.01 | $326.47 | +9.6% | Buy | 34.0x | 110 |
 AMZNAmazon.com, Inc. | $2.6T | $244.39 | $307.77 | +25.9% | Buy | 27.8x | 94 |
RLX — Frequently Asked Questions
Quick answers to the most common questions about buying RLX stock.
What is the RLX stock price target for 2026?
The consensus price target for RLX is $N/A, close to the current price of $1.84 (N/A% implied move). Based on 1 analyst estimates, the stock appears fairly valued near current levels.
Is RLX a buy, sell, or hold?
RLX has a consensus rating of "Hold" based on 1 Wall Street analysts. The rating breakdown is mixed, with 1 Hold ratings making up the largest segment. The consensus 12-month price target of $N/A implies N/A% upside from current levels.
Is RLX stock overvalued or undervalued?
With a forward P/E of 1.9332x, RLX trades at a relatively low valuation. The consensus target of $N/A implies N/A% appreciation, suggesting the market may be pricing in risks.
How high can RLX stock go?
The most bullish Wall Street analyst has a price target of $N/A for RLX, while the most conservative target is $N/A. The consensus of $N/A represents the median expectation. Our quantitative valuation model projects a bull case target of $27 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover RLX stock?
RLX is lightly followed, with 1 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 0 have Buy ratings, 1 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the RLX stock forecast?
The 12-month RLX stock forecast based on 1 Wall Street analysts shows a consensus price target of $N/A, with estimates ranging from $N/A (bear case) to $N/A (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $20, with bear/bull scenarios of $13/$27.
What is RLX's fair value based on fundamentals?
Our quantitative valuation model calculates RLX's fair value at $20 (base case), with a bear case of $13 and bull case of $27. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 37/100.
What is RLX's forward P/E ratio?
RLX trades at a forward P/E ratio of 1.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 17.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy RLX stock?
RLX appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $N/A target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do RLX price targets vary so much?
RLX analyst price targets range from $N/A to $N/A, a NaN% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $N/A consensus represents the middle ground. Our model's $13-$27 range provides an independent fundamental perspective.
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