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SONYSony Group Corporation
$27.00$159.8B
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Sony Group Corporation (SONY) Research Brief

Wall Street consensus, price target range, and equity research thesis

Buy16 Analyst Coverage
Consensus Target
$26-3.7% Downside
Current: $27.00
Analyst Range
Low $26High $26
12-Month High/Low Spread
Ratings Mix
11 Buy·5 Hold·0 Sell
Earnings & Valuation
EPS Beat 26.3%
Forward P/E: 0.1x

Executive Summary & Research Take

Wall Street currently rates SONY buy with a 12-month price target of $26 (-3.7% downside). The sections below cover the bull case, key risks, and latest earnings context for Sony Group Corporation.

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Analyst Research Summary

Investment Thesis: Bull Case & Risk Factors

A structured look at the bull case, the risks, and the most recent earnings execution for SONY.

Current setup

SONY beat estimates last quarter. Below are the key reasons analysts remain constructive and the risks that could change that view.

Bull Case

What keeps the long thesis intact

  • Strong e-commerce platformSony's direct sales platform offers free shipping, easy returns, and fast delivery, enhancing customer experience and revenue potential.
  • Attractive valuation metricsSONY's trailing and forward P/E ratios of 16.99 and 15.95, respectively, suggest the stock is reasonably priced relative to earnings.
  • Bullish analyst coverageMultiple bullish theses from research platforms like CompoundingAlpha and WinterGems highlight SONY's growth potential.
  • Diverse business segmentsSony's Entertainment, Technology & Services (ET&S) division spans gaming, electronics, and content, providing diversified revenue streams.
  • Undervalued intrinsic potentialA.L. Capital's DCF model suggests a bull case intrinsic value of $45, implying significant upside at current prices.

Wall Street rates SONY buy, giving the bull case institutional backing from 16 analysts.

Watch Out For

What can break the setup quickly

No AI-generated risk factors available for SONY yet.

Watch whether new negative commentary on SONY points to these structural risks or is simply reacting to short-term price moves.

SONY Earnings Reaction — What the Last Quarter Showed

Last Quarter

EPS
$0.48 vs $0.38 est.Beat 26.3%
Revenue
$21.6B vs $20.1B est.Beat 7.4%
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SONY — Frequently Asked Questions

Quick answers to the most common questions about buying SONY stock.

What is the analyst consensus on SONY?
Verdict

SONY appears fairly valued near today's $27.00 — the consensus rating is "Buy" with a $26 target (-3.7%). This is informational only — verify the data and consider your own risk tolerance before deciding.

What are recent analyst rating changes for SONY?
Timing

Timing depends on your horizon, but the data signals are: consensus rating "Buy" with -3.7% upside to the $26 target.

What is the price target for SONY stock?
Price Target

SONY's consensus 12-month price target is $26, set by 16 Wall Street analysts. The bull case high is $26 and the bear case low is $26. From the current price of $27.00, this implies -3.7% upside.

Is SONY overvalued or undervalued?
Valuation

SONY appears fairly valued — the $26 consensus target is roughly in line with today's $27.00 (-3.7%). It trades at a forward P/E of 0.1x. Targets range from $26 (bear) to $26 (bull), reflecting different assumptions about growth and margins.

What were SONY's latest earnings results?
Earnings

SONY reports next quarter. Earnings-week moves are volatile — historically, analyst targets revise upward after a beat and downward after a miss. The current consensus is "Buy" with a $26 target. Consider position sizing rather than going all-in pre-print.

What is the bull case for SONY?
Coverage

Of 16 analysts covering Sony Group Corporation (SONY): 0 Strong Buy, 11 Buy, 5 Hold, 0 Sell, 0 Strong Sell — a "Buy" consensus. The 12-month price target is $26 (range $26–$26). Bullish analysts outnumber bearish by more than 2-to-1.

What are the risks of investing in SONY?
Risks

No analyst currently rates SONY a Sell, but the 5 Hold ratings reflect concerns about valuation, execution risk, or near-term catalysts. See the Bull vs. Risk cards above for the specific theses on Sony Group Corporation.

Financial Data & Software Notice: VCP Scanner is an educational financial research database and stock screening software platform. VCP Scanner does not generate, recommend, or package trade decisions, buy/sell signals, or personalized investment advice. Consensus ratings and price targets reflect aggregated third-party Wall Street analyst research from public SEC filings. See our Terms of Service and Privacy Policy.