Rollins, Inc. (ROL) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$54.19
Price Target
$64.00
Target Range
$51.00 — $72.00
Analyst Rating
Hold
Forward P/E44.5x
Trailing P/E49.7x
Forward PEG2.95
Implied Growth+10.7%
Median Target$66.00
Analyst Spread32.8%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$51
-5.9%
Consensus
$64
+18.1%
Bull Case
$72
+32.9%
Valuation Model TargetsConfidence: 71/100
Bear$48
Base$68
Bull$83
ROL Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Rollins, Inc. (ROL) has a Wall Street consensus price target of $64.00, based on estimates from 17 covering analysts. With the stock currently trading at $54.19, this represents a potential upside of +18.1%. The company has a market capitalization of $26.12B.
Analyst price targets range from a low of $51.00 to a high of $72.00, representing a 33% spread in expectations. The median target of $66.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 8 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, ROL trades at a trailing P/E of 49.7x and forward P/E of 44.5x. The forward PEG ratio of 2.95 reflects a premium valuation. Analysts expect EPS to grow +10.7% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $68.09, with bear and bull scenarios of $47.78 and $83.35 respectively. Model confidence stands at 71/100, indicating high predictability in the company's fundamentals.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+13.8%
Avg Forward P/E21.1x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 SCIService Corporation International | $10.9B | $78.44 | $93.00 | +18.6% | Buy | 18.8x | 9 |
 ABMABM Industries Incorporated | $2.4B | $40.64 | $50.00 | +23.0% | Hold | 10.3x | 11 |
 BFAMBright Horizons Family Solutions Inc. | $3.6B | $66.36 | $95.57 | +44.0% | Hold | 13.2x | 20 |
 CTASCintas Corporation | $68.2B | $169.36 | $223.40 | +31.9% | Hold | 34.6x | 30 |
 WSOWatsco, Inc. | $17.6B | $432.06 | $399.80 | -7.5% | Hold | 34.3x | 26 |
 MSEXMiddlesex Water Company | $950M | $51.15 | $53.50 | +4.6% | Buy | 20.0x | 4 |
 CLHClean Harbors, Inc. | $15.4B | $288.00 | $299.33 | +3.9% | Buy | 34.1x | 27 |
 FMCFMC Corporation | $1.8B | $14.79 | $15.58 | +5.3% | Hold | 8.4x | 42 |
 AMGNAmgen Inc. | $178.7B | $331.11 | $350.76 | +5.9% | Buy | 14.8x | 38 |
 CTVACorteva, Inc. | $54.9B | $81.76 | $88.17 | +7.8% | Buy | 22.3x | 37 |
Upside Potential Comparison
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Start ComparisonROL — Frequently Asked Questions
Quick answers to the most common questions about buying ROL stock.
What is the ROL stock price target for 2026?
Rollins, Inc. (ROL) has a consensus 12-month price target of $64, implying 18.1% upside from $54.19. The 17 analysts covering ROL see moderate appreciation potential.
Is ROL a buy, sell, or hold?
ROL has a consensus rating of "Hold" based on 17 Wall Street analysts. The rating breakdown is mixed, with 9 Hold ratings making up the largest segment. The consensus 12-month price target of $64 implies 18.1% upside from current levels.
Is ROL stock overvalued or undervalued?
At a forward P/E of 44.5129x, ROL trades at a premium valuation. The consensus price target of $64 (18.1% upside) suggests analysts still see growth justifying the multiple.
How high can ROL stock go?
The most bullish Wall Street analyst has a price target of $72 for ROL, while the most conservative target is $51. The consensus of $64 represents the median expectation. Our quantitative valuation model projects a bull case target of $83 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover ROL stock?
ROL is well covered by analysts, with 17 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 8 have Buy ratings, 9 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the ROL stock forecast?
The 12-month ROL stock forecast based on 17 Wall Street analysts shows a consensus price target of $64, with estimates ranging from $51 (bear case) to $72 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $68, with bear/bull scenarios of $48/$83.
What is ROL's fair value based on fundamentals?
Our quantitative valuation model calculates ROL's fair value at $68 (base case), with a bear case of $48 and bull case of $83. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 71/100.
What is ROL's forward P/E ratio?
ROL trades at a forward P/E ratio of 44.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 49.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy ROL stock?
Wall Street analysts are optimistic on ROL, with a "Hold" consensus rating and $64 price target (18.1% upside). 8 of 17 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do ROL price targets vary so much?
ROL analyst price targets range from $51 to $72, a 33% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $64 consensus represents the middle ground. Our model's $48-$83 range provides an independent fundamental perspective.