SSP trades 29.1% below Wall Street's consensus target of $3.90.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SSP achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, The E.W. Scripps Company (SSP) has a Wall Street consensus price target of $3.90, based on estimates from 8 covering analysts. With the stock currently trading at $3.02, this represents a potential upside of +29.1%. The company has a market capitalization of $240M.
Analyst price targets range from a low of $3.90 to a high of $3.90, representing a 0% spread in expectations. The median target of $3.90 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 2 analysts rating the stock as a Buy or Strong Buy,6 rating it Hold, and 0 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, SSP trades at a trailing P/E of -1.6x. Analysts expect EPS to grow +5.5% over the next year.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 NXSTNexstar Media Group, Inc. | $5.1B | $165.57 | $240.00 | +45.0% | Buy | 5.4x | 24 |
 GTNGray Media, Inc. | $447M | $4.58 | $7.00 | +52.8% | Buy | 2.0x | 9 |
 SBGISinclair, Inc. | $899M | $12.87 | $18.00 | +39.9% | Buy | 10.6x | 20 |
 IHRTiHeartMedia, Inc. | $306M | $2.35 | $4.25 | +80.9% | Buy | — | 10 |
 CMLSCumulus Media Inc. | $87200 | $0.01 | — | — | — | — | — |
 AMCXAMC Global Media Inc. | $389M | $12.00 | $10.33 | -13.9% | Hold | 4.8x | 41 |
 GOOGLAlphabet Inc. | $4.1T | $337.83 | $431.57 | +27.7% | Buy | 16.4x | 83 |
 METAMeta Platforms, Inc. | $1.9T | $744.10 | $729.93 | -1.9% | Buy | 23.8x | 65 |
 TTDThe Trade Desk, Inc. | $6.0B | $12.68 | $14.72 | +16.1% | Hold | 32.3x | 47 |
 ROKURoku, Inc. | $22.8B | $153.49 | $161.38 | +5.1% | Buy | 55.0x | 45 |
Quick answers to the most common questions about buying SSP stock.
The consensus Wall Street price target for SSP is $3.9, representing 29.1% upside from the current price of $3.02. With 8 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
SSP has a consensus rating of "Hold" based on 8 Wall Street analysts. The rating breakdown is mixed, with 6 Hold ratings making up the largest segment. The consensus 12-month price target of $3.9 implies 29.1% upside from current levels.
SSP's current price is $3.02 with a consensus target of $3.9 (29.1% implied move). Analyst estimates suggest the stock is undervalued at current levels.
The most bullish Wall Street analyst has a price target of $3.9 for SSP, while the most conservative target is $3.9. The consensus of $3.9 represents the median expectation. These targets typically reflect 12-month expectations.
SSP is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 6 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SSP stock forecast based on 8 Wall Street analysts shows a consensus price target of $3.9, with estimates ranging from $3.9 (bear case) to $3.9 (bull case). The median consensus rating is "Hold".
Wall Street analysts are very optimistic on SSP, with a "Hold" consensus rating and $3.9 price target (29.1% upside). 2 of 8 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SSP analyst price targets range from $3.9 to $3.9, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $3.9 consensus represents the middle ground.
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