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SONYSony Group Corporation
$23.59$138.6B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
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SONY logo

Sony Group Corporation

SONY
NYSE · Consumer Electronics
$23.59
At close - Sep 21, 4:00 PM EDT - USD
Market Cap$139.59B
P/E-64.5x
52W High$30.34
Volume2.51M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2027Q1

Margin Expansion and Deleveraging Offset Net Loss Volatility

Sony's fundamental outlook is anchored by a strategic deleveraging and asset simplification that reduced the D/E ratio from 0.53 in 2024Q4 to 0.21 in 2027Q1, while gross margin expanded from 24.1% to 36.7% over the same period, suggesting improved core profita...

GrowthStable
ProfitabilityStrained
ValuationAttractive
TechnicalsHealthy
Explore valuation models
MARKET ACTION

SONY price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

7/12 Beats

EPS beat 7 of last 12 quarters

02

Valuation risk

-239% Peers

P/E is 239% below peer median

03

Market leadership

RS 64 · Avg

Average momentum (RS Rating: 64)

04

Healthy Uptrend

Uptrend

Price > 50DMA > 200DMA

Next CatalystConfirmed earnings · Nov 10
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth has been modest at 2-8% in recent quarters, but gross margin improved from 24.1% in 2024Q4 to 36.7% in 2027Q1, while net margin turned negative at -27.2% in 2026Q3, indicating that non-operating items are distorting bottom-line quality.

Analyst Consensus+2.5% target
Buy(16 analysts)
11 Buy5 Hold0 Sell

The Bull Case

Upside Catalysts

Strong e-commerce platform

Sony's direct sales platform offers free shipping, easy returns, and fast delivery, enhancing customer experience and revenue potential.

Attractive valuation metrics

SONY's trailing and forward P/E ratios of 16.99 and 15.95, respectively, suggest the stock is reasonably priced relative to earnings.

Bullish analyst coverage

Multiple bullish theses from research platforms like CompoundingAlpha and WinterGems highlight SONY's growth potential.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 9/22/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
SONY-8.55%
S&P 500 (^GSPC)+13.22%
1-Year Return
SONY-20.12%
S&P 500 (^GSPC)+15.99%
3-Year Return
SONY+45.16%
S&P 500 (^GSPC)+88.37%
5-Year Return
SONY+7.68%
S&P 500 (^GSPC)+73.66%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-64.1x
Forward P/E
0.1x
EV/EBITDA100th %ile
7.4x
FCF YieldCash Flow
7.2%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-64.1x
0.1x
0th· Low
EV/EBITDA
7.4x
1.2x
100th· High
Price/FCF
13.8x
0.1x
100th· High
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$28.18+19.5%
Base (Fair)$43.54+85.6%
Bull$77.94+230.4%
$28.18 Bear$43.54 Base$77.94 Bull
Current Market Price: $23.59
Trades at a 45.8% discount to Base DCF ($43.54)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$13232.24B+2.1% YoY
Net income
-$346.58B-130.4% YoY
Free cash flow
$1577.67B-5.8% YoY
Operating margin
12.4%+1.5 pts YoY
ROIC (TTM)13.9%
Avg ROIC 5Y-
ROE (TTM)-4.1%
Piotroski Score7 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate7/12 (58%)
Revenue Beat Rate8/12 (67%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jul 31, 2026
$0.36+9.1%
vs $0.33
$17.8B+3.8%
vs $17.2B
Q2 2026
May 8, 2026
$0.09-30.1%
vs $0.13
$19.4B+5.2%
vs $18.4B
Q1 2026
Feb 5, 2026
$0.41+24.2%
vs $0.33
$23.7B+0.6%
vs $23.5B
Q4 2025
Nov 14, 2025
$0.37+12.1%
vs $0.33
$20.2B+0.4%
vs $20.1B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Seeking Alpha·Sep 10, 2026
Sony: Quiet Quality, Stealthy Growth

Sony is undervalued, with its high-margin Imaging & Sensing Solutions (I&SS) segment driven by secular growth and a robust competitive moat. Deconsolidation of financial services has created a cleaner, higher-margin entertainment and tech company, freeing capital for R&D, content, and buybacks. The TSM joint venture strengthens Sony's sensor leadership, enabling advanced product development and cost advantages in a fast-growing market.

Zacks Investment Research·Sep 9, 2026
Top 3 Streaming Stocks to Ride on Rising Ad and Viewing Trends

Amazon, Sony and Alphabet offer varied streaming exposure as digital viewing, advertising, live sports and AI reshape the entertainment landscape.

Deadline·Sep 9, 2026
Sony Pictures CEO Ravi Ahuja On Strategy Of Targeted Expansion Vs “Disruptive” Mega M&A

Sony Pictures Entertainment's chairman- CEO Ravi Ahuja said the company's restoration of the historic Cinerama Dome and reopening of the adjacent 14-screen former ArcLight Hollywood complex is a great way to expand the company's brand without “mega M&A.” “Large scale M&A is extremely disruptive,” he told the Bank of America media conference on Wednesday.

Seeking Alpha·Sep 8, 2026
Sony: Content Moat, Compounding Flywheel

Sony Group Corporation is reinforced by a robust IP portfolio, driving resilience against AI disruption and unlocking licensing opportunities. SONY's synergistic entertainment ecosystem, spanning music, movies, gaming, and technology, is delivering strong operating results and engagement metrics. The upcoming GTA 6 launch is a major catalyst, expected to boost hardware sales, subscriptions, and ecosystem engagement, enhancing lifetime customer value.

Filtered for Sony Group CorporationMore Headlines
04

Compare before deciding

Benchmark SONY against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Sony Group Corporation (SONY)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
SONY logoSONYSony Group CorporationCurrent
$23.59$139.59B-64.522.12%-2.62%-4.06%0.65%
MSFT logoMSFTMicrosoft Corporation
$501.61$3.72T27.9417.79%40.31%33.22%—
WBD logoWBDWarner Bros. Discovery, Inc.
$30.80$77.22B106.21-5.15%-8.77%-8.91%—
AAPL logoAAPLApple Inc.
$338.98$4.98T45.446.43%27.62%137.18%—
EA logoEAElectronic Arts Inc.
$209.70$52.92B59.740.91%13.8%16.66%—
TTWO logoTTWOTake-Two Interactive Software, Inc.
$209.92$39.25B-129.5818.16%-4.79%-9.12%—

Compare SONY vs Peers

Sony Group Corporation (SONY) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MSFT

Most directly comparable listed peer for SONY.

Scale Benchmark

vs NVDA

Larger-name benchmark to compare SONY against a more recognizable public peer.

Peer Set

Compare Top 5

vs MSFT, WBD, AAPL, EA

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SONY Frequently Asked Questions

Sony Group Corporation (SONY) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Sony Group Corporation's revenue?

Sony Group Corporation (SONY) reported $12.82T in revenue for fiscal year 2026. This represents a 127% increase from $5.65T in 1997.

How fast is Sony Group Corporation growing?

Sony Group Corporation (SONY) grew revenue by 2.1% over the past year. Growth has been modest.

Is SONY profitable?

Sony Group Corporation (SONY) reported a net loss of $238.30B for fiscal year 2026.

Dividend & Returns
Does SONY pay dividends?

Yes, Sony Group Corporation (SONY) pays a dividend with a yield of 0.65%. This makes it attractive for income-focused investors.

What is SONY's return on equity?

Sony Group Corporation (SONY) has a return on equity (ROE) of -4.1%. Negative ROE indicates the company is unprofitable.

What is Sony Group Corporation's free cash flow?

Sony Group Corporation (SONY) generated $1.63T in free cash flow for fiscal year 2026. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in SONY back in 1997?

Total return calculator · dividends reinvested · 29+ years of data

See returns →