SONY trades 2.5% below Wall Street's consensus target of $24.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SONY achieves its forward estimates and maintains a stable P/E multiple of 0.1x. This scenario reflects the blended consensus of 16 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 23, 2026, Sony Group Corporation (SONY) has a Wall Street consensus price target of $24.00, based on estimates from 16 covering analysts. With the stock currently trading at $23.42, this represents a potential upside of +2.5%. The company has a market capitalization of $138.58B.
Analyst price targets range from a low of $20.40 to a high of $30.00, representing a 40% spread in expectations. The median target of $21.60 differs from the mean, suggesting potential outlier estimates.
The current analyst consensus rating is Buy, with 11 analysts rating the stock as a Buy or Strong Buy,5 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, SONY trades at a trailing P/E of -64.1x and forward P/E of 0.1x. Analysts expect EPS to grow +649.1% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $2359.00, with bear and bull scenarios of $1486.17 and $3108.21 respectively. Model confidence stands at 46/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MSFTMicrosoft Corporation | $3.7T | $498.00 | $553.39 | +11.1% | Buy | 25.2x | 82 |
 WBDWarner Bros. Discovery, Inc. | $77.3B | $30.83 | $31.00 | +0.6% | Hold | — | 32 |
 AAPLApple Inc. | $5.0T | $339.75 | $342.13 | +0.7% | Buy | 38.5x | 112 |
 EAElectronic Arts Inc. | $52.9B | $209.70 | $172.65 | -17.7% | Hold | 24.4x | 66 |
 TTWOTake-Two Interactive Software, Inc. | $38.4B | $205.53 | $290.33 | +41.3% | Buy | 29.6x | 58 |
 SPOTSpotify Technology S.A. | $103.1B | $501.30 | $602.50 | +20.2% | Buy | 40.6x | 53 |
 AMDAdvanced Micro Devices, Inc. | $1.0T | $623.77 | $598.24 | -4.1% | Buy | 81.7x | 70 |
 NVDANVIDIA Corporation | $5.5T | $228.87 | $345.21 | +50.8% | Buy | 24.7x | 79 |
 AVGOBroadcom Inc. | $1.7T | $364.54 | $509.61 | +39.8% | Buy | 31.2x | 60 |
 TXNTexas Instruments Incorporated | $247.9B | $271.41 | $325.00 | +19.7% | Buy | 31.9x | 65 |
Quick answers to the most common questions about buying SONY stock.
The consensus price target for SONY is $24, close to the current price of $23.42 (2.5% implied move). Based on 16 analyst estimates, the stock appears fairly valued near current levels.
SONY has a consensus rating of "Buy" based on 16 Wall Street analysts. The rating breakdown is predominantly bullish, with 11 Buy/Strong Buy ratings. The consensus 12-month price target of $24 implies 2.5% upside from current levels.
With a forward P/E of 0.1059x, SONY trades at a relatively low valuation. The consensus target of $24 implies 2.5% appreciation, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $30 for SONY, while the most conservative target is $20.4. The consensus of $24 represents the median expectation. Our quantitative valuation model projects a bull case target of $3108 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
SONY is well covered by analysts, with 16 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 11 have Buy ratings, 5 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SONY stock forecast based on 16 Wall Street analysts shows a consensus price target of $24, with estimates ranging from $20.4 (bear case) to $30 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $2359, with bear/bull scenarios of $1486/$3108.
Our quantitative valuation model calculates SONY's fair value at $2359 (base case), with a bear case of $1486 and bull case of $3108. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 46/100.
SONY trades at a forward P/E ratio of 0.1x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
SONY appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $24 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SONY analyst price targets range from $20.4 to $30, a 40% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $24 consensus represents the middle ground. Our model's $1486-$3108 range provides an independent fundamental perspective.
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