Revenue has declined for eight straight quarters (-1.6% YoY in 2026Q2), but gross margin has remained resilient at 19.0%, while operating margin compressed to 5.1% from 6.3% in 2024Q3 due to flat SG&A costs.
Rush Enterprises, Inc. (RUSHA) annual income statement — 30-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 | Dec'98 | Dec'97 | Dec'96 |
|---|
| Sales/Revenue | 7.24B | 7.43B | 7.8B | 7.93B | 7.1B | 5.13B | 4.74B | 5.81B | 5.51B | 4.71B | 4.21B | 4.98B | 4.73B | 3.38B | 3.09B | 2.58B | 1.5B | 1.24B | 1.65B | 2.03B | 2.35B | 1.86B | 1.09B | 815.33M | 757.15M | 784.28M | 897.43M | 808.36M | 612.8M | 399.4M | 343.7M |
| Revenue Growth % | -5.86% | -4.75% | -1.52% | 11.59% | 38.54% | 8.24% | -18.48% | 5.51% | 16.81% | 11.85% | -15.36% | 5.34% | 39.67% | 9.52% | 19.76% | 72.28% | 20.87% | -25.12% | -18.51% | -13.6% | 26.05% | 70.3% | 34.3% | 7.68% | -3.46% | -12.61% | 11.02% | 31.91% | 53.43% | 16.21% | 28.01% |
| Cost of Goods Sold | 5.86B | 6.04B | 6.27B | 6.33B | 5.61B | 4.03B | 3.86B | 4.78B | 4.53B | 3.88B | 3.5B | 4.19B | 3.97B | 2.81B | 2.59B | 2.16B | 1.21B | 1.01B | 1.36B | 1.68B | 2B | 1.58B | 909.84M | 662.08M | 615.94M | 634.98M | 738.39M | 671.35M | 508.2M | 334.6M | 289.1M |
| COGS % of Revenue | - | 81.31% | 80.38% | 79.9% | 79.06% | 78.69% | 81.51% | 82.35% | 82.23% | 82.39% | 82.96% | 84.24% | 84.01% | 83.1% | 83.8% | 83.6% | 80.98% | 81.84% | 82.07% | 82.66% | 85% | 84.84% | 83.09% | 81.2% | 81.35% | 80.96% | 82.28% | 83.05% | 82.93% | 83.78% | 84.11% |
| Gross Profit | 1.37B | 1.39B | 1.53B | 1.59B | 1.49B | 1.09B | 875.47M | 1.03B | 978.27M | 829.94M | 718.01M | 784.95M | 756.05M | 572.01M | 500.77M | 423.28M | 284.89M | 225.09M | 296.71M | 352.07M | 352.67M | 282.69M | 185.14M | 153.25M | 141.21M | 149.29M | 159.04M | 137.01M | 104.6M | 64.8M | 54.6M |
| Gross Margin % | 18.98% | 18.69% | 19.62% | 20.1% | 20.94% | 21.31% | 18.49% | 17.65% | 17.77% | 17.61% | 17.04% | 15.76% | 15.99% | 16.9% | 16.2% | 16.4% | 19.02% | 18.16% | 17.93% | 17.34% | 15% | 15.16% | 16.91% | 18.8% | 18.65% | 19.04% | 17.72% | 16.95% | 17.07% | 16.22% | 15.89% |
| Gross Profit Growth % | - | -9.27% | -3.87% | 7.12% | 36.15% | 24.77% | -14.64% | 4.84% | 17.87% | 15.59% | -8.53% | 3.82% | 32.17% | 14.23% | 18.31% | 48.58% | 26.57% | -24.14% | -15.72% | -0.17% | 24.75% | 52.69% | 20.81% | 8.53% | -5.42% | -6.13% | 16.08% | 30.98% | 61.42% | 18.68% | 26.39% |
| Operating Expenses | 1B | 996.18M | 1.06B | 1.08B | 983.5M | 784.69M | 720.86M | 809.12M | 775.72M | 681.12M | 639.04M | 663.13M | 614.46M | 480.26M | 386.74M | 325.52M | 243.22M | 216.1M | 243.94M | 255.6M | 242.94M | 199.15M | 151.07M | 133.14M | 120.31M | 133.28M | 137.43M | 101.88M | 80.6M | 53.6M | 43M |
| OpEx % of Revenue | - | 13.4% | 13.62% | 13.64% | 13.85% | 15.31% | 15.22% | 13.93% | 14.09% | 14.45% | 15.16% | 13.32% | 13% | 14.19% | 12.51% | 12.61% | 16.24% | 17.44% | 14.74% | 12.59% | 10.34% | 10.68% | 13.8% | 16.33% | 15.89% | 16.99% | 15.31% | 12.6% | 13.15% | 13.42% | 12.51% |
| Selling, General & Admin | 983.5M | 996.18M | 995.59M | 1.02B | 927.84M | 731.34M | 665.26M | 753.75M | 705.23M | 631.05M | 587.78M | 619.27M | 573.67M | 450.34M | 361.73M | 306.27M | 227.47M | 199.5M | 228.06M | 240.66M | 230.06M | 188.67M | 141.95M | 124.21M | 111.72M | 121.63M | 123.85M | 93.5M | 75.8M | 50.6M | 40.6M |
| SG&A % of Revenue | - | 13.4% | 12.76% | 12.89% | 13.06% | 14.27% | 14.05% | 12.97% | 12.81% | 13.39% | 13.95% | 12.44% | 12.14% | 13.31% | 11.7% | 11.87% | 15.19% | 16.1% | 13.78% | 11.85% | 9.79% | 10.12% | 12.96% | 15.23% | 14.76% | 15.51% | 13.8% | 11.57% | 12.37% | 12.67% | 11.81% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 1000K | 0 | 67.74M | 58.99M | 55.66M | 53.35M | 55.6M | 55.37M | 70.49M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Income | 371.2M | 393.34M | 468.09M | 512.38M | 506.11M | 309.04M | 154.6M | 216.41M | 202.85M | 148.71M | 80.73M | 121.28M | 141.74M | 91.75M | 114.2M | 97.34M | 41.67M | 9.31M | 52.78M | 96.47M | 109.72M | 83.54M | 34.08M | 20.11M | 20.89M | 16.02M | 21.61M | 35.13M | 24M | 11.2M | 11.6M |
| Operating Margin % | 5.13% | 5.29% | 6% | 6.47% | 7.13% | 6.03% | 3.26% | 3.72% | 3.68% | 3.15% | 1.92% | 2.44% | 3% | 2.71% | 3.7% | 3.77% | 2.78% | 0.75% | 3.19% | 4.75% | 4.67% | 4.48% | 3.11% | 2.47% | 2.76% | 2.04% | 2.41% | 4.35% | 3.92% | 2.8% | 3.38% |
| Operating Income Growth % | - | -15.97% | -8.64% | 1.24% | 63.77% | 99.89% | -28.56% | 6.68% | 36.41% | 84.21% | -33.43% | -14.44% | 54.48% | -19.66% | 17.32% | 133.61% | 347.31% | -82.35% | -45.29% | -12.08% | 31.34% | 145.15% | 69.41% | -3.71% | 30.43% | -25.88% | -38.48% | 46.37% | 114.29% | -3.45% | 23.4% |
| EBITDA | 537.31M | 646.19M | 704.19M | 733.52M | 705.26M | 478.53M | 331.95M | 391.89M | 387.97M | 306.66M | 238.35M | 266.21M | 268.19M | 185.24M | 187.49M | 154.27M | 87.59M | 50.01M | 91.28M | 132.27M | 136.8M | 104.55M | 50M | 35.66M | 36.74M | 32.17M | 35.19M | 43.51M | 28.8M | 14.2M | 14M |
| EBITDA Margin % | 7.42% | 8.69% | 9.02% | 9.26% | 9.93% | 9.34% | 7.01% | 6.75% | 7.05% | 6.51% | 5.66% | 5.35% | 5.67% | 5.47% | 6.07% | 5.98% | 5.85% | 4.04% | 5.52% | 6.51% | 5.82% | 5.61% | 4.57% | 4.37% | 4.85% | 4.1% | 3.92% | 5.38% | 4.7% | 3.56% | 4.07% |
| EBITDA Growth % | -15.85% | -8.24% | -4% | 4.01% | 47.38% | 44.16% | -15.29% | 1.01% | 26.52% | 28.66% | -10.46% | -0.74% | 44.78% | -1.2% | 21.53% | 76.14% | 75.13% | -45.21% | -30.99% | -3.31% | 30.85% | 109.1% | 40.23% | -2.94% | 14.19% | -8.57% | -19.12% | 51.07% | 102.82% | 1.43% | 23.89% |
| D&A (Non-Cash Add-back) | 166.11M | 252.84M | 236.1M | 221.14M | 199.15M | 169.5M | 177.35M | 175.48M | 185.12M | 157.95M | 157.63M | 144.94M | 126.45M | 93.49M | 73.29M | 56.93M | 45.92M | 40.7M | 38.51M | 35.8M | 27.07M | 21.01M | 15.92M | 15.54M | 15.85M | 16.16M | 13.58M | 8.38M | 4.8M | 3M | 2.4M |
| EBIT | 370.3M | 394.02M | 469.84M | 515.75M | 503.66M | 307.6M | 161.45M | 216.51M | 204.23M | 148.81M | 87.22M | 121.82M | 141.98M | 91.75M | 114.22M | 97.36M | 41.79M | 7.67M | 48.91M | 96.47M | 109.72M | 83.54M | 34.08M | 20.11M | 20.89M | 16.02M | 21.09M | 35.13M | 24M | 11.2M | 11.6M |
| Net Interest Income | -31.38M | -46.23M | -70.86M | -52.92M | -19.12M | -1.77M | -9.01M | -28.81M | -19.68M | -12.31M | -14.28M | -13.47M | -11.2M | -10.69M | -13.02M | -7.16M | -5.36M | -5.7M | -7.23M | -14.91M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Income | 0 | 1.92M | 1.17M | 777K | 639K | 657K | 713K | 1.68M | 1.38M | 891K | 621K | 490K | 239K | 0 | 0 | 0 | 127K | 54K | 2.64M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 31.38M | 48.15M | 72.02M | 53.69M | 19.76M | 2.43M | 9.73M | 30.49M | 21.06M | 13.2M | 14.9M | 13.96M | 11.44M | 10.69M | 13.02M | 7.16M | 5.49M | 5.75M | 9.87M | 14.91M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Income/Expense | -33.34M | -47.48M | -70.28M | -50.32M | 3.21M | 4.65M | -2.88M | -26.88M | -19.68M | -12.31M | -14.28M | -13.47M | -11.2M | -10.69M | -13.02M | -7.16M | -5.36M | -6.1M | -7.69M | -14.67M | -15.66M | -12.4M | -5.33M | -4.36M | -6.34M | -10.58M | -15.55M | -8.19M | -6M | -2.5M | -3.1M |
| Pretax Income | 337.86M | 345.87M | 397.81M | 462.06M | 509.33M | 313.68M | 151.72M | 189.52M | 183.17M | 136.4M | 66.45M | 107.8M | 130.54M | 81.06M | 101.18M | 90.18M | 36.3M | 3.22M | 45.09M | 81.8M | 94.06M | 71.14M | 28.75M | 15.75M | 14.55M | 5.44M | 5.54M | 26.94M | 18M | 8.7M | 8.5M |
| Pretax Margin % | 4.67% | 4.65% | 5.1% | 5.83% | 7.17% | 6.12% | 3.2% | 3.26% | 3.33% | 2.89% | 1.58% | 2.16% | 2.76% | 2.39% | 3.27% | 3.49% | 2.42% | 0.26% | 2.72% | 4.03% | 4% | 3.81% | 2.63% | 1.93% | 1.92% | 0.69% | 0.62% | 3.33% | 2.94% | 2.18% | 2.47% |
| Income Tax | 70.73M | 79.83M | 92.84M | 114M | 117.24M | 72.27M | 36.84M | 47.94M | 44.11M | -35.73M | 25.87M | 41.75M | 50.59M | 31.84M | 38.73M | 34.96M | 11.74M | -2.67M | 16.22M | 30.31M | 35.27M | 26.51M | 11.57M | 6.3M | 5.82M | 2.17M | 2.22M | 10.78M | 7.2M | 3.3M | 2.3M |
| Effective Tax Rate % | 20.93% | 23.08% | 23.34% | 24.67% | 23.02% | 23.04% | 24.28% | 25.3% | 24.08% | -26.2% | 38.93% | 38.73% | 38.75% | 39.28% | 38.28% | 38.77% | 32.33% | -82.96% | 35.98% | 37.05% | 37.5% | 37.27% | 40.26% | 40% | 40% | 39.99% | 39.99% | 40% | 40% | 37.93% | 27.06% |
| Net Income | 265.23M | 263.78M | 304.15M | 347.06M | 391.38M | 241.41M | 114.89M | 141.58M | 139.06M | 172.13M | 40.58M | 66.05M | 79.96M | 49.22M | 62.45M | 55.21M | 31.28M | 5.88M | 28.86M | 51.49M | 58.79M | 44.63M | 16.92M | 8.83M | -1.74M | 3.26M | 3.33M | 16.17M | 10.8M | 5.4M | 6.2M |
| Net Margin % | 3.67% | 3.55% | 3.9% | 4.38% | 5.51% | 4.71% | 2.43% | 2.44% | 2.53% | 3.65% | 0.96% | 1.33% | 1.69% | 1.45% | 2.02% | 2.14% | 2.09% | 0.47% | 1.74% | 2.54% | 2.5% | 2.39% | 1.54% | 1.08% | -0.23% | 0.42% | 0.37% | 2% | 1.76% | 1.35% | 1.8% |
| Net Income Growth % | -7.47% | -13.27% | -12.36% | -11.33% | 62.12% | 110.13% | -18.86% | 1.81% | -19.21% | 324.15% | -38.56% | -17.39% | 62.46% | -21.2% | 13.12% | 76.5% | 431.65% | -79.62% | -43.94% | -12.41% | 31.73% | 163.8% | 91.6% | 606.25% | -153.46% | -1.89% | -79.43% | 49.69% | 100% | -12.9% | -22.5% |
| Net Income (Continuing) | 267.13M | 266.04M | 304.97M | 348.06M | 392.08M | 241.41M | 114.89M | 141.58M | 139.06M | 172.13M | 40.58M | 66.05M | 79.96M | 49.22M | 62.45M | 55.21M | 24.57M | 5.88M | 28.86M | 51.49M | 58.79M | 44.63M | 17.18M | 9.45M | 8.73M | 3.26M | 3.33M | 16.17M | 10.8M | 5.4M | 6.2M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6.71M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 23.1M | 22.61M | 20.35M | 19.54M | 18.53M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 3.31 | 3.27 | 3.72 | 4.15 | 4.57 | 4.17 | 2.00 | 2.53 | 2.30 | 2.77 | 0.67 | 1.07 | 1.30 | 0.81 | 1.04 | 0.94 | 0.55 | 0.10 | 0.51 | 0.89 | 1.04 | 0.80 | 0.38 | 0.27 | -0.02 | 0.07 | 0.21 | 1.02 | 0.73 | 0.37 | 0.33 |
| EPS Growth % | -5.41% | -12.1% | -10.36% | -9.19% | 9.59% | 108.5% | -20.95% | 10% | -16.97% | 313.43% | -37.38% | -17.69% | 60.49% | -22.12% | 10.64% | 70.91% | 450% | -80.39% | -42.7% | -14.42% | 30% | 110.53% | 40.74% | 1234.45% | -134.95% | -67.57% | -79.41% | 39.73% | 97.3% | 12.12% | -40% |
| EPS (Basic) | - | 3.37 | 3.85 | 4.28 | 4.71 | 2.88 | 1.40 | 2.59 | 2.30 | 1.93 | 0.69 | 0.73 | 0.89 | 0.56 | 0.72 | 0.65 | 0.37 | 0.07 | 0.51 | 0.60 | 0.70 | 0.55 | 0.39 | 0.28 | -0.02 | 0.07 | 0.21 | 0.71 | 0.73 | 0.37 | 0.33 |
| Diluted Shares Outstanding | 80.22M | 80.73M | 81.82M | 83.72M | 85.73M | 57.91M | 57.46M | 56.05M | 60.44M | 62.04M | 60.45M | 61.67M | 61.65M | 60.88M | 60.05M | 58.5M | 56.86M | 56.19M | 56.87M | 57.77M | 56.75M | 55.97M | 44.77M | 32.85M | 73.17M | 47.87M | 15.75M | 15.79M | 14.84M | 14.62M | 18.84M |
| Basic Shares Outstanding | 77.96M | 78.38M | 79.06M | 81.09M | 83.1M | 55.96M | 55.41M | 54.67M | 60.44M | 59.77M | 59.22M | 60.7M | 60.03M | 59.21M | 58.41M | 57.33M | 56.08M | 55.72M | 56.56M | 57.33M | 56.45M | 54.86M | 43.88M | 31.55M | 70.86M | 47.87M | 15.75M | 15.75M | 14.84M | 14.62M | 18.84M |
| Dividend Payout Ratio | - | 22.11% | 18.25% | 14.57% | 11.38% | 17.01% | 19.55% | 12.94% | 6.71% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 164.52% |
Quick answers to the most common questions about buying RUSHA stock.
For fiscal year 2025, Rush Enterprises, Inc. (RUSHA) reported total revenue of $7.43B. This represents a 2063.0% increase compared to $343.7M in 1996.
Rush Enterprises, Inc. (RUSHA) is profitable, generating $263.8M in net income for the fiscal year ending 2025 with a net profit margin of 3.5%.
Rush Enterprises, Inc. (RUSHA) reported an operating income of $393.3M, resulting in an operating profit margin of 5.3%. This margin reflects the operational efficiency of the business before interest and taxes.
Rush Enterprises, Inc. (RUSHA) generated $1.39B in gross profit for the year, representing a gross profit margin of 18.7%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Cyclical downturn persists
Metrics are mathematically derived from official filings.
Top-Line Contraction Persists
Revenue declined 4.75% year-over-year in 2025Q2, with the latest quarter showing -1.6% growth, suggesting the Class 8 truck cycle remains in a downturn. According to the income statement data, revenue has been negative for eight consecutive quarters.
The revenue trajectory has been consistently negative, with the most recent quarter (2026Q2) showing a -1.6% YoY decline, a slight improvement from the -9.0% in 2026Q1. This suggests the rate of contraction may be moderating, but the overall trend remains downward. The persistent decline likely reflects reduced new truck sales, partially offset by stable parts and service revenue. Investors should monitor whether the upcoming EPA 2027 pre-buy cycle can reverse this trend.
Gross Margin Resilience Amidst Volume Decline
Gross margin has held steady around 19% despite revenue contraction, with 2026Q2 at 19.0%, down from 20.8% in 2024Q1. As reported in the financial statements, this stability suggests the higher-margin parts and service segment is providing a buffer against lower-margin vehicle sales.
Gross margin has remained remarkably stable, fluctuating between 18.4% and 19.3% over the past eight quarters, despite significant revenue declines. This indicates that the mix shift toward parts and service, which carries higher margins, is offsetting the impact of lower vehicle sales. The slight dip from the 20.8% peak in 2024Q1 may reflect increased price competition or changes in product mix. The company's ability to maintain gross margin in a downturn is a key strength, but investors should watch for any erosion if used truck prices decline further.
Operating Leverage Fading as Costs Persist
Operating margin has compressed from 6.3% in 2024Q3 to 5.1% in 2026Q2, as SG&A expenses have remained relatively flat while revenue declined. Based on the income statement data, SG&A has hovered around $240-260 million, indicating limited cost flexibility.
Operating income has declined from $124.5 million in 2024Q2 to $97.2 million in 2026Q2, a 22% drop, while revenue fell only 5% over the same period. This suggests negative operating leverage, as fixed costs like technician labor and facility overhead are not scaling down with revenue. The SG&A line has remained stubbornly high, indicating that management has not aggressively cut costs, possibly to preserve service capacity. This could be a deliberate strategy to maintain market share, but it pressures near-term profitability.
Earnings Quality Supported by Low SBC
Stock-based compensation has been modest, averaging around $7 million per quarter, with 2026Q2 at $6.8 million, representing less than 10% of net income. As per the income statement data, this suggests reported EPS is not significantly inflated by non-cash charges.
SBC has been relatively low, ranging from $0 to $13.7 million, with the most recent quarter at $6.8 million. This is a positive indicator of earnings quality, as it implies that reported net income is not heavily reliant on non-cash compensation. However, the tax rate appears to be stable, and there are no significant non-operating items in the data. The EPS miss in 2026Q2 ($0.91 vs. $1.00 consensus) may be due to higher costs or lower other income, but the low SBC suggests the miss is operational rather than accounting-driven.
SG&A Discipline Under Scrutiny
SG&A expenses have remained elevated at around $245 million per quarter, even as revenue declined, leading to a rising SG&A-to-revenue ratio from 13.2% in 2024Q1 to 12.9% in 2026Q2. According to the income statement data, this indicates limited cost-cutting despite the downturn.
SG&A has been remarkably sticky, with only a slight decline from $263.7 million in 2024Q1 to $245.5 million in 2026Q2. This suggests management is prioritizing service capacity and technician retention over short-term cost savings, which may be prudent for long-term competitiveness. However, the lack of cost flexibility means that if revenue continues to decline, operating margins will compress further. Investors should monitor whether management can adjust SG&A if the downturn extends beyond current expectations.
Cyclical Downturn May Not Be Over
Despite management raising full-year guidance, the persistent revenue contraction and operating margin compression suggest the downturn may be deeper than expected. As reported in the income statement data, revenue has been negative for eight consecutive quarters, and operating margin has fallen from 6.3% to 5.1%.
The short thesis would argue that the company is in the early stages of a prolonged Class 8 downturn, with revenue declines likely to accelerate as the pre-buy cycle fades. The raised guidance may be overly optimistic, especially if used truck prices continue to fall, leading to inventory write-downs. Additionally, the low debt/equity ratio of 0.70% is suspicious and may not fully capture floorplan liabilities, which could be a hidden risk. If the service business cannot fully offset the decline in vehicle sales, margins could compress further, making the current valuation appear stretched.