Roku, Inc. (ROKU) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$124.42
Price Target
$142.19
Target Range
$100.00 — $160.00
Analyst Rating
Buy
Forward P/E56.5x
Trailing P/E210.9x
Forward PEG—
Implied Growth+65.1%
Median Target$146.50
Analyst Spread42.2%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$100
-19.6%
Consensus
$142
+14.3%
Bull Case
$160
+28.6%
ROKU Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Roku, Inc. (ROKU) has a Wall Street consensus price target of $142.19, based on estimates from 45 covering analysts. With the stock currently trading at $124.42, this represents a potential upside of +14.3%. The company has a market capitalization of $18.38B.
Analyst price targets range from a low of $100.00 to a high of $160.00, representing a 42% spread in expectations. The median target of $146.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 35 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 2 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, ROKU trades at a trailing P/E of 210.9x and forward P/E of 56.5x. Analysts expect EPS to grow +65.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+52.5%
Avg Forward P/E25.2x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 FUBOfuboTV Inc. | $364M | $12.40 | $43.00 | +246.8% | Hold | — | 14 |
 SSTISoundThinking, Inc. | $88M | $6.95 | — | — | — | — | — |
 MGNIMagnite, Inc. | $1.9B | $13.60 | $18.00 | +32.4% | Buy | 13.1x | 31 |
 PUBMPubMatic, Inc. | $489M | $10.40 | $14.00 | +34.6% | Buy | — | 16 |
 TTDThe Trade Desk, Inc. | $11.7B | $24.61 | $37.12 | +50.8% | Buy | 22.2x | 46 |
 ZETAZeta Global Holdings Corp. | $3.9B | $17.85 | $26.33 | +47.5% | Buy | 19.3x | 15 |
 AMZNAmazon.com, Inc. | $2.9T | $273.52 | $306.77 | +12.2% | Buy | 35.1x | 94 |
 GOOGLAlphabet Inc. | $4.7T | $388.47 | $406.28 | +4.6% | Buy | 28.9x | 82 |
 AAPLApple Inc. | $4.2T | $284.18 | $317.11 | +11.6% | Buy | 33.4x | 110 |
 NFLXNetflix, Inc. | $372.4B | $87.89 | $116.29 | +32.3% | Buy | 24.7x | 99 |
Upside Potential Comparison
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Start ComparisonROKU — Frequently Asked Questions
Quick answers to the most common questions about buying ROKU stock.
What is the ROKU stock price target for 2026?
Roku, Inc. (ROKU) has a consensus 12-month price target of $142.19, implying 14.3% upside from $124.42. The 45 analysts covering ROKU see moderate appreciation potential.
Is ROKU a buy, sell, or hold?
ROKU has a consensus rating of "Buy" based on 45 Wall Street analysts. The rating breakdown is predominantly bullish, with 35 Buy/Strong Buy ratings. The consensus 12-month price target of $142.19 implies 14.3% upside from current levels.
Is ROKU stock overvalued or undervalued?
At a forward P/E of 56.5006x, ROKU trades at a premium valuation. The consensus price target of $142.19 (14.3% upside) suggests analysts still see growth justifying the multiple.
How high can ROKU stock go?
The most bullish Wall Street analyst has a price target of $160 for ROKU, while the most conservative target is $100. The consensus of $142.19 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover ROKU stock?
ROKU is heavily covered by Wall Street, with 45 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 35 have Buy ratings, 8 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the ROKU stock forecast?
The 12-month ROKU stock forecast based on 45 Wall Street analysts shows a consensus price target of $142.19, with estimates ranging from $100 (bear case) to $160 (bull case). The median consensus rating is "Buy".
What is ROKU's forward P/E ratio?
ROKU trades at a forward P/E ratio of 56.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 210.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy ROKU stock?
Wall Street analysts are optimistic on ROKU, with a "Buy" consensus rating and $142.19 price target (14.3% upside). 35 of 45 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do ROKU price targets vary so much?
ROKU analyst price targets range from $100 to $160, a 42% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $142.19 consensus represents the middle ground.