Latest Ratios: P/E Ratio 14.8x · EV/EBITDA 10.3x · ROE 17.6%. (1997–2026 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $6.7B | $6.5B | $5.2B | $3.6B | $2.6B | $2.9B | $2.7B | $2.6B | $3.5B | $3.8B | $3.1B |
| Enterprise Value | $7.6B | $7.4B | $6.0B | $4.5B | $3.5B | $3.8B | $3.6B | $3.7B | $3.2B | $3.6B | $2.9B |
| P/E Ratio → | 14.79 | 14.00 | 13.01 | 12.46 | 16.11 | 9.18 | 2176.98 | 15.33 | 11.87 | 35.53 | 14.27 |
| P/S Ratio | 1.09 | 1.06 | 0.94 | 0.70 | 0.54 | 0.63 | 0.78 | 0.65 | 0.90 | 1.06 | 0.88 |
| P/B Ratio | 2.44 | 2.31 | 2.12 | 1.70 | 1.44 | 1.63 | 1.83 | 1.77 | 2.38 | 2.95 | 2.37 |
| P/FCF | 15.07 | 14.61 | 16.34 | 11.57 | — | 29.43 | 21.35 | 45.61 | 10.68 | 17.48 | 11.48 |
| P/OCF | 11.67 | 11.31 | 10.41 | 7.04 | 18.07 | 7.93 | 9.46 | 9.40 | 7.93 | 12.65 | 7.50 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 1.19 | 1.09 | 0.87 | 0.73 | 0.84 | 1.05 | 0.93 | 0.81 | 0.98 | 0.81 |
| EV / EBITDA | 10.31 | 10.03 | 10.26 | 9.14 | 10.62 | 7.45 | 33.74 | 10.79 | 6.38 | 9.14 | 6.05 |
| EV / EBIT | 12.49 | 12.33 | 11.94 | 11.52 | 15.70 | 9.44 | 525.52 | 15.41 | 8.22 | 13.66 | 8.46 |
| EV / FCF | — | 16.54 | 18.87 | 14.48 | — | 39.55 | 28.72 | 65.75 | 9.60 | 16.19 | 10.56 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 36.0% | 36.0% | 34.7% | 33.5% | 29.8% | 32.8% | 25.0% | 31.1% | 34.1% | 32.5% | 35.1% |
| Operating Margin | 9.8% | 9.8% | 8.5% | 7.5% | 4.7% | 9.0% | 0.1% | 5.8% | 9.7% | 7.2% | 9.5% |
| Net Profit Margin | 7.5% | 7.5% | 7.3% | 5.6% | 3.3% | 6.8% | 0.0% | 4.2% | 7.5% | 3.0% | 6.2% |
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 17.6% | 17.6% | 17.6% | 14.7% | 9.0% | 19.3% | 0.1% | 11.4% | 21.4% | 8.3% | 17.8% |
| ROA | 9.8% | 9.8% | 9.3% | 7.4% | 4.3% | 8.5% | 0.0% | 6.1% | 14.5% | 5.6% | 11.7% |
| ROIC | 13.1% | 13.1% | 11.3% | 10.2% | 6.3% | 11.9% | 0.1% | 9.3% | 26.6% | 18.7% | 24.3% |
| ROCE | 16.5% | 16.5% | 14.4% | 13.1% | 8.1% | 15.0% | 0.1% | 10.4% | 22.7% | 16.5% | 22.2% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.44 | 0.44 | 0.44 | 0.51 | 0.62 | 0.68 | 0.90 | 0.93 | — | — | — |
| Debt / EBITDA | 1.67 | 1.67 | 1.86 | 2.20 | 3.40 | 2.31 | 12.33 | 3.95 | — | — | — |
| Net Debt / Equity | — | 0.30 | 0.33 | 0.43 | 0.51 | 0.56 | 0.63 | 0.78 | -0.24 | -0.22 | -0.19 |
| Net Debt / EBITDA | 1.17 | 1.17 | 1.37 | 1.83 | 2.78 | 1.91 | 8.66 | 3.30 | -0.72 | -0.73 | -0.52 |
| Debt / FCF | — | 1.92 | 2.52 | 2.91 | — | 10.12 | 7.37 | 20.14 | -1.08 | -1.29 | -0.92 |
| Interest Coverage | — | — | 83.41 | 50.81 | 169.27 | 367.51 | 2.03 | 200.43 | 221.19 | — | — |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.51 | 1.51 | 1.39 | 1.29 | 1.39 | 1.31 | 1.35 | 1.65 | 3.11 | 2.72 | 2.50 |
| Quick Ratio | 0.88 | 0.88 | 0.81 | 0.74 | 0.73 | 0.73 | 0.92 | 1.01 | 2.15 | 1.74 | 1.54 |
| Cash Ratio | 0.62 | 0.62 | 0.57 | 0.47 | 0.43 | 0.45 | 0.63 | 0.68 | 1.65 | 1.24 | 1.02 |
| Asset Turnover | — | 1.23 | 1.23 | 1.25 | 1.30 | 1.20 | 0.97 | 1.20 | 1.83 | 1.85 | 1.86 |
| Inventory Turnover | 5.63 | 5.63 | 5.83 | 6.23 | 5.73 | 5.36 | 6.64 | 6.70 | 7.03 | 6.95 | 6.80 |
| Days Sales Outstanding | — | 5.66 | 4.87 | 4.75 | 5.35 | 5.12 | 9.52 | 8.09 | 7.43 | 7.77 | 5.61 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2026 | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 6.8% | 7.1% | 7.7% | 8.0% | 6.2% | 10.9% | 0.0% | 6.5% | 8.4% | 2.8% | 7.0% |
| FCF Yield | 6.6% | 6.8% | 6.1% | 8.6% | — | 3.4% | 4.7% | 2.2% | 9.4% | 5.7% | 8.7% |
| Buyback Yield | 5.2% | 5.3% | 1.0% | 0.2% | 4.3% | 2.0% | 0.4% | 8.7% | 3.7% | 4.2% | 1.5% |
| Total Shareholder Yield | 5.2% | 5.3% | 1.0% | 0.2% | 4.3% | 2.0% | 0.4% | 8.7% | 3.7% | 4.2% | 1.5% |
| Shares Outstanding | — | $92M | $94M | $94M | $94M | $99M | $99M | $101M | $110M | $112M | $117M |
Includes 30+ ratios · 30 years · Updated daily
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Quick answers to the most common questions about buying URBN stock.
Urban Outfitters, Inc.'s current P/E ratio is 14.8x. The historical average is 20.9x. This places it at the 34th percentile of its historical range.
Urban Outfitters, Inc.'s current EV/EBITDA is 10.3x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 11.0x.
Urban Outfitters, Inc.'s return on equity (ROE) is 17.6%. The historical average is 16.6%.
Based on historical data, Urban Outfitters, Inc. is trading at a P/E of 14.8x. This is at the 34th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Urban Outfitters, Inc. has 36.0% gross margin and 9.8% operating margin.
Urban Outfitters, Inc.'s Debt/EBITDA ratio is 1.7x, indicating moderate leverage. A ratio below 2x is generally considered financially healthy.
Key Metrics
Top Statement Risk
Core brand identity erosion
Metrics are mathematically derived from official filings.
Growth Priced at a Value Discount
URBN's forward P/E of 15.38 and PEG of 0.07 suggest the market is pricing the company as a low-growth cyclical, potentially undervaluing the accelerating profitability and recurring revenue potential from its Nuuly segment.
The current valuation multiples, particularly the PEG ratio of 0.07, appear to significantly discount the company's recent double-digit revenue growth and record profitability. This disconnect may indicate the market is overly focused on the cyclical risks of the core Urban Outfitters brand and the 'death of the mall' narrative, while underappreciating the structural margin expansion and the growth optionality embedded in the Nuuly subscription model and Free People's wholesale strength.
Margin Expansion Drives Record Earnings
The gross margin surged to 43.4% in 2027Q2, a significant outlier versus the company's historical range, driving operating margin to 17.4% and net margin to 14.5%, which appears to reflect a favorable brand mix shift and improved inventory discipline.
The recent profitability breakout is driven by a step-change in gross margin, which expanded 580 basis points year-over-year. This suggests a successful pivot toward higher-margin brands like Free People and Anthropologie, coupled with tighter inventory control that reduced promotional activity. The sustainability of this peak margin level is a key question, as it may be vulnerable to normalization in promotional intensity or input cost inflation, but the current trend indicates a fundamental improvement in earning power.
ROIC Inflection Signals Improved Capital Efficiency
Return on Invested Capital (ROIC) improved to 6.2% in 2027Q2 from a low of 2.0% in 2025Q1, indicating the company is beginning to compound returns more effectively as margin expansion outpaces asset growth.
The upward trajectory in ROIC, driven primarily by expanding net margins rather than asset turnover, suggests the business is generating more profit per dollar of invested capital. This inflection is critical for long-term value creation, as it indicates the company's growth investments, including in Nuuly and store refreshes, are beginning to yield returns. However, the absolute ROIC level remains modest compared to peers like Abercrombie & Fitch, implying there is still room for improvement in capital efficiency.
Working Capital Swings Reflect Seasonal Execution
The Cash Conversion Cycle (CCC) fluctuates significantly with seasonality, ranging from 36 to 45 days, but the recent improvement to 45 days in 2027Q2 from 37 days in 2026Q4 suggests effective management of the post-holiday inventory cycle.
The volatility in CCC is primarily driven by swings in Days Inventory Outstanding (DIO), which spiked to 74 days in 2027Q2 as the company built inventory for the back-to-school season. This is a normal seasonal pattern, but the ability to convert that inventory into sales is evidenced by the strong gross margin. The consistent Days Sales Outstanding (DSO) of 5-6 days indicates efficient collection from wholesale customers, while the stable Days Payable Outstanding (DPO) suggests the company maintains standard supplier payment terms without excessive stretching.
Conservative Leverage Provides Strategic Buffer
The debt-to-equity ratio has improved to 0.43 in 2027Q2 from 0.50 in 2025Q1, and with a cash position of $598.8 million, the balance sheet appears well-positioned to weather cyclical downturns or fund growth initiatives.
URBN's leverage profile is a key strength, with a debt-to-equity ratio that is significantly lower than peers like American Eagle (1.02) and Abercrombie (0.82). This conservative approach provides strategic flexibility for opportunistic share repurchases, as seen in the $321.5 million buyback in 2027Q1, and insulates the company from rising interest rates. The low leverage also suggests management is prioritizing balance sheet strength over financial engineering, which may be prudent given the cyclical nature of the retail industry.
The Misapplied Metric: Gross Margin Sustainability
The 43.4% gross margin in 2027Q2 is a significant outlier that may be misinterpreted as a permanent structural shift, when it could reflect temporary factors like favorable weather, reduced promotional activity, or a one-time brand mix benefit.
Investors should be cautious about extrapolating the recent gross margin peak into perpetuity. The historical range for URBN's gross margin has been in the mid-30s, and the current level is well above both its own average and peer averages. This metric is most commonly misapplied when analysts use it to project future earnings without adjusting for the potential normalization of promotional intensity, input cost inflation, or a shift back toward more competitive pricing. A more appropriate metric to monitor would be the full-price selling rate, which would provide a clearer signal of underlying brand equity and pricing power.