Revenue growth has been erratic, swinging from -11.8% to +12.4% across recent quarters, while gross margin stayed between 18.3% and 19.3% and net margin compressed to 3.7%, suggesting cyclical pressure on profitability.
Rush Enterprises, Inc. (RUSHA) annual income statement — 30-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 | Dec'98 | Dec'97 | Dec'96 |
|---|
| Sales/Revenue | 7.47B | 7.43B | 7.8B | 7.93B | 7.1B | 5.13B | 4.74B | 5.81B | 5.51B | 4.71B | 4.21B | 4.98B | 4.73B | 3.38B | 3.09B | 2.58B | 1.5B | 1.24B | 1.65B | 2.03B | 2.35B | 1.86B | 1.09B | 815.33M | 757.15M | 784.28M | 897.43M | 808.36M | 612.8M | 399.4M | 343.7M |
| Revenue Growth % | -2.65% | -4.75% | -1.52% | 11.59% | 38.54% | 8.24% | -18.48% | 5.51% | 16.81% | 11.85% | -15.36% | 5.34% | 39.67% | 9.52% | 19.76% | 72.28% | 20.87% | -25.12% | -18.51% | -13.6% | 26.05% | 70.3% | 34.3% | 7.68% | -3.46% | -12.61% | 11.02% | 31.91% | 53.43% | 16.21% | 28.01% |
| Cost of Goods Sold | 6.06B | 6.04B | 6.27B | 6.33B | 5.61B | 4.03B | 3.86B | 4.78B | 4.53B | 3.88B | 3.5B | 4.19B | 3.97B | 2.81B | 2.59B | 2.16B | 1.21B | 1.01B | 1.36B | 1.68B | 2B | 1.58B | 909.84M | 662.08M | 615.94M | 634.98M | 738.39M | 671.35M | 508.2M | 334.6M | 289.1M |
| COGS % of Revenue | - | 81.31% | 80.38% | 79.9% | 79.06% | 78.69% | 81.51% | 82.35% | 82.23% | 82.39% | 82.96% | 84.24% | 84.01% | 83.1% | 83.8% | 83.6% | 80.98% | 81.84% | 82.07% | 82.66% | 85% | 84.84% | 83.09% | 81.2% | 81.35% | 80.96% | 82.28% | 83.05% | 82.93% | 83.78% | 84.11% |
| Gross Profit | 1.4B | 1.39B | 1.53B | 1.59B | 1.49B | 1.09B | 875.47M | 1.03B | 978.27M | 829.94M | 718.01M | 784.95M | 756.05M | 572.01M | 500.77M | 423.28M | 284.89M | 225.09M | 296.71M | 352.07M | 352.67M | 282.69M | 185.14M | 153.25M | 141.21M | 149.29M | 159.04M | 137.01M | 104.6M | 64.8M | 54.6M |
| Gross Margin % | 18.8% | 18.69% | 19.62% | 20.1% | 20.94% | 21.31% | 18.49% | 17.65% | 17.77% | 17.61% | 17.04% | 15.76% | 15.99% | 16.9% | 16.2% | 16.4% | 19.02% | 18.16% | 17.93% | 17.34% | 15% | 15.16% | 16.91% | 18.8% | 18.65% | 19.04% | 17.72% | 16.95% | 17.07% | 16.22% | 15.89% |
| Gross Profit Growth % | - | -9.27% | -3.87% | 7.12% | 36.15% | 24.77% | -14.64% | 4.84% | 17.87% | 15.59% | -8.53% | 3.82% | 32.17% | 14.23% | 18.31% | 48.58% | 26.57% | -24.14% | -15.72% | -0.17% | 24.75% | 52.69% | 20.81% | 8.53% | -5.42% | -6.13% | 16.08% | 30.98% | 61.42% | 18.68% | 26.39% |
| Operating Expenses | 1.03B | 996.18M | 1.06B | 1.08B | 983.5M | 784.69M | 720.86M | 809.12M | 775.72M | 681.12M | 639.04M | 663.13M | 614.46M | 480.26M | 386.74M | 325.52M | 243.22M | 216.1M | 243.94M | 255.6M | 242.94M | 199.15M | 151.07M | 133.14M | 120.31M | 133.28M | 137.43M | 101.88M | 80.6M | 53.6M | 43M |
| OpEx % of Revenue | - | 13.4% | 13.62% | 13.64% | 13.85% | 15.31% | 15.22% | 13.93% | 14.09% | 14.45% | 15.16% | 13.32% | 13% | 14.19% | 12.51% | 12.61% | 16.24% | 17.44% | 14.74% | 12.59% | 10.34% | 10.68% | 13.8% | 16.33% | 15.89% | 16.99% | 15.31% | 12.6% | 13.15% | 13.42% | 12.51% |
| Selling, General & Admin | 987.08M | 996.18M | 995.59M | 1.02B | 927.84M | 731.34M | 665.26M | 753.75M | 705.23M | 631.05M | 587.78M | 619.27M | 573.67M | 450.34M | 361.73M | 306.27M | 227.47M | 199.5M | 228.06M | 240.66M | 230.06M | 188.67M | 141.95M | 124.21M | 111.72M | 121.63M | 123.85M | 93.5M | 75.8M | 50.6M | 40.6M |
| SG&A % of Revenue | - | 13.4% | 12.76% | 12.89% | 13.06% | 14.27% | 14.05% | 12.97% | 12.81% | 13.39% | 13.95% | 12.44% | 12.14% | 13.31% | 11.7% | 11.87% | 15.19% | 16.1% | 13.78% | 11.85% | 9.79% | 10.12% | 12.96% | 15.23% | 14.76% | 15.51% | 13.8% | 11.57% | 12.37% | 12.67% | 11.81% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 2M | 0 | 67.74M | 58.99M | 55.66M | 53.35M | 55.6M | 55.37M | 70.49M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Income | 379.01M | 393.34M | 468.09M | 512.38M | 506.11M | 309.04M | 154.6M | 216.41M | 202.85M | 148.71M | 80.73M | 121.28M | 141.74M | 91.75M | 114.2M | 97.34M | 41.67M | 9.31M | 52.78M | 96.47M | 109.72M | 83.54M | 34.08M | 20.11M | 20.89M | 16.02M | 21.61M | 35.13M | 24M | 11.2M | 11.6M |
| Operating Margin % | 5.07% | 5.29% | 6% | 6.47% | 7.13% | 6.03% | 3.26% | 3.72% | 3.68% | 3.15% | 1.92% | 2.44% | 3% | 2.71% | 3.7% | 3.77% | 2.78% | 0.75% | 3.19% | 4.75% | 4.67% | 4.48% | 3.11% | 2.47% | 2.76% | 2.04% | 2.41% | 4.35% | 3.92% | 2.8% | 3.38% |
| Operating Income Growth % | - | -15.97% | -8.64% | 1.24% | 63.77% | 99.89% | -28.56% | 6.68% | 36.41% | 84.21% | -33.43% | -14.44% | 54.48% | -19.66% | 17.32% | 133.61% | 347.31% | -82.35% | -45.29% | -12.08% | 31.34% | 145.15% | 69.41% | -3.71% | 30.43% | -25.88% | -38.48% | 46.37% | 114.29% | -3.45% | 23.4% |
| EBITDA | 591.94M | 646.19M | 704.19M | 733.52M | 705.26M | 478.53M | 331.95M | 391.89M | 387.97M | 306.66M | 238.35M | 266.21M | 268.19M | 185.24M | 187.49M | 154.27M | 87.59M | 50.01M | 91.28M | 132.27M | 136.8M | 104.55M | 50M | 35.66M | 36.74M | 32.17M | 35.19M | 43.51M | 28.8M | 14.2M | 14M |
| EBITDA Margin % | 7.93% | 8.69% | 9.02% | 9.26% | 9.93% | 9.34% | 7.01% | 6.75% | 7.05% | 6.51% | 5.66% | 5.35% | 5.67% | 5.47% | 6.07% | 5.98% | 5.85% | 4.04% | 5.52% | 6.51% | 5.82% | 5.61% | 4.57% | 4.37% | 4.85% | 4.1% | 3.92% | 5.38% | 4.7% | 3.56% | 4.07% |
| EBITDA Growth % | -10.75% | -8.24% | -4% | 4.01% | 47.38% | 44.16% | -15.29% | 1.01% | 26.52% | 28.66% | -10.46% | -0.74% | 44.78% | -1.2% | 21.53% | 76.14% | 75.13% | -45.21% | -30.99% | -3.31% | 30.85% | 109.1% | 40.23% | -2.94% | 14.19% | -8.57% | -19.12% | 51.07% | 102.82% | 1.43% | 23.89% |
| D&A (Non-Cash Add-back) | 212.93M | 252.84M | 236.1M | 221.14M | 199.15M | 169.5M | 177.35M | 175.48M | 185.12M | 157.95M | 157.63M | 144.94M | 126.45M | 93.49M | 73.29M | 56.93M | 45.92M | 40.7M | 38.51M | 35.8M | 27.07M | 21.01M | 15.92M | 15.54M | 15.85M | 16.16M | 13.58M | 8.38M | 4.8M | 3M | 2.4M |
| EBIT | 378.89M | 394.02M | 469.84M | 515.75M | 503.66M | 307.6M | 161.45M | 216.51M | 204.23M | 148.81M | 87.22M | 121.82M | 141.98M | 91.75M | 114.22M | 97.36M | 41.79M | 7.67M | 48.91M | 96.47M | 109.72M | 83.54M | 34.08M | 20.11M | 20.89M | 16.02M | 21.09M | 35.13M | 24M | 11.2M | 11.6M |
| Net Interest Income | -25.43M | -46.23M | -70.86M | -52.92M | -19.12M | -1.77M | -9.01M | -28.81M | -19.68M | -12.31M | -14.28M | -13.47M | -11.2M | -10.69M | -13.02M | -7.16M | -5.36M | -5.7M | -7.23M | -14.91M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Income | 0 | 1.92M | 1.17M | 777K | 639K | 657K | 713K | 1.68M | 1.38M | 891K | 621K | 490K | 239K | 0 | 0 | 0 | 127K | 54K | 2.64M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 25.43M | 48.15M | 72.02M | 53.69M | 19.76M | 2.43M | 9.73M | 30.49M | 21.06M | 13.2M | 14.9M | 13.96M | 11.44M | 10.69M | 13.02M | 7.16M | 5.49M | 5.75M | 9.87M | 14.91M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Income/Expense | -26.6M | -47.48M | -70.28M | -50.32M | 3.21M | 4.65M | -2.88M | -26.88M | -19.68M | -12.31M | -14.28M | -13.47M | -11.2M | -10.69M | -13.02M | -7.16M | -5.36M | -6.1M | -7.69M | -14.67M | -15.66M | -12.4M | -5.33M | -4.36M | -6.34M | -10.58M | -15.55M | -8.19M | -6M | -2.5M | -3.1M |
| Pretax Income | 352.4M | 345.87M | 397.81M | 462.06M | 509.33M | 313.68M | 151.72M | 189.52M | 183.17M | 136.4M | 66.45M | 107.8M | 130.54M | 81.06M | 101.18M | 90.18M | 36.3M | 3.22M | 45.09M | 81.8M | 94.06M | 71.14M | 28.75M | 15.75M | 14.55M | 5.44M | 5.54M | 26.94M | 18M | 8.7M | 8.5M |
| Pretax Margin % | 4.72% | 4.65% | 5.1% | 5.83% | 7.17% | 6.12% | 3.2% | 3.26% | 3.33% | 2.89% | 1.58% | 2.16% | 2.76% | 2.39% | 3.27% | 3.49% | 2.42% | 0.26% | 2.72% | 4.03% | 4% | 3.81% | 2.63% | 1.93% | 1.92% | 0.69% | 0.62% | 3.33% | 2.94% | 2.18% | 2.47% |
| Income Tax | 74.12M | 79.83M | 92.84M | 114M | 117.24M | 72.27M | 36.84M | 47.94M | 44.11M | -35.73M | 25.87M | 41.75M | 50.59M | 31.84M | 38.73M | 34.96M | 11.74M | -2.67M | 16.22M | 30.31M | 35.27M | 26.51M | 11.57M | 6.3M | 5.82M | 2.17M | 2.22M | 10.78M | 7.2M | 3.3M | 2.3M |
| Effective Tax Rate % | 21.03% | 23.08% | 23.34% | 24.67% | 23.02% | 23.04% | 24.28% | 25.3% | 24.08% | -26.2% | 38.93% | 38.73% | 38.75% | 39.28% | 38.28% | 38.77% | 32.33% | -82.96% | 35.98% | 37.05% | 37.5% | 37.27% | 40.26% | 40% | 40% | 39.99% | 39.99% | 40% | 40% | 37.93% | 27.06% |
| Net Income | 276.59M | 263.78M | 304.15M | 347.06M | 391.38M | 241.41M | 114.89M | 141.58M | 139.06M | 172.13M | 40.58M | 66.05M | 79.96M | 49.22M | 62.45M | 55.21M | 31.28M | 5.88M | 28.86M | 51.49M | 58.79M | 44.63M | 16.92M | 8.83M | -1.74M | 3.26M | 3.33M | 16.17M | 10.8M | 5.4M | 6.2M |
| Net Margin % | 3.7% | 3.55% | 3.9% | 4.38% | 5.51% | 4.71% | 2.43% | 2.44% | 2.53% | 3.65% | 0.96% | 1.33% | 1.69% | 1.45% | 2.02% | 2.14% | 2.09% | 0.47% | 1.74% | 2.54% | 2.5% | 2.39% | 1.54% | 1.08% | -0.23% | 0.42% | 0.37% | 2% | 1.76% | 1.35% | 1.8% |
| Net Income Growth % | 0.87% | -13.27% | -12.36% | -11.33% | 62.12% | 110.13% | -18.86% | 1.81% | -19.21% | 324.15% | -38.56% | -17.39% | 62.46% | -21.2% | 13.12% | 76.5% | 431.65% | -79.62% | -43.94% | -12.41% | 31.73% | 163.8% | 91.6% | 606.25% | -153.46% | -1.89% | -79.43% | 49.69% | 100% | -12.9% | -22.5% |
| Net Income (Continuing) | 278.28M | 266.04M | 304.97M | 348.06M | 392.08M | 241.41M | 114.89M | 141.58M | 139.06M | 172.13M | 40.58M | 66.05M | 79.96M | 49.22M | 62.45M | 55.21M | 24.57M | 5.88M | 28.86M | 51.49M | 58.79M | 44.63M | 17.18M | 9.45M | 8.73M | 3.26M | 3.33M | 16.17M | 10.8M | 5.4M | 6.2M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6.71M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 23.94M | 22.61M | 20.35M | 19.54M | 18.53M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 3.45 | 3.27 | 3.72 | 4.15 | 4.57 | 4.17 | 2.00 | 2.53 | 2.30 | 2.77 | 0.67 | 1.07 | 1.30 | 0.81 | 1.04 | 0.94 | 0.55 | 0.10 | 0.51 | 0.89 | 1.04 | 0.80 | 0.38 | 0.27 | -0.02 | 0.07 | 0.21 | 1.02 | 0.73 | 0.37 | 0.33 |
| EPS Growth % | -6.82% | -12.1% | -10.36% | -9.19% | 9.59% | 108.5% | -20.95% | 10% | -16.97% | 313.43% | -37.38% | -17.69% | 60.49% | -22.12% | 10.64% | 70.91% | 450% | -80.39% | -42.7% | -14.42% | 30% | 110.53% | 40.74% | 1234.45% | -134.95% | -67.57% | -79.41% | 39.73% | 97.3% | 12.12% | -40% |
| EPS (Basic) | - | 3.37 | 3.85 | 4.28 | 4.71 | 2.88 | 1.40 | 2.59 | 2.30 | 1.93 | 0.69 | 0.73 | 0.89 | 0.56 | 0.72 | 0.65 | 0.37 | 0.07 | 0.51 | 0.60 | 0.70 | 0.55 | 0.39 | 0.28 | -0.02 | 0.07 | 0.21 | 0.71 | 0.73 | 0.37 | 0.33 |
| Diluted Shares Outstanding | 80.22M | 80.73M | 81.82M | 83.72M | 85.73M | 57.91M | 57.46M | 56.05M | 60.44M | 62.04M | 60.45M | 61.67M | 61.65M | 60.88M | 60.05M | 58.5M | 56.86M | 56.19M | 56.87M | 57.77M | 56.75M | 55.97M | 44.77M | 32.85M | 73.17M | 47.87M | 15.75M | 15.79M | 14.84M | 14.62M | 18.84M |
| Basic Shares Outstanding | 77.96M | 78.38M | 79.06M | 81.09M | 83.1M | 55.96M | 55.41M | 54.67M | 60.44M | 59.77M | 59.22M | 60.7M | 60.03M | 59.21M | 58.41M | 57.33M | 56.08M | 55.72M | 56.56M | 57.33M | 56.45M | 54.86M | 43.88M | 31.55M | 70.86M | 47.87M | 15.75M | 15.75M | 14.84M | 14.62M | 18.84M |
| Dividend Payout Ratio | - | 22.11% | 18.25% | 14.57% | 11.38% | 17.01% | 19.55% | 12.94% | 6.71% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 164.52% |
Quick answers to the most common questions about buying RUSHA stock.
For fiscal year 2025, Rush Enterprises, Inc. (RUSHA) reported total revenue of $7.43B. This represents a 2063.0% increase compared to $343.7M in 1996.
Rush Enterprises, Inc. (RUSHA) is profitable, generating $263.8M in net income for the fiscal year ending 2025 with a net profit margin of 3.5%.
Rush Enterprises, Inc. (RUSHA) reported an operating income of $393.3M, resulting in an operating profit margin of 5.3%. This margin reflects the operational efficiency of the business before interest and taxes.
Rush Enterprises, Inc. (RUSHA) generated $1.39B in gross profit for the year, representing a gross profit margin of 18.7%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Cyclical truck demand softness
Metrics are mathematically derived from official filings.
Top-Line Growth Turns Erratic Across Quarters
Based on the reported quarterly income statement, RUSHA's revenue growth swung from -11.8% in 2025Q4 to +12.4% in 2026Q3, indicating that the top line is responding to lumpy Class 8 delivery timing rather than a clear, durable trend in demand.
The sequence of quarterly revenue growth rates suggests volatility driven by fleet order timing rather than a steady expansion or contraction. The most recent quarter's rebound may reflect pre-buy activity or delayed deliveries, but a single positive print does not yet establish that the post-cycle softness has ended. Investors should monitor whether growth holds positive across consecutive quarters before inferring a cycle bottom.
Gross Margin Holding Within a Narrow Band
As reported in the quarterly figures, RUSHA's gross margin has stayed between roughly 18.3% and 19.3% over the ten-quarter window, suggesting that the service and parts mix is cushioning pricing pressure on new and used truck sales.
The narrow gross margin range implies limited pricing volatility despite the transactional, cyclical nature of vehicle sales. This stability is consistent with a meaningful contribution from higher-margin parts and service revenue. However, the slight compression toward 18.3% in the latest quarter may indicate early pressure from mix shifts toward lower-margin new unit sales, which warrants monitoring.
Operating Income Tracks Revenue With Limited Scaling
Based on reported figures, RUSHA's operating margin has hovered near 5% in most recent quarters while SG&A remains roughly 13% of revenue, suggesting overhead is moving largely in line with sales rather than providing incremental operating leverage.
Operating income has not expanded meaningfully faster than gross profit, which suggests the cost base is largely variable with volume. The steady SG&A ratio indicates disciplined expense management but limited evidence of fixed-cost absorption benefits. Without a sustained increase in revenue, operating leverage appears unlikely to improve materially from current levels.
EPS Volatility Outpaces Operating Trends
According to the reported quarterly data, RUSHA's diluted EPS moved from $0.91 to $0.65 year over year in the latest quarter, a decline considerably sharper than the roughly 5% operating margin implies, pointing to below-the-line or share-count effects that warrant further investigation.
The divergence between operating margin stability and EPS swings suggests that non-operating items, tax effects, or share count changes may be contributing to reported earnings. Stock-based compensation appears minimal in most periods, so it is unlikely to be the primary driver. Investors should review the reconciliation between operating income and net income before relying on the latest EPS trend as representative of core earnings power.
Bear Case Centers on Cyclical Peak Assumptions
Based on reported figures, the bear argument rests on the observation that RUSHA's net margin has compressed from above 4% to about 3.6%, which may suggest the earnings base is already past its peak as the commercial vehicle cycle normalizes.
A skeptical analyst would argue that recent net margin compression, combined with volatile quarterly revenue, indicates the earnings base reflects a peak-cycle level that may not persist. The rebound in the latest quarter could prove to be a timing effect rather than a durable recovery. Investors should weigh whether current margins can hold if new Class 8 order volumes decline further from here.