Bull case
URI would need investors to value it at roughly 41x earnings — about 18x more generous than today's 23x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where URI stock could go
URI would need investors to value it at roughly 41x earnings — about 18x more generous than today's 23x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 31x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 3x multiple contraction could push URI down roughly 14% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

United Rentals is the world's largest equipment rental company, providing construction and industrial equipment to contractors, manufacturers, utilities, and government entities. It generates revenue primarily through equipment rentals — with general rentals (about 70% of revenue) and specialty rentals (about 30%) — plus equipment sales and service fees. The company's competitive advantage lies in its massive scale, extensive North American footprint with over 1,400 locations, and the largest rental fleet in the industry, which creates significant purchasing power and operational efficiencies.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $10.47/$10.51 | -0.4% | $3.9B/$3.9B | +1.3% |
| Q4 2025 | $11.70/$12.29 | -4.8% | $4.2B/$4.2B | +1.6% |
| Q1 2026 | $11.09/$11.79 | -5.9% | $4.2B/$4.2B | -0.8% |
| Q2 2026 | $9.71/$8.95 | +8.5% | $4.0B/$3.9B | +2.8% |
URI beat EPS estimates in 1 of 4 tracked quarters. Mixed delivery makes the upcoming report a key data point for re-rating.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $999 — implies -7.2% from today's price.
| Metric | URI | S&P 500 | Industrials | 5Y Avg URI |
|---|---|---|---|---|
| Forward PE | 22.9x | 18.8x+22% | 21.2x | — |
| Trailing PE | 27.9x | 24.4x+14% | 25.6x | 17.0x+64% |
| PEG Ratio | 1.08x | 1.66x-35% | 1.65x-35% | — |
| EV/EBITDA | 11.8x | 15.2x-23% | 13.9x-15% | 8.2x+43% |
| Price/FCF | 101.9x | 20.7x+392% | 20.0x+408% | 67.3x+52% |
| Price/Sales | 4.2x | 3.1x+36% | 1.6x+168% | 2.7x+53% |
| Dividend Yield | 0.67% | 1.91% | 1.21% | 0.95% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolURI generates $1.5B in free cash flow at a 9.1% margin — 12.4% ROIC signals a durable competitive advantage · returns 3.6% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~10.7 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
United Rentals missed fourth-quarter 2025 earnings estimates due to higher operating and transportation costs.
Higher operating and transportation costs are impacting profitability, as highlighted in recent earnings reports.
The company's projected 5.9% revenue growth for 2026 may indicate slowing momentum compared to historical performance.
Aggressive share repurchases ($1.5 billion) and dividend increases (10%) could strain cash flow if earnings underperform.
The 2026 outlook includes optimistic projections despite recent earnings misses, raising execution risks.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
United Rentals Inc. has an expanding moat, as highlighted in its investment thesis and moat analysis.
Top holder Vanguard Group, Inc. owns 11.9% of United Rentals, indicating strong institutional confidence.
United Rentals projects 5.9% revenue growth for 2026, signaling positive future performance.
A US$1.50 billion share repurchase plan demonstrates management's commitment to returning capital to shareholders.
A 10% dividend increase highlights the company's focus on shareholder returns.
First-quarter 2026 results showed sales of US$3,419 million and net income of US$531 million, reflecting robust financial performance.
Recent partnerships and board expansion underscore management's strategic growth initiatives.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
URI URI United Rentals, Inc. | $67.5B | 22.9x | +7.6% | 15.3% | Buy | -0.2% |
KFR KFRC Kforce Inc. | $830M | 18.9x | +0.9% | 2.6% | Hold | +56.4% |
BRT BRT BRT Apartments Corp. | $280M | — | +7.6% | -12.5% | Buy | +41.0% |
TRE TREX Trex Company, Inc. | $4.9B | 28.1x | +5.1% | 16.3% | Hold | +2.8% |
BLD BLDR Builders FirstSource, Inc. | $8.9B | 18.8x | +0.2% | 2.0% | Buy | +32.0% |
WSC WSC WillScot Holdings Corporation | $5.2B | 26.6x | +5.3% | -3.0% | Buy | -9.2% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
URI returns capital mainly through $2.0B/year in buybacks (2.9% buyback yield), with a modest 0.67% dividend — combining for 3.6% total shareholder yield.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $3.94 | — | — | — |
| 2025 | $7.16 | +9.8% | 3.8% | 4.7% |
| 2024 | $6.52 | +10.1% | 3.4% | 4.3% |
| 2023 | $5.92 | — | 2.7% | 3.7% |
Common questions answered from live analyst data and company financials.
United Rentals, Inc. (URI) is rated Buy by Wall Street analysts as of 2026. Of 40 analysts covering the stock, 28 rate it Buy or Strong Buy, 7 rate it Hold, and 5 rate it Sell or Strong Sell. The consensus 12-month price target is $1074, implying -0.2% from the current price of $1077. The bear case scenario is $922 and the bull case is $1929.
The Wall Street consensus price target for URI is $1074 based on 40 analyst estimates. The high-end target is $1275 (+18.4% from today), and the low-end target is $715 (-33.6%). The base case model target is $1464.
URI trades at 22.9x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals slightly expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for URI in 2026 are: (1) Earnings Miss — United Rentals missed fourth-quarter 2025 earnings estimates due to higher operating and transportation costs. (2) Cost Pressures — Higher operating and transportation costs are impacting profitability, as highlighted in recent earnings reports. (3) Revenue Growth Concerns — The company's projected 5. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates URI will report consensus revenue of $17.6B (+7.6% year-over-year) and EPS of $46.59 (+18.2% year-over-year) for the upcoming fiscal year. The following year, analysts project $18.7B in revenue.
United Rentals, Inc. is expected to report its next earnings on approximately 2026-07-22. Consensus expects EPS of $11.54 and revenue of $4.2B. Over recent quarters, URI has beaten EPS estimates 58% of the time.
United Rentals, Inc. (URI) generated $1.5B in free cash flow over the trailing twelve months — a free cash flow margin of 9.1%. URI returns capital to shareholders through dividends (0.7% yield) and share repurchases ($2.0B TTM).