SSP trades 27.9% below Wall Street's consensus target of $3.90.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SSP achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 9, 2026, The E.W. Scripps Company (SSP) has a Wall Street consensus price target of $3.90, based on estimates from 8 covering analysts. With the stock currently trading at $3.05, this represents a potential upside of +27.9%. The company has a market capitalization of $243M.
Analyst price targets range from a low of $3.90 to a high of $3.90, representing a 0% spread in expectations. The median target of $3.90 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 2 analysts rating the stock as a Buy or Strong Buy,6 rating it Hold, and 0 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, SSP trades at a trailing P/E of -0.3x. Analysts expect EPS to grow +5.5% over the next year.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 NXSTNexstar Media Group, Inc. | $5.8B | $190.02 | $240.00 | +26.3% | Buy | 6.0x | 24 |
 GTNGray Media, Inc. | $480M | $4.92 | $7.00 | +42.3% | Buy | 2.1x | 9 |
 SBGISinclair, Inc. | $956M | $13.68 | $22.78 | +66.5% | Buy | 10.1x | 20 |
 IHRTiHeartMedia, Inc. | $230M | $1.77 | $4.25 | +140.1% | Buy | — | 10 |
 AMCXAMC Global Media Inc. | $272M | $8.39 | $13.50 | +60.9% | Hold | 7.3x | 41 |
 GOOGLAlphabet Inc. | $3.4T | $284.78 | $400.32 | +40.6% | Buy | 14.5x | 83 |
 METAMeta Platforms, Inc. | $1.6T | $610.15 | $834.36 | +36.7% | Buy | 21.0x | 69 |
 TTDThe Trade Desk, Inc. | $6.1B | $12.93 | $14.68 | +13.5% | Hold | 35.6x | 47 |
 ROKURoku, Inc. | $23.8B | $160.52 | $163.08 | +1.6% | Hold | 46.9x | 45 |
 MGNIMagnite, Inc. | $3.9B | $27.39 | $29.00 | +5.9% | Buy | 24.2x | 33 |
Quick answers to the most common questions about buying SSP stock.
The consensus Wall Street price target for SSP is $3.9, representing 27.9% upside from the current price of $3.05. With 8 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
SSP has a consensus rating of "Hold" based on 8 Wall Street analysts. The rating breakdown is mixed, with 6 Hold ratings making up the largest segment. The consensus 12-month price target of $3.9 implies 27.9% upside from current levels.
SSP's current price is $3.05 with a consensus target of $3.9 (27.9% implied move). Analyst estimates suggest the stock is undervalued at current levels.
The most bullish Wall Street analyst has a price target of $3.9 for SSP, while the most conservative target is $3.9. The consensus of $3.9 represents the median expectation. These targets typically reflect 12-month expectations.
SSP is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 6 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SSP stock forecast based on 8 Wall Street analysts shows a consensus price target of $3.9, with estimates ranging from $3.9 (bear case) to $3.9 (bull case). The median consensus rating is "Hold".
Wall Street analysts are very optimistic on SSP, with a "Hold" consensus rating and $3.9 price target (27.9% upside). 2 of 8 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SSP analyst price targets range from $3.9 to $3.9, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $3.9 consensus represents the middle ground.
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